What Should I Put on the Homepage Whiteboard Friday

In todays world what should and shouldn't be included on your homepage to make it work best for you business? In todays Whiteboard Friday Rand provides some ideas around what should be included on your homepage to make it most effective.

[@TravelingOnaShoestring]

Hey Rand,
Can I just say I am a huge fan of your videos. Thanks for going deep but also staying basic when needed.
Love your content and so do the companies I help with SEO

[@mattsayle]

Rand is one of the reasons I'm successful.

[@ProfileboosterAustralia]

So important to get video on to the homepage. Explaining the services and the philosophy of your business makes such a difference and when you answer the biggest questions of your potential clients, you make a big leap forward to winning them across to your service.. Nice one.

[@Rcuwomen]

Thank you for practicing what you preach ***** Rand Fishkin. Every Friday you come out with great content for the rest of us and you follow your own advice. Even though this video is a year old, so much is still applicable today.

[@abhinavkumar2263]

what a great video i have ever seen yet.

[@Explainvid]

Great thoughts! There's interesting statistics on homepage viewing regarding video. More than a half of viewers would watch a video, rather read a full page of text - no surprise here. But, if a homepage includes a video that explains the service or product, the purchase rate can increase up to 74%!

[@GirishVenkatachalam]

agree

[@stiviniii]

It is a great start for beginner, It is really helpful

[@alejandrochirinos6076]

If you look at the Pocket website now (2018) they definitely took your advice!

[@LokeshSharma055]

Why only home page, landing pages are equally important

[@jhwheeler7]

+Lokender Sharma You can't cover everything in any one content piece. This is focused on the home page, whereas other videos/articles on Moz focus on landing pages.

[@SleepCove]

Is this still relevant?