The History of My Scene Barbie Dolls | PART 1 : Mattel Fights Back (2002 - 2003)

Have you heard about the My Scene range of Barbie dolls. In this first part of this multi-part series, we will be looking at the origins of this line.
Series Playlist:
• The History of My Scen...
Timestamps:
00:00 - Series Intro
00:32 - Lily Martinez and Mattel's Situation
02:53 - My Scene Design and Influences
04:43 - First Edition
07:11 - Webisodes
08:01 - Spring Break Collection and Merchandising Galore!
09:05 - Meet the Guys
09:28 - Back to School Collection
09:56 - Night on the Town Collection
10:51 - Chillin' Out Collection
11:14 - The Bratz Battle
12:10 - Hangin' Out Collection
13:47 - Cruisin' In My Ride Collection
14:06 - Bye, Bye Bryant and Ellis X Delancey
14:22 - Vespa, Target, and Auction Dolls
14:44 - Mattel's Ambitious Plans and Analysts' Concerns
15:58 - To Be Continued and End Card
Articles Cited:
- You Don't Own Me by Orly Lobel: wwnorton.com/books/You-Dont-O...
- "As It Remakes Itself, Mattel Does Same for Barbie", NY Times: www.nytimes.com/2002/11/09/bu...
-"Barbie gets hipper, trendier to fight the competition", USA Today: usatoday30.usatoday.com/money...
- "Barbie gets Britney-fied for the tween set", Strategy.ca: strategyonline.ca/2003/01/27/...
- MGA Trade Secret Claims: www.thefashionlaw.com/bratz-m...
- Auction Dolls: / 1501485124688486401
Image/Video Credits:
haveyouhearddolls.tumblr.com/...
Music Credits:
- We Dance - Coyote Hearing
- The Receiver - Letter Box
- Night Time - Underbelly & Ty Mayer
- Hannon - Jeremy Black
- Enchantee feat. Mr. Stabalina - Slynk
- Clean and Dance - An Jone
- Music by alfredo - Vapor County - thmatc.co/?l=B357A282
- Music by alfredo - Bounce - thmatc.co/?l=A692CAC9
Copyright Disclaimer:
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research.
Barbie, My Scene, and associated characters are the property of Mattel.
#myscenebarbie #myscene #mattel