1971: MARSHALL MCLUHAN on ADVERTISING | 24 Hours | Writers and Wordsmiths | BBC Archive
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- เผยแพร่เมื่อ 7 ส.ค. 2024
- "We are completely immune to advertising, do you know why? It's all good news." - Marshall McLuhan
Kenneth Allsop interviews the world's leading media theorist, Marshall McLuhan - the author of The Mechanical Bride, The Gutenberg Galaxy, Understanding Media, and The Medium is The Massage - about his theories of mass communication.
Originally broadcast 19 August, 1971.
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Imagine how much preparation you'd have to do to interview Marshall McLuhan!
Most people know nothing of his work
I love this: “I use precepts and not concepts”. I’m replacing a colleague of mine in this under grad course and I opened the material for the class and I found it was a collection of useless & random concepts. I erased it all and started from ground zero, using the kind of work that McLuhan was doing (and this is why I’m here btw). Because this kind of work helps us and the students to THINK about life instead of classifying things in reality.
what do you mean by this? how can I learn how to teach like McLuhan?
I guess you did not read what I wrote and do not have to teach you how to read, I am not your teacher@@gerg64
Percepts*
@@gerg64Most people don’t want to truly perceive and would rather misunderstand everything via concepts handed to them from institutions. It can be very dangerous to be perceptive. It takes immense courage and responsibility. It’s almost akin to notions of enlightenment in the East, that is, perceiving reality and society as it is and not as it’s sold to you.
Whatever twice you wanna learn, UFFIE IN ACCOUNTING
th-cam.com/video/iFsvuhD7Fr0/w-d-xo.html
Wow, this was pretty interesting. I wonder what he’d have made of the global village we now have
07:07 "I never state my preferences because it seems arrogant to me to express a private opinion... In a world in which you live with everybody".
Not a lot I suppose.
What he's describing about 'private opinions is 80% of all you tube programs and podcasts...
Well he coined the term global village and then I believe he adjusted the term to Global Audience.
He would say that we are going to implode, a global civil war.
McLuhan, The Great Master of Higher Perceptive Thought.
I'd be amazed if Adam Curtis didn't pick this clip, 'but this was a fantasy...'
when you are putting on a public then you have a totally different image of yourself, then when you're all alone...
"Cooling is a process and hotting up is merely a target." I forgot this man be spittin!
I tried reading his " The Mechanical Bride: Folklore of Industrial Man". I couldn't finish it.
I bought that book. I haven't read it either but I thought it was great, extremely profound
"By obsolete I mean that it is more prevalent and abounding than ever. The book has never had it so good. The printed word has never been so big and powerful as now. This means that it is obsolete, yes. Whereas TV is not obsolete and it doesn't have a fraction of the effect of print."
"Without a contradiction there can be no polarity".
This dude takes great pleasure in stating contradictions and riddles. He's trying hard not to laugh at himself.
Yes, Mr McLuhan, black is white, up is down. State anything with authority and a smug, arrogant smirk and nobody can argue with you. You have the right to remain silent.
Well done for making a career out of semantics.
McLuhan did say in this clip that personal opinions were arrogant and as your opinion was insulting, you succeeded in proving his point spectacularly.
@@outoforbit00 That's just your opinion.
@@TtableWhey yes it is, but it's not a personal opinion. It's based of reading your comment.
@@outoforbit00 My opinion isn't personal either. It's metaphysical.
@@TtableWhey wow, McLuhan is possibly the greatest metaphysical thinker of the 20th century, what he said in this clip entirely escaped you!
Good fun.
Maybe, he’s most interesting interview, imo
the purpose of studying processes is to avoid hangups and misery ...
0:43 "And in the future archaeologists or anthropologists [are going to] study our advertising avidly for signs of an extremely complicated culture that we live in..."
1:45 "In fact most people would not know what the meaning of their possessions was without advertising."
// See also: *Marshall McLuhan on the Future of Advertising (1966)*
“Do you know that most people read ads about things they already own? They don't read ads to buy things, but to feel reassured that they have already bought the right thing. In other words, they get huge information satisfaction from ads far more than they do from the product itself,”
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LOL the questions people asked McLuhan just show how much they really didn't get it.
So, people are not affected by ads because they good news, at the same time they are affected by ads because ads push them to buy stuff and feel good for themselves and in front of their friends? Hmm. People do not like watching bad news, but at the same time when they watch bad news they feel good about themselves because what is happening in the news is not happening with them? Hmm. I am trying to find a coherent message in his words and I cannot. The medium is the message.
Re: watching bad news: Isn’t it possible to dislike an experience and yet discover in it an aspect of value? I think of the apology, or pity: the awareness one is doing the right thing.
Look up the "Agenda Setting" and you'll understand what bad news are for; McLuhan was a visionary, not an all-knower; inevitably, some of the things he said are not right; but his "medium is the message" book was spot on
True perception sits in the centre of a paradox, like an oracle, maybe yes, maybe no. The answer is to see in the moment. It's called wisdom.
What the heck?
Hyperbolic
Undisagreeable = agreeable. 😂
He was definitely wrong by us people not liking to watch bad news lol, like incredibly wrong “ppl won’t like watching Vietnam” bro that’s all we have now.
UFFIE IN ACCOUNTING
th-cam.com/video/iFsvuhD7Fr0/w-d-xo.html on MCLUHAN VIDEOS TH-cam
3:49 4:21 when you can't think anymore you establish an institution
4:37 the purpose of studying processes is to avoid hangups
7:54 merely a target
whos here because of The Sopranos?
UNLISTENABLE, UNSPEAKABLE, worldliness is appropriately dismissible. Period. Few people read any book at all. Being on the public stage is a choice. peace+& -💥🌸
Whut
He's too far out for the BBC dude... Awesome.
Wrong ! It’s now only bad news on TV
The BBC interviewer tried to take over the whole discussion.
Not on McLuhans level of abstraction and realisation.
The names McLuhan...Marshall McLuhan.
He looks a bit like the bloke on BBC Archive earlier this week that was flogging gold toilets. Minus the syrup.
He was scientist not toilet-guard
This guy sounds smart but I'm not sure he's really saying anything at all. You can tell the interviewer is frustrated with this way he gamifies his responses.
He may be clever but he comes over as a very poor listener, discourteous even.
It’s his territory. He is a bit autistic sometimes. He saw something very clearly, namely the nature of technology/media/extensions of man, and he tried his best to tell the world about it. Largely his ideas were use to do the opposite of what he intended, alas.
Due to respecting the audience's time
UFFIE IN ACCOUNTING
th-cam.com/video/iFsvuhD7Fr0/w-d-xo.html
Thee Brit attempts to imitate a printed page McLuhan embodies dialogue
Not a great communicator, not convinced by his ideas as expressed here
It takes time. You gotta read his books. Gutenberg Galaxy and Understanding Media are an acid trip. You come out totally transformed.
every single comment here will find this channel interesting, Adam Curtis' style and th-cam.com/video/9jWHiueK-Uk/w-d-xo.html channel's style is simply a type of scuze the pun, stylistic 'determinism' one attempts to remove the narrative crutch providing a placebo of general comprehension, rather than vomiting commercial understanding. you will not understand until you do, at which point a reply won't be attempted by you.