Behind The Brand | Stone Island
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- เผยแพร่เมื่อ 6 ก.ย. 2024
- We go behind the scenes at Stone Island's Italian workshop to get a look at the cult brand's very technical and innovative approach to outerwear.
Shop STONE ISLAND on site now: bit.ly/1bdI36s
Massimo Osti was the Man behind Stone Island, the Genius who invented new concepts in fashion. Stone Island is still living on what Massimo created 30 years ago, it is sad to see there is no mention of him in this and other videos.
Thank you for making the best brand on earth! I realy feel better in the Jackets than I feel without it
and massimo ?
Can I work for you
great video! thank you!
Very interesting!
Amazing
Not about the brand bit more about the jacket making process
Ready to dye
Great brand
i have a stone island sweater 100% authentic but it says made in turkey. is that right?
Pauluzz99 yep! It’s possible.
Just like most branded sneakers were produced in vietnam
Pauluzz99 yes they outsource to turkey and Romania. But even then they colour it in Italy.
Sadly it’s cheaper to make it there, which means they get to keep more of your money and fob you off with Low quality items
@@hgm8337 a lower cost of labour doesn't mean lower quality
osti
the only thing that makes this shit so expensive, is the dying process. and the badge
and the story behind he doesn't tell about it
Stone island has gone to shit since moncler bought it in December 2020 there has been zero rare garments or limited edition garments or even pieces that stand out!, everything that yous sell now it bad quality and more expensive! Loose threads hanging, squint badges, the quality control has gone to shit! It’s a total shame aswell I’ve probably got one of the biggest collections of stone island in the uk but since moncler took over I’ve not bought a single piece of clothing from them as it’s terrible quality now!, well done stone island you’ve lost one of your biggest uk customers (ME)
£200 for a plain jumper w a badge...
The left Bollock £160 mate 😂😂
King Swazzy smh
Lol £350 now
Stone Island was great in the 80s.
Now its just mass produced crap, stick a badge on the arm of any old tat.
Connell MacCool Mass produced? Are you stupid? Most of their jackets are hand made.
Connell MacCool your a jealous peasant fuck you bitch
I agree with Conell, the brand had it's day back then. Stone island's a staple for frosty jack drinking h injecting scumbags thesedays.
I wouldn’t go that far, but older gear is better quality
@@mclste i don't think that, I think the design was better. There still cool and extraordinary pieces now but there is also crap because they need to make money.
Look at all that waste of fresh water and dyeing chemicals
it will last for your lifetime, so you don't need to buy another jacket because its ripping apart like cheap made jackets
You're kidding, right?
The dyeing he says so special yet after 2 washes its lost colour also in the sun there sweatshirts are weak on the colouring side