thank you all for the amazing comments and feedback you’ve left on this video. the success of this video was unprecedented and thoroughly surprising! who knew that these adorable toys could connect so many of us 😊 please like and subscribe for more❤
I agree with the Redditt comment. Back then, toys often base their color scheme on what its inspired by ( teddy bears would be colored like brown bears, Beanie Babies would have simple color schemes) Nowadays, i see toys with overtly bulbous eyes and neon colors that hurt my eyes. For Jelly Cats to go simple like the old days really brings back the nostalgia feeling of me wanting a cute teddy bear as a kid
I have a Jellycat bat that my partner found abandoned outside on the night of that storm a little while ago. We brought it in, gave it a bath, and named it Fig.
@Siorialolz It was on the ground, probably just forgotten - if it hadn't been so miserable outside we'd have propped it up somewhere visible. Part of me wonders if I should look for the original owner, but that would mean facing the tremendous barrier of British awkwardness..
This is an amazing video! I think a lot of people who buy them, or as far as I've noticed, (Gen Z and Millennials) have a sense of longing for their childhoods/healing their inner child. Which in turn a lot of my friends and I love collecting Jellycats (19 and counting haha).
I completely agree with your points! The fact they are so diverse and they feel amazing is a huge part of it. Plus I don't mind spending a little extra on one because of their ethical labour laws. 😊
I caved in and bought a beige medium bashful bunny, genuinely one of the best purchases I've ever made, I've never had a soft toy I've felt so strongly about, its soooo soft and huggable and delicate in a good way, and the little bunnies face makes me melt, they are well worth the price!
I am over 40 and bought my first jellycat recently😖 was searching for a soft keychain to style my Polene bag, saw the soft Jellycat keychain on TikTok and couldn’t resist;) their toys are really cute and yep, quite nostalgic. And I think they give you this quiet feeling of comfort and happiness.
i'm in my 30s and also got a bag charm recently as my first jelly cat. i think the bag charm/keychain is a smart move bc bag charms are popular in general and also bc i felt that it was less childish to buy a keychain than to buy a regular plush
I love jellycats !! they're just little guys, and give a sense of comfort for people of all ages, unlike those eye burning neon plushes that haunt the toy aisle. I don't have any jellycats in my country unfortunately, but i hope to get some for myself soon !!!!
I'm not on Tiktok so I didn't know that these were so The Moment right now until recently, but I knew them as kind of the *designer* stuffed toys from all of my years teaching toddlers/preschool. The kids with a classy, low-key luxury vibe (think muslin overalls and floral prarie dresses rather) always had a Jellycat as their naptime stuffed toy. I have two little kids of my own now and wanted to check out their website and got sucked into buying the Spindleshanks Spider because my toddler loves spiders and that's the first cute spider stuffed animal I've seen that wasn't glittery or neon or with a huge head and tiny legs. Even at an obviously luxury price point I was not disappointed when he came in, he loves it, it's crazy soft and weighty and definitely high quality. And has long spindly legs as a spider should. And now having made my purchase TH-cam seems to want to recommend me Jellycat content and I'm here for it haha
Thank you so much for your informative video. I first encountered Jellycat at a card shoppe while looking for cute stocking stuffers for my wife. I believe their appeal comes from their inherently paradoxical design. They are simplistic without being plane, contemporary in their choice of items depicted (comestibles, everyday objects, et al.) while still appearing nostalgic and gentle while avoiding the maudlin or histrionically cute styles adopted my many contemporary toy manufacturers. In short, they’re positively addictive.
I've owned Jellycats since I was a baby because my mom started collecting them when she worked in London in the early 2000s! I love that they are popular now and have a collection of my own now!!
My first Jellycat was in the early 2000s when my parents got married (I carried it at the wedding) but my first as an adult was in maybe 2019? I don’t eat Easter eggs, but I saw a big Egg on display at a food hall and fell in love. My mum bought him for me as my Easter egg. Soon after we started seeing Jellycat displays in more shops and I just loved going round squeezing them and noting how cute they were! My next Jellycat a was a small egg, and I still carry him round in my pocket every day, we take photos together when I go out so he is well travelled. My next three were gifts last year, and my most recent was the seagull which I treated myself to after a successful job interview, on the opening day of a new Jellycat general store. I am 25 now (also autistic if that is relevant?) and another commenter put it best : they are just little guys. I love them. I don’t have tiktok and would never buy a Jellycat because it is ‘trendy’ or as an investment to sell at a later date. I am very selective about which Jellycats I take home with me, they become part of my family so it is very personal and they are very well cuddled.
I'm 20- I only have a couple Jellycats but I appreciate the nostalgic look and soft feel. since about the early to mid 2010s it seems like most childrens toys stray away from realism in favour of a bright and sparkly (eyecatching i suppose) design. It seems to have started with beanie boos and their big sparkly eyes and its just skyrocketed from there. In the later 2010s there began the craze of the "kawaii" plushies- squishmallows and other toys with big black embroidered dot eyes. Sometimes the rest of the design leans into the neon factor, sometimes it doesnt. But its hard to find plushies these days that don't lean into one of these design tropes. Which is why I, despite being notoriously only into vintage toys, adore Jellycats. Theyre simple and even when theyre not naturally coloured theyre still easy on the eyes. They keep that playful and whimsical touch on realism that boomed in the 90s with Beanie Babies and again in the 2000s with Webkinz. The "luxurious" feel of the high quality materials only helps. Of course adults love them. They remind us of gentler times.
I really like your style of video essay!! Your voice is really calming and not too over the top so it doesn't feel like you're yelling at me! :) I would love if you had longer videos like this too
I got into jellycats at university in 2018 surprisingly! Had no idea they were gonna have a craze like this! I only first saw their little bunnies and their amusable jellycats 😊 and now they have a massive selection
My first favourite toy was a brown rabbit with velvet paws made my Jelly cat in 2000/2001, she came before Slackajack but is similar in design, just fuzzy. She went with me everywhere, on all family holidays and all small events or trips out. and at the age of nearly 29, I still have her and love her to this day. I love Jellycat for making me a life long friend.
I love jellycats bc i used to get their simple teddies as a kid, and now (15 years later) they're still catering to our age group and just trying to make everything as cute & nostalgic as possible
I've seen them and I like them, but to me they are over hyped and a bit too expensive. They also use Polyester, Acrylic and Nylon - just like other brands and while I do believe that working conditions are important to the company to me this is also marketing technique. I don't think they invest this much more into their workers to justify these prices. Jellycats are a luxury item in a way - but a small luxury item that a lot of people can afford to buy in this economy. People can't buy expensive luxury items at the moment, so they invest in small luxury.
i've had one jellycat as my favourite toy ever since I was a little kid. it's a very simple person-shaped dog (sounds weird, isnt really), and it always seemed to me like the kind of toy you'd find in an attic belonging to your grandma or something like that. it's a really well made toy, and i still love it to pieces.
When i was watching this video, i though you were a youtuber with millions of subscribers. The quality is amazing, its interesting , and a tone more positive adjectives. Good job, keep going
Great video! I saw a bunny plush that my little sister got years ago. I could tell by the look and softness that this is quality, so I looked at the tag and I researched the name Jellycat on the internet, and that's how I found this company. I'm an adult and wish to collect them if I can (I don't have any right now), but I personally don't connect to their food designs, only the animals.
I went in search of Jellycats, but when I got to the store, I wasn’t as enchanted with them as I wanted to be. At the same store, I found Bunnies by the Bay and fell in love with them. They are even softer, in my opinion, and so cute. I now have several bunnies and couldn’t be happier with them.
I got my fist jelly cat recently. It’s a strange thing . When my mum got my a pastel purple bunny , I said I didn’t like it , it looked like it was meant for a new born baby . So I think the selling point is the social media attention to discretely cute faces and legs . But with the twist of age appropriate appreciation for modern items that bring someone comfort. Like if ur favourite food is a pan au chocolates, there is a jelly cat to give that comfort. I think this new wave for soft maximalism can show off someone’s interest and personality in a stylised way. Yes jellycat does cost more money but these items mean more . There are sentimental.
Thanks for the interesting bit of info on the company. I had no idea about any internet hype, I simply discovered the brand when going into a small independent toy store and basically falling in love with a Huge Sage Dragon. There was just something about the feel of the fur and the kind of soothing calm that somehow radiates from the toy. Since then, the dragon family may have expanded a bit. 😅 Interestingly, Jellycat CEO Arnaud Meysselle mentioned during a July 2024 interview that the brand defined itself as "lifestyle and luxury" rather than a toy company, and that they initially had no social media presence. It was the fans creating content during that certain period in 2020 on Tiktok that made Jellycat known. They also have a deliberate policy of not going through usual large scale general retailers or toy retailers, favouring small independent toy shops and also a select few concept stores embedded in high end department stores, e.g. the Pâtisserie at Galeries Lafayette in Paris, or the Diner at FAO Schwarz in New-York
I work at a toy store. Jellycat is one of our most stolen items beside pokemon and lego because of their price and desireability, and a large part of teens that come into the store are just there for Jellycat. The demand is definitely mostly from older teens and young adults (I find 16-20) who are more susceptible to trends. Even a lot of the older adults buying jellycat say it's for their teens, haha. That being said, I really, really, really want Winter PJs Bartholomew bear and the medium sage dragon... Maybe one day. They're just such a perfect amount of cute and calm!
I'm an adult and never had stuffed animals at home, after childhood that is. I coudn't agree more, I was visiting their website regularly to see the cuteness galore, but never to purchase anything. However I just bought my first croissant and cup of coffee, what I usual buy for real every morning hahah, I loved your video
I am 10 years old, (using my dads phone) 🙄 and I love jellycats soooooo much! I have been collecting all my life and I have 82 of them! 😮 I ADORE jellycat and am in the slow process of writing a letter to Thomas and William Gatacre! 😂 love the vid
I'm 31 and I own a good amount of Jellycat plushies, they are really hard to resist, I have a soft spot for the food ones, and yes I totally agree they are all cute without looking too loud and childlish
Me and my mum have been collecting jelly cats since I was just a year old (I still have some!) and we often joke about being cool before it was cool, and how we are ‘jellycat elders’.
This video got recommended to me and I'm so glad because it was so interesting - I had no idea there even was a Jellycat craze 😊I bought my first and only Jellycat - a tiger - on my first trip to the UK in 2004.
my first ever teddies were two jellycat cats, i had them since i was a baby and they were called daddy chat and mummy chat hehe. they're still, 18 years later, holding up fine, no rips or tears, just the usual wear you'd get on a teddie after that many years of use. I still now absolutely love jellycat and all they teddies they come out with, and I've recently bought a unicorn for my neices' third christmas
Millienial here. I saw them on tik tok. Fell in love with their aesthetic. I have children, so therefore have the perfect excuse to start collecting with them, however with that being said even if I didn’t have children I would have still caved and started collecting anyway. My first jellycat was Miff Moffman. And my daughters was Sage Dragon. As I was visiting Paris anyway, I had to stop off at the patisserie and had a lovely experience, that me feel like a child again. That sense of joy.
Interesting video! I’ve collected them since 2018 so seeing them be so popular now is a bit of a madness. I think up until only a few years ago they were seen as baby toys which this obviously shifted. Popularity definitely increased in 2021-22 but they weren’t as mainstream / everyday name as the present, where nowadays they’re everywhere on social media. I do wonder if it is just the next craze, as squishmallows were the main “thing” at one point (ofc they’re still popular but not in the limelight as much).
My only jellcat was a xmas gift back in 2018. My friend's aunt owns a baby/toddler store and had too many bat stuffies after halloween. The store sold them because they are infant-grade/safe for newborn babies. Crazy how the market has changed. As for quality, my bat is in near perfect condition just the softness has faded from use. Still very soft.
as someone who has had jellycats from a young age, and of which have all lasted well, i find them suitable for all age groups! babies, toddlers, kids, adolescents, young adults - they can all enjoy their quirkiness and joyful designs. they’re of much higher quality than most plush toys on the shelves and as a consumer you feel like the £25 was well spent on them in comparison to however much you might spend on lower quality, shorter lasting plushies. that £25 goes a long way. i think that because we are in times of inflation and world economic crisis, people want longer lasting products, they don’t want cheap throw away toys that will only last a few years maximum! also, personally, i plan on giving my jellycats to my future children as i can see that they will last for generations.
I have a young son and have bought them for him. The bashful design (like the bunny shown) are his favorite and are resist than other stuffed animals to hold while sleeping for him. I've heard they are also popular with parents because they are safe from babies
I fell into the craze quite by accident. About a year ago I noticed the onyx dragon in an aquarium shop, but didn't get it because of the price. However, a year later I was *still* thinking about it, so it was time to finally get one! I managed to track one down in a Waterstones, but along the way I learned more about jellycat's array of goofy designs. (I just HAD to get my friend the toilet roll plush.) I also want to get the little lavender dragon for my mum, so I became one of those crazy people who investigated every shop that jumped smells like the kinda place to sell jellycats... (Still haven't found the little lavender dragon, and it's probably too late unless they come back in stock. But at least I have the onyx one :)
I got the banana jellycat and it’s small enough to slip in any bag. I love its silly little smile and I want to bring it with me everywhere, especially at uni because it’s almost like a companion!
When I first started collecting stuffed animals, I did start with squish mellows back in 2017. I love them up until 2021 2022 when they change their company and their quality qualities started getting cheaper and cheaper in the fabric changed in the stuffing as well, that’s why I got one cat and then I found the dragon so I got a dragon and then I got another dragon and I am about to order another dragon Each time the qualities the same they’re so soft. They’re so cute and funny. I really love how goofy their characters look. I especially love their goofy fat frogs and I will be getting me one of them goofy fat frogs thing is absolutely hilarious how they have other mundane items, cute such as toilet paper or a baseball bat they somehow made a roll of toilet paper. Pleasant to look at honestly might buy it. They are expensive but I would say worth the money. They’re so soft and amazing and cuddly. I will definitely stop being my squish, mellow collection and moving over to jelly cats, I will keep my squish mellows. I have a lot of them and I don’t want to part ways. I love them dearly, but I might downgrade.
such an interesting video! i've recently gotten into jellycats through pinterest, couldn't resist their adorableness...i mean who could?! it's nice to find out they're an ethical company, and this video was an interesting topic of their demographic
I've been aware of jelly cats for a long time, I mean my friends and I are always looking at build a bears and things. I always admire and look for jellycats in the shop and think aww how cute and imaginative at the random objects that are cutified. But I also can't bring myself to ever pay that much on a teddy that wil just sit in my room
I remember prizing my jellycat plushies as a kid, they were expensive and special! Now as an adult it’s a joy to buy them for myself without having to negotiate with my mother over my absolute need for it 😂
I went on holiday to Cornwall more than a year ago and loads of the gift shops there had so many jelly cats, i ended up getting a bat. Then the same year we went to London and went to harrods and i found the cutest dragon there, since then I’ve been obsessed with them.
My Christmas tree is a jellycat, it’s about 3ft tall with a star on top, it was pricey, but worth it considering I live alone and can’t be bothered decorating much for Christmas
Once in a bookshop abroad I saw the porridge bowl Jellycat, and I thought about it for about six months before tracking down a shop that had one in stock in my country and having it shipped to me! 😅 Not my proudest moment as it was quite expensive, €30 or so if I remember correctly, but he is very sweet and definitely made of quality materials. I actually didn't know about the no slave labour part of Jellycat toys though, which makes me feel better about the price I did pay!
I got my first jellycat when I was a baby haha (it was my first soft toy and it was the old jellycat penguin design). I still love them and I have a quite a few, I still don’t have any of the amusables but I would love to get some
I got my first jellycat for my 6th birthday. It’s a blue and red dragon that I still have but is no longer fluffy. I think I got one other jellycat a few months later (I thinks) it stopped being fluffy and soft after a couple of weeks.
I personally think that many of the Jelly cats are more collectable than a toy for kids, i think this because they are more expensive than kids toys, i got a grey buny when i was first born because i wouldnt play with it to much and it had calm and soft clours unlike a lot of baby toys now a days.
I got them before they were popular. The Easter bunny would always give me and my sister a bunny each eventually we got other animals like octopuses or ballerinas then I got them for my birthday and Christmas and even once for Halloween I was allowed to get them any time I wanted but I would have to pay myself but I stopped getting them for myself because they were too expensive but I still got them as gifts from family
I’m American so I ain’t never heard of no jelly cats but color me intrigued, I wasn’t sold until I saw the pain au chocolat (my favorite pastry omfg) Next time I come round to London Town I’ll be sure to stop by lol
My two best friends went to Paris and despite me wanting to go, due to my situation , I just couldn't. They felt guilty though and ended up walking around for ages to bring me back a croissant jellycat since they knew i wanted one
I’ve been collecting for many many years, obviously some ones that were cheap when I bought them have not become limited edition and increased in price all the way to hundreds of pounds, my bashful bunny collection alone is probably worth around £3000 pounds with plushies such as the sherbet, roberta, lucie, maple or imogen bunnies. obviously I didn’t pay that much though haha
As a pre teen, jellycats are my favourite thing ever, (I have 45) and honestly I would definitely say that jellycats are better than squishmallows because of there different shapes and there not all round like squishmallows. And especially how it’s an uk brand,it’s even better then something that has been made in an American factory.
I got a jelly cat when I was a baby as a baby Toy. It was this rabbit with a floral pattern on the inside. I’m not really into jelly cats more into squish mellows. I like that the cushions my little brother gave me his which is a white rabbit much softer because I loved mine to bits. My dad got a coffee one because he’s obsessed with coffee and that’s it because my family is not really into the whole jelly cat thing.
I just like the smiley faces of food items lol, im not that into other stuff like bears. And yes jellycats cuteness isnt overloaded or weird, like you can see on some wannabees
thank you all for the amazing comments and feedback you’ve left on this video. the success of this video was unprecedented and thoroughly surprising! who knew that these adorable toys could connect so many of us 😊 please like and subscribe for more❤
I agree with the Redditt comment. Back then, toys often base their color scheme on what its inspired by ( teddy bears would be colored like brown bears, Beanie Babies would have simple color schemes)
Nowadays, i see toys with overtly bulbous eyes and neon colors that hurt my eyes. For Jelly Cats to go simple like the old days really brings back the nostalgia feeling of me wanting a cute teddy bear as a kid
I like the eye hurt. All colours sent to my house now pls 😊 glad you have something that makes you feel nostalgic ❤
I have a Jellycat bat that my partner found abandoned outside on the night of that storm a little while ago. We brought it in, gave it a bath, and named it Fig.
WHO THREW THAT BABY OUT (also why, they literally cost so much)
@Siorialolz It was on the ground, probably just forgotten - if it hadn't been so miserable outside we'd have propped it up somewhere visible. Part of me wonders if I should look for the original owner, but that would mean facing the tremendous barrier of British awkwardness..
@ at least it’s in great hands now :3 (I’m half asleep so if there’s any grammatical errors don’t come for me)
toy story
This is an amazing video! I think a lot of people who buy them, or as far as I've noticed, (Gen Z and Millennials) have a sense of longing for their childhoods/healing their inner child. Which in turn a lot of my friends and I love collecting Jellycats (19 and counting haha).
We have them cause our kids love them!
Yea but so overpriced, it kinda sucks too for other businesses it shows how much of it relys on luck of it going trending
i have like 4 in my bed rn lol but i’ve been getting them since i was a kid
you’d be surprised how many gen alpha LOVE jellycats
@@yourpookiescrapmetal that’s good they do, i’m gen z and loved them since i was little
I completely agree with your points! The fact they are so diverse and they feel amazing is a huge part of it. Plus I don't mind spending a little extra on one because of their ethical labour laws. 😊
I caved in and bought a beige medium bashful bunny, genuinely one of the best purchases I've ever made, I've never had a soft toy I've felt so strongly about, its soooo soft and huggable and delicate in a good way, and the little bunnies face makes me melt, they are well worth the price!
I am over 40 and bought my first jellycat recently😖 was searching for a soft keychain to style my Polene bag, saw the soft Jellycat keychain on TikTok and couldn’t resist;) their toys are really cute and yep, quite nostalgic. And I think they give you this quiet feeling of comfort and happiness.
i'm in my 30s and also got a bag charm recently as my first jelly cat. i think the bag charm/keychain is a smart move bc bag charms are popular in general and also bc i felt that it was less childish to buy a keychain than to buy a regular plush
i’ve been getting jellycats since i was like in kindergarten personally and now i’m 19 and just never stopped getting jellycat bunnies for easter😭
I love jellycats !! they're just little guys, and give a sense of comfort for people of all ages, unlike those eye burning neon plushes that haunt the toy aisle. I don't have any jellycats in my country unfortunately, but i hope to get some for myself soon !!!!
𝐃𝐢𝐝 𝐲𝐨𝐲 𝐠𝐞𝐭 𝐨𝐧𝐞 𝐲𝐞𝐭? :𝟎
@@Its_EdenDuh unfortunately not, but i hope to get one when i travel !!!
I'm not on Tiktok so I didn't know that these were so The Moment right now until recently, but I knew them as kind of the *designer* stuffed toys from all of my years teaching toddlers/preschool. The kids with a classy, low-key luxury vibe (think muslin overalls and floral prarie dresses rather) always had a Jellycat as their naptime stuffed toy. I have two little kids of my own now and wanted to check out their website and got sucked into buying the Spindleshanks Spider because my toddler loves spiders and that's the first cute spider stuffed animal I've seen that wasn't glittery or neon or with a huge head and tiny legs. Even at an obviously luxury price point I was not disappointed when he came in, he loves it, it's crazy soft and weighty and definitely high quality. And has long spindly legs as a spider should.
And now having made my purchase TH-cam seems to want to recommend me Jellycat content and I'm here for it haha
Thank you so much for your informative video. I first encountered Jellycat at a card shoppe while looking for cute stocking stuffers for my wife. I believe their appeal comes from their inherently paradoxical design. They are simplistic without being plane, contemporary in their choice of items depicted (comestibles, everyday objects, et al.) while still appearing nostalgic and gentle while avoiding the maudlin or histrionically cute styles adopted my many contemporary toy manufacturers. In short, they’re positively addictive.
I've owned Jellycats since I was a baby because my mom started collecting them when she worked in London in the early 2000s! I love that they are popular now and have a collection of my own now!!
My first Jellycat was in the early 2000s when my parents got married (I carried it at the wedding) but my first as an adult was in maybe 2019? I don’t eat Easter eggs, but I saw a big Egg on display at a food hall and fell in love. My mum bought him for me as my Easter egg. Soon after we started seeing Jellycat displays in more shops and I just loved going round squeezing them and noting how cute they were! My next Jellycat a was a small egg, and I still carry him round in my pocket every day, we take photos together when I go out so he is well travelled. My next three were gifts last year, and my most recent was the seagull which I treated myself to after a successful job interview, on the opening day of a new Jellycat general store. I am 25 now (also autistic if that is relevant?) and another commenter put it best : they are just little guys. I love them.
I don’t have tiktok and would never buy a Jellycat because it is ‘trendy’ or as an investment to sell at a later date. I am very selective about which Jellycats I take home with me, they become part of my family so it is very personal and they are very well cuddled.
I'm 20- I only have a couple Jellycats but I appreciate the nostalgic look and soft feel. since about the early to mid 2010s it seems like most childrens toys stray away from realism in favour of a bright and sparkly (eyecatching i suppose) design. It seems to have started with beanie boos and their big sparkly eyes and its just skyrocketed from there. In the later 2010s there began the craze of the "kawaii" plushies- squishmallows and other toys with big black embroidered dot eyes. Sometimes the rest of the design leans into the neon factor, sometimes it doesnt. But its hard to find plushies these days that don't lean into one of these design tropes. Which is why I, despite being notoriously only into vintage toys, adore Jellycats. Theyre simple and even when theyre not naturally coloured theyre still easy on the eyes. They keep that playful and whimsical touch on realism that boomed in the 90s with Beanie Babies and again in the 2000s with Webkinz. The "luxurious" feel of the high quality materials only helps. Of course adults love them. They remind us of gentler times.
I really like your style of video essay!! Your voice is really calming and not too over the top so it doesn't feel like you're yelling at me! :) I would love if you had longer videos like this too
I got into jellycats at university in 2018 surprisingly! Had no idea they were gonna have a craze like this! I only first saw their little bunnies and their amusable jellycats 😊 and now they have a massive selection
My first favourite toy was a brown rabbit with velvet paws made my Jelly cat in 2000/2001, she came before Slackajack but is similar in design, just fuzzy. She went with me everywhere, on all family holidays and all small events or trips out. and at the age of nearly 29, I still have her and love her to this day. I love Jellycat for making me a life long friend.
I love jellycats bc i used to get their simple teddies as a kid, and now (15 years later) they're still catering to our age group and just trying to make everything as cute & nostalgic as possible
Such a cool video! I needed somethings interested yet short to watch and this video was perfect! Thank you for your work!
I've seen them and I like them, but to me they are over hyped and a bit too expensive. They also use Polyester, Acrylic and Nylon - just like other brands and while I do believe that working conditions are important to the company to me this is also marketing technique. I don't think they invest this much more into their workers to justify these prices.
Jellycats are a luxury item in a way - but a small luxury item that a lot of people can afford to buy in this economy. People can't buy expensive luxury items at the moment, so they invest in small luxury.
i've had one jellycat as my favourite toy ever since I was a little kid. it's a very simple person-shaped dog (sounds weird, isnt really), and it always seemed to me like the kind of toy you'd find in an attic belonging to your grandma or something like that. it's a really well made toy, and i still love it to pieces.
It might be different now, but all the jellycat toys I got lasted over a decade of very rough kid's play--no rips. So the quality is definitely there.
When i was watching this video, i though you were a youtuber with millions of subscribers. The quality is amazing, its interesting , and a tone more positive adjectives. Good job, keep going
Great video! I saw a bunny plush that my little sister got years ago. I could tell by the look and softness that this is quality, so I looked at the tag and I researched the name Jellycat on the internet, and that's how I found this company. I'm an adult and wish to collect them if I can (I don't have any right now), but I personally don't connect to their food designs, only the animals.
I went in search of Jellycats, but when I got to the store, I wasn’t as enchanted with them as I wanted to be. At the same store, I found Bunnies by the Bay and fell in love with them. They are even softer, in my opinion, and so cute. I now have several bunnies and couldn’t be happier with them.
I got my fist jelly cat recently. It’s a strange thing . When my mum got my a pastel purple bunny , I said I didn’t like it , it looked like it was meant for a new born baby .
So I think the selling point is the social media attention to discretely cute faces and legs . But with the twist of age appropriate appreciation for modern items that bring someone comfort. Like if ur favourite food is a pan au chocolates, there is a jelly cat to give that comfort.
I think this new wave for soft maximalism can show off someone’s interest and personality in a stylised way.
Yes jellycat does cost more money but these items mean more . There are sentimental.
love this!!! straight to the point and the editing is so cute quantity type of belief 💛
Thanks for the interesting bit of info on the company. I had no idea about any internet hype, I simply discovered the brand when going into a small independent toy store and basically falling in love with a Huge Sage Dragon. There was just something about the feel of the fur and the kind of soothing calm that somehow radiates from the toy. Since then, the dragon family may have expanded a bit. 😅
Interestingly, Jellycat CEO Arnaud Meysselle mentioned during a July 2024 interview that the brand defined itself as "lifestyle and luxury" rather than a toy company, and that they initially had no social media presence. It was the fans creating content during that certain period in 2020 on Tiktok that made Jellycat known.
They also have a deliberate policy of not going through usual large scale general retailers or toy retailers, favouring small independent toy shops and also a select few concept stores embedded in high end department stores, e.g. the Pâtisserie at Galeries Lafayette in Paris, or the Diner at FAO Schwarz in New-York
I love jellycat. They provided me with a sheep stuffed animal I’ve owned since before I was born, and I still have her and love her to this day
I work at a toy store. Jellycat is one of our most stolen items beside pokemon and lego because of their price and desireability, and a large part of teens that come into the store are just there for Jellycat. The demand is definitely mostly from older teens and young adults (I find 16-20) who are more susceptible to trends. Even a lot of the older adults buying jellycat say it's for their teens, haha. That being said, I really, really, really want Winter PJs Bartholomew bear and the medium sage dragon... Maybe one day. They're just such a perfect amount of cute and calm!
I'm an adult and never had stuffed animals at home, after childhood that is. I coudn't agree more, I was visiting their website regularly to see the cuteness galore, but never to purchase anything. However I just bought my first croissant and cup of coffee, what I usual buy for real every morning hahah, I loved your video
I am 10 years old, (using my dads phone) 🙄 and I love jellycats soooooo much! I have been collecting all my life and I have 82 of them! 😮 I ADORE jellycat and am in the slow process of writing a letter to Thomas and William Gatacre! 😂 love the vid
Don’t tell your age online
I'm 31 and I own a good amount of Jellycat plushies, they are really hard to resist, I have a soft spot for the food ones, and yes I totally agree they are all cute without looking too loud and childlish
Me and my mum have been collecting jelly cats since I was just a year old (I still have some!) and we often joke about being cool before it was cool, and how we are ‘jellycat elders’.
"So, unlike many companies, *cough cough, (Zara)"
I’ve always loved cuddly toys and Jellycats are cute, well made and humerous. They make you say awwww and put a smile on your face ❤
great in depth video!
HI OMG I LOVED YOUR VIDEOS WHEN I WAS LITTLE I STILL DO I CANT BELIEVE IM NOT SUBBED ON THIS ACCOUNT
This video got recommended to me and I'm so glad because it was so interesting - I had no idea there even was a Jellycat craze 😊I bought my first and only Jellycat - a tiger - on my first trip to the UK in 2004.
Just found your videos, I love the editing style you've developed. Excited to see more!
my first ever teddies were two jellycat cats, i had them since i was a baby and they were called daddy chat and mummy chat hehe. they're still, 18 years later, holding up fine, no rips or tears, just the usual wear you'd get on a teddie after that many years of use. I still now absolutely love jellycat and all they teddies they come out with, and I've recently bought a unicorn for my neices' third christmas
Millienial here. I saw them on tik tok. Fell in love with their aesthetic. I have children, so therefore have the perfect excuse to start collecting with them, however with that being said even if I didn’t have children I would have still caved and started collecting anyway.
My first jellycat was Miff Moffman. And my daughters was Sage Dragon.
As I was visiting Paris anyway, I had to stop off at the patisserie and had a lovely experience, that me feel like a child again. That sense of joy.
I remember getting my first ever jelly cat when I was just seven, fast forward a decade or so and now everyone is collecting them!😆💕
I got my First jellycat it was a rabbit in 2014 or 2017 i lov it soo much
@ They are just so adorable, I seem to go blind when I look at the price tag because of how cute they are!😭💕
@@NEWJEANSCREW fr i js woke up and im with ut rn
Interesting video! I’ve collected them since 2018 so seeing them be so popular now is a bit of a madness. I think up until only a few years ago they were seen as baby toys which this obviously shifted.
Popularity definitely increased in 2021-22 but they weren’t as mainstream / everyday name as the present, where nowadays they’re everywhere on social media. I do wonder if it is just the next craze, as squishmallows were the main “thing” at one point (ofc they’re still popular but not in the limelight as much).
My only jellcat was a xmas gift back in 2018. My friend's aunt owns a baby/toddler store and had too many bat stuffies after halloween. The store sold them because they are infant-grade/safe for newborn babies. Crazy how the market has changed. As for quality, my bat is in near perfect condition just the softness has faded from use. Still very soft.
Dude I have an og jellycat- it’s a cream coloured bear with a blue and whited striped hoodie, it used to be my mums. It was my fav teddy for 8 years
I think i’ve reached the point of insanity when I saw the taco jellycat I was like “omg taco’s tirade??” 😭😭😭
as someone who has had jellycats from a young age, and of which have all lasted well, i find them suitable for all age groups! babies, toddlers, kids, adolescents, young adults - they can all enjoy their quirkiness and joyful designs. they’re of much higher quality than most plush toys on the shelves and as a consumer you feel like the £25 was well spent on them in comparison to however much you might spend on lower quality, shorter lasting plushies. that £25 goes a long way. i think that because we are in times of inflation and world economic crisis, people want longer lasting products, they don’t want cheap throw away toys that will only last a few years maximum! also, personally, i plan on giving my jellycats to my future children as i can see that they will last for generations.
I just ordered the croissant bag…I just completely fell in love with the funny and adorable design 😅
I have a young son and have bought them for him. The bashful design (like the bunny shown) are his favorite and are resist than other stuffed animals to hold while sleeping for him. I've heard they are also popular with parents because they are safe from babies
I fell into the craze quite by accident. About a year ago I noticed the onyx dragon in an aquarium shop, but didn't get it because of the price. However, a year later I was *still* thinking about it, so it was time to finally get one! I managed to track one down in a Waterstones, but along the way I learned more about jellycat's array of goofy designs. (I just HAD to get my friend the toilet roll plush.)
I also want to get the little lavender dragon for my mum, so I became one of those crazy people who investigated every shop that jumped smells like the kinda place to sell jellycats... (Still haven't found the little lavender dragon, and it's probably too late unless they come back in stock. But at least I have the onyx one :)
I got the banana jellycat and it’s small enough to slip in any bag. I love its silly little smile and I want to bring it with me everywhere, especially at uni because it’s almost like a companion!
When I first started collecting stuffed animals, I did start with squish mellows back in 2017. I love them up until 2021 2022 when they change their company and their quality qualities started getting cheaper and cheaper in the fabric changed in the stuffing as well, that’s why I got one cat and then I found the dragon so I got a dragon and then I got another dragon and I am about to order another dragon Each time the qualities the same they’re so soft. They’re so cute and funny. I really love how goofy their characters look. I especially love their goofy fat frogs and I will be getting me one of them goofy fat frogs thing is absolutely hilarious how they have other mundane items, cute such as toilet paper or a baseball bat they somehow made a roll of toilet paper. Pleasant to look at honestly might buy it. They are expensive but I would say worth the money. They’re so soft and amazing and cuddly. I will definitely stop being my squish, mellow collection and moving over to jelly cats, I will keep my squish mellows. I have a lot of them and I don’t want to part ways. I love them dearly, but I might downgrade.
2:02 I got so scared because my name is Zara 😭😭
such an interesting video! i've recently gotten into jellycats through pinterest, couldn't resist their adorableness...i mean who could?!
it's nice to find out they're an ethical company, and this video was an interesting topic of their demographic
I've been aware of jelly cats for a long time, I mean my friends and I are always looking at build a bears and things. I always admire and look for jellycats in the shop and think aww how cute and imaginative at the random objects that are cutified. But I also can't bring myself to ever pay that much on a teddy that wil just sit in my room
I remember prizing my jellycat plushies as a kid, they were expensive and special! Now as an adult it’s a joy to buy them for myself without having to negotiate with my mother over my absolute need for it 😂
I went on holiday to Cornwall more than a year ago and loads of the gift shops there had so many jelly cats, i ended up getting a bat. Then the same year we went to London and went to harrods and i found the cutest dragon there, since then I’ve been obsessed with them.
My Christmas tree is a jellycat, it’s about 3ft tall with a star on top, it was pricey, but worth it considering I live alone and can’t be bothered decorating much for Christmas
I’ve had a grey jellycat bunny since I was 1-2, and well.. tbh, I didn’t even know jellycats were popular until last year 😭😭
Once in a bookshop abroad I saw the porridge bowl Jellycat, and I thought about it for about six months before tracking down a shop that had one in stock in my country and having it shipped to me! 😅 Not my proudest moment as it was quite expensive, €30 or so if I remember correctly, but he is very sweet and definitely made of quality materials. I actually didn't know about the no slave labour part of Jellycat toys though, which makes me feel better about the price I did pay!
I always found the sort of trend of jelly cats kind of funny bc they have always been my childhood toys!
I love this video! So informational 😮
i love ur editing style
I got my first jellycat when I was a baby haha (it was my first soft toy and it was the old jellycat penguin design). I still love them and I have a quite a few, I still don’t have any of the amusables but I would love to get some
I got my first jellycat for my 6th birthday. It’s a blue and red dragon that I still have but is no longer fluffy. I think I got one other jellycat a few months later (I thinks) it stopped being fluffy and soft after a couple of weeks.
This was very interesting to watch because I'm collecting both jellycat and squishmallows
I personally think that many of the Jelly cats are more collectable than a toy for kids, i think this because they are more expensive than kids toys, i got a grey buny when i was first born because i wouldnt play with it to much and it had calm and soft clours unlike a lot of baby toys now a days.
I got them before they were popular. The Easter bunny would always give me and my sister a bunny each eventually we got other animals like octopuses or ballerinas then I got them for my birthday and Christmas and even once for Halloween I was allowed to get them any time I wanted but I would have to pay myself but I stopped getting them for myself because they were too expensive but I still got them as gifts from family
sat here watching your mini documentary with my jellycat
I’m American so I ain’t never heard of no jelly cats but color me intrigued, I wasn’t sold until I saw the pain au chocolat (my favorite pastry omfg) Next time I come round to London Town I’ll be sure to stop by lol
I myself got my first jelly at around3-4 years old and I have been collecting the bunny’s for years now.
One of my oldest childhood toys is actually a Jellycat dog. I got him a cousin last year
This cured my lifelong depression 😂
i want the croissant one so bad...
My two best friends went to Paris and despite me wanting to go, due to my situation , I just couldn't. They felt guilty though and ended up walking around for ages to bring me back a croissant jellycat since they knew i wanted one
Also a correction, toys arent target for kids only anymore, their target audience are all ages especially those who still has a childish spirits
Now I want a Jellycat 😂
I received a jelly cat around 7 years ago I still have it ❤
YOUR SO UNDERRATED PLEASE REMEMBER ME WHEN YOUR FAMOUS ❤❤❤
My first plushie was a brown bunny from jellycat
As a daycare worker, a lot of my little ones own JCs and always thought it was funny. Either JCs or Squshmallows or Disney characters.
i love jellycats! my oldest one is one i’ve had since a child which is a bashful bunny with has now have no fluff
I use social media a lot, in fact more than I should and I've never heard of this
i’ve had a jellycat blushing bunny (light pink) since i was two and i love her so much !! her name is bunnie :3
I like this video absolutely amazing
Jellycat: traditional plushies
Squishmellows: pilliow-plushies
Squishable: MÖTH
I haven’t bought any yet!
I've associated these toys with babies. The bunnies are very popular for gifts for new mums
I’ve been collecting for many many years, obviously some ones that were cheap when I bought them have not become limited edition and increased in price all the way to hundreds of pounds, my bashful bunny collection alone is probably worth around £3000 pounds with plushies such as the sherbet, roberta, lucie, maple or imogen bunnies. obviously I didn’t pay that much though haha
We sell Jelly Cat at the Hallmark store I work at and BOY was I surprised when I saw a tennis ball keychain for $30.
As a pre teen, jellycats are my favourite thing ever, (I have 45) and honestly I would definitely say that jellycats are better than squishmallows because of there different shapes and there not all round like squishmallows. And especially how it’s an uk brand,it’s even better then something that has been made in an American factory.
3 jelly cats. First saw one as a kid then pursued to buy 2 more in my 20s.
They all look soooo cute and I really want one but they're sooooo expensive and I can't afford that
My childhood “teddy bears ” (they are rabbits) are jellycat! :D
I just got my first jellycat!!! I’m so happy I got a unicorn 🦄
The dish and chip experience would just make me hungry
I got a jelly cat when I was a baby as a baby Toy. It was this rabbit with a floral pattern on the inside. I’m not really into jelly cats more into squish mellows. I like that the cushions my little brother gave me his which is a white rabbit much softer because I loved mine to bits. My dad got a coffee one because he’s obsessed with coffee and that’s it because my family is not really into the whole jelly cat thing.
i had a lot of jelly cat plushies when I was little :)
I just like the smiley faces of food items lol, im not that into other stuff like bears. And yes jellycats cuteness isnt overloaded or weird, like you can see on some wannabees
I have 15 and I got my first one at my moms baby shower for me, and I think they are totally worth it