Facebook Lead Form Ads: How to Optimize for Results
ฝัง
- เผยแพร่เมื่อ 21 ก.ค. 2024
- Want more quality leads from Facebook? Are your Facebook lead forms set up properly?
Facebook advertising expert Allie Bloyd explains how to create Facebook lead forms that drive quality leads and sales via paid or organic campaigns.
You’ll learn what type of lead form will yield the highest quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads.
You’ll also discover the most important aspect of lead forms many businesses overlook.
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00:00 Intro
00:41 Accessing the Publishing Tools Lead Ads Forms Library
01:11 Creating a New Lead Form
02:30 Choosing a Lead Form Type
03:39 Building Your Lead Form
05:00 Adding Questions to Your Lead Form
07:07 Completing Your Lead Form With a Call to Action
09:32 Choosing Restricted or Open Lead From Settings
10:11 Publishing and Using Your Lead Form
10:43 Setting Up Lead Form Notifications
#SocialMediaMarketing #FacebookLeadAds #FacebookAds
To master more Facebook ad tactics, watch our entire video series here: th-cam.com/play/PLyqdnWmgSb_YuvXz1Ofzxe9los0Q_vPt2.html
Having been in the field for 20 years, I am bombarded with friends and family asking me for tips. It is refreshing to find a channel that delivers the information in simple and accurate ways. I can refer those people to this channel with confidence. Greatly appreciate your efforts Allie.
Thank you so much! That really is awesome to know!
This was THE BEST social media video I've watched online in A LONG TIME!! Awesome!! I'm watching the entire series because of this one!
Wow... this is more than I expected to learn! Stellar job. Thank you, Allie, for not only offering standard steps but also giving valuable tips on doing things right and wrong way! Hope to have my first lead ad running today, integrated with CRM and notifications!
She is very good. So many of the people who do facebook videos talk so fast you can't even understand them. She goes at a normal conversational pace. Thank you for the great information!
Glad to hear you got value from this video! Thanks for commenting. -Jason
Social media examiner ... i have no words .... super amaizing video... Love you all..
Your video is the reason to enter in ads marketing as a career. Thanks 😊
You have very clear communication! Awesome tutorial
idk if I've already commented, but this was a phenomenal video; thanks for all the pro tips
Clear message, clear structure, easy to understand, thank you
Thank you so much it helped me as i was stuck with it from last 2 hrs
So helpful! I learned so much. Thank you, thank you!
GREAT vid. Very helpful! Thanks!
Loved the video and all of those video editing touches you've added. Such as circling what you're talking about. May I ask you which video editing software you've used to do it ?
Hi Allie , fantastic job. But I'm stock on the description part after the headline, my form won't have it on . Any ideas why?
Excellent Video Thank you very much👏
great video thank you!!
Oh thank you, exremely useful! That's where I was stuck. And you've explained so nicely!
Good to hear, thank you!!
@@AllieBloyd is this your channel??
This was my missing link in my bid to understanding Facebook Ads. I do not have a website as yet, but a Calendly link for a call I think will work.
Hi Allie, you said "Higher intent" Maybe would produce lower quality leads. Have you split tested a same ad/same creative/same copy with Higher intent VS More Volume?
Fantastic, Allie! A few questions . . . 1) Can you recommend a resource for accessing a generic privacy policy that includes messaging which can be used on a website? 2) What is the video editing software you use to draw the boxes around screen sections? Much thanks!!
Simple to the point, Thanks. How connect the lead form with ad?
This is a fantastic mini tutorial. Thank you so much 😊. I just learnt something I wanted to know for a long time 😊.
I'm so glad! Thanks for watching, Mariella! We have another video about Lead Ads that you might find helpful too: th-cam.com/video/zoBNPqTd900/w-d-xo.html -Mitch
@@SocialMediaExaminer yeah I watched this one as well.
You are amazing guys. Thank you!
this is very detailed tutorial. thank you so much for sharing :)
Love the delivery
This was extremely helpful. Thanks u
Thanks for the informational tutorial!
I wonder if this form actually capture which FB social account? Or capture only email address , name & phone number when people fill up the form?
Great tutorial. Thank you
This was a great help!
You are a queen ❤ I was exactly looking for this.
You explained all beautifully as you are. Thanks
Thank you so much!
thank you this was incredible
OUTSTANDING! I learned about Social Media Examiner years ago. Just stumbled across this tonight. Hope someone responds. Email address are the #1 issue more that phone. I didn't know that. Also, they "Confirm Answering their phone." Is this still the case? Your video was published Oct 2020, that why I asked. Thank you.
amazing content! thank you so much for that precious informations
Great Video, Are you able to copy a lead ad with social proof/engagement to use in another lead ad campaign? (when I try it; it does not copy over the social proof) Let me know Thanks
Informative
Thanks for the guidance
Keep it up
I'm glad it helped!
Thanks very useful.
Really amazing and informative video thanks 😊
very structured
Thank you for the video. Does the lead form auto-populate even the phone number and email as well? We are facing issues with the leads that the phone numbers are not correct. Also, the ads are now in the "Learning Limited" phase. After studying a couple of videos and articles it recommends not touching the ads now. What do you suggest?
Yes it will autopopulate. Because emails can often be wrong, we rely on phone numbers and sms marketing as primary form of communication. Duplicate the ad set and keep the original intact in case you want to use it again!
Awesome info! Thank you.
You are so welcome!
Great, video, thank you.
very informative, thanks for the insight
Glad you liked it!
Great, precise, accurate :)
could you cover the lead follow up using a crm like zapier or aweber ?
Unfortunately the two videos I've watched on this channel about using Facebook Lead ads are outdated. The new FB dashboard doesn't have 'Publishing Tools'.
Amazing channel, amazing content
I recently did a lead gen activity and seems most of the email ids are wrong and phone numbers are not answering. So I switched to work email id and work phone number but not many of them are filling these, how to make these as mandatory fields?
Hey, from a cost perspective - What cost per lead do you think a campaign should average around? I understand there are many different elements but what do you look for?
There are many factors that impact your cost, so we have two budget videos for you: th-cam.com/video/s-sIW0Ev8bE/w-d-xo.html and th-cam.com/video/wcAMFtfAtnQ/w-d-xo.html should help you. -Mitch
Hi, I love your video. As I was following to place my ad, I don't have that option to add my CRM on my business FB page. I have looked everywhere. It just doesn't give me that option. Can you help?
Thank you! So now that I've created the form, where to you add this form to the lead gen ad thats created or will this form automatically be attached to every lead gen ad?
You have to choose the "lead generation" objective when creating your campaign, then you'll select the form at the ad level. You'll want to connect lead forms to a CRM to get the leads instantly and put them info a follow up sequence!
Great video - can you share the software you used to make this video ?
Does anyone know if lead ads are recommended for a charity campaign sign up?
Great video - can you do a follow up video with the immediate notification tool ?
Hi! great video, but i have the new version of facebook and is not layedout the same, is there anyone that know how can i switch to the old version? thanks
This is GOLD!!!
Thank you!!!
informative, thanks for your suggestion to get quality leads, can you please tell me how to edit existing lead form and how to remove existing lead form form facebook ads.
Where do we find the lead forms in meta business suite? Having a hard time finding it.
You said this was the last lead form video to ever watch but you didn’t site how to connect a Crm so now I need to watch another video
Once form is created. It can not be edited. Am I right?
Thanks for your video, its very informative. I've been attempted to create a lead form for insurance leads for the past 2 days. I'm requesting Name, beneficiary info, city, zip code & phone # ; the last page just informs them that someone will be reaching out shortly - but it keeps getting declined (with very little feedback, just lead form) & I cant figure out what I'm doing wrong. Is there any advice you could give as to what might be wrong with that info? TIA!
Thanks so much
Thanks for this
This was extremely helpful. Thanks for posting. I do not have a CRM, so It suggests to download the CSV file. With that being said, I can still use Lead Forms?
Yes
Yes, you sure can!
You should check out Highlevel for your CRM, it's what I use! You can get a 2 week free trial here: www.gohighlevel.com/main-page?fp_ref=allie-bloyd-media47
So where can I get a link for the privacy to collect customer information?
Can I add hyperlinks into the text of my form?
Does Facebook do a customer per action basis on Facebook leads ? So basically I want to tell Facebook I can only afford so and so per lead (and Facebook does the rest)?
Great explanation
I think the layout has changed now because I can't see 'Add Category' or 'Custom Field' to add a phone number. All I can see on mine are 'Add Question' and 'Prefill Questions'. Is this the same for you... now? How do I get to add a phone number field and also if you don't have a website yet, is there any way you can customize a link for a Privacy Policy, or do you need to have a website? Can you please help? Many thanks.
I created new form but my leads still goes to previous form. what should I do?
Great video
If I added the pixel through the Facebook WordPress plugin, Can I delete the Facebook plugin, and add it manually through the plugin shown in the video? Adding an event is not working please provide a detailed process, or just confirm that I can just delete the Facebook Plugin and re-add the code through the plugin shown in the video ?!!
Great heigh value. I have one question my pixel is limited for 28 day. He don't show old data. Showing just last 28 day data
Its normal???.pls help
You should be able to see data from the time the pixel was installed, but It depends on where you're looking and what settings you have for me to know for sure what the issue is!
Good video... wondering using this lead can specify the target audience at specific location ?
You'd do this in the audience selection under the ad set level!
I would like to see how lead form looks like in Facebook??
Super useful
Love this
what if my website doesn't have a privacy policy page and just a landing page??
Can I ran lead gen campaigns without a website?
thank youuuuuuuuuuuuuuuuuu
You are the best
Love your info. and the pace. Brilliant! Thank you :)
I appreciate it!!
pls is it applicable to all facebook?
Does Convertkit+Zapier CRM integration not work for anyone else?
I don't use convertkit but I"ve used a million other things. Highlevel is what we use and I highly recommend it!
can i make a lead ad without a website?
Hi Allie, what if I don’t have a website to link my policy?
Create one! I give my students a privacy policy to put up and it takes about 3 minutes, plus it's recommended anyway. You should be able to find templates online!
thanks
Not getting good leads from facebook. Spent $300. what are your stretegies?
Can I make form on my mobile
Muito bom!
Obrigado! -Mitch
Is it okay that the link of your page will paste or use to privacy policy?
The name above should be able to help you out with that
Interesting ideas, but why aren't the audiences excluded with one another? Now you won't get a representative image of performance as the LAL audiences will potentially target the same users as the interest based audiences.
who edits your videos? 👀
studiolilum.com/
Sounds good till you get all them scammers filling put yout forms. It's best to keep your forms off of social media.
I'm building a lead form app for on the go communications