Marketers EXPLAIN Keller's Consumer Based Brand Equity Model
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- เผยแพร่เมื่อ 27 ส.ค. 2024
- Hello Marketeers and welcome back to The Two Marketeers Channel!
This week we will be changing things a bit and orienting the video around a marketing theory: Keller's Consumer Based Brand Equity Model! Join us as we explain the four steps of brand salience, meaning, response, and resonance with advertisement examples!
Advertisement Credits:
30 Years of Adventure with Kathmandu - • 30 Years of Adventure ...
Axe Peace | Make Love, Not War - • Video
Coca-Cola Message of Humanity - • Best advertisement tha...
Thank you for tuning in to another week of The Two Marketeers! Please like, subscribe, and comment what you thought and if you have any advertisement or marketing theory suggestions that you want us to cover! See y'all next week!
great explanation, great examples! thank you, guys!
U deserve more views, thanks guys!
Great examples!! Thankyou so much
You made the CBBE model so easy to understand through relatable examples. Looking forward to more of such videos in marketing and branding...Great Job🥰
Why you guys stop creating contents for this channel? This channel is more important for undergraduate at marketing and brand development
really great breakdown and analysis! ❤
Great choice of ads .. the brands not only “educate” the consumer with their content but they also know how to strike an emotional chord! Great insight and commentary Marketers!
Thank you nikkitamar! You get that advertising is all about that consumer relationship 👌
This is the best video yet! Super informative and the visuals are great! That Kathmandu ad got to me and I actually went to their store later to check out their products
Hello from Turkey, thanks for the clear explanation 🙌🏼🇹🇷
I loved the way you presented every stage...every example was simply perfect
It's so much fun than reading the lines of our college books
This was so helpful ….. and the examples just wow. You guys did an amaizing job.
I really enjoyed this video it really helped me with my university work! Thankyou 😊
This was very helpful. Thank you so much!!
Thanks for making this model more understandable
You're welcome buddy! ❤
I got the three - just saying. As for those ads omg so deep for deodorant and a drink. It would turn me off buying the products!!! I like the format good job.
It was great and helpful for me as well.
This is fantastic 👏. Thank you 😊
Good
Thanks for explaining this model
Hello there, i'm from indonesia. I just wanna say thank you so much for explain about brand equity theory. I really enjoyed the explaining 'n understand what is brand equity from you two. I hope this channel will be useful for other student college.
Hey Auliya, thanks for your comment!! It motivates us to do another video about a marketing theory/framework. Was there any particular theory that you would like us to explain? 😁
@@thetwomarketeers473 maybe u can explain about designing marketing programs and leveraging secondary association. I don't know why I can't understand it when my lecturer explains it. i really really appreciate your educational content.
Btw, I have advised all my friends to watch your videos to help them understand the theory presented by our lecturer.
Thank you so much, I really appreciated it!
I have a simple question: How can I differentiate between (imagery) and (feeling) because both deal with the psychological aspect of "emotions"
hi which mic do u use?
can you send me one of those anu hoodies
Send use KAIST hoodie for an exchange