Adire, the cultural fabric of Nigeria - On Assignment | ITV News
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- เผยแพร่เมื่อ 27 มิ.ย. 2024
- Adire is the distinctive fabric tradition of West Africa and specifically of Yoruba women - with its dyeing techniques dating back centuries. But this special fabric is under threat from cheap international copies - prompting one state in Nigeria to call for an all out ban on imports from countries like China. One Governor has even directed that all public servants should wear Adire once a week to promote its cultural significance. Ronke Phillips-Pakenham travelled to the city where it’s said to have originated from, to learn about its enduring appeal and the fight to preserve the craft. Watch the full episode here on ITVX - www.itv.com/watch/on-assignme...
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Well done our beautiful queen Ronke and all the other unique women for putting our culture on the international stage 🙌🏼
Culture of Yoruba people.
This cloth is one of the best kept secrets of Nigeria!
Exactly! As a Ghanaian raised by PanAfricanists, I’ve always upheld this secret by creating the Adire Fabric awareness, whenever Asians are accredited for its crafting and creation.
@@globalcetzen5271 45 years ago, I also visited the dye pits in Kano old town market where they were busy making traditional tie and dye cloth.
Her majesty. His majesty.
Can u please teach me how to become royalty? What qualifications do I need?
Interesting
My people we will get there in this lifetime. Just understand and believe.❤
Great video and beautiful designs 😀🤩🥰😍
I want adire!!
The government should make laws that ban textiles not processed in the Adire way from being called or advertised as "Adire". It should have a CLEARLY stated different name and anyone importing, selling these fakes as "Adire" should be fined thousands of dollars/millions of naira. Good source of revenue for government.
That is the same way European nations protect their special brand industries like Parmesan Cheese, Cornish Pasty, Champagne, Cinta Senese, Carne Arouquesa, Jersey Royal Potatoes, Buxton Blue, Gorgonzola, Asiago cheese, and Capocollo di Calabria.
You can't make a drink anywhere else apart from the Champagne region of France and call it Champagne, and they would allow you to sell it in Europe.
Do they have branch in Lagos. I need some of these please
a branch? As Lagos is Yoruba land, yes that’s where you find their cloth.
Hear spoken English by Olori Aderonke, the beautiful wife of our father Ooni of Ife.
the problems are often tracing back to federal gov, even when state gov is willing to make change in nigeria it all comes down to who is elected, if only the system was truly democractic
Come on people, ban those imitation fabric.
❤🎉 “Ban imports of fake adire into Nigeria”. If only greed would allow 😏
No, please...this is misleading.
Nigeria has 371 ethnic groups; Igbo, Hausa, and Yoruba are the largest ethnic groups.
Now, Adire is the cultural fabric of the Yorubas.
The Hausas have theirs, as well as the Igbos.
Please, while trying to educate people, stick to facts.
Inept leaders