thanks for the video Sydney,.what do you suggest if one is starting from scratch without a website for a coaching service. Would you suggest run video views first and then re target them ..
The first thing you need to do when you are starting from scratch is making sure you have product market fit. You need to get sales to prove that this is something people really need and want. You can do this by using Facebook ads (which can be expensive if you are trying to test your product) and I would suggest using the conversion objective. You do not need to "season the pixel" with the method you mentioned. What you do need however is a proven system to make sure the main variables you are testing with FB ads is the creatives and audiences... Not the product. I would suggest using a broad audience with great ads. But if you are starting from ground zero, I actually suggest that if you start by using more "traditional" forms of selling. Like starting visiting tradeshows, markets, starting conversations online, selling to friends and family, etc to get their feedback. Prove that you have a good product before asking Facebook to promote your product! I hope this helps :)
@@VertexMarketingAgency thank you so much for your detailed reply..i should have mentioned this is a workshop to improve your speaking skills..so the niche is tried and tested..
@@VertexMarketingAgency Thanks For Advice Sydney,. How About Duplicate Campaign or adset ??? and how about optimation, age/placement etc, because we can't read data right now
@@VertexMarketingAgency I mean how to scaleup the winning campaign apart from increasing the badget,. "your creative does the targeting for the most part!" You Mean Diffrent creative Make Diffrent Audience ?? Thanks for your reply,..
Hello!!! What do you suggest about ballet schools;;I thing I don't get the correct audience .... shall i let facebook to find people that are similar with the my audience;;; How about duration and money to spent each day;
FB is very cryptic about interest targeting - like what are the specific set of parameters, triggers, user actions and behaviors they use to categorize someone as a, let say "yoga enthusiast"? merely that they liked a facebook page (an action that isn't as relevant as it was in 2009)? I'm gonna scoot on over to tiktok i think!
Facebook uses many data points to determine the interests like Facebook pages users like, the content they engage with on Facebook, and the things they post. They used to get data from behavior users would take OFF the platform, but there is less of that now. So, as the platform evolves it has become better to use a broad audience vs a super narrow one.
Great video Sydney! At 9:20 you said to make sure "when you are adding a few together, to make sure they are the same look-a-likes to test out the differences". I am not sure what "adding a few together means". Also, how do I "make sure they are the same and test out the differences"? Can you please clarify? Thank q!
So if you are adding a few lookalikes together such as add to cart, purchases, customer list.... make sure they are all the same % of lookalikes so that if you test a 2% vs a 3%, you know that all the audiences in your lookalikes were the same %. Hope that helps!
Only test lookalike audiences if you have over 1k purchase customers list. Even then they mostly don't work well anymore because of ios 14.5 updates. Best to just stick with broad prospecting audiences and test ad creatives
@@LiamMarketing sure great for reply - actually my niche is undergarments due to that look alike cones better results to me rather than broad - what u say now?
@@myentertainment0077 I still say go Broad. Undergarments are not very niche. I have a client who sells photo booth software to people who own photo booths but only ios device booth. I still go Broad and it works. Just make better ads and broaden your search. If the same thing keeps happening then your lookalikes aren't working are they
@@myentertainment0077 I've got broad campaigns that are running a year later. I have a video on a specific broad targeting campaign structure I use here: th-cam.com/video/Bk38W8h5pAc/w-d-xo.html
Hi! What do you think about narrowing target audience to ppl that are connected to FB via wifi? Does it lower the adds costs or make it higher? I am selling adaptogens suplements. I would really appriciate your view on that. Thanks
@@VertexMarketingAgency But ppl on mobile does not have time to focus on add - wifi connection mainly means they ar at home. Right? Is 1M audience big enough ir i can do smaller? I tried 5M but has better results on smaller groups like 500k.
When you are targeting your audience, do you search for words that a user would search for? For example, i sell digital music products called sample packs to music producers & beatmakers. Since i want to target Music Producers & Beat Makers, Do i search for "music producers" who would buy the sample packs i sell, OR, do i put in "sample packs" as if im the customer (music producer or beat maker) thats looking or interested in the sample pack products?
As of now, find a search term that is as broad as possible. We are moving away from very specific targeting and leaving it more broad. The real targeting comes with the creatives. So if you are to use any targeting, choose the broadest term possible.
@@VertexMarketingAgency got it, but lets say to make it easier, i make sneakers. What search words do i use to attract customers, instead of other sneaker makers? Or will that happen anyway?
@@jinkazama2555 Would happen anyway if that user shows intent to like the broad term. But, don't get too hung up on the targeting. We are shifting into a time where the creative does the targeting. Use wording and content that would call directly to people who want shoes and the creative will create it's own audience.
@@VertexMarketingAgency okay, thank you so much for your advice. Im currently watching your video on creating your first Ad on FB. Very helpful. Thanks again!
It truly depends on what you sell and how much it costs. If you are totally new, id start with at least $20 per day per target (bare minimum). then, at least 2-5x your target CPA once you get better data. But budget can scale indefinitely.
Hello. I'm running a Message Ad video on FB, & I pay $20 daily for my budget. I'm only targeting Filipinos in California & in Toronto. Is that a good idea to have the locations spread out? Also, for my Detailed Targeting, I put anything that has to do with Filipinos. Any comments or suggestions? Thank you.
California and Toronto should have their own ad sets. As for detailed targeting, I would be more focused on making videos and images that show Filipinos it's for them vs using detailed targeting!
hello sister ,ive beening watching you vedio for long time,your vedio is really impressive and informative .but im sitll confuse with something that my FB page always got block and its really trouble me ,do you have any advise up on that ??my english is not good hope you can get my point
SO im really just trying to focus on instagram ads as of now, however after the update, do u recommend to use facebook and instagram together since the audience is getting harder?
How is that working for you? I can almost guarantee that you would get similar results if you left the age open since FB would just spend the budget on the age range that is most relevant.
@@realcorkdan That's a lot of places with very small budget. My suggestion is to focus on one country until you get profitable, consistent results. Much more sustainable. Also, choose automatic placements.
Sydney your explanation is superb!
Glad you liked it!
It helps lot. Thanks
this the most straightforward and very simplified explanation i've seen about facebook audiences. Great video!
Awesome, thank you!
Clearly & tranpartant guidance from the bottom of heart keep it up dear❤️
Thank you!
Thanks so much for this video.... I got a few ideas from here....
Thanks very informative!
I want to learn More from
Specific targeting versus the look alike.
Best way to learn is to try it out!
Simple and clear, thank you! New subscriber here. :)
Thanks for the sub!
Great video and Thanks !
Great Video thank you so much!
Thank you straight to the point and very easy to follow. I am just having a hard time how to create customer list its seems complicated?
I use, No interest audience.it’s works
thanks for the video Sydney,.what do you suggest if one is starting from scratch without a website for a coaching service. Would you suggest run video views first and then re target them ..
The first thing you need to do when you are starting from scratch is making sure you have product market fit. You need to get sales to prove that this is something people really need and want.
You can do this by using Facebook ads (which can be expensive if you are trying to test your product) and I would suggest using the conversion objective. You do not need to "season the pixel" with the method you mentioned. What you do need however is a proven system to make sure the main variables you are testing with FB ads is the creatives and audiences... Not the product.
I would suggest using a broad audience with great ads.
But if you are starting from ground zero, I actually suggest that if you start by using more "traditional" forms of selling. Like starting visiting tradeshows, markets, starting conversations online, selling to friends and family, etc to get their feedback. Prove that you have a good product before asking Facebook to promote your product!
I hope this helps :)
@@VertexMarketingAgency thank you so much for your detailed reply..i should have mentioned this is a workshop to improve your speaking skills..so the niche is tried and tested..
U present at a great speed and level for us beginners. Thank u.
Thank you for your feedback! :)
Thank you so much it was very useful
Glad to hear that
Nicely explained. Keep it up with other parts of the Facebook Business Manager.
Thank you, I will!
Thanks Sydney straight to the point and very easy to follow.
and how about Scale up adset if the adset is winning,.?
you can increase budget by 15-20% every 3-5 days :)
@@VertexMarketingAgency Thanks For Advice Sydney,.
How About Duplicate Campaign or adset ???
and how about optimation, age/placement etc, because we can't read data right now
@@rendiex201 focus on creative. your creative does the targeting for the most part!
@@VertexMarketingAgency I mean how to scaleup the winning campaign apart from increasing the badget,.
"your creative does the targeting for the most part!" You Mean Diffrent creative Make Diffrent Audience ??
Thanks for your reply,..
Thanks for the video Straightforward you got a Sub from Nigeria guy
So good to hear!! Hello :)
Hello. Can I ask you? Does Facebook ban ads for Taplink?
What would you recommend for local businesses? What audiences should they target?
Same rules apply, but use a maximum mile radius that is appropriate for that business.
Hello!!! What do you suggest about ballet schools;;I thing I don't get the correct audience .... shall i let facebook to find people that are similar with the my audience;;; How about duration and money to spent each day;
Hi!) Can I have an advice? How much budget should I use per target account?
We have a video about that subject on the channel :)
Thanks for those Priceless information 🇲🇦🤝❤️
Hi, dumb question but I'm new - do you have to be subscribed to facebook ads or can this be done in a regular post?
You should use ads manager. While you can "boost a post" on the front end of Facebook, but I wouldn't recommend it.
FB is very cryptic about interest targeting - like what are the specific set of parameters, triggers, user actions and behaviors they use to categorize someone as a, let say "yoga enthusiast"? merely that they liked a facebook page (an action that isn't as relevant as it was in 2009)? I'm gonna scoot on over to tiktok i think!
Facebook uses many data points to determine the interests like Facebook pages users like, the content they engage with on Facebook, and the things they post. They used to get data from behavior users would take OFF the platform, but there is less of that now. So, as the platform evolves it has become better to use a broad audience vs a super narrow one.
ill try the 3 methods sidney
Sweet! Good luck :)
Would you run them at the same time..? How would that look like? 3 different campaigns or 3 different ad sets
3 different ad sets :) I would test 2 at a time (for budget purposes and simplicity)
When testing these audiences in a new campaign, do you turn on CBO right away?
Personally I like to use ABO and compare results at the ad level against those audiences.
Should I on or off the detailed targeting? Please
Detailed targeting expansion? This is usually checked on by default now, but I'd recommend having it on!
@@VertexMarketingAgency thanks Sis for your kindly reply and advice
Hi... can you tell me how I find Bakery owners in my country to sell products which they need to buy using Facebook audience...Good day...
Great video Sydney! At 9:20 you said to make sure "when you are adding a few together, to make sure they are the same look-a-likes to test out the differences". I am not sure what "adding a few together means". Also, how do I "make sure they are the same and test out the differences"? Can you please clarify? Thank q!
So if you are adding a few lookalikes together such as add to cart, purchases, customer list.... make sure they are all the same % of lookalikes so that if you test a 2% vs a 3%, you know that all the audiences in your lookalikes were the same %. Hope that helps!
@@VertexMarketingAgency Thanks for clarifying!
Thanks!
No problem!
Mam, how to target laptop audience
How does the Targeting Solution compare?
Hi, not sure what you mean! Compare to what?
Look alike drops down results on video ads after 2 days on my account what's your suggestion/ advice for list look alike / purchase based look alike?
Only test lookalike audiences if you have over 1k purchase customers list. Even then they mostly don't work well anymore because of ios 14.5 updates. Best to just stick with broad prospecting audiences and test ad creatives
@@LiamMarketing sure great for reply - actually my niche is undergarments due to that look alike cones better results to me rather than broad - what u say now?
@@myentertainment0077 I still say go Broad. Undergarments are not very niche. I have a client who sells photo booth software to people who own photo booths but only ios device booth. I still go Broad and it works. Just make better ads and broaden your search. If the same thing keeps happening then your lookalikes aren't working are they
@@LiamMarketing Hey Neill what can be the life of a broad campaign according to your experience ? 7-10 days performance life or over than a month ?
@@myentertainment0077 I've got broad campaigns that are running a year later. I have a video on a specific broad targeting campaign structure I use here: th-cam.com/video/Bk38W8h5pAc/w-d-xo.html
Hi! What do you think about narrowing target audience to ppl that are connected to FB via wifi? Does it lower the adds costs or make it higher? I am selling adaptogens suplements. I would really appriciate your view on that. Thanks
This narrows it too much and is irrelevant as most people have data anyways.
@@VertexMarketingAgency But ppl on mobile does not have time to focus on add - wifi connection mainly means they ar at home. Right? Is 1M audience big enough ir i can do smaller? I tried 5M but has better results on smaller groups like 500k.
@@g0me2z Did ROSS taught you that? (i.e., that people with wifi connection means they are at home)
Can you accomplish this using a phone? Theu meta app.
Can you guys help me do this on Mobile? Happy Holidays!
When you are targeting your audience, do you search for words that a user would search for? For example, i sell digital music products called sample packs to music producers & beatmakers. Since i want to target Music Producers & Beat Makers, Do i search for "music producers" who would buy the sample packs i sell, OR, do i put in "sample packs" as if im the customer (music producer or beat maker) thats looking or interested in the sample pack products?
As of now, find a search term that is as broad as possible. We are moving away from very specific targeting and leaving it more broad. The real targeting comes with the creatives. So if you are to use any targeting, choose the broadest term possible.
@@VertexMarketingAgency got it, but lets say to make it easier, i make sneakers. What search words do i use to attract customers, instead of other sneaker makers? Or will that happen anyway?
@@jinkazama2555 Would happen anyway if that user shows intent to like the broad term. But, don't get too hung up on the targeting. We are shifting into a time where the creative does the targeting. Use wording and content that would call directly to people who want shoes and the creative will create it's own audience.
@@VertexMarketingAgency okay, thank you so much for your advice. Im currently watching your video on creating your first Ad on FB. Very helpful. Thanks again!
@@jinkazama2555 Yay!! Goodluck.
How much budget should I use per target account?
It truly depends on what you sell and how much it costs. If you are totally new, id start with at least $20 per day per target (bare minimum). then, at least 2-5x your target CPA once you get better data. But budget can scale indefinitely.
Hello. I'm running a Message Ad video on FB, & I pay $20 daily for my budget. I'm only targeting Filipinos in California & in Toronto. Is that a good idea to have the locations spread out? Also, for my Detailed Targeting, I put anything that has to do with Filipinos. Any comments or suggestions? Thank you.
California and Toronto should have their own ad sets. As for detailed targeting, I would be more focused on making videos and images that show Filipinos it's for them vs using detailed targeting!
hello sister ,ive beening watching you vedio for long time,your vedio is really impressive and informative .but im sitll confuse with something that my FB page always got block and its really trouble me ,do you have any advise up on that ??my english is not good hope you can get my point
Try contacting Facebook support multiple times. Turn on 2 factor authentication once you get your account bacmk. Good luck!
Got any tips for a fiction author running traffic campaigns to Amazon URLs
If you send traffic to Amazon custom audiences aren't an option so you can try interests based audience.
Is it possible to install more than one pixel on your website for tracking??
If Yes, How possible is this then?????????
Yes, it is but I recommend you use 1 pixel per domain.
SO im really just trying to focus on instagram ads as of now, however after the update, do u recommend to use facebook and instagram together since the audience is getting harder?
Yes, if your target market is on Facebook. But keep your Facebook page active (post content there too if you will run ads on Facebook)
Awesome
My agency says they can already do ABM via their DSP. How does the Targeting Solution compare?
Not sure I understand the question?
Where do you go on Facebook to target your audience .? Your not saying
Hey, Audience targeting is done in the adset level of you campaign in the ads manager. Hope this helps
i sell in baby … normally i just target women 21 to 55 [moms and grandmothers }
How is that working for you? I can almost guarantee that you would get similar results if you left the age open since FB would just spend the budget on the age range that is most relevant.
@@realcorkdan That's a lot of places with very small budget. My suggestion is to focus on one country until you get profitable, consistent results. Much more sustainable. Also, choose automatic placements.
❤❤🙏🏽😘
Why i am getting less than 25 age when i target above 25 age people and we received a message from children
This really needs more context.... not sure.
Thanks, you're a cute, smart marketer girl...!!
Thanks Dan!
Make this video again in 2024 plz🙏
will do !
Please send link to me when you do it!!!!!
Can you learn a targeting on the video?
Pardon? Not sure what this means :)
you are too cute