Theodore Levitt: Globalization of Marketing

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  • เผยแพร่เมื่อ 4 ม.ค. 2025

ความคิดเห็น • 8

  • @ManagementCourses
    @ManagementCourses  2 ปีที่แล้ว +4

    Theodore Levitt argued that marketing is central to what a business is all about. It helps it do its job of recruiting customers. So, let's look at the important ideas of this master of marketing.
    Thank you for watching - please do like, subscribe, and hit the notification bell so TH-cam knows to let you know when I produce more videos. And you can now use the $ Thanks button, under the video, to make a small donation with a highlighted comment.

    • @calouseide8245
      @calouseide8245 2 ปีที่แล้ว +1

      Traduction en français

    • @ManagementCourses
      @ManagementCourses  2 ปีที่แล้ว +1

      @@calouseide8245 A little 's'il vous plaît' would not go amiss.
      But, joking aside, I make so little money doing this that translating one video would cost more than I make on the whole channel in a month. So, I hope a Francophone TH-cam might do their own videos on marketing, because sadly, I can only make mine in French. Sorry.

  • @jessicafadel5196
    @jessicafadel5196 ปีที่แล้ว +1

    I have been watching your videos over and over in my car and it helps me so much to grasp marketing concepts. Thanks so much!

    • @jessicafadel5196
      @jessicafadel5196 ปีที่แล้ว +1

      I mean listening in my car...of course I do not watch videos while driving 😅

    • @ManagementCourses
      @ManagementCourses  ปีที่แล้ว +1

      I was going to say...

  • @gemac754
    @gemac754 ปีที่แล้ว +1

    -What is the term used to imply the mass production purpose?
    -What can stop the process of producing and consuming?
    -What is under the global economic system understood as success?
    -What influences have had the T model into the mass production and the global market?
    -Has the standardization of products a purpose only for global market? Explain.
    -Does the consumer know what he wants or needs?
    -What are the types of companies with the largest opportunities of success in the global market?
    -What is the intention of the analogy of the hedgehog about the global corporations?
    -What is the position of the customized market in the global business?
    -What are the qualities of money?
    -What does the reading say about the ethnic markets?
    -Mention what are the main difference among nations:
    -What does culture have to do with global markets?
    -What is what global corporations have to accept about what drives the consumers?

    • @ManagementCourses
      @ManagementCourses  ปีที่แล้ว +1

      I don't mund answeering a question relevant to a video, but this looks like a semester's-worth of assignments. And I don't do people's assignements.