One critical aspect Nikhil is missing while asking about alternate cluster platform is the backend tech + infra cost. Add to that, operations + customer care. It’s an uphill task for anyone to get in this space unless backed by a billion dollar fund !
@@lipin007 And terrible bots at that. Talking to swiggy customer care chat makes you want to drill a hole in your skull, calling is better. And zomato is one step ahead (for the worse) where you can't even chat to a customer care rep unless at least 2x of your promised delivery time has elapsed. Also, these guys take 0 responsibility for their own f ups. You as a consumer are not allowed to cancel even if only 30 secs have passed (zomato doesn't allow cancellation at all). If you still cancel, they charge hefty penalties, most times the full order amount. But the aggregators themselves offer 0 compensation even if the order needs to be cancelled due to a rider fraud/not showing up issue, even if an hour has passed. Like I get it if it were the restaurant's fault or consumer's fault, but how can you take 0 responsibility for your own employee's actions. Although, I'm an out & out free market advocate, stuff like this makes me value regulation. The thing is in India, most politicians have gobar for brains & do not know how & what to regulate. It's high time these delivery apps are regulated, but in the correct & reasonable manner so as to not destroy a thriving industry.
@@siddharthmehta6220after the swishy and zomato boom post lockdown, I have had bad experiences from all the old restaurants I would normally go to, the restaurants are comfortable with take outs more, so they don’t work on ambience, the old legacy ones. This might happen with few of them, the food taste profile changed too.
CTO of India. That was Epic. I met Nandan back in 2007 and feel really happy about it. One common factor among all these INFY guys, they are so down to earth. Unlike any bollywood stars today, OMG.
Most of the people don't go into other apps mainly because they might have already subscribed to one of them. So the subscription model keeps them in the same app.
1) Restaurateurs don't know whom to complain? - aggregators or customers. They are just venting out. 2) If aggregators are eating their margin, why not build your own clusters? That's because then you are essentially getting into the aggregator world and shall be infested with problems aggregator are currently facing, thus need for higher margin 3) If your brand after all the visibility on zomato and swiggy, still fails to attract direct customers, you just proved zomato's point. Customer don't care about you - they care about convenience, discount, etc. Zomato/swiggy aren't foolish enough to let you die if your brand/food attracted better & more customers. Period.
instead of complaining about the aggregator (I understand their charges are high), look at the brands that don't offer discounts or manipulated prices and are still earning a bang. First build an attractive brand, gain a certain amount of weekly/ bi-monthly repeat customer's & bring a super menu item(an item that is more than 50% of your order) which doesn't have to be a new invention, like anywhere your brand name is mentioned, people immediately think of that food. ONLY after this and many more customizations amplify it on zomato/swiggy. Many have lost huge amount's of capital going the opposite route.
Haha they aren't complaining, they are talking about obstacles one might face when they enter this business. This could be very valuable to people who want to go in so that they know what's coming their way and they can be better prepared.
Great point! But one thought is, that even for restaurants where there are zero discounts, the in-app price is way higher than the offline / in-store price. So, being on the app has a price that restaurants have to pay. Now based on your line of thinking, you want people to build a rasping brand so quickly that customers don't drop off even when they get higher in app prices, without discounts ...in a category where demand is so price sensitive and the customer has so many alternatives available within the app ...that's too much to ask. Only generational winners like a Theobroma can even come close to doing that.
This was an awesome insight of getting to know the business sustainability of the big chains in the hands of these aggregators. Exclusivity is the key, sharing an experience, in my place-Guwahati, there is a restaurant called Mughal Garden, they are so exclusive that they have all the business to themselves. They do not deliver through these apps, instead they got their own delivery, which by the way is expensive too, and they've got hell lot of business all to themselves.
But you have to have enough public interest to do that, people should want to go through the hassel of ordering through your exclusive channels just to order from you. You have to be that good. Most restaurants are not that good.
I 100000% agree with u ...from Bangalore ..rohit 19 years i worked in hotels and restaurants , i saw these brands being born ....what u commented heree sir am in agreement with it
Feels like a placement group discussion, dude let people speak one at a time😭😭😭 They’re cutting each other as if they’re going to get shortlisted after this. Especially that one guy, you know who.
For someone whose running a kitchen with Zomato & Swiggy since 3 years i can assure you they do collude. Swiggy had every data of ours from Zomato which they actually used to contact us with to launch the same on Swiggy, they even had our customers name which even we didnt have. Lol
But restaurants prop up prices by 30, 40 percent on zomato, swiggy etc. So how are they losing out? They are transferring the delivery platform cost to their customers...
Swiggy and Zomato are the "FOOD MAFIA" of India and someone needs to come in and disrupt this monopoly, by implying lower rates of commission using other methods of earning that doest burden the consumer or seller as much, for an opportunity to get the thousands of new food outlets coming into the future market to their platform.
One of the overlooked problems with exclusivity is you become dependent on the platform for scale and that is a big risk. The bigger the business you get from the platform the more you have to lose. Platforms understand this and they play the slow and long game because they can and the restaurant has to inevitably play by platform’s rules/prices after a few years or just die. Something I have learned from a case against Amazon and also a book, don’t remember the title though.
honestly, swiggy has been a savior for me, I have saved a lot on discounts. every day dinner I used to get for 90 to 140, delivered door step, I mean what was there to complain about.
A correction... i meant match product price between magicpin vs. Swiggy/zomato...swiggy/zomato has increased product price...however i spoke to these two apps peope and they say that it is the resraurants and not the apps who has listed their products at a higher price..
Even after pricing higher on aggregators restaurants dont get more than 55% of the order value. And most restaurant dont premium more than 20% of offline value yet give away 45% in some cases even 50% of order value. Any restaurant running at or more than 20% discount is definitely making losses. 95%+ cloud kitchen are running in losses. Then you have to fight irreasonable price hikes on rs.100+/kg tomato and 80rs/kg onion. Gas prices are at 2000rs/cylinder even goes to 2200 or 2300. Customer prices remain the sme during such period. Restaurants take the brunt. Even after all this Restaurants have to maintain ratings. Please make more informed comments.
Hotels are cancelling zomato and just holding on to swiggy because they pay them, I’ve heard this from many hotel owners who have said that Zomato doesn’t pay us
I am not well versed with the market or the business but still I have some ideas to add some fighting chances if you and your other restaurants friends want to take the route to build an application. 1: introduce a loyalty points system, so your faithful customer can get benefitted and you will have a regular customer. 2: Instead of having a full lavish restaurant, just make a cloud kitchen kind of a setup (in certain cheaper areas) just for the deliveries , so your overall operating cost will be less. 3: Create an efficient process that ensures the whole process (getting orders to the delivery) is hassle free and transparent. 4: make certain checkpoints to deter any foul play by a problematic customer. 5: obviously you can provide additional discounts on certain times like festivals but on the flip side i suggest identify the time period when your sales are low and try to sweetened the deal for both parties. 6: You need to have direct access to customers and customers should have the same. Hope i understand the situation 😊.
Dumb facades for not getting higher gross margins. The commissions are high yes, but you wouldn't be relevant without aggregators as well. Discounting is an age old norm to stimulate the demand side, and I don't think the current discounting is unsustainable(maybe 3 years ago, yes). Discovery is very important for a brand especially in the F&B space. Earlier it was word of mouth, now it is aggregator enabled. These are network affects at play, and good luck if you believe ONDC will change that. It would not. Aggregator competition is good for consumers but if you think it will increase your gross margin, then you are in for a sad reality.
But they are on point about you being able to sustainable if your product is really good. Running a new cloud kitchen with your normal Ads can take upto 28-30% margins and if you have something exclusive like during ICC world cup the banner Ads can take up a cost of 35% easily. So Don't know how the aggregators aim to address this but without a strong product like that of a meraki or a good flippin burger you cannot sustain
I find myself trying to guess the food on the table, more so in this edition… This is officially the podcast where the most food is consumed 😂 … You guys should list the food in the description of all your videos😅
One point that is missed is also the price gouging these platforms are doing to the end user. Swiggy takes commission from the restaurant and charges membership/delivery fees + platform charges as well. It has nothing to do with sustainability anymore - it’s about becoming profitable pre-ipo
This restaurant guys is a cut throat business man . I envy him compared to other guests from other industries this guy is direct and classy and don’t give a fuck . I like that about him
These guys will never like aggregators 😅..Because these platforms don't differentiate between tiny restaurants and restaurant's of these people.. for eg both restaurants will show amazing pic of paneer butter masala but with huge price difference 😅 but there is an exception if a person has seen both restaurants physically
Hey Team! Great work! Many guests on the show are not popular personalities, So would kindly suggest the team to add names and profession of the guests in the video.
lol at the quiet passing mention of NN as "friend of mine"....he requires an introduction as the Legendary Founder of Iconic Indian Services Infosys. Also Padma Bhushan..and several other awards and honor.
Ordering food has become costlier. I have compared prices of Dinning and Delivery. The same menu costs 800 if delivered (with discount) and 500 when dining in a restaurant. To pay aggregators, restaurants increase the price for delivery. Riaz is right, limited margin to keep it going. Discount model is a bubble. Then what? Customer acquisition? New app with vc backing can come any point of time.
Cost of delivering with food aggregators is high but cost of restaurant sitting is more high in metros or in submetro and new restaurants also gets a promotion platform to give a bite to it’s new consumers and make them available through their own franchise another time! and yes Zomato/Swiggy is an addictive player if we see the investment side but we have seen how social media companies have done well in last decades. They can be a Colgate in the food delivery market. may be later people won’t say let’s buy a food they can “let’s do the zomato” and then monopoly or duopoly profit begins. This show gives highly knowledgeable discussion.
This is true resturant partners are not happy with zomato and swiggy, however its the aggregators who have got them the visibility and footfall. Having said, there are many restrurants who have gone off the zomato and are offering better deals and discounts to get those customers orders. Many resturants who are operating in hotels have started giving discounts to in house guest (in room dining) so they could have more in dine customers. Its about pivoting the right strategy with time
Restaurants are overpricing on these apps and making their margins anyway, it's actually supersmart of Zomato especially to be able to make that demand purely on impulse, discounts go a long way, yes! But you gotta know that a discount are on crazy premiums and yet they manage to get away with it! Brilliant Marketing indeed
Many Restaurants newly opened quote astronomical prices at dine in. They are not building a brand nor customer base. Some of the news ones have build it without dependencies on the aggregators with closer margin and improved trust. For a slightly seasoned customer this identification of problems with restaurants and the greedy model of aggregators is not at all difficult. Find a sensible eat out place and happy dining!
I work in domino's they pay us 28 rupees for 3 km to go deliver and come back but, there is a caught the vehicle we use is not our vehicle they provide the vehicle, and if it is a person vehicle then it's 38 rupees for 3km and come back sometime we get 1 km , 2,2.5, and still the price we get is same
Delivery partners + cloud kitchens need Food aggregators.. However they are very bad , cold food, soggy and lot's cost overhead compared to buying the same carryon from same restarant.
Hi Nikhil, It was wonderful to hear the entire conversation and understand various strategies.. but end of the story is that entire user or end customers have to take the entire pain to get the product at home. everyone in the chain wins and really makes me think, was cost really worth for the product? I have really stopped purchasing many things online because it is not worth it for the price that it is tagged ! seriously! Anyways.. wonderful insights that i got from this session ! Thanks once again!
This one was hilarious. Why would I want the restaurants to know who I am or what I buy? The only data they need is how much of which item has been bought most on an average. A restaurant owner doesn't need fancy dashboards for that. The last thing I want is to get food poisoned because I gave a negative review to the restaurant last time. 😂🤣
@@KaustuvMitra88 Correct. They already have that data because they are preparing the food in the first place. The people in this video are not referring to this generic data. They want to know what you do on the app.
Exactly, the entitlement by these guys to act as if these delivery apps are the evil when they are merely not keeping up with the industry is incredibly funny to me.
If you guys ever sell as a restaurant on zomato and swiggy the true picture shall come out. These restaurant guys speaking wouldn't care if they dont sell on aggregators because tgey are offline first restaurants. Cloud kitchens are closing everyday. They know the plight.
The amount of marketing budget the two apps have done is insane and individual apps aren't a great option until the cloud or restaurant chain sets up different mirco brands on each thing and bet that they taste the best which is hardest to do again...
@@fangdog29 Since it is only starting, I wont expect them to perform at the same level as the other companies that have burnt billions to reach this level. But at the same time I expect them to learn from the mistakes these companies have made.
Restaurants are selling their dishes at much higher price on these platforms and then giving discounts. Actually there are no discounts for customers, it just makes the customer feel they get discounts.
Why are the restauranteurs ignoring the fact that they have started changing menu prices on online platforms vs dining in to offset the loss of margins? I just see restauranteurs venting about how the industry is evolving.
Why dont they address big players like McDonald's, Kfc or Dominos or even few famous restaurants, Who probably dont spend a single rupee on advertisement and yet people search for them to order ( zomato/Swiggy wants them more because customer wants them) .....its like making yourself big in the outer world and then playing up with these delivery apps rather than kickstarting the journey directly from Zomato/Swiggy and then try to create a brand ( not sustainable in the long run so far)
Why there r crying if They r not in cloud Kitchen 😂 btw the offer they provide is not much doing for Customers suppose You r ordering something one item then it can be profitable for end users as they have term like 50% on order above ₹299/ upto ₹120 which is still high but again convenience is the key role in that 😂 and Now if you order ordering suppose 3 to 4 items then U will get only ₹120 and have to pay for all others Items in full including different type of fee with GST 😂. Top Notch restaurant did not provide these deals as well btw😂 so where is this money is going all in aggregator’s pocket 😢. Take an example suppose u want to order 1 samosa worth 20 rs which is only 15 at the restaurant if u dine there physically now 5 rs can be packaging charge and GST aside this they put different types of charges also like delivery and so on so after ordering that You samosa will be like 64 per pcs means aggregator also making money but getting 1 samosa from them is waste 😂 and for family portion deal is good as you r paying extra only for convenience. Still Seller getting same amount which is already there if someone dine there physically.
Swiggy and zomato ask the restaurants to reduce the size of the dish for takeaways.. so you would be paying the same price but getting lesser quantity. That spoils the name of the restaurant.
These cartoons crying about things which is out of their understanding. Most of them never had any revenue prior to zomato/swiggy in terms of ordering. They just got exposed selling overpriced products which users couldn't compare with others.
One critical aspect Nikhil is missing while asking about alternate cluster platform is the backend tech + infra cost. Add to that, operations + customer care. It’s an uphill task for anyone to get in this space unless backed by a billion dollar fund !
Cutomer care these days is mostly bots!
@@lipin007 And terrible bots at that. Talking to swiggy customer care chat makes you want to drill a hole in your skull, calling is better. And zomato is one step ahead (for the worse) where you can't even chat to a customer care rep unless at least 2x of your promised delivery time has elapsed.
Also, these guys take 0 responsibility for their own f ups. You as a consumer are not allowed to cancel even if only 30 secs have passed (zomato doesn't allow cancellation at all). If you still cancel, they charge hefty penalties, most times the full order amount. But the aggregators themselves offer 0 compensation even if the order needs to be cancelled due to a rider fraud/not showing up issue, even if an hour has passed. Like I get it if it were the restaurant's fault or consumer's fault, but how can you take 0 responsibility for your own employee's actions.
Although, I'm an out & out free market advocate, stuff like this makes me value regulation. The thing is in India, most politicians have gobar for brains & do not know how & what to regulate. It's high time these delivery apps are regulated, but in the correct & reasonable manner so as to not destroy a thriving industry.
@@siddharthmehta6220 I too faced the same problems with their bot customer care.
@@siddharthmehta6220after the swishy and zomato boom post lockdown, I have had bad experiences from all the old restaurants I would normally go to, the restaurants are comfortable with take outs more, so they don’t work on ambience, the old legacy ones. This might happen with few of them, the food taste profile changed too.
CTO of India. That was Epic. I met Nandan back in 2007 and feel really happy about it. One common factor among all these INFY guys, they are so down to earth. Unlike any bollywood stars today, OMG.
Most of the people don't go into other apps mainly because they might have already subscribed to one of them. So the subscription model keeps them in the same app.
I agree I never used Swiggy
I don't use subscription for swiggy nor Zomato. I always pick restaurants based on apps and discounts. Even the subscription model is not worth iy
@@kooler999ify it is definitely worth it if you're ordering regularly.
I never subscribe
@@kooler999ifythis works for people like you and me, who order once in a blue moon
1) Restaurateurs don't know whom to complain? - aggregators or customers. They are just venting out.
2) If aggregators are eating their margin, why not build your own clusters? That's because then you are essentially getting into the aggregator world and shall be infested with problems aggregator are currently facing, thus need for higher margin
3) If your brand after all the visibility on zomato and swiggy, still fails to attract direct customers, you just proved zomato's point. Customer don't care about you - they care about convenience, discount, etc. Zomato/swiggy aren't foolish enough to let you die if your brand/food attracted better & more customers. Period.
Hey man just wondering do you have a cloud kitchen or a restaurant thats on platforms?
It would be nice to mention the guests' names in the description of the video. So that we can know who they are.
instead of complaining about the aggregator (I understand their charges are high), look at the brands that don't offer discounts or manipulated prices and are still earning a bang. First build an attractive brand, gain a certain amount of weekly/ bi-monthly repeat customer's & bring a super menu item(an item that is more than 50% of your order) which doesn't have to be a new invention, like anywhere your brand name is mentioned, people immediately think of that food. ONLY after this and many more customizations amplify it on zomato/swiggy. Many have lost huge amount's of capital going the opposite route.
Haha they aren't complaining, they are talking about obstacles one might face when they enter this business. This could be very valuable to people who want to go in so that they know what's coming their way and they can be better prepared.
Great point! But one thought is, that even for restaurants where there are zero discounts, the in-app price is way higher than the offline / in-store price. So, being on the app has a price that restaurants have to pay. Now based on your line of thinking, you want people to build a rasping brand so quickly that customers don't drop off even when they get higher in app prices, without discounts ...in a category where demand is so price sensitive and the customer has so many alternatives available within the app ...that's too much to ask. Only generational winners like a Theobroma can even come close to doing that.
This was an awesome insight of getting to know the business sustainability of the big chains in the hands of these aggregators.
Exclusivity is the key, sharing an experience, in my place-Guwahati, there is a restaurant called Mughal Garden, they are so exclusive that they have all the business to themselves. They do not deliver through these apps, instead they got their own delivery, which by the way is expensive too, and they've got hell lot of business all to themselves.
But you have to have enough public interest to do that, people should want to go through the hassel of ordering through your exclusive channels just to order from you. You have to be that good. Most restaurants are not that good.
I think by 'exclusivity' they meant being on one platform rather than both -- to get a better deal from the aggregator of choice.
I 100000% agree with u ...from Bangalore ..rohit 19 years i worked in hotels and restaurants , i saw these brands being born ....what u commented heree sir am in agreement with it
Feels like a placement group discussion, dude let people speak one at a time😭😭😭
They’re cutting each other as if they’re going to get shortlisted after this. Especially that one guy, you know who.
😅
This clearly shows and confirms the gap , understanding that profitable food businesses can be cretaed, not at all dependent on Zomato and Swiggy
ONDC is poised to address some of these cost and monopolistic issues
I've watched few videos on this channel and I feel this one is informative. Many discussions would be irrelevant to most like one's with Raj shamami
For someone whose running a kitchen with Zomato & Swiggy since 3 years i can assure you they do collude.
Swiggy had every data of ours from Zomato which they actually used to contact us with to launch the same on Swiggy, they even had our customers name which even we didnt have. Lol
But restaurants prop up prices by 30, 40 percent on zomato, swiggy etc. So how are they losing out? They are transferring the delivery platform cost to their customers...
Swiggy and Zomato are the "FOOD MAFIA" of India and someone needs to come in and disrupt this monopoly, by implying lower rates of commission using other methods of earning that doest burden the consumer or seller as much, for an opportunity to get the thousands of new food outlets coming into the future market to their platform.
One of the overlooked problems with exclusivity is you become dependent on the platform for scale and that is a big risk. The bigger the business you get from the platform the more you have to lose. Platforms understand this and they play the slow and long game because they can and the restaurant has to inevitably play by platform’s rules/prices after a few years or just die. Something I have learned from a case against Amazon and also a book, don’t remember the title though.
honestly, swiggy has been a savior for me, I have saved a lot on discounts. every day dinner I used to get for 90 to 140, delivered door step, I mean what was there to complain about.
Yes inflating the prices and then giving 90-140 discount right lol, i order regular too and know their game very well
A correction... i meant match product price between magicpin vs. Swiggy/zomato...swiggy/zomato has increased product price...however i spoke to these two apps peope and they say that it is the resraurants and not the apps who has listed their products at a higher price..
Even after pricing higher on aggregators restaurants dont get more than 55% of the order value. And most restaurant dont premium more than 20% of offline value yet give away 45% in some cases even 50% of order value. Any restaurant running at or more than 20% discount is definitely making losses. 95%+ cloud kitchen are running in losses. Then you have to fight irreasonable price hikes on rs.100+/kg tomato and 80rs/kg onion. Gas prices are at 2000rs/cylinder even goes to 2200 or 2300. Customer prices remain the sme during such period. Restaurants take the brunt. Even after all this Restaurants have to maintain ratings. Please make more informed comments.
Tf are you getting for 90-140 on swiggy?
@@saveenkumar4249not discount lol. I even order proper full meals for 90 140 on swiggy best .
Truffles, Meghana Foods are some of the brands which I guess is having more margin because of the brand name.
Hotels are cancelling zomato and just holding on to swiggy because they pay them, I’ve heard this from many hotel owners who have said that Zomato doesn’t pay us
@Nikhil kamath you are just awesome ❤
Great insights, however it'd be great if names of the guests are also mentioned!! Not everyone knows who's who of the buisness world
While watching clips, it is hard to know who's who.. guests name and short bio in description would certainly help.
Great conversations. 👍
Because they ordered a side of "disappearing profits" and got a heaping serving of "delivery fees" instead!
One of the best video podcast contents for marketing and business related information
U should also do a podcast with the university owners
It Would be nice if it start with what they do as a name tag for 2 sec so we could connect more
I am not well versed with the market or the business but still I have some ideas to add some fighting chances if you and your other restaurants friends want to take the route to build an application.
1: introduce a loyalty points system, so your faithful customer can get benefitted and you will have a regular customer.
2: Instead of having a full lavish restaurant, just make a cloud kitchen kind of a setup (in certain cheaper areas) just for the deliveries , so your overall operating cost will be less.
3: Create an efficient process that ensures the whole process (getting orders to the delivery) is hassle free and transparent.
4: make certain checkpoints to deter any foul play by a problematic customer.
5: obviously you can provide additional discounts on certain times like festivals but on the flip side i suggest identify the time period when your sales are low and try to sweetened the deal for both parties.
6: You need to have direct access to customers and customers should have the same.
Hope i understand the situation 😊.
If you're into the share market. This channel has some great industry insights directly from super-relevant people, making the data highly reliable.
I am doing MBA and this video was more informative than last two lectures that I attended. Thankyou Nikhil Kamat sir.
💯
Sir ?? He was knighted by the Queen ??
Used at the end of the name
very Indian
Not the right practice internationally
How? I'm an mba as well. Listen to your profs. The belly aching of folks who feel like their industry is being disrupted is just that - belly aching.
Dumb facades for not getting higher gross margins. The commissions are high yes, but you wouldn't be relevant without aggregators as well. Discounting is an age old norm to stimulate the demand side, and I don't think the current discounting is unsustainable(maybe 3 years ago, yes). Discovery is very important for a brand especially in the F&B space. Earlier it was word of mouth, now it is aggregator enabled. These are network affects at play, and good luck if you believe ONDC will change that. It would not. Aggregator competition is good for consumers but if you think it will increase your gross margin, then you are in for a sad reality.
These people run restaurants which are empty 80% of the time.
But they are on point about you being able to sustainable if your product is really good. Running a new cloud kitchen with your normal Ads can take upto 28-30% margins and if you have something exclusive like during ICC world cup the banner Ads can take up a cost of 35% easily. So Don't know how the aggregators aim to address this but without a strong product like that of a meraki or a good flippin burger you cannot sustain
Bring the Indian CTO on your podcast
I find myself trying to guess the food on the table, more so in this edition… This is officially the podcast where the most food is consumed 😂 … You guys should list the food in the description of all your videos😅
मोटे को देखा क्या
पहले खाना फिर पेखना
One point that is missed is also the price gouging these platforms are doing to the end user. Swiggy takes commission from the restaurant and charges membership/delivery fees + platform charges as well. It has nothing to do with sustainability anymore - it’s about becoming profitable pre-ipo
This restaurant guys is a cut throat business man . I envy him compared to other guests from other industries this guy is direct and classy and don’t give a fuck . I like that about him
Wow! Just wow. Thank you Nikhil for this episode. Every guest shared so much wisdom ❤
One of the great podcast.
Bhai ye riaz mujhko ekdm deepak chaurasia news reporter jaisa kyo lag raha hai😂😂😂😂😂😂
The way zomato and swiggy do.. no one else can match up in that scale. So it's a tough job.
These guys will never like aggregators 😅..Because these platforms don't differentiate between tiny restaurants and restaurant's of these people.. for eg both restaurants will show amazing pic of paneer butter masala but with huge price difference 😅 but there is an exception if a person has seen both restaurants physically
Hey Team! Great work! Many guests on the show are not popular personalities, So would kindly suggest the team to add names and profession of the guests in the video.
Adult me - Another good informative video.
Kid in me - Why does the guy look like captain haddock from Tintin movie 😂😂😂.
The listening skill of the guy sitting next to Nikhil is 0
Meghana Biryani. People know it! They pay for it. There is never a discount on Meghana'd product.
It's honestly shit but people are used to eating shit because of the lack of competition
Swiggy is savior for me. I got the swiggy one for rs 200(3 month) made 100 orders over the course of 3 month. My average order size is Rs 140.
lol at the quiet passing mention of NN as "friend of mine"....he requires an introduction as the Legendary Founder of Iconic Indian Services Infosys. Also Padma Bhushan..and several other awards and honor.
I am far more grateful to Swiggy than Zomato when it comes to customer support.
Ordering food has become costlier. I have compared prices of Dinning and Delivery. The same menu costs 800 if delivered (with discount) and 500 when dining in a restaurant. To pay aggregators, restaurants increase the price for delivery.
Riaz is right, limited margin to keep it going.
Discount model is a bubble. Then what?
Customer acquisition? New app with vc backing can come any point of time.
somehow felt these guys dint know the real facts and figures behind this topic.. but insightful discussion nonetheless
Cost of delivering with food aggregators is high but cost of restaurant sitting is more high in metros or in submetro and new restaurants also gets a promotion platform to give a bite to it’s new consumers and make them available through their own franchise another time! and yes Zomato/Swiggy is an addictive player if we see the investment side but we have seen how social media companies have done well in last decades. They can be a Colgate in the food delivery market. may be later people won’t say let’s buy a food they can “let’s do the zomato” and then monopoly or duopoly profit begins. This show gives highly knowledgeable discussion.
This is true resturant partners are not happy with zomato and swiggy, however its the aggregators who have got them the visibility and footfall. Having said, there are many restrurants who have gone off the zomato and are offering better deals and discounts to get those customers orders.
Many resturants who are operating in hotels have started giving discounts to in house guest (in room dining) so they could have more in dine customers.
Its about pivoting the right strategy with time
Does she said 18-20% margin at 11:30 ? And everybody said that's good?
I just like the way Zorawar speaks . He looks and sounds like sophisticated James Bond villian.
Who are the speakers Nikhil, no intro in the description!
Restaurants are overpricing on these apps and making their margins anyway, it's actually supersmart of Zomato especially to be able to make that demand purely on impulse, discounts go a long way, yes! But you gotta know that a discount are on crazy premiums and yet they manage to get away with it! Brilliant Marketing indeed
Introduction of the guests would be so nice. Not everyone knows these guests.
Isn't EatSure solving this by having their own app?
no, there cost is high. eatclub is best
Many Restaurants newly opened quote astronomical prices at dine in. They are not building a brand nor customer base. Some of the news ones have build it without dependencies on the aggregators with closer margin and improved trust. For a slightly seasoned customer this identification of problems with restaurants and the greedy model of aggregators is not at all difficult. Find a sensible eat out place and happy dining!
Same problem with ola/uber commisions too high
The big guy look like Russian mafia 😂😂
I work in domino's they pay us 28 rupees for 3 km to go deliver and come back but, there is a caught the vehicle we use is not our vehicle they provide the vehicle, and if it is a person vehicle then it's 38 rupees for 3km and come back sometime we get 1 km , 2,2.5, and still the price we get is same
Do share the details of the guests too. I have no idea who they are.
Inke restaurant ka address aur name kya hai?
Downloading every app and giving our details is so exhausting. I don't even understand how people use swiggy and zomato both. I just use one of them
There's so much talk pf percentages in short, that I didn't understood compleetely.😅
11:46 can anyone elaborate
Can't restaurant use Zepto as delivery partners.
What about lessons from dabbawalas concept? Can’t we tap that
This should have been just between nikhil & riyaz.
Delivery partners + cloud kitchens need Food aggregators.. However they are very bad , cold food, soggy and lot's cost overhead compared to buying the same carryon from same restarant.
Hi Nikhil, It was wonderful to hear the entire conversation and understand various strategies.. but end of the story is that entire user or end customers have to take the entire pain to get the product at home. everyone in the chain wins and really makes me think, was cost really worth for the product?
I have really stopped purchasing many things online because it is not worth it for the price that it is tagged ! seriously! Anyways.. wonderful insights that i got from this session ! Thanks once again!
On Rs.100 sales you have to pay Rs.25 and other Rs.25 for promotion. This is crazy why restauranter are selling on this platform
This one was hilarious. Why would I want the restaurants to know who I am or what I buy? The only data they need is how much of which item has been bought most on an average. A restaurant owner doesn't need fancy dashboards for that. The last thing I want is to get food poisoned because I gave a negative review to the restaurant last time. 😂🤣
Restaurant owner needs the data to improve their menu, their price point,
@@KaustuvMitra88 Correct. They already have that data because they are preparing the food in the first place. The people in this video are not referring to this generic data. They want to know what you do on the app.
Exactly, the entitlement by these guys to act as if these delivery apps are the evil when they are merely not keeping up with the industry is incredibly funny to me.
If you guys ever sell as a restaurant on zomato and swiggy the true picture shall come out. These restaurant guys speaking wouldn't care if they dont sell on aggregators because tgey are offline first restaurants. Cloud kitchens are closing everyday. They know the plight.
@@virajvroomsthey want to know what you do on the app so that they can improve their menu and focus on targeted advertising.
The amount of marketing budget the two apps have done is insane and individual apps aren't a great option until the cloud or restaurant chain sets up different mirco brands on each thing and bet that they taste the best which is hardest to do again...
We need to popularize ONDC. They take much lesser commission
With low commissions, means true menue rates.
Win win for both seller and consumer.
Do you think the quality will be maintained in terms of service? I think it's highly unlikely
@@fangdog29 Since it is only starting, I wont expect them to perform at the same level as the other companies that have burnt billions to reach this level. But at the same time I expect them to learn from the mistakes these companies have made.
The same way most of the brokers and the broking firms are not happy with Zerodha's business model.
Most of the new brokers are infact copying Zerodha's model. Like Groww.
When someone say lets be honest its not about honesty. Its like My decision is fixed no matter what... haha
Please bring ondc to WB .
Restaurants are selling their dishes at much higher price on these platforms and then giving discounts. Actually there are no discounts for customers, it just makes the customer feel they get discounts.
brooo
the guy (not nikhil) looks like lord farquuad from shrek! For legit!
Why are the restauranteurs ignoring the fact that they have started changing menu prices on online platforms vs dining in to offset the loss of margins? I just see restauranteurs venting about how the industry is evolving.
It's belly aching + venting
Why dont they address big players like McDonald's, Kfc or Dominos or even few famous restaurants,
Who probably dont spend a single rupee on advertisement and yet people search for them to order ( zomato/Swiggy wants them more because customer wants them)
.....its like making yourself big in the outer world and then playing up with these delivery apps rather than kickstarting the journey directly from Zomato/Swiggy and then try to create a brand ( not sustainable in the long run so far)
NIkhil You have really provided me the best view point which till now i have never heard of !!! Kudos to you .
Why there r crying if They r not in cloud Kitchen 😂 btw the offer they provide is not much doing for Customers suppose You r ordering something one item then it can be profitable for end users as they have term like 50% on order above ₹299/ upto ₹120 which is still high but again convenience is the key role in that 😂 and Now if you order ordering suppose 3 to 4 items then U will get only ₹120 and have to pay for all others Items in full including different type of fee with GST 😂. Top Notch restaurant did not provide these deals as well btw😂 so where is this money is going all in aggregator’s pocket 😢. Take an example suppose u want to order 1 samosa worth 20 rs which is only 15 at the restaurant if u dine there physically now 5 rs can be packaging charge and GST aside this they put different types of charges also like delivery and so on so after ordering that You samosa will be like 64 per pcs means aggregator also making money but getting 1 samosa from them is waste 😂 and for family portion deal is good as you r paying extra only for convenience. Still Seller getting same amount which is already there if someone dine there physically.
If Aggregators dont make money and neither do restaurants then who is on profit side, the customers??😂
The discussion would have an additional dimension if an online native, cloud kitchen brand like Eat Fit was on the panel.
These people sounds like drivers of ola and uber who keeps complaining about the company but without them they will be out of business in no time.
Swiggy and zomato ask the restaurants to reduce the size of the dish for takeaways.. so you would be paying the same price but getting lesser quantity. That spoils the name of the restaurant.
Nikhil could you do one thing, who are these people you are talking to? Nowhere I am able to make out who they are? Why there is no introduction?
It will be too expensive to enter the delivery business on your own
Bottom line, Zomato and Swiggy are suffering too. Restaurateurs are unhappy due to the model.
audio is out of sync
These cartoons crying about things which is out of their understanding. Most of them never had any revenue prior to zomato/swiggy in terms of ordering.
They just got exposed selling overpriced products which users couldn't compare with others.
Inory is that still they are not profitable.
I wanna eat the food resting on that table!
I have stopped Swiggy orders and saved 28 k and bought some gold and of money I am a bachelor I started eating curd rice and dal chawal 😂😂
awesome blossom
Why have they got the lady in the interview,
to eat?
😂😂
Why lady is so calm 😂😂 acting smart ??
Waayu App a Zero commission food ordering App of Indian Hotel and Restaurant Association , never took off
@15:50 Bro just doesn't want to explain how much does that 22Rs cover and wants everyone to go with it. Says 22Rs and refuses to elaborate.
Thank you