A Unique Square Watch for $110: The Swatch "WHAT IF?" Collection

Today I quickly review the new Swatch "WHAT IF?" collection, a set of square watches that have a design that's reminiscent of a Nomos Tetra or a Cartier Tank. However, the only homage these watches pay tribute to is Swatch itself.

[@hiemsx]

I got this watch today and I am SO happy with it.
I would also disagree for the cheap feeling comment - yes, it’s not a high end metal watch, but I really like the way bioceramic feels, considering that it is plastic after all.
For me it is a solid 8.5/10 watch, with a 9/10 on the design, I just love this modern rethinking of a vintage design.

[@m4t7eo]

Just be extremely careful with it. Since they started using bioceramic, Swatches are very brittle, and might not withstand even a moderate knock against a door.

[@hiemsx]

@@m4t7eo Thanks for the heads up, I'll do my best! :D

[@marki7356]

What if.... this is an alternative to a cartier santos hahahaha

[@am250352]

no it is NOT

[@Wanking_wanker]

It's a cool watch but I wish they would use the resin material that Casio uses because while still cheap it feels so much nicer

[@DraftNutthana]

their design is so good but It's look cheap in real life . most Casio feel much better.

[@gizmomac1520]

The reason they have the buckle logo backwards is the reference to the parallel. Its a parallel universe design so its clever

[@kengachira]

The watch looks nice but I feel that's where the positives end

[@AChannelAboutWatches]

Pretty much, but I think it's uniqueness justifies the price.

[@NickABQQm]

want a black one with Roman numerals, but I don't think they will do a second release of this model.

[@mikesmitty9985]

I 'm considering buying this watch for xmas, thanks for comparing it to the Nomos, I wasn't aware of that square $2,000 watch, kinda neat a $130 watch is compararable to that!

[@Danzig128]

It’s like a cheap wall clock on the wrist

[@franco2350]

It feels like plastic so what it's the DNA of Swatch watches so it's not a negative

[@restlesswings]

Watch looks and feels so cheap. The glass is plastic.

[@SimoneTramontana]

A beautiful Swatch, but I just don't like the Seconds' hand is not aligned, and I have a doubt that 33x33 cm is a too little size...

[@AChannelAboutWatches]

As it's a square watch, a 33mm diameter feels bigger compared to a circular watch that's 33mm

[@SalvaGian47]

hideous watch! what is swatch thinking??

[@r3dsnow757]

it's a cute watcu but not a fan of the proportions haha

[@ttmomantt3255]

miji feel

[@KrispyCrem3]

The strap kills it for me. Women might prefer to wear it loose like a bangle.

[@darkspectacles]

Black and Sky for me

[@Joker489]

Bro! Cut your nails man

[@raffisamsudin9700]

How about the glass? Is it made of sapphire crystal?

[@Marcel11339]

Is it possible to change the strip?

[@jakejones6056]

Thanks!

[@ebob4177]

Ticking seconds hand? Not for me then.

[@aboalardat]

Sorry but this wrist in the video is a man or woman’s ?

[@demonnasty4122]

a trans-woman