This was a helpful video! Because of all the content I consume, my brain immediately went to "Video content is absolutely the future" But, the more time I spend online and realize different people consume different kinds of content, I see the value in creating all the other kinds of content as well!
Doing guitar lessons, podcasts and blogs seem to take a backseat to youtube, where the lessons can be more visual. It's interesting email is #1 but of course to email anyone, you've got to get people's emails and build a list. There's so much to that ... lead magnets with landing pages, email marketing site (I use as many free resources as I can), then you've got to comply with COPA and GDPR (so many people aren't explaining these things - like privacy policies, terms of service, disclaimers, cookie banners). But free content definitely drives paid content. Just takes so long to get going. It's definitely a long game, providing a lot of value of front, planting seeds. And I agree, social media isn't where it's at. I think the key to social media is already having built up those accounts as personal accounts and then when you use them for business you already have a significant base of people you're interacting with, but otherwise, social -- like you said -- gets buried quick.
This was a helpful video! Because of all the content I consume, my brain immediately went to "Video content is absolutely the future"
But, the more time I spend online and realize different people consume different kinds of content, I see the value in creating all the other kinds of content as well!
Doing guitar lessons, podcasts and blogs seem to take a backseat to youtube, where the lessons can be more visual. It's interesting email is #1 but of course to email anyone, you've got to get people's emails and build a list. There's so much to that ... lead magnets with landing pages, email marketing site (I use as many free resources as I can), then you've got to comply with COPA and GDPR (so many people aren't explaining these things - like privacy policies, terms of service, disclaimers, cookie banners). But free content definitely drives paid content. Just takes so long to get going. It's definitely a long game, providing a lot of value of front, planting seeds. And I agree, social media isn't where it's at. I think the key to social media is already having built up those accounts as personal accounts and then when you use them for business you already have a significant base of people you're interacting with, but otherwise, social -- like you said -- gets buried quick.