HIGHSNOBIETY VISITS : The Stone Island Archive Part 1

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  • เผยแพร่เมื่อ 30 พ.ย. 2014
  • We travelled to Stone Island's headquarters in Ravarino, Italy, and were treated to a private tour of the brand's iconic archive from CEO Carlo Rivetti. Part 1 looks at the brand's extensive storage archive, fabric swatches, and being able to create any color in-house. Stay tuned for Part 2.
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ความคิดเห็น • 190

  • @StephenBased
    @StephenBased 9 ปีที่แล้ว +411

    You can hear the passion in this man's voice

    • @gianlucacoppi899
      @gianlucacoppi899 6 ปีที่แล้ว +5

      StephenBased italian english

    • @shadowtigerx5651
      @shadowtigerx5651 5 ปีที่แล้ว +2

      I talked to him this night since a long time, we are friends and i cant tell what a humble and enthusiastic guy he is...

    • @mattw4496
      @mattw4496 4 ปีที่แล้ว

      @@shadowtigerx5651 Your comment doesn't make sense.

    • @mattw4496
      @mattw4496 4 ปีที่แล้ว

      Where?

    • @antoneckhart4010
      @antoneckhart4010 2 ปีที่แล้ว

      Why did he make it a international brand?. Its like a none european brand, like the rest are. Maybe if the casual lads stop wearing it. It will faze out.

  • @placidrenegade
    @placidrenegade 7 ปีที่แล้ว +72

    I have shook this great mans hand and shared a beer also spent a couple of hours talking to him. His passion for the brand will never waiver. He knows this company means a lot to a lot of people, not just football hooligans but to the real casuals that took an instant like to the brand in the 80s. There is a lot of lads and lasses that are not involved or have never been involved in football hooliganism but are true casuals. The look was everything for a dresser and stone island was a clothing brand like cp company also that caught the eye of many and fitted the casual look perfectly.

    • @shafserious2805
      @shafserious2805 4 ปีที่แล้ว +3

      @@Terracecasualx5 i love the connection. Its a testosterone red pill badass brand.

  • @Kingro619
    @Kingro619 8 ปีที่แล้ว +194

    My days. Imagine just being able to go in there an pick out an outfit

    • @adidasaddict2023
      @adidasaddict2023 5 ปีที่แล้ว +11

      You'd be there for weeks lol

    • @DonManMaynard
      @DonManMaynard 5 ปีที่แล้ว +3

      I wouldn't know where to start

    • @Mr215Alive
      @Mr215Alive 4 ปีที่แล้ว +2

      Or 2. Or 10 lol

    • @Dan-lg4bs
      @Dan-lg4bs 3 ปีที่แล้ว +2

      I’d jizz

    • @vanman757
      @vanman757 ปีที่แล้ว

      ​@@Mr215Aliveor, 40,000 !!!

  • @Ray..Luca..
    @Ray..Luca.. 9 ปีที่แล้ว +67

    That's a lovely jacket Carlo is wearing

    • @hardhouse87
      @hardhouse87 9 ปีที่แล้ว +7

      It's a 'Raso Hand Painted Tortoise Shell' from this seasons collection. A beauty!

  • @ogreavesx
    @ogreavesx 9 ปีที่แล้ว +35

    I love this... it is mesmerising as much as it is inspiring. I have much respect for Stone Island and I have gained even more now.

  • @konghalvor
    @konghalvor 6 ปีที่แล้ว +123

    love stone island. i dont care about the hype, it will fade away anyways - stay true (Y)

    • @niklas8227
      @niklas8227 6 ปีที่แล้ว +4

      kong halvor jo, flott å se andre norske her

    • @johnvx2100
      @johnvx2100 6 ปีที่แล้ว +5

      So happy you said that. The hype makes me second guess buying stone island but stone island fits my style perfectly and i dont want the hype to ruin it for me

    • @OfficialYeat
      @OfficialYeat 5 ปีที่แล้ว +7

      lmao, stone island has been around in england for longer that 45 years lmao.

    • @babidibobidi433
      @babidibobidi433 5 ปีที่แล้ว +4

      @@OfficialYeat but it was founded 36 years ago?

    • @DMWBN3
      @DMWBN3 5 ปีที่แล้ว

      I been wearing it since 89

  • @anonymous_siren
    @anonymous_siren ปีที่แล้ว

    He's explaining all these like a professor, a passionate one

  • @thefrankbaca
    @thefrankbaca 9 ปีที่แล้ว +10

    Love his mind set, complete relate.. what a cool guy.

  • @RubyMarkLindMilly
    @RubyMarkLindMilly 3 หลายเดือนก่อน

    Amazing

  • @MrG77
    @MrG77 3 หลายเดือนก่อน

    Could you imagine having free reign in there,wow some belters. Love Stone Island just a bit pricey . If they came down just a little bit would be brilliant. 🙏

  • @TBlake
    @TBlake 8 ปีที่แล้ว +66

    ID on jacket he is wearing in this video?

    • @MAMAYAYALALARARA
      @MAMAYAYALALARARA 8 ปีที่แล้ว +10

      +T Blake Raso Hand Painted Tortoise Shell. It says at 2:48 in the video. Love your vids by the way.

    • @davelovesshoes9051
      @davelovesshoes9051 5 ปีที่แล้ว +10

      T Blake please don’t wear stone Island it’s for men

    • @user-jm7ke5zc3q
      @user-jm7ke5zc3q 3 ปีที่แล้ว

      @@davelovesshoes9051 ))

  • @ryanmalone9434
    @ryanmalone9434 2 ปีที่แล้ว

    I need contact with this man. I've got the reflex mat jacket and the top layer of the coat has gone sticky and the dye comes off, would like to know a salutation.

  • @Superpeterpan
    @Superpeterpan 9 หลายเดือนก่อน

    The good old times!

  • @davidferrell606
    @davidferrell606 7 ปีที่แล้ว

    He seems so excited about the processes going into it. There is a lower quality but more in depth video on the factory and all the things that go into making Stone Island garments on their personal channel.

  • @DafTO88
    @DafTO88 9 ปีที่แล้ว +2

    This is my Italy!!

  • @alessandrotorricelli6044
    @alessandrotorricelli6044 3 ปีที่แล้ว

    Grazie Presidente

  • @coreyh5571
    @coreyh5571 3 ปีที่แล้ว

    Where is this place??

  • @rebornxavier5390
    @rebornxavier5390 2 ปีที่แล้ว

    that's heaven

  • @tsr6220
    @tsr6220 3 ปีที่แล้ว

    by far my favourite brand quality is unmatched

  • @TheFelix63
    @TheFelix63 ปีที่แล้ว

    io vorrei consigliare di non fare il fondo dei pantaloni da 15 cm, un uomo non può girare anche d'inverno in scarpe da tennis, ma da dove nasce questa imposizione del fondo stretto?

  • @chardelraconner7324
    @chardelraconner7324 2 หลายเดือนก่อน +1

    advice : once you index know the index pre judgement entering

  • @CamDott
    @CamDott 8 ปีที่แล้ว +5

    Every single piece that goes out on his company he's proud of apart from the supreme n nike collab

    • @CamDott
      @CamDott 8 ปีที่แล้ว +1

      Obviously it's true on the collabs all they do is go through the stone island archive and slap the supreme logo on the garments

    • @CamDott
      @CamDott 8 ปีที่แล้ว +1

      He can't be pround of that

    • @Gunthazv2
      @Gunthazv2 2 ปีที่แล้ว

      @@CamDott imagine he saw the most recent x Nike collab 🙃 disgusting

  • @UALEB
    @UALEB 7 ปีที่แล้ว +6

    I'm Italian and as one I can surely affirm that he speaks English far better that many others Italian designers ...I am positively surprised!

  • @johnjodoinracing
    @johnjodoinracing 5 ปีที่แล้ว

    Anyone know what shoes he's wearing?

    • @Memotek82
      @Memotek82 5 ปีที่แล้ว

      nike air max

  • @xxder_kritikerxx4701
    @xxder_kritikerxx4701 3 ปีที่แล้ว

    I have sone pieeces from the early 2000 and those Hoodies looked like new today.Incredible quality.I also buy some things from time to time, bit the quality is now still good, but not the same like twenty years ago.But i only buy the classic pieces.

  • @DMWBN3
    @DMWBN3 5 ปีที่แล้ว +1

    Wow!,,, speechless at all that clobber

  • @FashionRoadman
    @FashionRoadman 6 ปีที่แล้ว

    The business model of Stone Island is quite impressive

  • @davyzardo3815
    @davyzardo3815 7 ปีที่แล้ว

    this is beautiful

  • @jokerrnaha6633
    @jokerrnaha6633 6 ปีที่แล้ว

    Hi Guys can somebody help me out i bought a stone island jacket but the back of the tag is white with the stone island take in count that its a model from 2006

  • @neilmoore5387
    @neilmoore5387 3 ปีที่แล้ว +1

    Bet he’s been an ultra in his day or still. Looks the sort! Dude.

  • @richardwebb4799
    @richardwebb4799 9 ปีที่แล้ว +1

    Hard brand

  • @Memotek82
    @Memotek82 8 ปีที่แล้ว +41

    "I think this collaboration was a great step for Stone Island as I think it was the final step to push it away from it's 'hooligan' image and propel it back into the world of high fashion."
    anyway it's always better to be an hooligan than a gangsta rapper who wears Supreme, in any case that isn't high fashion (and it's proud not to be it), try again.

    • @BobbyDazlerRS
      @BobbyDazlerRS 8 ปีที่แล้ว

      wont ever be left off the terraces.....even if half of it is high end shit

    • @sambuck8710
      @sambuck8710 6 ปีที่แล้ว

      I think that bc stone island borrowed some ideas from rave culture and skinheads in the 80s or 90s, people tend to associate stone island with hooliganism.

    • @Memotek82
      @Memotek82 5 ปีที่แล้ว +1

      Stone Island in the beginning was for Paninari in Italy (anticommunist people mostly) not hooligans, hooligans arrived later wearing Stone Island.
      Stone Island hype history = Paninari (1982-1989), Hooligans (1990-2009), retarded hipsters mainly rappers = (2010-now)

    • @sambuck8710
      @sambuck8710 5 ปีที่แล้ว

      until 2009? i thought it was from 1990-2000. 19 years thats a long time!

    • @Memotek82
      @Memotek82 5 ปีที่แล้ว

      ok so until 2005 when the hooligans movie with Frodo Baggins came out lol

  • @beastmasterakathabarbaric1509
    @beastmasterakathabarbaric1509 4 ปีที่แล้ว

    Football Fashion is a way of life.I love it

  • @ggi0115
    @ggi0115 9 ปีที่แล้ว +33

    hmm considering 90% of stone island is now made in Romania etc i don't think 'we do everything inside here' is the truth lol

    • @simonefiore3144
      @simonefiore3144 7 ปีที่แล้ว +5

      Sally Cinnamon stone island pieces are Made 100% in Italy ...please don't bullshit us......

    • @ggi0115
      @ggi0115 7 ปีที่แล้ว +8

      you go out and buy a stone island t shirt, jacket or what ever, the chances are its made in romania or even china, ive got an ice jacket thats even made in romania and special process jackets are all supposed to be made in italy

    • @simonefiore3144
      @simonefiore3144 7 ปีที่แล้ว +21

      maybe you bought a fake one....

    • @powerslide13
      @powerslide13 7 ปีที่แล้ว +20

      The days of all SI clothing made in Italy ended during the late eighties. SI also started producing clothes in Portugal in late 80s early 90s. The countries of manufacture are today Italy, Tunisia, China, Rumania, Mauritius and Portugal. And Indonesia if I'm not mistaken.

    • @andrellaren
      @andrellaren 6 ปีที่แล้ว

      I can confirm some of them are made in Romania, atm working only on zipper hoodies, dont know much info tho

  • @Kingro619
    @Kingro619 8 ปีที่แล้ว +17

    People complaining about the SI and Supreme collab forget the noteworthy accomplishments which Supreme has taken in fashion in the last few years through its innovation and collaborations. I think this collaboration was a great step for Stone Island as I think it was the final step to push it away from it's 'hooligan' image and propel it back into the world of high fashion.

    • @Kingro619
      @Kingro619 8 ปีที่แล้ว +1

      ***** The collab won't kill that though. It just opens new doors for the brand in my opinion

    • @SI-cd7xs
      @SI-cd7xs 5 ปีที่แล้ว +4

      Disagree. 'Streetwear' is a death sentence for most brands especially when I gets in the hiphop world. Supreme and SI brand identity couldn't be further apart that's why the collab made no sense. The hooligan image is the only reason stone island became so popular in the first place

    • @DMWBN3
      @DMWBN3 5 ปีที่แล้ว +3

      Hooligan ....... casuals & the football culture helped make SI & ive worn it since 89.
      Never forget your roots!

  • @Memotek82
    @Memotek82 8 ปีที่แล้ว +12

    made in Bologna

    • @Memotek82
      @Memotek82 8 ปีที่แล้ว +5

      *****
      yes cause Bologna is in Holland.
      anyway the factory is between Modena and Bologna and Massimo Osti was from Bologna.

    • @Memotek82
      @Memotek82 8 ปีที่แล้ว

      ***** yes i own them. sometimes they cost much less on ebay. yes 82 maybe i dont remember well. 1882

    • @Memotek82
      @Memotek82 8 ปีที่แล้ว +3

      ***** you have to choose them properly, there are a lot of fakes for sure.

    • @mikele817
      @mikele817 7 ปีที่แล้ว +1

      porco dio

  • @chardelraconner7324
    @chardelraconner7324 2 หลายเดือนก่อน

    his voice is not dude on at simulation but understand that assemble relation

  • @gunnarnord1232
    @gunnarnord1232 4 ปีที่แล้ว

    what shoes is he wearing

    • @quaro900
      @quaro900 4 ปีที่แล้ว

      Gunnar Nord Nike Air Max 2014 Flyknit

    • @Memotek82
      @Memotek82 4 ปีที่แล้ว

      @@quaro900 totally no flyknit

    • @quaro900
      @quaro900 4 ปีที่แล้ว

      Memotek82 I think they are

    • @Memotek82
      @Memotek82 4 ปีที่แล้ว

      @@quaro900 no fyknit are different they are simply nike air max 2014

    • @Memotek82
      @Memotek82 4 ปีที่แล้ว +1

      @@quaro900 you could be right i didn't watch well they are nike air max flyknit but that specific colour (light blue purple) was only for women, so women nike air max flyknit 2014 .

  • @mcfcrusssinfin6371
    @mcfcrusssinfin6371 4 ปีที่แล้ว +1

    wonder how much all those garms would be worth if sold

    • @Gunthazv2
      @Gunthazv2 3 ปีที่แล้ว

      A genuinely priceless collection.

  • @baggs739
    @baggs739 5 ปีที่แล้ว +1

    Best clobber in the world/history. Never has been and never will be anything like it.🏴󠁧󠁢󠁥󠁮󠁧󠁿

    • @megadave1197
      @megadave1197 3 ปีที่แล้ว +1

      It’s Italian clothing not English 🏴󠁧󠁢󠁥󠁮󠁧󠁿 . Manifattura italiano although think it’s made in Romania now which is shame

  • @og8565
    @og8565 6 ปีที่แล้ว

    What a legend this guy is

  • @chardelraconner7324
    @chardelraconner7324 2 หลายเดือนก่อน +1

    don't ; they'll visible in the hands of where i return from elsewhere out up far

  • @rafaelluna3564
    @rafaelluna3564 ปีที่แล้ว

    He has a thick Italian accent I never knew he was European

  • @leopittore
    @leopittore 6 ปีที่แล้ว

    italian stile

  • @kieranevans1988
    @kieranevans1988 8 หลายเดือนก่อน

    Montclair is french and owned stone island

  • @vm5153
    @vm5153 7 ปีที่แล้ว +2

    Hes so humble about the brand

  • @Tonyweight
    @Tonyweight 5 ปีที่แล้ว

    Track please

  • @antonkirk5526
    @antonkirk5526 5 ปีที่แล้ว +2

    I still love stone Island but kind of pissed that you have outsourced some of the manufacturer I still buy but not as much as I did when all your stuff was made in Italy

  • @gingerseanie
    @gingerseanie 6 ปีที่แล้ว

    What's the tune

    • @djhaides
      @djhaides 5 ปีที่แล้ว +1

      Darude-sandstorm

  • @hellokintu
    @hellokintu 8 ปีที่แล้ว

    Dope!

  • @randellbigr1960
    @randellbigr1960 6 ปีที่แล้ว +1

    It's sad as this man's passion is heart felt but the real sadness is he looks like he is a heavy drinker but respect to him for keeping in with such a great job

    • @vanman757
      @vanman757 ปีที่แล้ว

      I thought that he looked a bit rough & possibly a drinker especially as he's the boss of Stone Island !!!

  • @extradimensional8818
    @extradimensional8818 2 ปีที่แล้ว +2

    I hope I become a millionaire one day so I can buy some stone island clothing..✌️🤣🇬🇧🇺🇦

  • @SonofGod75
    @SonofGod75 6 ปีที่แล้ว

    Check out the Shillz Da Realz Show Podcast. #originallolifes #streetwear #fashiongod

  • @Geeone212
    @Geeone212 3 ปีที่แล้ว +2

    Has he now not sold the company to moncler🙁

  • @boogiel01
    @boogiel01 9 ปีที่แล้ว +20

    What a shame the brands been ruined :(

    • @duncabbin
      @duncabbin 9 ปีที่แล้ว +5

      snapback hats next on the agenda I bet. Osti would be doing somersaults....

    • @boogiel01
      @boogiel01 9 ปีที่แล้ว

      duncabbin lol

    • @Ray..Luca..
      @Ray..Luca.. 9 ปีที่แล้ว +4

      it has declined badly, you can tell those who feel the same, they wear their jackets with the badges removed..
      I'm still a fan of the pre 2000 jackets though

    • @duncabbin
      @duncabbin 9 ปีที่แล้ว +1

      They make class coats, as do CP, end of.

    • @duncabbin
      @duncabbin 9 ปีที่แล้ว +1

      So many class coats in the Osti Archive.

  • @kdufhhyaiofhnasjklvn
    @kdufhhyaiofhnasjklvn 5 ปีที่แล้ว

    I took a photo with this guy while tens of hypebeasts wearing stone island were walking past us.

  • @henkdeklapsteen6787
    @henkdeklapsteen6787 6 ปีที่แล้ว

    Go cp company !!!

  • @kitler01
    @kitler01 8 ปีที่แล้ว

    omg cant handle all the clothes any brand created by massimo osti is worth wearing

  • @epicbigmoney2031
    @epicbigmoney2031 3 ปีที่แล้ว

    the best colour comes from a mistake he's very much right about that if you have ever used garment dye before then you would understand his quote.
    My best colours came from mistakes also

  • @SI-cd7xs
    @SI-cd7xs 5 ปีที่แล้ว +5

    'Streetwear' is a death sentence for most brands especially when I gets in the hiphop world. Supreme and SI brand identity couldn't be further apart that's why the collab made no sense. The hooligan image is the only reason stone island became so popular in the first place

  • @NBOnijmegen
    @NBOnijmegen 9 ปีที่แล้ว +37

    I cried when they collaborated with shitpreme, or supreme some people call it. Stone Island is an amazing brand, present to this day with a unique genre of people that wear it with great pride. So why did they work with a brand that is worn by people that call themselves 'G's' or rappers and hipster. Just was the wrong decision IMO

    • @samseymour6897
      @samseymour6897 9 ปีที่แล้ว +37

      are you joking? Supreme is one of the most culturally significant brands in the last decade, collaborating with a number of extremely respected artists and musicians, collaboration with Stone Island was amazing for them, but not at all a surprise or a mistake when you think about it. They both share extremely similar production processes and brand values, just my opinion though ofc

    • @ticktocksullyOLD
      @ticktocksullyOLD 9 ปีที่แล้ว

      smh this is another stupid ass hipster opinion and brings on benefit to anyone or any culture
      just stop being a douchebag for once

    • @NBOnijmegen
      @NBOnijmegen 9 ปีที่แล้ว

      Yes exactly, an opinion. I'm am allowed to have one, so as you. So how about you don't call me a douchebag and you stop being one yourself

    • @ticktocksullyOLD
      @ticktocksullyOLD 9 ปีที่แล้ว

      NBOnijmegen your opinion is that of a douchebags, so be entitled to that opinion, but just kno u are a douchebag. Aslong as you accept that, keep on with your day

    • @NBOnijmegen
      @NBOnijmegen 9 ปีที่แล้ว +1

      Well me being a douchebag: I assume you feel attacked by my opinion which means that you belong in one of the categories I highlighted in my comment. Probably own supreme stuff too I guess

  • @hoangdaitran6048
    @hoangdaitran6048 4 ปีที่แล้ว

    😍😍😍

  • @snuivduif4289
    @snuivduif4289 4 ปีที่แล้ว

    Is hij Nederlands

  • @clownrecords2869
    @clownrecords2869 8 ปีที่แล้ว +1

    3:02 lool

  • @HKNYN1
    @HKNYN1 4 ปีที่แล้ว +1

    Give me 30 minutes I'm clearing that whole place out

  • @ibrahimbaig3852
    @ibrahimbaig3852 5 ปีที่แล้ว

    Fam I just wanna go there and pick out so many outfits. For free of course haha. Great brand

  • @chardelraconner7324
    @chardelraconner7324 2 หลายเดือนก่อน

    he stepped from a platfrom why not pass his

  • @acquiesce100
    @acquiesce100 2 ปีที่แล้ว

    Starting to become a bit chaved am afraid. If they are not careful they will meet the same fate as some other brands who fell away. The one thing going in their favour still is their wide range of pastel colours. Stunning.

  • @88vvv88
    @88vvv88 9 ปีที่แล้ว

    Nike name pls

  • @lawrencejay5405
    @lawrencejay5405 8 ปีที่แล้ว +4

    every wannabe roadmans dream lol

    • @darrenthomas1999
      @darrenthomas1999 7 ปีที่แล้ว +9

      Lawrence Jay You look like wannabe roadman tho!

  • @connellmaccool7018
    @connellmaccool7018 9 ปีที่แล้ว +2

    The brand made great clothes in the 80, s and 90, s. But sadly the brand lost direction and stuck an arm badge on any old tat!
    There are much better brands out there nowadays.

    • @adamhowman1755
      @adamhowman1755 8 ปีที่แล้ว +2

      I'm Curious to know which brands you prefer?

    • @dermullmann4116
      @dermullmann4116 7 ปีที่แล้ว +1

      tell us...

    • @tonyblair8834
      @tonyblair8834 6 ปีที่แล้ว

      C.p

    • @redarmy1778
      @redarmy1778 3 ปีที่แล้ว

      cp paul and shark out side bet is Marshall Artist

  • @user-wb5gm2cc7b
    @user-wb5gm2cc7b 3 ปีที่แล้ว

    Homemade made in china cost grand+ 🤷

  • @manamiemyr
    @manamiemyr 4 ปีที่แล้ว

    I can't even imagine the carbon footprint from this company......

  • @pierluigitancredi7287
    @pierluigitancredi7287 7 ปีที่แล้ว

    si ma che prezzi...... vergogna

    • @mikele817
      @mikele817 7 ปีที่แล้ว +1

      pierluigi tancredi la qualità costa

  • @dw4398
    @dw4398 2 ปีที่แล้ว

    Don't belive the last sentence to be honest.

  • @chardelraconner7324
    @chardelraconner7324 2 หลายเดือนก่อน +1

    don't here withat shit

  • @JustLiveify15
    @JustLiveify15 11 หลายเดือนก่อน

    Italians do it better.

  • @boogiel01
    @boogiel01 9 ปีที่แล้ว +1

    Blokes wearing skinny jeans and kids wearing ffs where did it all go wrong :(

    • @mariesmith3179
      @mariesmith3179 9 ปีที่แล้ว +22

      Lmao keep your baggy jeans

  • @auxmike
    @auxmike 6 ปีที่แล้ว

    Never heard of them. Looks like millennial, metrosexual, hipster gear..