Internal and External Linking - Whiteboard Friday

moz.com/blog/l...
Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.

[@prohealthprolotherapyclini9344]

Is it okay to use the keyword you want a page to rank for in the anchor text of an internal link to another page on your site?
For example, I am trying to rank a page for the term 'prolotherapy.' In the text on that page I want to link to another page on my site using the anchor text 'prolotherapy for the knee.' My yoast plug-in says not to use the term 'prolotherapy' in the anchor text of any of my internal links. What are your thoughts?

[@WendyWisemanFisher]

That was super inspiring and helpful. Thank you! I'm going to go audit my site for its link usage now and just see what's going on in there.

[@umairnadeem4889]

Rand, You're the Best...

[@JTgatoring]

Great video Moz! Very helpful video!

[@FreudMethod]

Hello! I've one question. I.e. I've got 600 pages on my web site. A have to link all of them Can I use some special tools i. e. such that wordpress.org/plugins/luckywp-wiki-linking/ to do it automatically? Can it damage my web site or not? Thanks!

[@LosAngelesPrivateInvestigator]

Killed it and thank you. However, I was hoping you could explain how to properly/perfectly set up inbound link tags themselves... How do we get away from "read more or click here to continue"

[@mobello4647]

hello!! thanks for the lesson!! I am wondering and searching about internal linking on e-commerce... If you have a site with categories and products, linking one another could be seen as "manipulative" linking? As an user, would that be really beneficial? questions.... :)

[@skaffaegensajt]

Is intern linking the only true white hat linking strategy?

[@adminsuhu8828]

ur body language a lilbit too much, lol
but thanks for the lesson tho

[@williamb9377]

his body language is perfect