Thank you so much for this very informative video! One question, is it a good idea to build on multiple complications? particularly when they merge into a singular, larger solution being proposed?
I finally found it! This is what I was looking for. I watched more than 20 videos of your channel, all of them with an incredible value and outstanding professionalism. Thank you so much for giving all this information for free!
Hi. Love love love your videos. So much amazing content. Your English is fantastic too, but I want to pick you up on something very trivial. Using “looks like” is a little tricky. Looks like” needs an object. For example, he looks like her :). He looks like hell in the morning. Just using “looks”, you don’t need an object. He looks happy. He is looking rough recently. I hope that helps. Your English is so good I don’t see any other problems. Keep up the amazing work. Good luck.
Thanks for the video. I am starting a new assignment and briefing the CEO on my approach. I think I will use it and see what happens during that intro meeting.
2:20 Situation - Complication - Solution is a commonly used framework for introductions. situation: Uncontroversial statement about the situation the organization is facing, the status quo. this is to captivate and put common grounds with audience. 3:35 i.e. the profit margin of our company has been steadily declining over the last 5 years. 5:50 complication: introduction of a factor that makes the situation worthwhile of our attention, including a question. ... ?? 6:50 the book, the pyramid of principle. 8:20 the last part of complication is always a question. 9:15 the solution aspect. 9:40 solution: key proposition/ solution that we bring forward, also highlighting the structure of the document to come. 12:40 in this way, you can build an informative and also captivating introduction. also this way is also excessively in consulting.
@@FirmLearning thank you for providing these very useful contents. I put notes so as to remember, I will join a boutique consulting soon in ffm and I hope to leverage your valuable insights ;)
Hi Heinrich, great video as always. I also use Problem, Action , Result, especially in interviews .What do you think is a good method to use in presentations? How should be a presentation for a success story structured?
Hi Evo, for personal impact interview type of situations, I would agree with you that your framework will work quite well! STAR (situation task action result) is also frequently used, though that seems just to be a variation of your structure. Best! Heinrich
Thanks for another great video. While I understand the structure, I’m not so clear that looks like when tied together in the full document. Can you share where I could find examples of a complete document where this framework is applied?
Hi Oliver, the general idea is to use this as an introduction in the beginning of the video, and then transition into the main part following top-down communication / pyramid principle. If you read the book "Pyramid Principle" you will find several examples. Will definitely also expand on related concepts in future videos. Best! Heinrich
Great video again Heinrich! Thank you 🙏. How about include book recommendations from time to time. I am sure McKinsey recommends its employees certain books, and I am sure you must be a vivid reader yourself. Curious which books you are reading or can recommend. Danke
Hi Martin, this is a great idea. Actually planning to create a video about this in the future so stay tuned. In the mean time, check out my link with book recommendations in the video descriptions :) Best, Heinrich
Hi Heinrich, Many thanks for a useful content! It is important for working professional also. I am looking forward a continue video. The Pyramid Principle is great book to study MECE Principle and writing structure. Could not you pay attention for business/formal e-mail writing, please? May be some templates or writing cliche? Guys, if you also going to improve email writing, just mark 'like' this comment.
Hi Mikhail, thanks for your comment! Yes agree that writing concise e-mails is also an important skill to be mastered. Stay tuned, might pick this up in future videos! Best, Heinrich
I’m usually called the situation, complication, question as “Background, business challenges, solution”, this is always my first slide. Even before the agenda slide.
Hi Heinrich, thanks for that valuable content. The duration of the video is perfect for lunch time. Indeed one of my project lead advised me to use exactly that framework for preparing a sales presentation to show to the client. Especially the examples will help me a lot for the next business presentation I will prepare. One question about this framework I am constantly asking myself. Wouldn’t a „correct“ usage of the pyramid principle start with „solution“ in first the place.
Hi Rob, thanks for sharing! Always great to hear that other people are using this as well! The point to understand is that this framework is only to be used for the introduction / the initial bit. Then after you introduced the "solution" you can go full top-down and pyramid based on that! This is also what Barbara Minto - the "founder" of the pyramid principle - recommends! Best, Heinrich
This is essentially an analytical storytelling technique. I believe it could be of good use in marketing. eg. content that is engaging with a client in form of short 1-3 minutes video. any thoughts on that?
Thanks for the great video, Heinrich! Would you use this framework in email communication as well, or would you use exclusively top-down communication combined with an argumentation group or an argumentation chain in an email (like you explained in your PowerPoint class)? Sometimes I'm thinking whether I should explain the problem/situation to the recipient (leadership) if they are not familiar with the problem at all before I suggest the solution (key message) in emails.
Hey ❤️ I just love your video. I am very much interested in working as a management consulting. Can you make video on which is best course, degree,MBA or any other program that will be best for these job. Please make a detailed one 🙈 Thanks ❤️
I have to disagree as the core of any introduction/ abstract in a scientific scenariosis is missing......you need to Summarize if others have tackled a similar questions already and what new idea you bring to the table. This necessary reflection ist often missing in a consulting context IMHO.
Hi, fully agree that making your "contribution" salient is very common and important in academia. This is from my experience not regularly done in business writing though. This also makes sense given that business reports usually do not have the ambition to broaden the frontiers of scientific research. Best, Heinrich
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Thank you so much for this very informative video! One question, is it a good idea to build on multiple complications? particularly when they merge into a singular, larger solution being proposed?
The formal training that big corporate firms offer to fresh grads are invaluable, thank you for sharing!
Indeed learned lots of great things during my training programs. Thanks for watching Andy! Best, Heinrich
I finally found it! This is what I was looking for. I watched more than 20 videos of your channel, all of them with an incredible value and outstanding professionalism.
Thank you so much for giving all this information for free!
Hi. Love love love your videos. So much amazing content. Your English is fantastic too, but I want to pick you up on something very trivial. Using “looks like” is a little tricky. Looks like” needs an object. For example, he looks like her :). He looks like hell in the morning. Just using “looks”, you don’t need an object. He looks happy. He is looking rough recently.
I hope that helps. Your English is so good I don’t see any other problems. Keep up the amazing work. Good luck.
Thanks for the explanation - appreciate it!
Thank you for sharing your tips so clearly.
Thank YOU for watching Maria, much appreciated! Best, Heinrich
It is really important to write properly to convey ideas and get support in organizations
Yes, I fully agree. Thanks for watching Robert! Best, Heinrich
Agree with everything. I am going to run a training session for my team about good business writing and will borrow some of this structure :)
Great to hear the material is helpful. Lots of success for your training session! Best, H
Great as always.
Great to hear that, thank you Sebastian! Best, Heinrich
Thanks for the video. I am starting a new assignment and briefing the CEO on my approach. I think I will use it and see what happens during that intro meeting.
Glad it was helpful! Thanks for watching the video Jeff!
2:20 Situation - Complication - Solution is a commonly used framework for introductions.
situation: Uncontroversial statement about the situation the organization is facing, the status quo.
this is to captivate and put common grounds with audience.
3:35 i.e. the profit margin of our company has been steadily declining over the last 5 years.
5:50 complication: introduction of a factor that makes the situation worthwhile of our attention, including a question.
... ??
6:50 the book, the pyramid of principle.
8:20 the last part of complication is always a question.
9:15 the solution aspect.
9:40 solution: key proposition/ solution that we bring forward, also highlighting the structure of the document to come.
12:40 in this way, you can build an informative and also captivating introduction. also this way is also excessively in consulting.
Thanks for writing all of these Judy :)
@@FirmLearning thank you for providing these very useful contents. I put notes so as to remember, I will join a boutique consulting soon in ffm and I hope to leverage your valuable insights ;)
Great stuff, Heinrich.
Thank you for watching Robbin-Jan!
Hi Heinrich, great video as always. I also use Problem, Action , Result, especially in interviews .What do you think is a good method to use in presentations? How should be a presentation for a success story structured?
Hi Evo, for personal impact interview type of situations, I would agree with you that your framework will work quite well! STAR (situation task action result) is also frequently used, though that seems just to be a variation of your structure. Best! Heinrich
Great video
Thank you for watching! Best, Heinrich
Thanks for another great video. While I understand the structure, I’m not so clear that looks like when tied together in the full document. Can you share where I could find examples of a complete document where this framework is applied?
Hi Oliver, the general idea is to use this as an introduction in the beginning of the video, and then transition into the main part following top-down communication / pyramid principle. If you read the book "Pyramid Principle" you will find several examples. Will definitely also expand on related concepts in future videos. Best! Heinrich
Great video again Heinrich! Thank you 🙏. How about include book recommendations from time to time. I am sure McKinsey recommends its employees certain books, and I am sure you must be a vivid reader yourself. Curious which books you are reading or can recommend. Danke
Hi Martin, this is a great idea. Actually planning to create a video about this in the future so stay tuned. In the mean time, check out my link with book recommendations in the video descriptions :) Best, Heinrich
Hi Heinrich,
Many thanks for a useful content! It is important for working professional also. I am looking forward a continue video.
The Pyramid Principle is great book to study MECE Principle and writing structure.
Could not you pay attention for business/formal e-mail writing, please? May be some templates or writing cliche?
Guys, if you also going to improve email writing, just mark 'like' this comment.
Hi Mikhail, thanks for your comment! Yes agree that writing concise e-mails is also an important skill to be mastered. Stay tuned, might pick this up in future videos! Best, Heinrich
I’m usually called the situation, complication, question as “Background, business challenges, solution”, this is always my first slide. Even before the agenda slide.
Thanks for your input and supporting the channel! :)
Hi Heinrich,
thanks for that valuable content. The duration of the video is perfect for lunch time.
Indeed one of my project lead advised me to use exactly that framework for preparing a sales presentation to show to the client.
Especially the examples will help me a lot for the next business presentation I will prepare.
One question about this framework I am constantly asking myself.
Wouldn’t a „correct“ usage of the pyramid principle start with „solution“ in first the place.
Hi Rob, thanks for sharing! Always great to hear that other people are using this as well! The point to understand is that this framework is only to be used for the introduction / the initial bit. Then after you introduced the "solution" you can go full top-down and pyramid based on that! This is also what Barbara Minto - the "founder" of the pyramid principle - recommends! Best, Heinrich
This is essentially an analytical storytelling technique. I believe it could be of good use in marketing. eg. content that is engaging with a client in form of short 1-3 minutes video. any thoughts on that?
Thanks for watching! I agree that these techniques could be replicated in many spheres.
Thanks for the great video, Heinrich! Would you use this framework in email communication as well, or would you use exclusively top-down communication combined with an argumentation group or an argumentation chain in an email (like you explained in your PowerPoint class)?
Sometimes I'm thinking whether I should explain the problem/situation to the recipient (leadership) if they are not familiar with the problem at all before I suggest the solution (key message) in emails.
I am glad you enjoyed the video! I believe every situation is unique and should be dealt with as such.
Hey ❤️
I just love your video.
I am very much interested in working as a management consulting.
Can you make video on which is best course, degree,MBA or any other program that will be best for these job.
Please make a detailed one 🙈
Thanks ❤️
Hi Vicky, I am so glad that you enjoyed it! I have recently completed a LinkedIn post on this so go over there and have a look!
A fellow Club Mate consumer! I knew it.
Indeed drinking this probably a little bit too much ;) Best, H
The video won't play. Super weird other video's do.
Hi Bradley, that indeed sounds weird. @Others, please comment here as well if the video does not play for you too. Best, H
@@FirmLearning Apologies, I tried another device and the video is playing perfectly. Thanks for the message 😊
I have to disagree as the core of any introduction/ abstract in a scientific scenariosis is missing......you need to Summarize if others have tackled a similar questions already and what new idea you bring to the table. This necessary reflection ist often missing in a consulting context IMHO.
Hi, fully agree that making your "contribution" salient is very common and important in academia. This is from my experience not regularly done in business writing though. This also makes sense given that business reports usually do not have the ambition to broaden the frontiers of scientific research. Best, Heinrich
Introduction:
Situation
Complication
Solution
Would suggest to start with the Situation :) Best! Heinrich
@@FirmLearning ahh yes, strong suggestions :)
7:16 "confidential"
*Shares it with +100k subscribers
Corporate template. You will find the same overview in the book. 😉
Fair enough 😅 just used my standard template ;) - Thanks for watching! Best, Heinrich