Creating The Largest MTB Coaching Business In America with Richard La China: Ninja MTB

My entire life i've admired and respected people who are entrepreneurs. Whether its small or large scale businesses, the thing i admire is the spirit behind identifying a problem and trying to bring a solution to the table. Richard's story is one of many ups and downs, culminating in the realization that providing value to people in a way that you are passionate about is truly what makes life worth living. In this episode we hear about how Ninja MTB was built and some of the things Richard wish he had known earlier!
▶ If you enjoy our channel and want to support it there are a few different ways you can help out below 😊
#1 Join Our Patreon - / ridemtb
Our Patreon is a place where we like to communicate with our community one on one, brainstorm new video ideas, and do monthly hang outs! Being a Patron can also unlock some exclusive discounts so you could save money and support us at the same time!
#2 We have some links to our favorite products listed below. Using our link doesn't cost you any money at all but it really helps us out with a small commission of around 5% :) Also if you shop on amazon and use this link ( amzn.to/40KYqV6 ) before purchasing anything it will give us a small commision on the sale without costing you anything. This works on all items and categories, not just bike stuff!
Thank you guys for everything! We are so glad to have you as part of our crew!
Kyle & April
www.ridemtb.com/
▶ Most Common Equipment Questions We Get:
● Bikes we use - ( Fezzari Delano, La Sal, Timp ) - bit.ly/44gAlsb
● Helmets we use - ( Jackal & Coyote ) - jenson.sjv.io/g1POLr
● Kyle’s riding gear - www.tasco-mtb.com/
● April’s riding gear - jenson.sjv.io/vn2QQN
● Shoes we use - ( Vice & Tallac ) - jenson.sjv.io/jWja9P
● Our favorite chain lube ( Chain Pro ) - jenson.sjv.io/BXKRWy
● Handlebar we use - ( PNW Range 31.8mm ) - jenson.sjv.io/eK1PnQ
● Dropper Seat post - ( Loam & Rainier ) - jenson.sjv.io/9gLaVj
● Kyle’s clipless pedals - ( Mallet Trail, DH, & Enduro ) - jenson.sjv.io/6ey5Gb
● April’s flat pedals - ( Range Composite Pedal ) - jenson.sjv.io/vNPq2y
● Tubeless sealant - ( Stans race for events / Standard for day to day riding) jenson.sjv.io/y2qQrb
● Wheelsets - ( Stans Mk4 Flow Wheels ) - jenson.sjv.io/75akbd
● Drivetrain - ( Shimano SLX / XT / XTR ) - jenson.sjv.io/5g5Pj3
● Favorite riding backpack - ( Camelbak Chase Pak ) - jenson.sjv.io/0ZQ91V
● Kneepads we use - jenson.sjv.io/Wqy36G
● Feedback bike stand - jenson.sjv.io/2rKyMG
● Feedback Repair Stand - ( Normal & Light Ebikes ) - jenson.sjv.io/JzKyq7
● Feedback Repair Stand - ( Heavy E Bikes / Shop Use ) - jenson.sjv.io/XYm31b
● Our Favorite Starter Tool Kit - ( Travel & Home ) - bit.ly/40Ve8No
● Favorite Front Tire - Schwalbe Magic Mary Super Trail - jenson.sjv.io/21a9Wg
● Favorite Rear Tire - Nobby Nic Super Trail - jenson.sjv.io/daOj7q
● Our Favorite Lock On Grip - PNW Loam Grip - jenson.sjv.io/4edQZ3
● Our Favorite Seat - Ergon Saddle - SMC Mountain - jenson.sjv.io/4PGjrM
▶ All of our Pov, Video, and Audio Equipment - www.ridemtb.com/gear
▶ Huge thanks to our channel partners for helping us keep these videos ad free during the middle of the video!
● Jenson USA - jenson.sjv.io/P0aaRQ
● Fezzari Bikes - fezzari.com
● Project Filter, Idaho fights Tobacco - bit.ly/3gq4hdv
● SR Suntour - Suspension - bit.ly/3w84b0L
● Stan’s No Tubes - Wheels and Sealant - bit.ly/3x33JRg
● Schwalbe Tires - bit.ly/3itSzRJ
● PNW Components- Handlebar, Stem, Grips, Dropper Post - jenson.sjv.io/9gLaVj
● Ergon - Saddles - bit.ly/2SnpsEL
● Apparel and Protection - bit.ly/34IqcqM bit.ly/355BaH2
● Ride Concepts - Shoes - bit.ly/3gBuJRx
● Shimano - Brakes and Drivetrain - bit.ly/3pfvPGa
● Onnit - Supplements and Snacks - bit.ly/3x6E1vi

[@tedhawk1]

What a great interview! Thank you, Kyle!

[@vistaTpunksMTB]

Jumping through hoops on fire. It sounds like the 70s and 80s i grew up in. Great interview.

[@64chrisg]

awesome interview. Thank you

[@misterhaan]

i did the jumping afternoon and then the intermediate day clinics last summer -- cool to hear about how ninja came to be!

[@garyharmon5386]

Great interview

[@dtroyan123]

Good stuff!

[@Mark-je8bc]

oh man, I kinda miss the Tuesday night MTB workouts in Florida Canyon :(

[@nostr8ghtlinzs596]

if you come to Canada...