The Medium is the Message
ฝัง
- เผยแพร่เมื่อ 9 ก.ย. 2024
- Is the form that you receive a message as significant as the message itself? Marshall McLuhan argued that throughout history what has been communicated has been less important than the particular medium through which people communicate. The technology that transfers the message changes us and changes society, the individual, the family, work, leisure and more.
Narrated by Gillian Anderson. Scripted by Nigel Warburton.
From the BBC Radio 4 series about life's big questions - A History of Ideas.
This project is from the BBC in partnership with The Open University, the animations were created by Cognitive.
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That reminds me when my girlfriend wrote "i love you" on a rock and threw it at me
LPArabia 😂😂😂
She'd still be lying if she wrote it on a scented letter so, yeah nah.
i´m screamming HAHAH
r u okay 😭
🤣🤣🤣🤣🤣
People Talking about Gillian Anderson narrating are actually focussing on the medium, not the message
I would listen to her read the phone book. (The exquisite and the banal.)
I couldn’t help it. I love Gillian and was surprised to hear her on something I had assigned to listen to for class.
Thanks
That was the whole essence of it. Focusing on medium which delivers the message.
No. Her voice should sound like Peppermint Patty.
Thought she had the voice of Otis’ mom turns out she is 😂😂
Omg. You're right. Now I'll take this more seriously automatically. 😂 Love her voice and her knowledgeable character in Sex Education.
Yeah.. of course is Gillian Anderson.. ?!
hahaha i noticed this straight away as well!
THAT WAS MY FIRST THOUGHT! I was so disoriented.
Otisssssss! I am your Mom..
1:19 sound in AOE2 anyone?
"Whereas in earlier oral cultures"
WHOLOLOL.
baconp1 was it some unit being trained?
I doubt that it was priests, but I am not sure...
i instantly jumped to comments, after i heard it :D
I think it was for houses being built? The priest one was VOLOLO
Great videos. I think general shortening of attention spans is an effect that is prevalent already. This is in large part due to the number of new things that exist today which did not exist before the industrial revolution. The abundance of new distractions cause a more likely chance of interrupting longer tasks and even substitute useful long activities entirely, which is another point. People, in large, are not introspective and reflective enough to notice the ways their culture shapes them and this trend is rising as more and more things become available to focus attention on. Yes, there are many new things to focus on that are worthwhile, yet even more new things are being made available to waste your attention on. Perhaps a typical example of wasted attention is the incessant social media that so effectively exploits our natural human tendencies to "connect" that people hardly realize that the 3 hours per day which they spend "interacting" on average could be spent on pursuing goals. To do meaningful work prolonged periods of attention are required. The more challenging the task, the more attention is required. I agree with the video, a culture which does not value attention will limit itself to performing at the level corresponding to it.
As demonstrated by the fact that single line commentaries routinely receive the greatest number of "thumbs-up". It is my observation that comments which require the reader to select "Read more", regardless of the quality of the opening line, are almost entirely underappreciated as evidenced again by the number of "thumbs-up". I enjoy searching the comments sections looking for the gems, two or more individuals with viewpoints that are as much complimentary as they are competing. I often find I learn as much or more from other viewers who are willing to share their wisdom for the benefit of all.
Hello @Alexi Fando, this is a very interesting point! Do you happen to have a specific theory this is based on or a place you've read this, that I could quote?
Was in assignments for English class, and found it really funny Gillian Anderson narrated this, as I have been re watching the x files lately and wanting to watch anything with her in it, then this pops up.
I'm making a essay and this was clickbait to me
same here :/
Same here haha
same lol
Please create more videos on Philosophy and Psychology like this. We love your channel. :)
That's the problem. When the medium is more important than the message it results in unthinking people becoming more unthinking.
McLuhan himself said multiple times that "massage, as in the media massages your brain, massages your senses". His Narcissus equivalency makes his reasoning behind this rather obvious.
Missing from the comments is my particular point of view which many others will share. I live on the internet. I' m retired with none of the normal incumbrances of family etc, etc. I spend sometimes several hr.s surfing the web. I find it to be rewarding & informative. Perhaps my greatest regret is over those wasted 12 yr.s I spent in public school & I agree with McLuhan's statment that schooling is a form of confinememt. I love my life at 74 & I love the world of Ideas.
Schooling, in all forms, is what we choose it to be...
Public school, where I went, was Catholic Indoctrination ... in part. I did learn my 3Rs which in a sense, once you break the chains away - is liberating!
I am 74, retired, TH-cam watcher - it is amazing how many people in the western world, are totally messed up!
Dumb, entitled, uneducated, angry, etc.
Thankyou Canada for deep thinker Marshall McLuhan. Great quick presentation.
but i also love the way in which this was communicated, thanks for this
Module brought me here!!!! give me answers!! HAHAHHAAHAH
i love that sound effect from Age of Empires!!!! leellllll
Massage isn't mass/age. He's spoken about it's a reference to the way the medium essentially massages us into new way of being.
'massages' particular nerves giving prominence within the brain.
the 'massage' changes how our minds operating system works.
Sinong nanonood dito ngayon dahil required sa subject na Media and Information Technology? HAHAHAHAHA
Simplistic description. While perhaps stretched to a degree the thought merits consideration.See Jacques Ellul's contributions on the topic of ''Technology''
Thanks you BBC!
These are my notes! i hope it helps someone
Wha the message actually is less important than how the message is transmitted (Tip/note)
(Basically, it's not how it's transmitted but what is being Transmitted)
( medium is the message) determines the ways in which that message will be perceived.
I would also like feedback. I am not sure of these results
Thank you so much, I have an exam soon...
Can you please put a subtitles or captions? Please so that I can understand it more
And to think Gillian Anderson would play as Media in American Gods two years after this was released.... :)
Ok makes sense. If only he didn’t choose such a confusing statement though
IKR. Why would he complicate an already vague idea even more ugh..
@@emingojayev7766 McLuhan liked to tease and probe his readers instead of explaining things directly to them. I suppose this saying was deliberately meant to do just that.
"Human sacrifice, such as we found in the plant-dominated, equatorial domain, where an identification of Human destiny with the model of the vegetable world conduced to rites of death, decay, and fruitful metamorphosis, we do not find among hunters unless there has been some very strong influence from the other zone (as, for example, in certain rituals of the Pawnee). The proper sacrifice for the hunter is the animal itself which through its death and return represents the play of the permanent substance or essence in the shadow world of accident and chance."
[The Masks of God:Primitive Mythology, Joseph Campbell, 1958, Ch. 7: The Animal Master, Sec. 2: Paleolithic Mythology, p. 293]
Module brought me here🙌
age of empires sound anyone??
YESS i was wondering where i heard that
yeah i caught that
Do you have subtitles/ closed captions?
Very helpful for my assignments!!!
Evocative visuals!
This was soooo good 🤌🏼✨
watched this instead of reading the actual text lol i guess medium is the message.
same
Count Arthur Strong represented!
napadpad ako rito dahil sa module HAHAHA
He was ahead of his time
That was pretty clear. Good video!
Thank you so much! I am studying Network Communications and really struggling in understanding what exactly this quote means. And it will be on the exam!!!
I need this subtitled to spanish ¡is great!
The User is The Content
Amazing video
"The planter's view is based on a sense of group participation; the hunter's, on that sense of an immortal inhabitant within the individual which is announced in every mythical tradition, and which it has been one of the chief task of oncology to rationalize and define. The two views are complimentary and mutually exclusive, and in their higher stages of development, in the higher religions, have yield radically contrary views of the destiny and righteousness of man on earth."
[The Masks of God:Primitive Mythology, Joseph Campbell, 1958, Ch. 7: The Animal Master, Sec. 2: Paleolithic Mythology, p. 291]
i noticed this today. in a video game scary creatures are evil and need to be killed. in a movie scary creatures may be evil and need to be killed or may be an actual character with motivations and layers. im sure not all games are like this but just an example, i think :\
It’s obviously not all games dumdum
@@Adrian-jr6sv uh, yeah thats what i said at the end of the comment too
senior high module first quarter
who is here because of the module?😆
Great!
So it's more like "The medium can be a big part of the message"?!
Kinda but since the mediums change us the messages too change through greater understanding which in turn leaves you with only a medium (let's say it is stationary over time) to consider further advancing and not the content (in flux over time because we're always learning), I guess he is splitting those things between being taught one way (through a medium) or being taught in a different way (experience). I think the question begs which has more value; the message or the medium, paradoxical because the message=the medium in a literal way I assume. A literal, non-practical and paradoxical way. To make sense of it you'd ask a question like; which would you prefer to learn from, a teacher from the 1800's or today's Google search engine? The medium the content spurs through suddenly doesn't quite become about only learning in general, it became more about then having a greater understanding about learning itself being more rapid with a search engine rather than any experience-based content you could ever learn which is a message in itself - that the medium must change and we must change with it and then change the mediums and so on, IE we must grow symbiotic to itself like an organism, like the internet, like a base motivation for a hive-mind which serves equal value to each component and works towards one goal. If we take that 1800's vs. Google analogy and amplify it to an extreme what you get is "the medium is the message", this basically means as stated that the way we absorb information is more important than the information itself because if the way we absorbed information were somehow at a current higher-than-information understanding then any "new" information would be useless (or already-known) because you are already above this platform of "any information", you're then understanding what is behind its creation in the first place (its logic) which sparks a changing of questioning (in flux like a message) instead of having stationary questioning (via mediums being in flux), leading us from the paradoxical to the meaningful out of placing value IE making decisions, the decision of yes and no.
@@laykehicks8413 Some comments are more helpful than the video itself.
For McLuhan the "medium is the message" basically means that it is the medium that matters. What we ascribe meaning to, the content - the video we just watched, this message that I am writing right now - is pointless, it is electronic fluff; cotton candy for the mind and it prevents us from seeing the world for what it is. The inherent functionality of any new media is that it reflects an older media - the movie reflects the book, for instance - creating a world in which we live in the past. Everything we see is old and we cannot see the changes that the new technology brings. Now, naturally - McLuhan released the medium is the message - the extensions of man in 1964, his major focus was with the tv and how that the tv - and before it the telephone - were the two major technologies (mediums) that really started to change our mentality from a sight based, structural, linear mindset (that had dominated the western culture since the invention of the phonetic alphabet, and exploded since Gutenberg invented the printing press) back to a audio-dominated world, he called this the "re-tribealization" of man. This change was happening, primarily, through television - that McLuhan classified as a "cool" medium (a medium that is high in participation - tv invite you to interact mentally with the content, if is storytelling, you have to fill out the gaps and it brings us back to a hearing based culture;, as opposed to "hot" cultures - like the movie or the book that told a linear story packed with information basically painting a detailed picture, making them picture based media). And that is the key - all media, too McLuhan, are extensions of man. Clothes are extensions of the skin, wheels are extensions of the feet, and electric media are extensions of the brain, the nervous system - making the telegraph, and then the telephone, the radio and the tv the medium's by which we connect to the rest of the world. In the television age we became instantly aware about everything that happens across the world. We could see natural disasters in far away countries, the same way that citizens in other countries could follow the moon landings live on television. This new, all encompassing nervous system connects us, creating the "Global Village", and it also brings us closer together as we embrace the verbal - pre-phonetic alphabet traditon of listening, as hearing is an all encompassing sense. We cannot not hear things, unless we actively shut things out. Ish, kinda, like that.
is this narrated by gillian anderson doing an impersonation of a british accent?
She was born into a British family in Chicago. She has a bit of a mixed accent.
1:20 Age of Empires!
Gillian anderson's voice is hot!
Interesting topic... but no, I still think it's quite obvious that the content is far more important. The medium however can be just as insightful however, but I'd say never more than the message.
OreoDog
Depends on the view. Think of all those things we think were important decades, centuries, millennia ago. Would the people of THAT time agree? Think of those things we think are important now and then think will people hundreds of years from now agree? Long view, short view. Medium, content; what has the more significant message from a historical perspective?. What aids the quality of ones life or lives in general? The content of a message, or the means for sending and receiving it? Is "a" message "the" message?
+OreoDog take social media. game changer and huge business. just one example of why you're wrong.
+freq32 I think that the internet is the game changer you are referring to. Social media is a new form of human interaction, a new medium, with many obvious benefits and not without detriments. But regarding the question of medium vs message, it's almost pointless to debate, there is no clear way to evaluate this statement. It's ambiguous and vague and subject to interpretation like the bible, and like many other statements. Who cares. Its meaning and importance depend on a subjective interpretation so unless there is clear need to debate the phrase, just get to the point and say something precise without invoking confusing language. Even McLuhan himself did not define it in any clear way. I think the phrase is not profound and many delude themselves into thinking so. Its usefulness seems to be primarily as a thinking exercise.
Corporal punishment (positive punishment) in schools has been replaced with timeouts/detention (negative punishment). The message has been consistently about decreasing a given behaviour but the medium has changed. Before, physical violence was implicitly condoned, now, physical violence is condemned. By changing the medium we have sent an additional, and perhaps more important, message to the next generation - physical violence is unacceptable.
The content is nothing without the medium through which it was conveyed, and your understanding of the content is determined by your understanding of the medium.
Всем привет🎉
module brought me here. :)
Did this video just fucking say that when people started writing things down they had to use their eyes? What a fucking revelation.
their eyes looked at the words and the words conjured visual representations
McLuhan explains it in a lot more depth. When people started writing, we began to use our eyes - obviously. But what occurred was an obsession with visual mediums - McLuhan called it 'autoamputation' when we begin to lose our human senses and replace them with mediums. For this reason, McLuhan argues that literate societies are captives to the world of 'reason' and uniformity; just like words on a piece of paper. It's been a while since I read him, but our literate world has lost much of the magic, emotion, and sensory complexities of oral and tactile cultures. It also means that we are far more susceptible to false narratives in the media.
Nice low key sneaking the Village People in there. 👍
Module brought me here pero bat diko maintindihan 😭
In spanish please
let's all go back to the auditory age where we all sang.
I was just about to say, this sounds a lot like our favourite sex therapist narrating McLuhan
1:19 is that an Age Of Empires sound effect? lmao
AGE OF EMPIRE SOUND
Incoming information. STOP. Smoke signal message. STOP. Your house is on fire. STOP. The medium is the message. STOP.
umay walang sagot sa comments
i dont understand ur accent
And let us NOT FORGET about good grammar!! (Bad grammar tends to distort the message.) Example: I received a meme that read.... "EARTHING (is) The process of absorbing earths free flowing electrons from it’s surface through the soles of ones feet." Sorry Jack, that's whack!!!
And then watch this, McLuhan on Star Wars th-cam.com/video/0dUfpZhBiZc/w-d-xo.html
i still don't understand this shid
Wtf I'm an asian I can't understand that english because of the accent. I'm sorry. Because our teacher ask us to watch it and make a reaction paper
One S or one S less S less S is besst
First comment
BBC has no taste of literature.