How To Create Facebook Lead Generation Campaigns That CONVERT
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- เผยแพร่เมื่อ 14 ต.ค. 2024
- Want to know how to create Facebook lead ad campaigns that convert?
We create Facebook lead generation campaigns for our clients all the time...
And we've worked out exactly how you can effectively generate leads with Facebook.
In this video I share the Facebook lead ad tips, techniques and strategies we've learnt over the past 6 years.
If you want better results from your Facebook lead generation ads, this step-by-step Facebook ads tutorial will certainly help.
#facebookleadadcampaigns #facebookleadgenerationcampaigns #facebookleadads
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Thanks for watching guys! Let me know what you think in the comments :)
what do I use for the privacy policy if I don't have one? in Facebook lead ad terms?
So, I do need lead generation but I have my own website with an email list subscriber page. I need the users to go to my page and sign up. Since this Lead Generation Campaign makes the users stay on Facebook, would I have to select a different option if I want them to sign up on my page?
I have do what u do on your tutorial lead ads but i cant do this ads cause i stuck at privacy instant form cause i have privacy policy what should i do
Thanks for sharing
Quality content as always. The fact that I have been doing everything in this video means I've paid attention and learned a lot from you these past months. Cheers, Ben. Keep the great content up!
Great to hear!
Is it showing results is the question
I'm from the Philippines you video Ben saved me from my presentation today!!! Thank you!
I'm just starting my career as a Freelancer - Social Media Manager
this is a great help since my boss is asking to create a LEAD GEN AD thank you so much!
Happy to help and best of luck with it!
Most valuable free educational stuff on the TH-cam! Built an agency from the learning I got from all your videos. Thank you Ben
Wow, thank you!
@@BenHeath Dude Kevin how is your agency doing!
My bad, I called you Kevin in the last comment. Kavindu, how is your agency doing!
Everything crammed in 40 mins and no sideways BS. 10/10
Awesome - thanks a lot :)
Thank you. It is sad that intelligent people struggle on how to use facebook advertising. Thankful for you!
The growth in your channel in the past year has been great to watch. Well deserved Ben.
Thanks a ton!
Thanks for the Ad Template Guide Ben, really helpful.
hey, great video. simple and to the point :)
Glad it helped :)
Thank you Ben, I have been trying to learn lead generation for a while. Easy, simple and great for a startup Thank you so much From the Fiji Islands
.
Happy to help!
Great video Ben...it's not easy to make a 40 min video that people will watch from start to finish... you sir made it look easy! We're looking forward to putting some of these techniques in place!
Thanks a lot - I've had a lot of practice :)
I always watch your video from start to finish. Great content as always. I've got a question though. on your example on this video, I've noticed that you used an image that, I believe, is text-heavy. Are campaign-level ads still required to pass the 20% text to image ratio? Sorry I haven't done FB ads for a while now, that is why I am catching up using your very helpful vids. Thanks.
You can get away with a lot more text on your images now. Facebook has done away with that rule :)
Thanks to this video I set up my first lead campaign Succesfully. Thanks
Awesome glad to hear it :)
Thanks Ben. Nice and easy to understand DIY vid for first timers setting up a Facebook ad campaign.
Glad you enjoyed it!
Great Tutorial on Facebook Lead Ads. Learned a lot from it. Thank you Ben and Regards from India
Glad it was helpful!
Great video with lots of valuable information!
Glad it was helpful!
Very useful info! Thx
Glad it was helpful!
Hi Ben, great video, really enjoyed the copy line tips and will be implementing them! What's your opinion on using the FB lead form as opposed to linking customers to your landing page? Does one generally perform better or are there a lot of variables which can impact it?
Thanks Ross,
Lead forms ten to produce more volume and a lower cost per lead but they can also be lower quality. I'd usually recommend testing both and then seeing which performs best.
Great as usual. One piece of feedback. From the very start I kept asking myself "how is lead gen ad a different thing to product ad?" and I ended up googling that. Once I found out "you want to get their email address!" then I could relax into watching the vid. If you'd defined what lead gen meant in 10s it would have helped ppl like me
Thanks for letting me know :)
Really helpful, thank you.
Glad it was helpful :)
Hi Ben- thanks for your video. A client of mine does not have a website what do ai do with the privacy policy sections?
I’d like to know that too...
Simple yet VERY helpful, thank you! If a post is created from a prior video post, will all of the view information and engagement remain? This is very important to me as a promoting artist.
Thanks a lot :)
If you use existing post then you should be all good
Ben Thanks so much, i've learned a whole lot from you.
Glad to hear it!
Thank you, it was really helpful!
Glad it helped!
Thanks for this video Mr. Ben. Loving your channel.
Thanks a lot :)
Wow! Great video. I'm getting into Facebook ads and I learned a lot.
Glad it was helpful!
When starting out would you recommend sending lead to Instant Form or to my website?
This ish worked THANK YOU!
Glad it helped!
This was brilliant. Thank you so much!
Awesome - happy to help :)
Great video. Do you need a pixel for lead ads?
Nope :)
you helped me a lot yesterday!
god bless!!
great video, just missing the next step Wich is where are we going to receive these leads?
Thank you very much for the vid! Do you think this would give you better quality leads than leading prospects to typeform or such thing?
Thanks a lot. It's difficult to say if it would deliver better quality. It will most likely to deliver a better cost per lead.
Thanks for this
You are best... my friend... Love from India 🇮🇳
Thanks a lot.
Sir, you are the best teacher, thank you so much for teaching us
It's my pleasure
Great video
Thank you
Have you got a link for a privacy policy please? I don’t have a website so assuming I can just have the link on my Facebook and google pages
Hi, thanks for the great video! One question please. It makes sense to have in one CBO Lead Ad campaign (respectively subsequently in Adset) not only a form, but also video ads, carousels etc. (I mean a form of advertising). Thank you.
Thank you Ben, great video again. Question: is detailed targeting in setting up leads generation ad is allowing to target B2B customers?
Yes sure :)
Fantastic training Ben, thank you!
My pleasure!
Thanks a lot Ben! That's a great tutorial for beginner like me. I subscribed to you channel to learn more.
I have few questions here for you:
1- Will I be able to create a custom audience (for further FB AD) with the people who gave their contact info in order to download my free guide?
2- How can I download all those FB leads into a CSV file? Is there an automated way to do this with Google Sheets and a tool like Zapier?
3- In the example that my lead generation ad is for people to download a PDF file, will FB send the PDF file to the prospect for me or will i need to set up an automated process for this to be done?
Legendary video. Love from India
Amazing content Ben.. Keep it up👍👍
Thanks! Will do!
Great Video, very informative.
I have a question, Is it more effective to register leads on FB forms or forward them to a website/landing page to register there. Thanks.
Thanks Ali, lead ads generate leads for less usually but they can be worse quality. I'd recommend testing both.
What about running leads to a custom landing page optimized for conversions vs using the Facebook creator?
Awesome video Ben, as always... question... I have a new client with £150 spend per day BUT the ad account is brand new so FB are limiting us to only £40pd, any way around that?
Thanks a lot :)
Here's a video on account spending limits that I think you'll find useful: th-cam.com/video/mrWicZiiaHY/w-d-xo.html
Hello Sir Ben,
Please, is it possible to redirect the leads from the leads generation ads to whatsapp?
If yes, how do we go about it?
awesome video! just made a lead campaign for a giveaway using your advice. thanks!
Glad it helped!
I'm running lead gens currently - I'm actually a wedding photographer, so my target audience are 80-90% female & I normally use the relationship status of 'Engaged' for detailed targetting. Is this neccasasry, or should I be letting facebook determine who are more likely to fill out my lead forms?
easy to interpret
Really Valuable Ben. What would be a better way for local businesses? Sending people to landing page and collecting the opt-ins or this lead generation ad??
Try both :)
You'll get more volume from the lead ad campaign but may see higher quality from a website conversion campaign.
@@BenHeath Thank you😍
HEY BEN, great video. One question. Where do the leads go and how do you retrive them. Sorry if this is stupid
Thanks Marc, you can access them under Publishing Tools from your Facebook Page.
Hello Ben, First of all, thank you very much for your videos!! it really helpful.
Please, I have a question for you, I want to build a corporate website for a startup that will collect customers to a waiting list for a service that I will open in 2022. If I want the form to be filled out on my website I should not fill in details in the "question format" area, right?
Also, there are any benefits if I will do the facebook format?
Thank you very much!!
You are very welcome :)
If you want people to become leads via your website then it's best to use a Conversions campaign instead. I have a video on that here: th-cam.com/video/Y352gPvIMB8/w-d-xo.html
@@BenHeath Hey Ben, Thank you very much for your answer.
I have two little questions just to make sure that I understand them correctly, please.
My previous profession was in e-Commerce and I always used conversion campaigns.
1) The setup of the pixel and everything else is the same just when the customer becomes a subscriber it turns into a success (converstion)?
2) Do you have any rule of thumb for the cost of this kind of conversion in the Finance field?
Thank you very much, God bless you!!
fantastic !!!!!
Glad you like it :)
Awesome 👍, what do you suggest for the tracking at the ad level? I believe the default is "default offline events".
Thanks :)
You can leave the tracking as default at the ad level.
Do you know if there is a way to block bad leads? I have the same person/bot continually filling out our form.
Hi Ben! Another great tutorial video here!!! You're a True Lead Guru!!! Wanna meet you soon! May I just know if I choose the "Download" as the CTA Button and include the LINK where people can download the Freebie that I'm giving, will they be able to download it directly by just clicking on the CTA Button? Thanks in advance!
Thanks a lot :)
I don't think that would be possible I'm afraid. I think they'd have to go to a landing page first.
I'm learning a lot from you Ben! Would love to take a masterclass if you have!!! 💯🙏💪
First of all thanks a ton Ben for this awesome video tutorial.
My concern is, may I know the set of interests for fashion and interior design institute based India ?
I really like your videos and this one is my favorite.
I have question, I want to create Leads for my Strategic session in wich I also sell the Perfect Personal Training Package for the person. I have learnt that it’s mostly better to sell only the next step in ads.
But wouldn’t it make the Leads higher in quality, if I also mention the online Personal Training in the ad and not only in the session.
Important to mention that it’s a remarketing campaign of website viewers.
Awesome - glad to hear it.
It's usually best to sequence things. So have each stage of your process only advertise the next stage. But if you are worried about spending too much time on unqualified prospects then you can certainly have more info in there or even specific certain criteria - like asking if they are interested in hiring a personal trainer.
Ben Heath thanks for great video. I run a lead call campaign. I look at report from the Ad-Set tab and it shows 11-clicks on the "Result" column. However, I only get 1 call or may be 2. So what does this "Result"(link clicks) means if I run a call-now lead campaign and I only get 1 call? Where can I see exact call-now button press count?
Hi Ahmet, that sounds about right to me. You can display all that data, you just need to customize columns to include it. This video would help: th-cam.com/video/emose3APJuA/w-d-xo.html
Hii ben , it was worth spending those 40 minutes watching your video as always very captivating.
What if I use lead form built on a landing page and run it as a traffic campaign? the only reason to do this is I can retarget people who have not opt in or have not visited my thank you page.
what works best facebook in built lead form or lead form built on a landing page?
Hi Punit, glad to hear it.
I wouldn't use a traffic campaign for the alternative - I would use a conversions campaign.
Which option to use really depends on your business. I would test both though and go with the one that delivers the best results.
interesting thanks
You bet!
Hi Ben! appreciate your content! do you know if changing status on leads in LEAD CENTER affect the campaigns in anyway? changing lead status on sales to "converted" will that affect anything regarding facebook optimalization? David/
Hi can we build connections?
I would like to add likes minded people in my contacts
Hi Ben, how are you? Thank you for this tutorial, I just have a quick question: From your years of experience, what is the conversion rate you receive from your Lead Ads? Let's say you were able to capture 10,000 leads, what percentage of those leads really covert? From retail industry, not consultation or services. Only retail. I would really appreciate your answer. I understand this varies.
Hi Juan, you are very welcome. I can't give you a number I'm afraid because it completely depends on the offer. Sometimes you'll see a 20% off, sometimes 2%, sometimes less.
@@BenHeath Thank you for your answer. This is something that I think every business should be aware of. Thank you for your amazing content, this really helps everyone.
Great video! Do you feel lead ads are the way to go for service business or simply lime to a mobile friendly website. I can see this working well for a Web development company or consulting firm
We currently do a mixture of both. I would usually recommend testing both because results vary a lot between companies.
This is just great
Really great video
Glad you enjoyed it
This was really useful.
Glad you think so!
Hey Ben. Quick question. Where the lead information will get saved? I mean after setting up lead generation ad, where can I see the Name and emails of people?
Good question. If you go to your Facebook Page and select publishing tools, you'll see the lead form section on the left hand side.
@@BenHeath Thank you 😊
Hi Ben, not sure why my comment got removed. I have got a question, which method should I be using to collect email for pre-launching campaign (i do have my own website too in Shopify)? Should I run a conversion campaign to the landing page or simply just use the lead generation on Facebook ads? Because you talked about the first method on your another video.
By the way great content as usual! I have been following your strategy and getting some impressive results. I am about to launch my Kickstarter campaign and would like to do some pre-launch campaigns. I would like to collect emails from those people who are interested in my product, and I will email them on the day it launches on Kickstarter. Which method to use best for my purpose? You suggested a conversion campaign + landing page on your other video.
Thanks Ben! :)
Ben, Great Video! Are you going to be changing your campaign's with your service based clients to lead forms instead of conversion campaigns due to the IOS Changes?
With some yes and we may well be doing more of that during the course of this year. We'll have to see what the exact impact is first.
@@BenHeath Yes I'm thinking the same as I work with estate agents mostly and every man & his dog does lead forms though or towards a 3rd party valuation tool which gets leads but the quality isn't as high as funnels for me when I've tested. I just wish there were more customisation tools around Facebook Lead Forms. That's what I like about conversion campaigns to a funnel or landing page. We'll see what happens I suppose. Thanks for the updates, your channel is quality!
Do you have a video on running email lead based ads and product sales at the same time?
can we track facebook leads through pixel if we use only facebook lead form and not website?
Have you ever worked with artists (singers, rappers, music producers, etc) and if yes could you give some examples of campaigns you made to gain exposure ?
Hi, I love your videos!
I am starting a facebook agency.
I really wonder how the CONTRACT you have with customers LOOKS LIKE. Can you please send me the contract u r using?
Or post it in the comment section.
I had really appreciated it!
Can I run lead campaigns if I don't have a website? I guess the only issue is the privacy policy part. Please let me know.
Yes but you will need a privacy policy set up somewhere you can link to.
Can you make a video on conversions after iOS 14 update? I want to start using lookalike audiences. Also I wanted to know, I've been using lead campaigns to validate my app idea and wanted to know if I could use the people who signed up to create a lookalike audience for app installs or should I just wait tp have a few installs?
wait until they install the app because thats what you want a lookalike audience for
Hi Brian, I have a whole playlist on my channel - 3 videos in there about iOS 14 and another being published later this week :)
Hi Ben, I am having a problem that Facebook Marketing Specialist cannot help us either? When I am creating a Lead Ad in the Create Media section I only can add JPEG images and not videos. I can upload videos to Media Library but from the Create Media section can only view jpg images not videos? I check videos specifications and they are matching FB requirements. Appreciate you help, Thanks
thanks ben
Great video! What if I don't have an IG account attached to my FB page... should I still select automatic placement, or manual and tick of IG?
No I'd still go with automatic. But I would get your IG account hooked up when you can - it's worth doing.
@@BenHeath Thanks for the answer. But what if I don't have an IG account at all? You'd still go with automatic?
Yep :) The ads will just come from your Facebook Page in Instagram.
@@BenHeath thanks a lot!
If we will use their emails to re-target them later via Fb ads, isn't it necessary (in the form description) to tell them how their infos. will be used?
excellent! thanks
You're welcome!
About to start running ads for companies. But I’m not sure how to go about setting up the ads as far as do I make under my own ads account or there’s? I don’t want them to have the ads running and then let me go after 3 months because they don’t want to pay my fee and stay with the ad, but I also don’t want them to mess up my ad account if they don’t pay there bill. What should I do? I want them to have to keep me around pay me my monthly fee to run these ads. Do I have them sign a contract that states if they let me go the ads come with me?
I'd run the campaigns through there d account. What you have described does happen unfortunately. We don't impose anything to try and stop them doing it. Instead I think it is best to deliver enough value that they want to keep working with you.
Would you recommend to only explain the process/call to action on the form? Or does it also works good to add some benefits and social proof, like you probably would do on a landing page?
And i think i know your answer: test it😄, but i would love know if you have already tested this?
Haha - you are spot on Mark. The answer is to test because it depends on what you are offering. If people are signing up for a low commitment offer then no extra info is required. But having extra selling points can really help with high commitment offers.
@@BenHeath thanks for your answer!
Is it a good idea to use this for a product based biz monthly Giveaway for email list building purposes? And where are the emails collected?
You can use that strategy and I've seen people use it well. You do have to be careful with Facebook's advertiser policies though. Emails can be sent directly through to a CRM - otherwise you'll find them via your Facebook Page under Publishing Tools and then Lead Forms.
What about a roofing company? Should we go broad targeting with them also?
Yes I most likely would - if you are advertising locally.
Hello and thanks for the video! its very helpful , I would like to know if you could help me with something related to this topic, I would like to know how you can send an automatic message via whatsapp when someone enters their data in the questionnaire, I have seen several types of advertising that do this on instagram and I would like to apply it but I could find the function in the facebook ads manager.
Could you do a video on how facebook ad's policy for some sensitive industry such as plastic surgery? Because it getting hard for those industry to advertise the ad. Thanks a lot for the video
Good idea :)
Thanx Ben for saving the day :) (I literally mean it :). It was an owsum video. However, when im leaving the privacy policy field blank, it's showing me error, means i have to put link in privacy policy field. The real issue is what to put in privacy policy link??????
Glad to hear it. Yes you need to put in a privacy policy link - no way around that.
@@BenHeath that's my question, exactly where can I find privacy policy?
@@BenHeath thanks for reply :)
I recently got started with FB ads. I made a conversion campaign with the conversion event being purchased. I have a small budget being around $30 a day. I haven't received any conversions. Would it be smart to try to get page views as the conversion event since I haven't received any purchases or add to carts?
No I wouldn't say so. You could try a Facebook lead generation campaign as demonstrated in this video, but I wouldn't switch to page views. When a campaign doesn't work it doesn't mean the objective is to blame.
@@BenHeath well it might....
Hi Ben! Great Video.
Can you explain where the leads go once someone submits a form? Also, is there an option to email, or notify us immediately when a lead form is filled out to ensure we get back to them ASAP? If so where can we set up those notifications?
Best....
I want to know this too please. And can you integrate these leads into mailerlite?
Hi David, good question.
You can get the leads from your Facebook Page. Just select Publishing Tools on the left hand side and then you'll see a lead ads section.
Facebook won't email you when you generate leads. But you can connect various CRMs that Facebook will automatically import your leads into - you can then set up the CRM to email you.
Hi David, you can use third-party services like Zapier or Pabbly Connect to connect the Facebook lead form to a Google Sheet or a CRM. Data will sync in real-time.
Thanks sir
Welcome
I want to use fb ads to give away a free book through my site (I’ll collect emails with mailerlite’s landing page but first I want them to visit my web page). Should I go with the traffic objective than lead generation?
since you have a landing page you don't have to use lead generations or traffic. The best thing to use is conversions
Yeah in your case I would go with conversions.
New businesses, specially service-type business, normally don't have websites yet but they do have fb pages. So what should I put in the website link in creating lead forms?
I would have to disagree - most service businesses do have website and should have websites. To be compliant you need a privacy policy so you can either host one on a website you create. Or you could create a document that's stored online that you link to.
Hi,
Can we use landing page instead of FB form for lead capturing
Yes you can but for that you would want to use the Conversions objective.
@@BenHeath Ok got it thanks a ton!
This means in this lead gen objective we cant use our landing page to capture leads am I right Ben?
@@BenHeath Ben I have one more issue why every time while creating an ad I am getting errors as
Ad set may get zero Leads
Based on how you've set up your ad set, you might not get any leads. To fix this, consider making changes to your ad set before publishing.
How can I avoid it
Will you try this strategy for ecommerce?
שגיא אתה עושה דרופ עם שופיפיי ?
@@Idohimself לא :)
You would want a different approach but I'll more vids on that :)
@@BenHeath also with the leads objective?
Do you have a Facebook course? How much does it cost? Please send details. Cheers.
Hi George, I sure do :)
You can find all the details here: www.leadguru.co.uk/facebook-ads-insiders/
very helpful!
Glad it was helpful!
Hi all. Im running Lead Gen campaigns since last year, but last 2 weeks I saw over 50% increasement in CPL. What do you guys think can cause this issue? Thanks!