Joe Kudla | Innovating Athletic Apparel with Vuori

Joe Kudla is the visionary founder and CEO of Vuori (pronounced VEE-YOUR-EE), a brand that's redefining activewear. Joe's path to success is anything but ordinary, including a career in fashion and modeling that took him to the fashion capitals of Italy and also, accounting.
However, his entrepreneurial spirit led him back to the U.S., where he faced the challenges of launching his own business ventures, including two failed clothing businesses. Interestingly, the second one was Vuori, but not the Vuori we know today.
In this episode, Joe shares a fascinating story about a random encounter with a lady who predicted his future life and business success with uncanny accuracy. This bizarre yet prophetic moment set the stage for Joe's next steps.
Around that time, Joe took up yoga. When he developed a passion for it, he saw a gap in the market for high-quality, versatile men's activewear that seamlessly transitions from workouts to casual wear. This insight catalyzed Vuori, a brand known for its premium, innovative apparel embodying the active California lifestyle.
Joe talks about the significant milestones in Vuori's growth, including a $45 million investment from Norwest Venture Partners in 2019 and a staggering $400 million investment led by Softbank in 2021, which catapulted the company's valuation to $4 billion.
Beyond the numbers, Joe delves into his core values of clarity, well-being, and the power of the mind, emphasizing the importance of community and how Vuori aims to bring people together. He also shares his belief that "product is everything" and how this philosophy drives every decision at Vuori.
Tune in to hear Joe Kudla's incredible journey, the lessons he's learned, and how he's building a brand that stands for more than just clothing.
***
CHA-CHING! Customers are rushing to your store. Do you have a point-of-sale system you can trust or is it (ahem) a real P.O.S.? You need Shopify for retail.
Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in person. Get hardware that fits your business. Take payments by smartphone, transform your tablet into a point-of-sale system, or use Shopify’s POS Go mobile device for a battle-tested solution.
Plus, Shopify’s award-winning help is there to support your success every step of the way.
Do retail right with Shopify. Sign up for a one-dollar-per-month trial period at www.shopify.com/founderhour (www.shopify.com...) . Once again, go to www.shopify.com/founderhour (www.shopify.com...) to take your retail business to the next level today.
***
The Founder Hour is brought to you by Outer. Outer makes the world’s most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you’d expect at a 5-star resort, for less than you’d pay at a big box store for something that won’t last.
For a limited time, get 10% off at www.liveouter.com/thefounderhour. Terms and conditions apply.
***
Follow The Founder Hour on:
Instagram | thefounderhour ( / thefounderhour )
Twitter/X | www.x.com/thefounderhour ( / thefounderhour )
LinkedIn | www.linkedin.com/company/thefounderhour ( / thefounderhour )
TH-cam | / @thefounderhour ( / @thefounderhour )