Chevrolet 2023, A Holiday to Remember.
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- เผยแพร่เมื่อ 29 ก.ย. 2024
- The best part of the holidays is the memories, the ones we make and the ones we reminisce.
Watch this heartwarming story about a woman’s holiday journey to gift her grandmother the memories from years past. All told from the front-seat of a classic Chevrolet Suburban.
My old chevy is like a time machine every time I get in it,God I miss my america.
Me too.
DURING MY GRANDFATHER'S LAST DAYS, HE WAS VERY OFTEN "OUT OF TOUCH" AND WHEN HE WAS UP TO IT, I TOOK HIM FOR A RIDE. HE LOVED SEEING HOUSES BEING BUILT, SO WE FOUND THEM AND WATCHED INDENTLY, THEN WE ATE BURGERS IN THE CAR, AND HE WAS MORE LUCID AS WE TALKED. IT WAS THOSE RIDES WHERE I WAS WITH MY GRANDPA AGAIN! THANK YOU CHEVY!
🎄Tracy, the granddaughter, is the true hero of this short film (ad). She possesses a Christly love in many respects: She observes her little cousins being a bit freaked out by grandma’s catatonic state; she overhears her mother & grandfather discussing his challenges of bad days; she watches as her family maneuvers around grandma as if she’s a piece of furniture.
& then she takes action!
She tells her grandmother: “Let’s make it a good day…”
Tracy probably doesn’t expect anything more than giving the former matriarch of her large family the gift of retaining some dignity by going on a drive around their home town in gramp’s old Chevy truck - but something magical happens…
Tracy points out various spots around town where she was born & raised, & grandma slowly starts to recognize images that conjure up old memories. The most poignant moment in this Chevy ad is when grandmother & granddaughter sit parked in an abandoned drive-in movie theater lot where it’s revealed she first kissed her husband Bill, & as she & Tracy sing along to a John Denver 8-track - the power of love & music reconnects her to this world. 🎶 “Sunshine on my shoulders makes me happy / Sunshine in my eyes can make me cry…”
“Bill?” she ejaculates. “I need to see Bill! He can’t do dinner alone!”
Tracy drives home & when she pulls up front, Bill steps off the farmers porch & climbs into the truck, & then with teary eyes & trembling hands he pulls her face in for a kiss & she kisses him back.
Tracy, through a selfless & loving act, has brought her grandmother back from the underworld like a modern day Orpheus, reuniting her grandparents. Amor vincit omnia!
Sometimes the power of love can, indeed, conquer all. & that’s why Tracy is truly the hero of this story - a hero we all should emulate.
It’s humanity’s only hope & salvation. ✝️
Well said!
@@TWS-pd5dc thanks
This is mine and my mom’s favorite commercial because we lost my grandma not too long ago from dementia and this brings me to tears because this always reminds me of my grandma
this goes beyond advertising… this is important storytelling…. well done Chevrolet. well done!
Beautifully touching commercial... Thank you for sharing.
My wife passed 1.13.24 of brain cancer and exhibited similar traits ....😢....I cared for her in her last month's....This commercial touches a deep nerve.....sharing memories she did and couldn't remember...😢
Deserves an award - Emmy, whatever.
Thank-you so much. Music is the trigger to bring our loved ones back . Merry Christmas and Happiest of New Years and always
Wow what memories
One of the best and most poignant commercials Chevy ever made.
WOW, Amazing 🥲
Sobbed like a baby
Well done Chevy
Wonderfuuuullllll
A commercial to always remember...
I spent many years as a psych RN and Memory Care Coordinator. Music is at the top of the list for bringing someone back, even for a little while. I am going to keep this one forever. I could not have said it better.
I lost my sister to Alzheimer’s. Music was always a touchstone.
She remembered the lyrics to EVERY song from the 60s and 70s.
I worked with Alzheimer’s patients and I remember playing the Lawrence Welk tv show on the weekends. So many of them “woke up” while the show was on.
@@GSLeadermom70105 I watched Lawrence welk with my Grandfather aka (papa) when I was little and even stood on his toes and danced. 🩷 Then when he moved in with us as a teenager my favorite thing to do with him every night was to watch LW with him. Today as an adult with my own children, I find myself still putting on old reruns & dance just to get those old memories back.
I loved him so very much and he was the greatest human being I have ever known. He always made me & my twin sister feel so special.
This by far is the finest five and a half minutes of television ever broadcast! Truly magnificent! Well done Chevy. This hit home for many, and it is appreciated! Merry Christmas!
I have watched this no less than 10 times, I LOVE IT! it's so moving and touching and I've cried each time... JUST BEAUTIFUL!
My dad had Alzheimer’s and this brought back my memories of him. Thank you Chevy for a beautiful touching commercial.
This commercial deserves an award. Thank you for making me cry 🙂
We lost our mom earlier this year to Alzheimer’s. We had an orange carryall and listened to John Denver growing up so all of this combined into one video had me crying. Happy holidays to all.
I love our country, our people, our history. Good and bad. We’re a good people and blessed. So blessed.
This is incredibly beautiful. So many emotions surface. Thank you, Chevy, for touching our hearts. Merry Christmas❤️
One never knows what will trigger a memory - a song, a picture, a story.
I lost my mom to Alzheimers and now my dad has it. Beautiful story
This powerful commercial needs to be seen and reseen. Thank you Chevy for this touching illustration of what it means to be present for others, even when they cannot be present for us. I look forward to seeing the "viewed" numbers climb and climb on this treasure.
We lost our mother 3 1/2 months ago to dementia. Thank you so much Chevy for such a heartfelt commercial. 😢
😢❤
When Alzheimer’s is part of your life it seems like you’ve lost your love one even before they pass. It’s a sad disease.
Beautiful message. Care and compassion can act wonders on a sick person - especially on one affected by such an awful disease.
Congratulations, spetacular video, wonderful music, valuable message.
This old veteran got teary-eyed
I LOVE this commercial!
I watch it every time I'm on TH-cam
OMG 😢😢😢 We lost our mom to Alzheimer’s 3 years ago, thank you Chevy for such an amazingly heartfelt commercial. Now excuse me while I grab a box of tissues… 😢🩷
WOW, what a tearjerker, what a precious family, and an amazing message.....Yes, an award-winning avertisement! Just profoundly touching on so many levels.....Thank you to my precious cousin David for sharing this with me....
Best commercial America and chevrolet Love it
Wow!!! Great commercial!!! Lost my grandma to Alzheimer’s 4 years ago!!! I felt this commercial deep!!!
This commercial is one that tugs at my heart every time I watch it. It’s also filmed in our beloved town of Holly.
I live 20 minutes from Holly. Awesome town. Home of the Bronchos. I love sharing my story about Holly.
th-cam.com/video/4tu8VliMWf8/w-d-xo.htmlsi=8S_QBDwA-TbeX31c
my grandmother had a stoke and could barely talk or make a sentence. 2023 Christmas was the last time I ever saw her. Love you grandmaw.
Most heart warming commercial ever ❤
This is why the Suburban is the greatest vehicle ever, and always will be. It represents exactly this. Think how many life-saving memories are made in them for people like this, in 90 years uninterrupted. This is a gorgeous ad, but think how often things like this happen without ending up on a TV. The memories, the music, and the people are the best part. But people overlook the car. Without it, these critical moments wouldn't happen like they do.
Love it so good and non woke
wow. Just wow.
My mom is suffering now i cried watching this
This commercial made me cry everytime; It made me emotional because of my granny, she has a mental illness like this, not exactly alzheimer, It’s more like a insanity 💔😭🥹
I love our country, our people, our history. Good and bad. We’re a good people and blessed. So blessed.
If I could go back in time and see my grandparents I would!!! They are alll gone now, but if I could just get a day visit with them or take them out to dinner and hear their stories when they were young, I could. I love how the young girl wants to spend time with her Grandma and take her down memory lane.❤
@@petermacdonough9077 I would love to spend time with my grandparents again too! I was very fortunate that we grew up in a home across the street from my grandparents. They were a huge part of my life. It makes me sad to think they never met my children. They would’ve just loved them and my children would’ve just loved their great grandma and great grandpa too.
I love this. I hope it won an award. Absolutely the BEST commercial ever. I cry every time I see it. My mom has dementia. 😢❤
My grandmother 20 yrs ago😢
3:02 The real name of that place is the "Ford Wyoming" But chevy digitally changed it for an obvious reason.
I can’t believe a Chevy commercial would make me cry, but it did❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤😂😂😂😂😂😂😂😂😂😂😂
Wow. That’s just astounding storytelling. To have the courage to have a human story communicate the values you have as a company. Cynics will say it’s advertising and shameless tugging at heartstrings. But the story told in the short film is a real one. And just amazingly powerful and beautiful on every level. Bravo, Chevrolet 👏
Excellent. Period. Sometimes commercials have a greater purpose.
Decades ago in Canada, the Bell company produced a one-minute vignette about a late-teen grandson visiting a WW2 site where his grandfather had fought and then calling his grandfather right from there just to say thanks. The Bell corporate logo only appeared for the last 5 seconds. Canadians still talk about it. I hope this Chevy commercial enjoys the same longevity.
Lost my grandfather(moms dad) from Lewy body dementia 2 years ago. Didn’t spend
Enough time with him till the end when the dementia was bad. I miss him so much. I am also a CNA specializing in memory care
I remember when my dad died, at the reception was a guy from my dad’s old neighbourhood, the went to lower school with. He really hadn’t kept up my dad, but saw the notice in the paper and thought he would drop by. My dad died a month short of his 90th…anyway this visitor told me stories about when they were kids…and at that point I realized that I had never thought of my dad as a little boy, running around our town, exploring, getting into trouble, etc…when ‘grandma’ has the high school flash back, I thought of how we never think of the people we know, about the different stages of life they have gone through….
Every year, I say to myself, “There’s no way Chevy can top what they did last year.” Every year, they prove me wrong. Well done, Chevy.
About to have my niece show this to my dad. My mom has onset dementia and this vid will help him understand a bit. Watched this vid again and the emotions erupted. Beautiful vid. Thanks.
Wow! Haven't had a cry like that in awhile. Thank you Chevy!
If this doesn't touch you, there's something missing in your soul.
Commercial proves....we all need each other ❤
This hits home. Lost a grandparent to dementia.
This commercial is so heartbreaking
Bring back "Like a Rock"
This commercial always makes me cry.
Thank you!
❤
2:53
oh come on
Very sensitive ad
never seems to snow as much as it used to. Thanks for the climate change virtue signal, ruins the whole commercial
No, that would be the "Happy Holidays" instead of Merry Christmas.
Gonna be honest, I thought I'd clicked on a commercial from the 90s or something. An all white family is pretty rare to see in any and all advertising.
So needed
No it isn't. Don't need to have mixed people in all commercials and programs. This is what this person grew up with so the PC crap doesn't need to be incorporated everywhere. Great production.
I graduated from high school the year this song came out, which means I just turned 70. I am nowhere near as tottering as depicted here, thank you very much. (Although there is nothing wrong with any age, or aging itself.) There were also hardly any drive-in movies left by the time I was in high school, they were sparse relics even then. So, as with all depictions of the "old," it would be interesting to know who wrote this and what they considered research. Someone who experiences regular heartwarming multi-generational (multi-blond) Christmases and can cure alzheimers with a Chevrolet, I suppose.
Wow, talk about negativity. I’m not far from I’m age and I clearly remember drive-in movies. Maybe it’s the part of the country one comes from… back In Michigan they were still around in 1974. I’m sorry, but this was not a documentary but an extremely heartfelt commercial that touched so many hearts - the hearts like mine who lost a mother, grandmother or any family member to that insidious disease!
We have a friend who is barely 70 and in serious decline from Alzheimer’s. Another friend is 68 and uses a walker to a serious neurological disorder. I suggest you look at the heartfelt message of love and family instead of picking apart small details. I hope you’re not always so critical of life. Merry Christmas.
Found the Grinch Sheesh. Lighten up Francis ( you remember that reference, you dark souled prick?)
Way to go Grinch. Looks like you are getting the responses you were hoping for. Must have had on hell of childhood or s**tty marriage. . . or both.
My goodness. I can’t believe your comments about a very touching commercial. Lately my husband and I are amazed by the loud and obnoxious ads we see. Often we look at each other and say “What was that commercial advertising?” By the way, we’ve been married 54 years and we went to drive-in movies on our first date and many others in the Milwaukee WI area. And….really who cares if all the depictions are 100% correct. It was a kind and gentle and rare ad that touched many people.