Marketing Experts Break Down the Coke vs. Pepsi Rivalry | Vanity Fair

Advertising experts analyze the cola wars between Coca-Cola and Pepsi. The rivalry goes back more than a century ago, but for the last 50 years the two companies have been feuding through television commercials. Watch and see how the rivalry has changed over the years.
Columbia Business School’s Center on Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. Learn more about our education programs, research partnerships, and events at gsb.columbia.ed...
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Marketing Experts Break Down the Coke vs. Pepsi Rivalry | Vanity Fair