Even though I’m a paid social campaign manager full time at a large agency, and has these strategies on a budgeting and campaign perspective, I’ve always found it difficult to make content for my OWN brand. Thanks for speaking to the creative THEMES! I know how to use the tech but because clients use external creative agencies, it’s often out of our hands. At least now I can chip in and inform them of how to improve their creative AND consider my OWN social channels and how I can improve my own South African travel content. THANK YOU!
This video was really helpful. I’m new to using creating ads instead of just boosting a post. I will come back to this video as I plan my ads out. Everyone always talks about building a sells funnel but no one ever talks about what that looks like when creating ads. Or what makes an ad effective in a long term way. Thanks a lot.
Seriously this content is the best on youtube!!! Many other channels are just not clear or not giving examples, or simply giving superficial content on this matter. You guys rock! I always learn so much from this channel. Thank you for all the amazing content!
Hey thanks for the info. What if lvl 2 has only 1 to 2k of audience since it's a local business. As you know, the frequency will get high quite quickly. What would be your recommendation on combating that?
Great video and local is HUGE. Even though we're in the middle of the pandemic...now is a GREAT time to focus on local and build that 'footprint' for when things get back to normal...eventually. One thing to consider... Pairing all of these GREAT social strategies with Google Local Service Ads. It's ~new-ish that has come out in the past year or so and allows you to dominate the local listings. Check it out and pair it with these great ideas!
I run an auto detailing business, and I'm a little stuck with coming up with ideas for level 1 and 2. Would a video explaining/showcasing me detailing a car be a good idea for level 1? Then level 2 offering a free service add-on with any booked detail?
I think that would be useful. Do you offer pain correction or deep interior cleaning and how it’s actually a sanitary safety concern to clean the inside of your car?
I would focus on things that people who CARE about their car would watch! How to keep your car debt free, weather streaking, how to get the perfect shine, how long does a detail last, etc.
Glad you like them, Pedro! We put a lot of work into them, and it is always encouraging to hear that folks like you are getting value from them. -Mitch
This is a great video and very helpful for local and small business. I would encourage local and small businesses to invest in blog content -- helpful, consumer insight based content -- to drive organic search traffic, and then pick up on the retargeting strategy on the Facebook ads from there. I just hate to think of relying 100% on Facebook ad traffic on the primary source of traffic... upon which I would then be relying on that to feed my retargeting pipeline. thank you again and I'm now going to check out your next video :-) great stuff!
Really interesting, I'm still thinking that for a house decoration store what kind of video for the first level of the funnel we cold make, I'm not quite sure besides showing the products what else could we do?
You could focus on the process, show how to decorate a room with your stuff, show how you pick items, show how to match stuff, even behind the scene of your store. :)
You would want to talk about design styles, different types of furniture for kids/pets, etc. Anything that someone who would be open to buying furniture may consider. Even talking about Feng Shui would be a good one!
Hey Allie, love your content. I have a question. As local businesses generally don't have a huge budget to spend on ads, so how should we split the budget for all three level so that it is most beneficial.
I know you weren’t asking me but my initial thoughts are like this a.) go with video ads or engagement - they are still very cheap. Costs start to rise when you set up PPC ads b.) I think it will come down to ultimately being your decision. Give yourself a number and a focus and adjust as you go.
I’ve never subscribed so fast. Will sign up for the free 5 day challenge! Quick question: I’m marketing for my dads local security installation business but his target demographic is business owners that have commercial buildings + preferably Korean speaking. What would your recommendation be to get that step 1 secured? I’ve done lead gen fb ads but it just doesn’t seem to work even for a free consultation. Thanks so much!
Hi there, Is that correct what we doing on Level one > If I choose to run Level one video ads, basically we're introducing our business to the audience and collecting data to prepare for level two ads?
Do you do it on your own account or do you do it on like a joined account with the buisness owner. I need to know like where to go to make the ads and run them
I want to bounce on a point related to the social posts, we know that before/after posts create a lot of engagement but i dont know if its allowed to run ads over those posts !!
Hello, great video. My FB Account was put into "Restricted Status", I replied back to FB with my appeal and the info they requested. My account was still put into "Restricted Status" do you have any suggestions on how to change this? Thanks
Hello there great informative video this is an amazing strategy! How big should the level 1 informational ads audiences be? In order to get ready to advance to level 2.
This was a fantastic video and very informative. I actually do you run ads for a martial arts academy and it was interesting to see you segment the parents audience. Are you suggesting for level one that I release three different videos/blogs targeting the different needs of parents? And same for level 2?
Hey guys, quick question for all the advertisers out there using this framework. How much are you guys spending on the audience building vs offer campaigns? What is the minimum you would recommend spending on audience building ads for local businesses?
To master more Facebook ad tactics, watch our entire video series here: th-cam.com/play/PLyqdnWmgSb_YuvXz1Ofzxe9los0Q_vPt2.html
R u married?? If not, let's!!! ;)
How can I get your services 1 on 1 for my business?
@@superpayaseria Common man! Do you even think you'd have a chance in hell to get a woman of this calibre from a youtube comment? 🤣
I've been pondering over youtube for someone who can actually teach me posting ads for my business. My search ends with this video. XOXO.
One of the most realistic marketing videos I have ever seen (Have over 30 years experience in this kind o stuff)
Thank you, Sean! -Mitch
Even though I’m a paid social campaign manager full time at a large agency, and has these strategies on a budgeting and campaign perspective, I’ve always found it difficult to make content for my OWN brand.
Thanks for speaking to the creative THEMES! I know how to use the tech but because clients use external creative agencies, it’s often out of our hands.
At least now I can chip in and inform them of how to improve their creative AND consider my OWN social channels and how I can improve my own South African travel content. THANK YOU!
This video was really helpful. I’m new to using creating ads instead of just boosting a post. I will come back to this video as I plan my ads out. Everyone always talks about building a sells funnel but no one ever talks about what that looks like when creating ads. Or what makes an ad effective in a long term way. Thanks a lot.
Allie you are an amazing teacher. This was out of this world, from the graphics to your explanations, I really loved it.
Seriously this content is the best on youtube!!! Many other channels are just not clear or not giving examples, or simply giving superficial content on this matter. You guys rock! I always learn so much from this channel. Thank you for all the amazing content!
Wow, thank you!
This channel has legit knowledge to share with you all. Seriously gold here.
Thanks, Jason! That means a lot. What other videos should we create? -Mitch
@@SocialMediaExaminer Thanks So Much Mam!
Have Got 1 Question, How To Target the Interests in That Specific Location Mam??
Really great info here. All out clients that are rocking it with Facebook Ads have 100% video first startegy. Great stuff.
Thank you!
Simply amazing! Thank you! Please do more content for local business! We need this! 🙏🏻
That’s 100% of what I focus on for that very reason!
Hey thanks for the info. What if lvl 2 has only 1 to 2k of audience since it's a local business. As you know, the frequency will get high quite quickly. What would be your recommendation on combating that?
That's why you do more level 1! Build the audience!!! Local audiences should have way more than 1-2 k in level 2.
Great video and local is HUGE. Even though we're in the middle of the pandemic...now is a GREAT time to focus on local and build that 'footprint' for when things get back to normal...eventually. One thing to consider...
Pairing all of these GREAT social strategies with Google Local Service Ads. It's ~new-ish that has come out in the past year or so and allows you to dominate the local listings. Check it out and pair it with these great ideas!
You are right, local is huge!
this channel makes me easy to know and gain some deep-dive knowledge about the online ads
Best video ever I needed this so much!! Thank you!
So glad you liked it!!!!
I have searched much but you are the best thank you
I run an auto detailing business, and I'm a little stuck with coming up with ideas for level 1 and 2. Would a video explaining/showcasing me detailing a car be a good idea for level 1? Then level 2 offering a free service add-on with any booked detail?
I think that would be useful. Do you offer pain correction or deep interior cleaning and how it’s actually a sanitary safety concern to clean the inside of your car?
I would focus on things that people who CARE about their car would watch! How to keep your car debt free, weather streaking, how to get the perfect shine, how long does a detail last, etc.
Thank... YOU !
Love your videos, clarity, information, visuals... all of it.
Glad you like them, Pedro! We put a lot of work into them, and it is always encouraging to hear that folks like you are getting value from them. -Mitch
I love the way you are explaining very clear
For webinars , which form of ad you suggest. I tried lead ad I got only 5 contacts.Apprecite your thoughts. This is for realestate.
Thank you for this amazing video guys. U guys always share Great info .
I'm loving it and I'm also trying to share what i learn like you guys
Great video! Thank you so much. Does it mean in level 2 we Retarget the video viewers with a individual message?
This was seriously the best video for local service businesses! Keep them coming, please!
I'm so glad you liked it! Feel free to check out my channel for more like this!
Brilliant video
This is a great video and very helpful for local and small business.
I would encourage local and small businesses to invest in blog content -- helpful, consumer insight based content -- to drive organic search traffic, and then pick up on the retargeting strategy on the Facebook ads from there.
I just hate to think of relying 100% on Facebook ad traffic on the primary source of traffic... upon which I would then be relying on that to feed my retargeting pipeline.
thank you again and I'm now going to check out your next video :-)
great stuff!
That’s exactly what level 1 is for!
@@AllieBloyd Hey, I thought before and afters content are banned from running ads...
Really interesting, I'm still thinking that for a house decoration store what kind of video for the first level of the funnel we cold make, I'm not quite sure besides showing the products what else could we do?
You could focus on the process, show how to decorate a room with your stuff, show how you pick items, show how to match stuff, even behind the scene of your store. :)
You would want to talk about design styles, different types of furniture for kids/pets, etc. Anything that someone who would be open to buying furniture may consider. Even talking about Feng Shui would be a good one!
Alot of knowledge in one video
So glad you liked it!
Thank you for ur video. now my mind thinking has change. now i got an idea about how to drive a customer to our store or business
This is SO good. Thank you for sharing!
Hey Allie, love your content. I have a question. As local businesses generally don't have a huge budget to spend on ads, so how should we split the budget for all three level so that it is most beneficial.
I know you weren’t asking me but my initial thoughts are like this a.) go with video ads or engagement - they are still very cheap. Costs start to rise when you set up PPC ads b.) I think it will come down to ultimately being your decision. Give yourself a number and a focus and adjust as you go.
thank you for sharing
You are so welcome!
I’ve never subscribed so fast. Will sign up for the free 5 day challenge!
Quick question: I’m marketing for my dads local security installation business but his target demographic is business owners that have commercial buildings + preferably Korean speaking.
What would your recommendation be to get that step 1 secured? I’ve done lead gen fb ads but it just doesn’t seem to work even for a free consultation.
Thanks so much!
I would use the same strategy, but business owner targeting and korean language targeting. There are also custom lists you can purchase as well.
Question 🙋♂️, so how much adspend should one typically set for these Engagement ad campaign’s?
Best tutorial, two enthusiastic thumbs up 👍👍
Loved this! Thank you for laying all the information out!
We are glad it hear that it helped, Vince! -Mitch
Awesome video and content Allie, keep the great work.
Hi there, Is that correct what we doing on Level one > If I choose to run Level one video ads, basically we're introducing our business to the audience and collecting data to prepare for level two ads?
Do you do it on your own account or do you do it on like a joined account with the buisness owner. I need to know like where to go to make the ads and run them
Its really interesting and usefull video for many new comers in marketing like me feel lucky to found this video ... 👍
That is awesome to hear!
I don't think I've ever clicked on a video this fast.
I love to hear that!
Really awesome tips and advices, thanks alot!
great video, but before and after is big no in my opinion cuz Fb often block that Ads
Great video!
Thanks for this amazing video. One question: How Facebook pixel is used here in the second level?
Will I have to make 3 videos for ads for 3 different levels of customer ?
GREAT!
So glad you like it!
Such great information!
Glad you liked it!
I want to bounce on a point related to the social posts, we know that before/after posts create a lot of engagement but i dont know if its allowed to run ads over those posts !!
Great video, thanks.
Thank you for this video!
You are so welcome!
Spectacular content. Do you think this strategy would work for web design services?
Great video 📹 👍
Glad you liked it!
This is really good stuff 😳 thank you!
I'm glad you liked it!
Amazing. Greetings from Brazil 😊
Thanks for tuning in, Higor! 🙏 -Jason
so helpful, thank you :)
Great content. Congrats!
How do you distribute budget by company?
Hi! Amazing and very useful content. One question, How long should level 1 or 2 educational videos be for better performance?
i love you this is so much helpful information
That was excellent.
Thank you
Thank you so much! Great work!
super helpful video !!
You're so good. Greetings from Peru!
Hello, great video. My FB Account was put into "Restricted Status", I replied back to FB with my appeal and the info they requested. My account was still put into "Restricted Status" do you have any suggestions on how to change this? Thanks
Their is rumor the facebook pixel is going away in a few months is this true? How do we do level 2 ads going forward if there is no pixel?
my mind is blown right now
What software do you use to make the animated portions of this video?
After effects!
Super video
Hello there great informative video this is an amazing strategy! How big should the level 1 informational ads audiences be? In order to get ready to advance to level 2.
You grow it consistently so several thousand to start and then keep it growing!
love it
urgh this is gold!
So glad you liked it!
OMFG this stuff is amazing!
How to setup client ad manager
Ugh! Now I wish I approached her at SMMW20. Great video! Thank you SME!
This was a fantastic video and very informative. I actually do you run ads for a martial arts academy and it was interesting to see you segment the parents audience. Are you suggesting for level one that I release three different videos/blogs targeting the different needs of parents? And same for level 2?
You absolutely can! This allows you to target based on avatar!
Love from india
What happens if you just set up a page to start advertising and you have no likes or posts on your page ?
You focus on building targeted engagement for level 1!
Niz presentation duede
This is great... but what about the new IOS release that kills retargeting IOS devices?
With iOs14, you might as well forget about the pixel and use additional tools to supplement your FB ads : email, SMS or a chatbot.
What about Facebook Lookalike Audiences (in a similar/parallel workflow)?
Lookalike audiences are in level 1 as it’s cold traffic!
top vid!
Well woth the subscribe to this channel just based on the education in this one video.
Hi, Allie! What's the best way to contact you?
alliebloydmedia.com/
This still valuable after iOS 14 update?
Good question.
AB3 method! is it actually exists?
Hey guys, quick question for all the advertisers out there using this framework.
How much are you guys spending on the audience building vs offer campaigns?
What is the minimum you would recommend spending on audience building ads for local businesses?
Great vid. Do you offer your services? How can I contact you?
love it love it love it. Thank you for sharing this useful information!