What Is Human-Centered Design (HCD)? Difference Between User Centered Design and Key Principles
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- เผยแพร่เมื่อ 15 มิ.ย. 2024
- Discover what is human-centered design in this comprehensive video. Learn about the principles of human-centered design (HCD) and how it differs from user-centered design. Understand why focusing on the human aspect is crucial for creating effective and empathetic solutions.
Human-centered design emphasizes direct engagement with users, understanding their context, and observing their interactions. This approach ensures that the solutions we create are suitable for real users in real contexts of use. William Hudson discusses the importance of multidisciplinary teams, early prototyping, and iterative testing to refine design solutions. Explore the human-centered design process, which includes researching user needs, creating prototypes, and evaluating designs with real users. This video also explains the differences between human-centered design vs user-centered design, highlighting the importance of empathy and user-focused design tools and techniques.
Join the Interaction Design Foundation (IxDF) and learn how to integrate human-centered design thinking into your projects. This video covers essential topics such as human-centered design principles, the human-centered design process, and the role of empathy in creating successful products. Enhance your understanding of HCD and improve your design practices by incorporating these principles into your workflow.
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Key Moments:
00:00 Introduction: Understanding Human-Centered Design
01:11 Key Features of User-Centered Design
02:05 Contexts of Use
04:22 Focus on Real Users and Real Contexts
04:38 User-Centered Design Diagram
05:50 Avoiding Waste Through Comprehensive Design Processes
07:14 Adapting Solutions to Different Contexts
09:25 Steps of User-Centered Design Process
Key Moments:
00:00 Introduction: Understanding Human-Centered Design
01:11 Key Features of User-Centered Design
02:05 Contexts of Use
04:22 Focus on Real Users and Real Contexts
04:38 User-Centered Design Diagram
05:50 Avoiding Waste Through Comprehensive Design Processes
07:14 Adapting Solutions to Different Contexts
09:25 Steps of User-Centered Design Process
"You can actually CANNOT do evaluations on things you haven't built". 😆🤣 Priceless!
I am impressed with the introduction and the understanding of the role and value of well-executed principles of Human-Centered Design, with the term "User". Though the focus seems to direct the "User" skills sharing in strengthening the Human-Centered Design.
Learn more about human-centered design in our online courses:
www.interaction-design.org/courses?
You're a wonderful teacher.
Thanks a lot. It is a good context about HCD
OMG What a good point about the evaluation process 👍
Thanks 🙏
Confused as to why the start of this theory is "human" centered and the rest of the video continues with the term "User"?
the user is almost always human
I think it is a practicality issue. While psychologically and from a broad point of view Human and User are "the same" and really should be thought of that way, the actual words "human" and "user" have their different definitions, meanings and uses.
Example: when thinking about the problem of public transportation, one should really think about passengers as humans to make sure transportation meets the regular human needs. But when talking about the topic, constantly using "humans" could get confusing as to whether it includes the driver of the public transport or the people taking care of the infrastructure or whoever else, or just the passengers.
To bring the example closer home, "users" and "stakeholders" are both human. But talking about humans only, you could get into situations where it is not clear whether you mean actual users, actual stakeholders, or both, or somebody else.
Just don't pay attention. This is a vain pedantic debate. Both terms are indeed interchangeable. The main idea is to respect the people we are designing for and that often times, you may hear people talking about "the user" in a negative or non-empathetic way.
Empathy is so important
Empathy 🤝 Design for the win!
This guy is good.
How can and which department give job after done this course
💥
User is key ...
03:40 well you have clearly never paid for a coffee in Germany 😅 it works exactly like in a supermarket, one by one all in line waiting for their turn to pay 😁
Since when does the word user do not refer to humans? Any HX designer here could explain that to me?
Lo explica en los primeros minutos
It has been referring to humans all the time. But HCD is about incorporating a mindset or to make a realisation that systems are here to make the lives of humans easier = the system in fact revolves around real humans. While the term "user" carries a component connotation = users are just one of many parts of the system.
@@Puleczech Thanks for bringing back here. Just watched it again. It appears that in the video, William Hudson advises not to call users by the word user, but to give them a name (as we do in personas) as just talking about say 'the user' may dehumanize people. So instead of using the phrase «the user is doing x» be are better off using the persona name as in «Rebecca is doing x». Hence making it clear that we are indeed talking about a real human (that hopefully we have characterized with UXR) and not an anonymous "stupid user". It is really funny though that W.H. then goes on for the rest of the video by never ever mentioning the word human again and consistently talking about users. Why make that Human vs User point in the beginning then? Both terms are totally interchangeable. What matters is to not dehumanize people using our designs.
All this to say that I find this debate some have between users and humans totally pedantic. This distracts us from the pertinence and the objective of an otherwise great video.
Don’t build paper prototypes. They’re inefficient. Use Figma and Webflow.
Hi Jarryd, thanks for the comment! We see your point and totally understand. We've come to learn that not all solutions fit all the teams.
There are still folks who prefer (and want!) to see and feel their process in paper and ink - even if it means they'll have to do it over again on their computers. Time will tell the future of paper prototypes. 🙂📄🖊