Google Ads Bidding Strategies
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- เผยแพร่เมื่อ 26 มิ.ย. 2024
- Each Google Ads bidding strategy is designed to meet a specific goal and choosing the wrong one could mean disaster for your campaign. In this video, we'll walk through each Google Ads bidding strategy and provide insights into how they work, their best and worse use cases, and help you choose which one is right for your goals.
0:35 - Intro to Choosing a Bid Strategy
2:40 - Manual CPC Bidding
5:39 - Enhanced CPC
7:57 - Maximize Clicks
10:40 - Bidding Strategies and Bid Modifiers
11:40 - Maximize Conversions
14:26 - Target CPA (tCPA)
19:01 - Target ROAS (tROAS)
21:35 - Maximize Conversion Value
23:17 - Target Impression Share Bidding
#googleadsbiddingstrategies #biddingstrategies #googleads #paidsearch #ppc
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Nicely done, love the detailed explanation of the different bidding strategies and their use cases with pros and cons. I think Google should use this video as is to explain the strategies as clearly as you did.
Thank you! Glad it was helpful!
"No business generates revenue by being on top of the results page on Google, the only company that does that is Google"
Brilliantly summed up target impression share. Great insights overall 👍
Thanks Abdul!
This is the best video . I 've seen in monts! It motivated and helped me a lot)))) Exacrly what i needed , thank you vey much!))
Thanks Michael!
Really clear, absolutely stellar job--thank you.
Glad you enjoyed it!
As someone who is just learning all this the first time, this was a super helpful video. Wonderful narration! Would be even better if there were examples to help with a more detailed explanation.
Thanks for watching!
Thank you for this! Quick question:
When you use a smart bidding strategy, are the changes that google makes visible in the Change History section?
Super helpful! Thanks!
Thanks for watching Jonathan.
Thank you very much!
Thanks for watching!
It might sound silly to some but I am not entirely sure about this. How does google gather/estimate conversions? Do we need to set conversions in our Google Ads account or Google learns by itself which users are most likely to convert? Right now we are using the Manual CPC for several months and we would like to become more automated on conversions. Thank you for the great content!
Excellent video. Very helpful. Thank you for posting
Glad it was helpful!
Great voice - good speed!
Thank you!
Good one
Thanks!
Thank you.
Thanks for watching Paul!
great, super!
Thank you! Cheers!
Very usefull and the best explanations
Glad it was helpful!
Can you please tell us more about competitive analysis? or where can I learn about it?
Great content
I have a question?
When I create a campaign new and set daily budget to $100 daily the campaign don’t run and when I create campaign with $20 daily budget the campaign run I use maximize click what is the problem can you tell me thanks.
that was simply great & enriching for not only beginners but professionals also.. thanks for sharing.. subscribing your channel :) for more valuable contents like this..
We appreciate it!
good video, thank you from my business!
Glad it was helpful Patrica!
With most of the bidding strategies you went over you mentioned have lots of previous data to work from. Do you have any suggestions for new accounts with no previous data to work from?
Great video. Good presentation
Thank you!
for those who are just starting out, what kind of advertising to focus on?
Thank you
You're welcome!
can you tell me where to study the sales funnel for an online store in more detail?
What is the relationship between my ad budget and CPC?
How do you change the companies you have bid strategies against?
can I rely on the needs of customers in my store for advertising on the Internet?
How do i know which price i should put on manual CPC?
How does the behavior of shoppers in a store differ from purchases in an online store?
Very nicely explained
Thanks for watching!
what tools are there so that the post would be seen by as many of the target audience as possible
What ways would you recommend to attract customers to beginners?
can i somehow set up a bid adjustment so that conversion keys get a higher bid?
ergens waar je effectieve zoekwoorden kunt zien?
hoe ineffectieve zoekwoorden correct te berekenen?
What would you say is the best way to decide the initial bid per keyword? The default starts at 0.01, and it can take ages for ads to start showing if you are increasing it daily. But then I wouldn't want to set the default to something like 2.50 from the off as you may end up bidding well over what is required.
In many cases we default to the first page bid minimum. If we’re not seeing decent impressions then we slowly increase bids. It’s going to be different for every account depending on competition and search volume.
Nice explanation Ma'am
Thank you!
Hoe verschilt het gedrag van shoppers in een winkel van aankopen in een online winkel?
Where can I find the most popular keywords?
Geconfronteerd met de vraag hoe u advertenties correct kunt instellen?
So then after i have a bunch of conversions, would you say ROAS is best overall for the average user?
That actually depends! If you have a revenue value assigned to each conversion then using maximize conversion value you can optimise towards a certain ROAS percentage, however if you have only conversions with no revenue value assigned to each conversion, I would recommend using maximise conversions & optimising towards a target CPA, I hope this answers your question!
hoe bouw je een reclamecampagne correct op?
how to correctly set up advertising?
I create campaign with $20 daily budget the campaign run.
Most of our conversions are from website chat and there’s no way to track these conversions … so this gave me a very high cost per conversion as it only record web form submission and phone clicks so what to do in this case and also for legal niche what is the best bidding strategy you recommend?
Hello, that's a frustrating situation. Have you looked into creating Google Analytics events for when people engage with the chat? Many platforms will allow a GA integration that you can then create a goal for then import into your Google Ads account. If not, then you're likely best off using some form of manual or enhanced CPC so you can control how competitive you are for certain terms. You'll still have to rely on intuition to know which keywords are driving chat leads, but this will help you make sure Google isn't lowering your bid on converting terms. Hope that helps!
I would like to know from you how to build an advertising campaign correctly?
What advertising platform are you using?
Hello, and how to effectively choose advertising tools?
What kind of advertising goals are you trying to achieve?
"30 conversions in the last 30 days, if not 50" regarding using a TCPA strategy. Is this still the recommended barrier to entry or has the algo developed enough to use even less data to find real value using TCPA? asking again
Hi there, that's still my personal rule of thumb. Google claims their algorithm is advanced enough that you don't need any conversion history at all for it to work well, but in my experience, the more data you have, the better off you'll be. So technically, theres no standard that needs to be met, but I don't personally use that approach in my accounts. Hope that helps!
is there any limit for enhanced cpc bid ?I mean how much is google allowed to increase my max cpc bid for a conversion?
Hi Ali, to my knowledge, ECPC can raise bids as far as 100% or 2x your original bid, including any bid modifiers you have in place. I'm having trouble digging that up in support articles to confirm, but that's the last level I remember. Hope that helps!
Faced with such a question, where can I see effective keywords?
Google Keyword Planner is available within the UI
how
to set up advertising so that your account is not blocked?
What if my CPC/bid for that keyword is $10 and i set a daily budget of $10.. does that mean after 1 click the ad will not be visible during that day anymore?
Hi Conrad, it could mean that, but there are a number of factors at play. First, depending on your bid strategy (manual, enhanced, etc) you may not pay the full $10 or you could pay slightly over it. Additionally, Google allows itself to spend up to 2x your daily budget on any given day. So more often than not your ad will stop showing after 1-3 clicks, but that won't always be the case. Hope that helps!
@@PaidMediaPros thank you
how to effectively select advertising tools?
Thanks for the ideas. We’ll add this to our ideas list
I'm unable to find the option of “select a different bid strategy (not recommended)." How can I bring it?
Hi there, that's strange. That should be available in the Campaign Settings portion of the interface under Bidding. It sometimes can be hidden under Advanced Options, but it should be there. If you still aren't seeing it, I would suggest reaching out to Google support for assistance. Good luck!
@@PaidMediaPros i found an option which contains a tick option and says set a maximum cost per click bid limit. is that it? it shows me a different interface.
Hi,
That is a brilliant question!
Google ads has made an update in which you can only select that option once you have published your campaign & not while creating the campaign!
Once you have published your campaign, follow these steps:
campaign level settings > bidding > Change bid strategy > "select a different bid strategy (not recommended)"
These steps should help you find what you are looking for!
I don't understand the meaning of negative keywords, are they even needed?
its quite simple really its when certain search words you dont want your ad to appear. say for example you sell black writing pens only and a customer uses the google search term to look for blue pens. you add blue pens as a negative keyword so your add doesnt show when they type blue pens. it helps to narrow down who sees your ad
Would maximize clicks be a good strategy if you set a low (ish) maximum cost per click, then retargetted all your landing page visitors?
Hello, that can be a good strategy depending on your long term goal, yes. If you want conversions, the Max Clicks strategy won't focus on that, but if you're simply looking to reengage users, then it could work out well. I would only caution against setting too low of a Max CPC with a small audience. Just make sure you're competitive enough to show up in the auction, otherwise you should be all set! Hope that helps!
how to build an advertising campaign correctly?
hoe ineffectieve zoekwoorden correct te berekenen?