Hello sir, My name is Kelvin Mwangi, from Nairobi, Kenya. I am a writer and a teacher. Thank you for your insights on the topic. However, I have a different kind of question mind, not related to this video, but I feel you are in a position to help me. How can I contact you so that I can share. I will appreciate.
i think Marketing Myopia happens when the company or organisation focus only on product instead of focusing on customer needs and customer feedback and the company is not aware of new changes in market Thank you so much your speech was very good and i could learn this subject better with your video thank you
That is certainly a good start. But it's also about how you position your product or service in the marketplace. I find that marketing myopia needs to be addressed in the very DNA of an organization, and it starts with asking hard questions and looking objectively. 👍 Sometimes easier said than done.
Great question!!! The short term implications are that the business will stagnate. We live in an age (especially now with Covid) where all companies need to be agile, pivot if necessary, and be engaging with their customers as much as possible. Companies that fail to do so will become "old" in their approach -- pushing out marketing messages in a one-way fashion, versus 2-way dialogue with their consumers, and eventually become obsolete. Hope that helps. ✅ 👍
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would to hear from you!!! 👍🎬😉
Hello sir, My name is Kelvin Mwangi, from Nairobi, Kenya. I am a writer and a teacher. Thank you for your insights on the topic. However, I have a different kind of question mind, not related to this video, but I feel you are in a position to help me. How can I contact you so that I can share. I will appreciate.
very well explained
Wow I never thought Myopia like that.
Thank you sir.
You're welcome
i think Marketing Myopia happens when the company or organisation focus only on product instead of focusing on customer needs and customer feedback and the company is not aware of new changes in market
Thank you so much your speech was very good and i could learn this subject better with your video thank you
Absolutely!!! 👍
Well said, sir!
Well explained. Oil companies and Automobile companies are suffering the same myopia!!
Thank you! 👍
Easily explained. Thank you my man!
Glad it helped!
Gracia por poner subtitulo en español....aprendí con su video. 🥇🏅🏆🏆🎖
Superb explanation
Glad you liked it
Very good content
Thank you!
Hence we can say that Marketing Myopia could be handled by focusing on Customer Segmentation. Right?
That is certainly a good start. But it's also about how you position your product or service in the marketplace. I find that marketing myopia needs to be addressed in the very DNA of an organization, and it starts with asking hard questions and looking objectively. 👍 Sometimes easier said than done.
Muito bom!!
What are the short and long-term implications for business in this situation? (marketing myopia)
Great question!!! The short term implications are that the business will stagnate. We live in an age (especially now with Covid) where all companies need to be agile, pivot if necessary, and be engaging with their customers as much as possible. Companies that fail to do so will become "old" in their approach -- pushing out marketing messages in a one-way fashion, versus 2-way dialogue with their consumers, and eventually become obsolete. Hope that helps. ✅ 👍
In short, marketing myopia is?
Hahaha…well, in short it’s being narrow minded and too subjective. We always have to think outside the box.
thinking of your business as product focused instead of consumer focused