Gary Vaynerchuk Unpacks The BS of Advertising

When I started as a creative in advertising, I was taught to hate Gary Vaynerchuk. But when I started in business, I gained a lot of respect for what he's built and how he thinks. In this interview Gary breaks my brain about the traditional notions of creativity, the flaws of being an industry obsessed with awards rather than real results, the frictionless future of shoppable content, and why social media forces transparency in creativity.

[@deadcardriving]

Any feelings I had about Gary before watching this evaporated as he began to say all the things us art directors and copywriters are thinking about the advertising industry. It’s an ego fest. AND nobody care about your ad.
Preach brother. 🙏

[@alexandredelbart486]

I buy this book after this video... Can wait to read it. Thanks Mo

[@noral8355]

For the entire 40 minutes, I'm trying to figure out whether that spot is on my screen or the video camera.