LINKS: Great article by Melissa Dinwiddie about pricing (halfway down she talks about square inch vs. linear inch): theabundantartist.com/pricing/ Also a great article by Artwork Archive: www.artworkarchive.com/blog/how-to-price-consistently-for-art-sales-success You can find my favorite art supplies here: www.bettyfranksart.com/my-favorite-art-supplies As an affiliate, I earn from qualifying purchases. My favorite Nova Color Paints: www.bettyfranksart.com/favorite-nova-color-paints Purchase my recorded workshop here: www.bettyfranksart.com/online-workshops Gallery representation: JCO's Art Haus www.jcosplace.com/artist-franks Sign up for my email list here: www.bettyfranksart.com/email-sign-up You can also find me here: Website: www.bettyfranksart.com Instagram: instagram.com/betty.franks.art (best place to see all my artwork and behind-the-scenes videos, etc.) Facebook: facebook.com/bettyfranksartist
Recognising you are fabulously busy no need to respond - just to say you've a particularly warming and unassuming manner - most conducive for a student of art like myself, to experience a professional like yourself strut your stuff - I like the word fabulous so I use it again - you're fabulous.
Excellent points by Melissa Dinwiddie especially about the various pricing based on the substrate you are using (canvas, paper, etc.). I paint on paper, canvas and also do collage with hand painted papers which can take even more time. Thanks for the Betty! Love your work!
All great info. I'd heard about square inch pricing but not linear. The idea of a standard pricing spreadsheet is great - as you say, it takes the emotion out of pricing. I am a novice and have sold 13 or 14 paintings in the last several months by chance to people I knew who saw photos I'd posted in emails or social media. I just looked at the cost of my materials and added a bit for me. I also looked at which I thought were more "sellable", and priced those higher. I don't think any one was over $75. One couple bought 10, and they gave me a nice tip, too. The paintings were all different styles. That helped pay for supplies, created space on my walls for more paintings, and was great encouragement that I was on the right track. When I used to do public speaking I got one tip from a pro that could be beneficial to artists - while you are establishing yourself, undercharge for your services. Your customers will go away excited that they are getting a bargain, because they got more value for their money than they paid. Think of how you feel when you know you are getting a bargain. When demand for your work is really high, you can then charge a price that has people know they are getting something that is highly valued in the world, and that alone is worth the price. Thanks Betty. This was really helpful, and I look forward to more of your videos on the business of selling art - as well as the art of making art!
Thank you for sharing that, Janina! Congratulations on the sales. That's super exciting! In the beginning and even now, I tend to have my art for sale at a lower price than average for my level. However, I make more than enough to buy the necessities I need in life. I don't feel a need to charge higher prices right now. I get so much happiness knowing that each piece finds a wonderful new home to be enjoyed. I'm so happy you found my channel and that you're enjoying my videos!
@@BettyFranksArt I like your philosophy. We don't have to get every last dollar or dime for what we produce - unless we really need the money - and most people spend it on wants, not needs that don't necessarily bring the satisfaction and fulfillment we seek. It really IS wonderful when people get to appreciate something
@@BettyFranksArt oops ..hit send by accident. Nice when people appreciate your art and buy it to hang it in their homes and get to enjoy it for a long time period that is just so cool!
Yes, good point! However, if you're selling your art, then you are an entrepreneur and need to take the emotion out of putting a price on it. It's hard...but can be done with practice! Puno hvala!
You are a legend, as far as I am a young artist in my small village, In west Africa The Gambia 🇬🇲, I am going to learn a lot ideas about abstract painting design,
You are so generous with your information! Thank you so much, Betty. I think you were bang-on when you mentioned how you FEEL when you set prices i.e. RESENTMENT. I started selling a year ago and I took (mostly) a materials-based price plus profit. It's worked well so far.
Hi Betty I really love your art and now I watch your video telling about pricing so cute I am Grace SU it's my second year abstract acrylic painting when I look at your video encourage me thank you so much
You are so welcome, Elisa! I did that in the beginning, and to a certain degree still do. But, it's really important to now sell it for too low. Then the buyer doesn't think there's value in the painting and may not buy it. I hope you start to have many more sales with your adjusted prices!
I was so impressed with the video I must have hit ? In error, 😀 just starting my intuitive art business and this has helped me loads . I’m doing my research so not quite there yet , thanks for helping us newbies 🌟
Great info, Betty. Calculations I can handle, it's taking the emotion out if it that is difficult. I'm thinking that if I frame, which it seems that floating frames for stretched canvas get expensive, then I'll have to add that cost. Then the doubts creep in! Thanks for sharing your expertise!
Totally understand, Sharon! I don't offer floating frames with my canvases that are 1.5" deep, however, I do (or did...no longer doing it) for my canvases that are a 1/2 inch deep. Because the canvas costs a lot less when they're only a 1/2" deep, I still keep my prices the same with the added floating frame. Thanks for watching!
@@sarak1542 You're right, Sara, they're not too hard to make. But, the way I see it, you need to have the space, equipment, and desire. I don't have any of those (I do have the knowledge!), so I prefer to do what I love: paint.
Love it! I once had every power tool imaginable (even my dad was super impressed and he used to build homes!). Now, I just stick to what I truly love. Gotta love a gal who knows how to use power tools!!
After watching Betty's video's for the first time, I too bought a ton of Nova paints. One day I will be able to purchase a Betty Franks Art masterpiece as well!!!!!
Thank you Betty! Was super looking forward to your video today. Great information! May I ask, when you did buy your floater frames did you have a preferred supplier? I’ve looked into it and it seems the prices are inconsistent. Did start looking at plein air frames and that seemed to be a better fit for my half inch canvases. Every time you record a video, it just makes me smile!😀
Hi Beth! Honestly, I don't recall where I got my floating frames. I tried a couple of different companies several years ago. I think I even got some from Blick (or maybe it was Jerry's Artarama). I didn't use them that often, so I never found a source to rely on. Wish I had a better answer for you! I'm so happy you're enjoying my videos!
Thanks for watching, Ingrid! I'm not sure what you mean be selling with commission. Do you mean creating a commissioned piece of art and how to price it?
Hi Sara, I created this video a couple of years ago on packing your art for shipping. I still use this process today. th-cam.com/video/oB3OY0uhrMI/w-d-xo.html I haven't talked about calculating shipping costs yet. It's on my list of videos to create!
Hi Gail, I'm not sure what your specific question is. Are you asking if you should give a discount? That's really up to you. If they're supporting you and your art, they'll be willing to pay the full price. I think in the beginning, I was giving a small discount to friends/family.
Hi Betty Your videos are wonderful. I am a midcareer artist too and you are an inspiration! I was planning on basing my price on how much the supplies are and how many hours it took me to paint. I don't know what to do with square inches. How do you pick a cost per square inch? I am a new artist and have not sold a painting yet. I have a painting 32x40 and was going to price it $500 ($75 for supplies and it took me about 18 hours). This not the correct formula but is it too high?
Hi Robin! Is it on paper or canvas or wood? Although it took you that many hours, you'll want to have a consistent price for that size of artwork going forward. That's why the square inch method is great and having it all on a spreadsheet helps, too. Personally, I think it's a little low ($500). You may want to look at other artists who are creating art similar to yours and are about the same caliber and see what they're pricing their work at. Don't use their pricing, but rather use it as a gage for your own. In the end, you get to decide what it should be priced at and what you're comfortable with. Thanks so much for watching the video!
Hi Betty, I love watching your tutorials. I heard in one of then that you are going to offer a class this coming May 2022? Where can I find the information.? I love love to take. I am going to buy your bundle so I can get as close as possible to the master!! Thanks
Hi Eva! I'm sending an email to my email list hopefully this weekend with all the details about the online live workshop that I'm scheduling for the month of May. It'll be 4 Saturday sessions. I'm also planning to do a live in person workshop sometime this summer. Details to come soon. Here's the link to join my email list: www.bettyfranksart.com/email-sign-up
This is a great video! I also wonder about if resin finish is added… that really bumps up the investment one has in the material used. So maybe a different multiplier if that is included.
Very interesting! Thank you! (I never sold anything because I love my art and want to keep it- actually if I did things as nice as yours I would be selling even less 😄) Maybe one day.... Qurstion: how did you start selling your art? From expositions? And thanks a lot, I love your videos!
Thank you Betty! Do you have any thoughts regarding changing the multiplier (the 1.25 after you calculate the square inch) based on how easy or difficult the art was to create? For example: I create fluid art and collage and more traditional abstract work- or do you just maintain a constant multiplier?
Good question! I haven't come across that issue because I only create one style of art. You could create a separate multiplier for different styles of art that you create. The $1.25 was given as an example only. Thanks so much for watching!
Thank you . I need to know how much to add if a painting is framed ? I've been framing as cheaply as possible with store bought frames so far . How much should I add for this ?
Great question! It depends on the cost of the frame/glass/matting. I usually just add the cost of those + my time to put it all together. I hope that helps!
Thanks for sharing @Betty . Do you ever adjust your pricing by the amount of time spent on it... for instance, you create 2 pieces that are 12”x12” and one takes 3 hours while the other takes 15 hours?
I don't do that because all my art takes about the same amount of time. And, if I have two 12x12" pieces next to each other and they sell for drastically different prices, the customer isn't going to understand that. You're better off finding an average price (what's the average amount of time it takes you for all your artwork combined) based on the average number of hours it takes. Then, some paintings will be priced a little higher and others a little lower, but in the end, they all average out and the customer isn't confused. I learned that once I potential customer is confused about something, they're willingness to trust you decreases a little...sometimes to the point of not wanting to buy. Remove all obstacles (questions). I hope that helps!
It really depends on the situation and how they're asking you. What I meant was never justify without someone asking (meaning, don't tell someone the price and immediately go into justifying why it's that price). If they are asking, then kindly explain your process, etc.
Good information. Love the videos and your style. Questions: do you sell originals only or do you also sell prints in various sizes (for different prices than originals)? Also, do you always paint on saleable substrate? I'm wondering because I've been known to paint on anything I can find...which can cause an issue if someone wants to purchase an original, as it may be on an upcycled piece of cardboard or basic mixed media paper, which doesn't seem fine enough to sell as an original. Do you only work small in Croatia? Do you transport work you do there in your suitcase or do you ship it directly to a purchaser or back to your studio? I live between Panama and the states and am considering how to sell art made there, as there's no central mail system like we have in the states. Keep up the great work!
Hi Staci! All great questions! When I was doing art festivals, I was selling original art only (other than notecards). The main reason for that is because I create abstract art and there are no "popular" pieces that I can create as prints. It's a personal taste, so what I find appealing may not appeal to others. However, my notecards usually sold pretty well, but honestly, not great. So, I stopped offering those. I always create on sellable substrates. However, if your vibe is painting on upcycled products (maybe have a separate section for those and price them appropriately), then make them available. See how they do and then make a decision about offering them on a regular basis. I only work small in Croatia, however, I also work small when I'm in California. I like to work small in Croatia because it makes for transporting the painting back to the US very easy. I always put them in my carry-on bag. I sell all those pieces once I'm in California, but I talk about them well before my return. I find that people love the pieces that I make in Croatia because it's in a different, not so well known, part of the world. I think telling and showing folks the art you make in Panama and include pics that inspired the paintings, that they would do really well. It's really great when you have a story behind the artwork. Wishing you tons of success!
I don't use oil pastels because they basically never dry! However, I understand that you need to use an oil based spray varnish to protect your marks. I hope that helps!
@@BettyFranksArt Are there any other crayons that you would recommend instead? I would really love to be able to use crayons in my art. Thank you for taking the time and answer all of our questions! 😊
when you pay your quarterly sales tax do you have a spreadsheet that reminds you of the sales sold in your state vs sales to other areas where you dint charge sales tax?
My sales are all funneled through PayPal or Stripe. I have a report I run on my backend from my website that allows me to sort the information I need. I have to admit that it's not fun! Because it's quarterly, I keep an example of one I did in the past so that I can remember all the steps to follow to gather the info and on how to report it properly. I'd say it's the least favorite part of my job!
Thank you for the video and your art work. Love the color and compositions. Can I ask where you first started selling your art? Did you use an online store or did you use a gallery? Display at local shops? It’s confusing to know where to fist start trying to sell. Thank you!
I think it's different for everyone. I set up an Etsy shop and I also hung my art in local coffee shops. Then I did art festivals. During the time I was doing art festivals, I was growing my online presence and following. After a few years of doing art festivals, I stopped doing them. At about the same time, I was accepted into a local gallery. So, I tried lots of venues to figure out which one I liked best. I love meeting folks in person (like through the art festivals), but found that my online sales were most successful for me. Wishing you all the best!
Thank you so much for all your videos! I've learned sooo much from you! I have a question about frames, although I think in general you do not use frames, correct? If you do offer frames, how do you calculate that into the price? Do you give customized options for framing or do you leave that for the buyer once the painting is in their hands?
Hi Carrie! Glad you enjoyed the video! If I'm selling paper art pieces via social media or website, then I sell them as is (sometimes I'll add matting if I have it available). If I'm doing a show, then I mat and frame it or mount it to wood so that it's more presentable. Framing is such a personal thing, that I much prefer that the client picks what they like best and what works for their space.
@@BettyFranksArt Thank you so much for responding! That makes total sense. I think I have this need to give/sell/offer a complete package but you are right that framing is such a personal decision. Eliminating that from my list of 'things to do' frees up a lot of energy/time/money. So... thank you!
Free up your time to do what you love! The other thing you can do is use an app like www.canvy.com (the latest one I'm using that I really love) where you can add the art to a room and also add a mat and frame to it so that folks can see the potential of how it looks. (What I love about canvy.com is that you can change the colors of elements in the room to work better with your artwork.)
Hi Debra! The $1.25 was just an example. You need to adjust that amount to what works best for your type of art. Please research what other artists are charging to get a feel for what you should charge for your photography. Thanks for watching!
Hi Grace! My online course is US$97. Use coupon code COLOR20 at checkout for $20 off. You'll have unlimited access to the course. There's also a wonderful Facebook group, if you'd like to join them. Here's the link to learn more: bettyfranksart.thinkific.com/courses/fields-of-flowers-an-abstract-art-painting-course I hope you'll sign up!
Great question! I keep my pricing consistent no matter where you purchase it. You don't want to undermine your gallery relationship by pricing your art on your website lower than what you price it at the gallery.
If you used this square inch formula a Picasso, Manet, etc would be $450.00. I always think you want to be on the high side. When I show my paintings to my friends and get a reaction like is that spoken for thats an indicator I can charge more. Art prices are emotional not business formulas. I have a business admin degree and have sold alot of paintings. I throw out a high price and they say yes or I was thinking x price. I have very little overhead costs so others have to take that into consideration when pricing. If the canvas cost $80 you cant price it at $70
Very good information, Bob! Yes, art purchases tend to be an emotional one. However, I believe in being consistent in your pricing model. But, if that's working for you then you're doing what's best for you. I really appreciate you sharing your experiences and thoughts!
I love when people throw out names like Picasso & Manet, as if they are comparable. I agree with Betty to keep emotion AND EGO out of it. People love to take advantage of women's emotions, especially. Also, I think it's a given that you take cost of supplies into consideration. All part of the calculation, but you do you Bob.
LINKS:
Great article by Melissa Dinwiddie about pricing (halfway down she talks about square inch vs. linear inch): theabundantartist.com/pricing/
Also a great article by Artwork Archive: www.artworkarchive.com/blog/how-to-price-consistently-for-art-sales-success
You can find my favorite art supplies here: www.bettyfranksart.com/my-favorite-art-supplies
As an affiliate, I earn from qualifying purchases.
My favorite Nova Color Paints:
www.bettyfranksart.com/favorite-nova-color-paints
Purchase my recorded workshop here: www.bettyfranksart.com/online-workshops
Gallery representation: JCO's Art Haus www.jcosplace.com/artist-franks
Sign up for my email list here: www.bettyfranksart.com/email-sign-up
You can also find me here:
Website: www.bettyfranksart.com
Instagram: instagram.com/betty.franks.art (best place to see all my artwork and behind-the-scenes videos, etc.)
Facebook: facebook.com/bettyfranksartist
I love that you are willing to share...not just your techniques, but your life as an artist
Thank you so much, Brenda! Happy to share!
Love your complete honesty and sharing Betty ❤️ thank you
You are so welcome, Leeanne! Thank you for watching!
You are so sweet and relatable. Thanks for keeping it real…we all worry about pricing, but you gave great advice!
You are so welcome, Jill! I'm happy to know that the video was helpful to you! Thank you for watching!
You are so open about the financial side of the art business and also your process. It is so helpful!! Thank you ❤️
You are so welcome! Glad it was helpful to you, Laura!
I think your message is to be confident, firm, and allow pricing to grow with you. 👍🙂
Absolutely!
Recognising you are fabulously busy no need to respond - just to say you've a particularly warming and unassuming manner - most conducive for a student of art like myself, to experience a professional like yourself strut your stuff - I like the word fabulous so I use it again - you're fabulous.
Wow, thank you, Mark! I appreciate your kindness!
Excellent points by Melissa Dinwiddie especially about the various pricing based on the substrate you are using (canvas, paper, etc.). I paint on paper, canvas and also do collage with hand painted papers which can take even more time. Thanks for the Betty! Love your work!
Yes, she has a great point and I totally forgot to talk about that. I have a separate pricing model for my art on paper. Thanks, Gail!
Thank you for this great information. That was helpful.
Glad it was helpful! Thank you for watching!
This is great info, thank you so much for sharing.💜
You are so welcome! Thanks for watching!
Thank you Betty, This is a big question for me as I am just get started selling my art. This info is just what I needed
Glad it was helpful! Thank you, Nancy!
Gosh, you are a wonderful soul helping us newbies out :) Thanks Betty
I was once a newbie! I know what it's like! Glad the info was helpful!
All great info. I'd heard about square inch pricing but not linear. The idea of a standard pricing spreadsheet is great - as you say, it takes the emotion out of pricing. I am a novice and have sold 13 or 14 paintings in the last several months by chance to people I knew who saw photos I'd posted in emails or social media. I just looked at the cost of my materials and added a bit for me. I also looked at which I thought were more "sellable", and priced those higher. I don't think any one was over $75. One couple bought 10, and they gave me a nice tip, too. The paintings were all different styles. That helped pay for supplies, created space on my walls for more paintings, and was great encouragement that I was on the right track. When I used to do public speaking I got one tip from a pro that could be beneficial to artists - while you are establishing yourself, undercharge for your services. Your customers will go away excited that they are getting a bargain, because they got more value for their money than they paid. Think of how you feel when you know you are getting a bargain. When demand for your work is really high, you can then charge a price that has people know they are getting something that is highly valued in the world, and that alone is worth the price. Thanks Betty. This was really helpful, and I look forward to more of your videos on the business of selling art - as well as the art of making art!
Thank you for sharing that, Janina! Congratulations on the sales. That's super exciting! In the beginning and even now, I tend to have my art for sale at a lower price than average for my level. However, I make more than enough to buy the necessities I need in life. I don't feel a need to charge higher prices right now. I get so much happiness knowing that each piece finds a wonderful new home to be enjoyed. I'm so happy you found my channel and that you're enjoying my videos!
@@BettyFranksArt I like your philosophy. We don't have to get every last dollar or dime for what we produce - unless we really need the money - and most people spend it on wants, not needs that don't necessarily bring the satisfaction and fulfillment we seek. It really IS wonderful when people get to appreciate something
@@BettyFranksArt oops
..hit send by accident. Nice when people appreciate your art and buy it to hang it in their homes and get to enjoy it for a long time period that is just so cool!
Wonderful Betty, thank you! This is so helpful. Was really going through it, haha. Oh, and you are super lovable. 💖
You are so welcome, Ulrike! And, you're making me blush!
Yesssssssssss, this is what I needed to hear. Who knew I would loathe the pricing process so much? 😆
Haha...I think we all do! We would rather create!
This was awesome betty
So glad you enjoyed it, Shannon!
So kind and honest. 💚💙🧡 Pricing beauty is awfull
Yes, good point! However, if you're selling your art, then you are an entrepreneur and need to take the emotion out of putting a price on it. It's hard...but can be done with practice! Puno hvala!
You are a legend, as far as I am a young artist in my small village, In west Africa The Gambia 🇬🇲, I am going to learn a lot ideas about abstract painting design,
I'm so glad you found it helpful!
Excellent information as usual Betty!! Super grateful. 🙏🏽🤗💖💖💖
You're very welcome, Ingrid! Thank you for watching!
You are so generous with your information! Thank you so much, Betty. I think you were bang-on when you mentioned how you FEEL when you set prices i.e. RESENTMENT. I started selling a year ago and I took (mostly) a materials-based price plus profit. It's worked well so far.
You are so welcome, Diana! Sounds like you're found a formula that works for you!
Hi Betty I really love your art and now I watch your video telling about pricing so cute I am Grace SU it's my second year abstract acrylic painting when I look at your video encourage me thank you so much
Hi Grace! Thanks so much for watching! Glad to know it's helpful to you!
Thanks for such an informative video Betty.... super helpful! 💙
So glad to hear that! Thanks!
Thank you for all the valuable information. Yes shipping is the tricky part. Appreciate the uplifting presentation because it is inspiring. ❤👍💐
Glad it was helpful! Thank you!
For real you are a good Teachers I even see , may the be with you,
Thank you kindly!
Great info..can't wait for the upcoming videos❤
Thanks so much for watching!
So honest and informative ..... thank you . Mary from Cyprus and England 🌹
Hi Mary! Thanks so much for watching from the other side of the world!
Thank you Betty.
I'm glad you found it helpful!
This is FANTASTIC! Thank you for sharing! ♥️🙏
You are so welcome! Thank you, Marin!
Thank you Betty! I was expecting a video like this! Amazing!
Awesome! Thanks, Fernanda!
Betty, thank you. This helps me a lot. I am definitely under pricing my work.
You are so welcome, Elisa! I did that in the beginning, and to a certain degree still do. But, it's really important to now sell it for too low. Then the buyer doesn't think there's value in the painting and may not buy it. I hope you start to have many more sales with your adjusted prices!
Thank you for sharing your experience, it's very kind of you.
My pleasure! Thanks for watching, Stephanie!
Thank you Betty. You provide such great guidance. Love your videos!!
You are so welcome, Leanne! Thank you!
Thank you for your generosity!
My pleasure! Thanks for watching, Carolyn!
Thank you, Betty, for a thoughtful video. I shall look forward to seeing your new ones on marketing, shipping, etc.
You are so welcome! Thanks, Carolyn!
Really useful tips and lessons! Thank you so much for sharing!
Glad it was helpful, Taniya! Thank you!
Wonderful info! Thank you so much!!!!! 🌹🍀🎉
Glad you enjoyed it! Thanks, Peter!
Thanks so much about how to sales my painting professional with out to much hassles 👏👍🎨
You are so welcome! Thank you for watching!
That was super helpful. Thanks Betty.
I'm so glad, Gill! Thank you!
Nice job Betty. Thanks
You are so welcome! Thank you!
Sharing so kindly appreciated Bette! Wise.
You are so welcome, Vicki! Thanks so much for watching!
Thanks Betty....super useful!
Yay! Happy to hear that!
Amazing video! Thank You for sharing Your wisdom & creating Your art
Glad you enjoyed it! Thanks so much for watching!
I was so impressed with the video I must have hit ? In error, 😀 just starting my intuitive art business and this has helped me loads . I’m doing my research so not quite there yet , thanks for helping us newbies 🌟
Glad it was informative, Teresa! Wishing you tons of success!
thumbs up Betty!
Thank you so much!
Very informative & useful information. Thanks for sharing.
Glad it was helpful! Thank you for watching!
Thank you so much! So helpful!!!
You're so welcome! Happy to help!
Thank you for this Info.. I have been struggling with what to charge and this really helps 😍.
Glad it was helpful! Thank you so much for watching!
Thank you so much for this!!!!!!
You're very welcome, Diana!
This is so incredibly helpful
Cool! I'm happy to hear that, Cindy! Thanks for watching!
Great info, Betty. Calculations I can handle, it's taking the emotion out if it that is difficult. I'm thinking that if I frame, which it seems that floating frames for stretched canvas get expensive, then I'll have to add that cost. Then the doubts creep in! Thanks for sharing your expertise!
I highly recommend learning to make your own floating frames. Way easier than you might think.
Totally understand, Sharon! I don't offer floating frames with my canvases that are 1.5" deep, however, I do (or did...no longer doing it) for my canvases that are a 1/2 inch deep. Because the canvas costs a lot less when they're only a 1/2" deep, I still keep my prices the same with the added floating frame. Thanks for watching!
@@sarak1542 You're right, Sara, they're not too hard to make. But, the way I see it, you need to have the space, equipment, and desire. I don't have any of those (I do have the knowledge!), so I prefer to do what I love: paint.
@@BettyFranksArt True, but I'm a girl who takes any excuse to use power tools.😂 My black float frames are part of the pieces too.
Love it! I once had every power tool imaginable (even my dad was super impressed and he used to build homes!). Now, I just stick to what I truly love. Gotta love a gal who knows how to use power tools!!
A really helpful video thank you. I’ll be watching your other ones too
Fabulous! Thanks so much!
Thank you so much for sharing your experience. BTW - I bought some NOVA paints and I LOVE THEM - they are making a difference in my results!!!
Wonderful! I'm so happy to hear that, Cindy!
After watching Betty's video's for the first time, I too bought a ton of Nova paints. One day I will be able to purchase a Betty Franks Art masterpiece as well!!!!!
Good info. Thanks. ❤️
Glad it was helpful! Thanks so much for watching, Ruth!
Thank you! It was so helpful.
Wonderful! Thanks, Stefan!
Excellent advice!
Glad it was helpful, Jill!
Sage advice, thank you
Thank you! I appreciate you watching!
Very useful video, thank you so much 😊
Glad it was helpful, Susan! Thank you!
Thanks so much for this topic!
You are so welcome, Jody!
Thank you Betty! Was super looking forward to your video today. Great information! May I ask, when you did buy your floater frames did you have a preferred supplier? I’ve looked into it and it seems the prices are inconsistent. Did start looking at plein air frames and that seemed to be a better fit for my half inch canvases. Every time you record a video, it just makes me smile!😀
Hi Beth! Honestly, I don't recall where I got my floating frames. I tried a couple of different companies several years ago. I think I even got some from Blick (or maybe it was Jerry's Artarama). I didn't use them that often, so I never found a source to rely on. Wish I had a better answer for you! I'm so happy you're enjoying my videos!
Good idea.😊
I price my art by: Lenght × hight : 2.
( + ÷ ... depends on the price on the canvas and paint)
Thanks for sharing, Irene!
Thank you so much for your response
It's my pleasure, Gail!
Thank you so much for a very interesting video. Could you add a bit about selling with commission please?
Thanks for watching, Ingrid! I'm not sure what you mean be selling with commission. Do you mean creating a commissioned piece of art and how to price it?
Beautiful..
Thank you! 😊
Have you done a video on shipping artwork (including calculating shipping costs and packaging)?
Hi Sara, I created this video a couple of years ago on packing your art for shipping. I still use this process today. th-cam.com/video/oB3OY0uhrMI/w-d-xo.html I haven't talked about calculating shipping costs yet. It's on my list of videos to create!
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@@teresarussell9320 Not sure I understand your question mark. 🥰
Thank you! Just wondering how to deal with friends who want to buy your art!
Hi Gail, I'm not sure what your specific question is. Are you asking if you should give a discount? That's really up to you. If they're supporting you and your art, they'll be willing to pay the full price. I think in the beginning, I was giving a small discount to friends/family.
Hi Betty
Your videos are wonderful. I am a midcareer artist too and you are an inspiration! I was planning on basing my price on how much the supplies are and how many hours it took me to paint. I don't know what to do with square inches. How do you pick a cost per square inch? I am a new artist and have not sold a painting yet. I have a painting 32x40 and was going to price it $500 ($75 for supplies and it took me about 18 hours). This not the correct formula but is it too high?
Hi Robin! Is it on paper or canvas or wood? Although it took you that many hours, you'll want to have a consistent price for that size of artwork going forward. That's why the square inch method is great and having it all on a spreadsheet helps, too. Personally, I think it's a little low ($500). You may want to look at other artists who are creating art similar to yours and are about the same caliber and see what they're pricing their work at. Don't use their pricing, but rather use it as a gage for your own. In the end, you get to decide what it should be priced at and what you're comfortable with. Thanks so much for watching the video!
very good video again!
Thanks so much, Peter!
great video ..thanks so much!!
Glad you liked it! Thanks for watching, Karen!
Hi Betty, I love watching your tutorials. I heard in one of then that you are going to offer a class this coming May 2022? Where can I find the information.? I love love to take. I am going to buy your bundle so I can get as close as possible to the master!! Thanks
Hi Eva! I'm sending an email to my email list hopefully this weekend with all the details about the online live workshop that I'm scheduling for the month of May. It'll be 4 Saturday sessions. I'm also planning to do a live in person workshop sometime this summer. Details to come soon. Here's the link to join my email list: www.bettyfranksart.com/email-sign-up
Great video.
Glad you enjoyed it, Andrew! Thanks!
This is a great video! I also wonder about if resin finish is added… that really bumps up the investment one has in the material used. So maybe a different multiplier if that is included.
Great point! Yes, you can certainly do that. Be prepared to answer why it's more than other pieces in the same size. Thanks for watching!
This is a great jumping off point. How do you price different substrates such as paper vs. canvas vs. wood panel?
Great question! I keep canvas and wood panel in the same category and then I price my art on paper lower. Thank you!
Awesome info!!!! Thanks
You're welcome, Delyla! Glad you found it helpful!
Very interesting! Thank you!
(I never sold anything because I love my art and want to keep it- actually if I did things as nice as yours I would be selling even less 😄)
Maybe one day....
Qurstion: how did you start selling your art? From expositions?
And thanks a lot, I love your videos!
Love that! It's great when we love our art so much that we want to enjoy it!
Thank you !
You're welcome! Thanks so much for watching!
Thank you Betty! Do you have any thoughts regarding changing the multiplier (the 1.25 after you calculate the square inch) based on how easy or difficult the art was to create? For example: I create fluid art and collage and more traditional abstract work- or do you just maintain a constant multiplier?
Good question! I haven't come across that issue because I only create one style of art. You could create a separate multiplier for different styles of art that you create. The $1.25 was given as an example only. Thanks so much for watching!
Thank you . I need to know how much to add if a painting is framed ? I've been framing as cheaply as possible with store bought frames so far . How much should I add for this ?
Great question! It depends on the cost of the frame/glass/matting. I usually just add the cost of those + my time to put it all together. I hope that helps!
Hi Betty
Great video, but how do you work out your per inch price?
Hi Sarah! Here's a great article that helped me when I was getting started: theabundantartist.com/pricing/
Thanks for sharing @Betty . Do you ever adjust your pricing by the amount of time spent on it... for instance, you create 2 pieces that are 12”x12” and one takes 3 hours while the other takes 15 hours?
I don't do that because all my art takes about the same amount of time. And, if I have two 12x12" pieces next to each other and they sell for drastically different prices, the customer isn't going to understand that. You're better off finding an average price (what's the average amount of time it takes you for all your artwork combined) based on the average number of hours it takes. Then, some paintings will be priced a little higher and others a little lower, but in the end, they all average out and the customer isn't confused. I learned that once I potential customer is confused about something, they're willingness to trust you decreases a little...sometimes to the point of not wanting to buy. Remove all obstacles (questions). I hope that helps!
@@BettyFranksArt very helpful; thank you very much.
Dear Betty, thanks a lot. Tell us please, how do you answer client question "why is so expensive?!" ?
Good question! You can talk about your process, the number of hours you put into each painting, and the materials you use. I hope that helps!
@@BettyFranksArt ))but you have said: "never justify!")))
No polite version of "it is just so"?
It really depends on the situation and how they're asking you. What I meant was never justify without someone asking (meaning, don't tell someone the price and immediately go into justifying why it's that price). If they are asking, then kindly explain your process, etc.
Good information. Love the videos and your style. Questions: do you sell originals only or do you also sell prints in various sizes (for different prices than originals)? Also, do you always paint on saleable substrate? I'm wondering because I've been known to paint on anything I can find...which can cause an issue if someone wants to purchase an original, as it may be on an upcycled piece of cardboard or basic mixed media paper, which doesn't seem fine enough to sell as an original. Do you only work small in Croatia? Do you transport work you do there in your suitcase or do you ship it directly to a purchaser or back to your studio? I live between Panama and the states and am considering how to sell art made there, as there's no central mail system like we have in the states. Keep up the great work!
Hi Staci! All great questions! When I was doing art festivals, I was selling original art only (other than notecards). The main reason for that is because I create abstract art and there are no "popular" pieces that I can create as prints. It's a personal taste, so what I find appealing may not appeal to others. However, my notecards usually sold pretty well, but honestly, not great. So, I stopped offering those.
I always create on sellable substrates. However, if your vibe is painting on upcycled products (maybe have a separate section for those and price them appropriately), then make them available. See how they do and then make a decision about offering them on a regular basis.
I only work small in Croatia, however, I also work small when I'm in California. I like to work small in Croatia because it makes for transporting the painting back to the US very easy. I always put them in my carry-on bag. I sell all those pieces once I'm in California, but I talk about them well before my return. I find that people love the pieces that I make in Croatia because it's in a different, not so well known, part of the world.
I think telling and showing folks the art you make in Panama and include pics that inspired the paintings, that they would do really well. It's really great when you have a story behind the artwork.
Wishing you tons of success!
Do you varnish and /or use fixative over oil pastels marks to protect them? 😊😊
I don't use oil pastels because they basically never dry! However, I understand that you need to use an oil based spray varnish to protect your marks. I hope that helps!
@@BettyFranksArt thank you! 😊
@@BettyFranksArt Are there any other crayons that you would recommend instead? I would really love to be able to use crayons in my art. Thank you for taking the time and answer all of our questions! 😊
@@sattvadevi Here's a link to my favorite art supplies: www.bettyfranksart.com/my-favorite-art-supplies
when you pay your quarterly sales tax do you have a spreadsheet that reminds you of the sales sold in your state vs sales to other areas where you dint charge sales tax?
My sales are all funneled through PayPal or Stripe. I have a report I run on my backend from my website that allows me to sort the information I need. I have to admit that it's not fun! Because it's quarterly, I keep an example of one I did in the past so that I can remember all the steps to follow to gather the info and on how to report it properly. I'd say it's the least favorite part of my job!
Fab video thanks
You’re welcome, Annie! Thank you for watching!
Thank you thank you thank you!!!!!!!!
You are so welcome, Amy!
Thank you for the video and your art work. Love the color and compositions. Can I ask where you first started selling your art? Did you use an online store or did you use a gallery? Display at local shops? It’s confusing to know where to fist start trying to sell. Thank you!
I think it's different for everyone. I set up an Etsy shop and I also hung my art in local coffee shops. Then I did art festivals. During the time I was doing art festivals, I was growing my online presence and following. After a few years of doing art festivals, I stopped doing them. At about the same time, I was accepted into a local gallery. So, I tried lots of venues to figure out which one I liked best. I love meeting folks in person (like through the art festivals), but found that my online sales were most successful for me. Wishing you all the best!
@@BettyFranksArt thank you so much for the information. Keep inspiring with your work!
If you have pieces online do you go in and raise the prices of existing inventory when you are doing an annual price increase?
Hi Sherry! Yes, I then update all my prices on my website. Thanks so much for watching!
Thank you so much for all your videos! I've learned sooo much from you! I have a question about frames, although I think in general you do not use frames, correct? If you do offer frames, how do you calculate that into the price? Do you give customized options for framing or do you leave that for the buyer once the painting is in their hands?
Hi Carrie! Glad you enjoyed the video! If I'm selling paper art pieces via social media or website, then I sell them as is (sometimes I'll add matting if I have it available). If I'm doing a show, then I mat and frame it or mount it to wood so that it's more presentable. Framing is such a personal thing, that I much prefer that the client picks what they like best and what works for their space.
@@BettyFranksArt Thank you so much for responding! That makes total sense. I think I have this need to give/sell/offer a complete package but you are right that framing is such a personal decision. Eliminating that from my list of 'things to do' frees up a lot of energy/time/money. So... thank you!
Free up your time to do what you love! The other thing you can do is use an app like www.canvy.com (the latest one I'm using that I really love) where you can add the art to a room and also add a mat and frame to it so that folks can see the potential of how it looks. (What I love about canvy.com is that you can change the colors of elements in the room to work better with your artwork.)
By your calculations an 11x14 photo would be $192.50 but I can't charge that much! Is there another calculation for photography?
Hi Debra! The $1.25 was just an example. You need to adjust that amount to what works best for your type of art. Please research what other artists are charging to get a feel for what you should charge for your photography. Thanks for watching!
Hello Betty if i am interested to take courses with you how much each session cost ?
I am from m Lebanon
Thank you in advance
Grace A Hakim
Hi Grace! My online course is US$97. Use coupon code COLOR20 at checkout for $20 off. You'll have unlimited access to the course. There's also a wonderful Facebook group, if you'd like to join them. Here's the link to learn more: bettyfranksart.thinkific.com/courses/fields-of-flowers-an-abstract-art-painting-course I hope you'll sign up!
Do you include framing?
Hi Darcy, I don't include framing normally. If I'm doing a show and I frame my art, I'll adjust the price accordingly. Thanks for watching!
@@BettyFranksArt love your art
@@darcybaadshaug1581 Thanks so much, Darcy! 🥰
Do you price a person to person sale different from a museum or gallery?
Great question! I keep my pricing consistent no matter where you purchase it. You don't want to undermine your gallery relationship by pricing your art on your website lower than what you price it at the gallery.
Thanks.
Thank you for watchig!
Thank you👍
You're welcome! Thanks for watching!
hi darling, thanks
Hi Simonetta! Thank you for watching!
❤
Thank you for watching!
👍🥰
👍
Glad you enjoyed the video!
This is deep love it bin there before
Thanks for watching, Raymond!
If you used this square inch formula a Picasso, Manet, etc would be $450.00. I always think you want to be on the high side. When I show my paintings to my friends and get a reaction like is that spoken for thats an indicator I can charge more. Art prices are emotional not business formulas. I have a business admin degree and have sold alot of paintings. I throw out a high price and they say yes or I was thinking x price. I have very little overhead costs so others have to take that into consideration when pricing. If the canvas cost $80 you cant price it at $70
Very good information, Bob! Yes, art purchases tend to be an emotional one. However, I believe in being consistent in your pricing model. But, if that's working for you then you're doing what's best for you. I really appreciate you sharing your experiences and thoughts!
I love when people throw out names like Picasso & Manet, as if they are comparable. I agree with Betty to keep emotion AND EGO out of it. People love to take advantage of women's emotions, especially. Also, I think it's a given that you take cost of supplies into consideration. All part of the calculation, but you do you Bob.