I have learnt a lot in this 13 minutes about targeting and content development in B2B more than I have done in the last 1 year. Thanks for this great video Wes.
This is exactly what I am doing with a customer. I used xtensio to create my buyer personas. We are still in the initial process so your video has been super helpful. Thanks
@@angekelly100 we are still in the initial process of doing that. I have involved the sales, product and marketing team to figure out the number of personas. After that I designed a questionnaire and plan to interview customers and gather the information. We will also be adding our own information to the personas and cross-check it with the information the customers will give us in the interview.
I wish I alone could give 100 likes for this amazing underrated video. You have done such a good job of breaking down the actual steps to be taken for the starters rather than just a giving a over view of what it is like every other video I came across. Subscribed!!
Thank you Wes. You so are concise and practical. 🙌 Please upload 'How To Create a B2B Persona To Get Your FIRST Customer'. We can interview prospects, but I am wondering if there is more. 🧐 During each of your videos, I have learned something that I feel improves my messaging - it is always more concise- and my confidence. Thank you for sharing with us. * * Since we were asked to contribute about personas: I created a persona for my target market by choosing a real life person and researching their preferences and lifestyle. For example: Expats look towards the future, enjoy cultural experiences, and are mutuable.
No Isaac, a persona isn't a specific actual customer, it's a way of understanding who your BEST customers are by researching what they're most interested in/their problems, their lifestyle, etc so you can better communicate with them in your marketing.
I have learnt a lot in this 13 minutes about targeting and content development in B2B more than I have done in the last 1 year. Thanks for this great video Wes.
Glad it was helpful Tomiwa!
This is exactly what I am doing with a customer. I used xtensio to create my buyer personas. We are still in the initial process so your video has been super helpful. Thanks
Vinita Apte how’s it going ? I have a couple questions !
@@angekelly100 it's going well. What do you want to know?
@@vinitaapte7563 the process you took to complete your buyer persona!
@@angekelly100 we are still in the initial process of doing that. I have involved the sales, product and marketing team to figure out the number of personas. After that I designed a questionnaire and plan to interview customers and gather the information. We will also be adding our own information to the personas and cross-check it with the information the customers will give us in the interview.
I wish I alone could give 100 likes for this amazing underrated video. You have done such a good job of breaking down the actual steps to be taken for the starters rather than just a giving a over view of what it is like every other video I came across. Subscribed!!
Thank you so much for subscribing Swaraj! Appreciate it.
Thank you Wes. You so are concise and practical. 🙌 Please upload 'How To Create a B2B Persona To Get Your FIRST Customer'. We can interview prospects, but I am wondering if there is more. 🧐 During each of your videos, I have learned something that I feel improves my messaging - it is always more concise- and my confidence. Thank you for sharing with us. * * Since we were asked to contribute about personas: I created a persona for my target market by choosing a real life person and researching their preferences and lifestyle. For example: Expats look towards the future, enjoy cultural experiences, and are mutuable.
Looking for a way to creat a persona. Got one of you. That's awesome! Thank you so much for making it.
Glad I could help! 😊
That was super helpful without being overly verbose. Thanks!
Thanks, I try!
Wow. Super helpful and easy to digest. I am actually quite surprised this doesn't have more likes and comments. Thanks for your insights!
You're very welcome Kalin! Glad you find it helpful! 😊
Loved this video did you ever make one for B2C & start ups?
Thank you! I didn't, this one didn't get a lot of interest unfortunately lol
very informative, thanks for the video
Wow thank Boss I really appreciate you
You are very welcome Clifford!
excellent video thank you
Very thorough! Great video!
Thank you so much! I am glad to be of help.
Please assuming you have 200 potential customers are you suppose to create a persona for each of them?
No Isaac, a persona isn't a specific actual customer, it's a way of understanding who your BEST customers are by researching what they're most interested in/their problems, their lifestyle, etc so you can better communicate with them in your marketing.
Thanks!
Súper buen video! Gracias!!!!
Da nada!
Awesome! Sub'd
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