Check Think School’s Online courses: www.thethinkschool.com All our courses are Pre-recorded, Taught by Ganeshprasad, can be done anytime and anywhere at your own convenience.
Please do comeback again with the business case study of zerodha. I had seen twice where you was about to premiere the episode but somehow it was deleted. Kindly add that back
What a case study❤️. I'm shocked that Indian media houses doesn't tell his stories to the average people like us. Dear Think School, Thanks for this case study
I started a bussiness 6 months..that become a loss .now i have to look for a job.that business failed because I didn't do my market research properly,and many things .learning from this channel and life exprience will surely grow
Food truck . there were many mistakes.mistakes i wouldn't be repeating whenever I do my second bussiness..it's rightly said success doesnt teach u as much as ur failures :)
Belief in own dream Dedication Hardwork Investing in R&D Goodwill for customers and employees And finally teaching the future generations his own vision 🙏What a businessman
What a surprise!! I have recently watched your older videos about MTR, Lizzat, MDH Masale, Titan, Havells etc and was really missing old business case studies about success stories of indian companies. thank you for this one. Kindly keep them coming along with geopolitical case studies.
Trust me I did my MBA from the Indian School of Business and sifted through hundreds of Harvard case studies during my school year but you won’t find such localised Indian success stories/case studies elsewhere and the research, analysis/insights, storytelling and the key lessons top notch every time. Kudos!
Feeling proud that it all started in namma mysuru , out of the many firsts this too is one ! But unfortunately many wouldn’t be aware of it (including me)😅 Thank you think school for bringing out such beautiful insights about this legend and using it to educate the future entrepreneurs of the nation. Sure this would inspire millions and bring about a valuable change in their business and also their lives ! Much Love from Karnataka 💛❤
@@sunilmakhija5819 Not every video can be best sometimes that kind of videos are required to survive the channel. What’s wrong with that, Everyone one is hear to earn money. Then you please do these type of videos investing so much of time and don’t expect anything. If you feel that video isn’t true, just ignore and find other sources to know facts
Please give this team a reward. It's not even 2 days and yet another Amazing business case study about forgotten Indian entrepreneurs... Thanks for putting this effort. 🙏
I am a student of business and a product of one of the finest bschool in india. Believe me the way this gentleman explains the cases storytelling and the ideas which he shares deserve much more than just appreciation. Love the way he presents beautiful businesses and thier marketing ideas. Thankyou for all your efforts. ❤️
You are getting impressed by his style. Nothing else. According to me incense sticks business will shrink in the years to come. Do you use incense sticks at home? I stopped using it since my mom was suffering with COPD. I haven't used it since a very long time.
@@sunilmakhija5819 You belong to a niche segment where a few people are not comfortable with the smoke or fragrance substance and here comes another opportunity for new product placement by these companies. If you had watched this video sincerely you might had seen that companies are now moving towards carbon neutral brands and hence forth it is great initiative. More over I left over you if you feel this business would shrink over the time. But I feel that this would be a great time to get into such businesses. Now on the personal factors you pinned on me - Sir, I am a very devotional person and burn incense sticks every single day. The thing is I switched from bamboo to bamboo less incense sticks. Another thing is.. sir I had been seen more than thousands of corporate stalwart speaking in front of me and a full time degree understanding the cases and summary of all these companies. So if you feel that this skills is just something which impresses you then yes why not!! A MBA graduate must have such skills. And I would request you not to judge me on what basis I am getting impressed by someone or not. I am not any public figure where you can simply comment on me. I respect your views and what I commented on this picture is my views with respect to the @think school content. No need of criticism. I wish you the best for you. 🙏
@@aayu_sh06 I don't comment in haste. I watched the video till the end with and was very much unbiased. I strongly feel agarbatti business has no future.
@@sunilmakhija5819 No worries. Everyone has thier own perspective and business understanding. I feel there would be more players and more competition for a emerging product in market. Wish you good health.
@@sunilmakhija5819 same question was asked by Vineta of sugar cosmetic…. To Aman of Boat….Aman’s ans was “Roz puja krta hoon”…. So my frnd leave ur baseless mordernity and connect to real India
Ye to ad kar raha hai, looks like you are impressed with this channel. Please ask him how much time does it take for editing so that people like you get impressed. This vid is an advertisement in disguise
I'm flabbergasted that many of us Indians don't even know these great stories of business and intellect. Thank you sir for creating videos like this. We appreciate it so much.
I am from Mysore and Vasu(cycle) is the brand we pick up by default. They have ventured into other areas of fragrances as well. The only Indian premium reed diffuser brand IRIS is again cycle.
Got goosebumps when you spoke about 3 in 1…. After so many decades I still buy 3 in 1 at home… Such an easy explanation for everyone to understand…. Extraordinary work team !!
Its surely one of my fav case study from Think School. It proves that if you believe in your product and if the product is genuinely good it doesn't matter the market situation or economic crisis. The marketing strategy was a genius stroke. And the power of book. The change it can bring... Honestly when the cycle agarbatti lightes up it brings me back to my childhood. That smell... wow. Thanks again for this case study team Think School.
I never thought of buying agarbatti from this brand despite of watching their ads for several years, but your video has motivated to buy one!! Thanks for your insight and research on this topic.
Cycle also has a sports quota for employees and has employed many cricketers of mysore and thus supports many players to forget economic status and focus on cricket👏👏👏👏
No amount of articles, news can make any case study as interesting as u guys do it. Hats off to your efforts. Hope this channel grows more and more each day.
If quality exists,no amount of promotional push is needed, customer pull is something every company aspires for... thanks for sharing this amazing case study
Business not only requires profit motive, But also empathy. Cycle agarbatti became social enterprise. 👍👍 Requesting for business case study about HMT rise and fall and again rise(hmt has reduced to micro segment from machines and tools to watch making which still is profit)
Ganesh is back!! Gosh, how much I used to miss these case studies. The learnings are a gem. Keep posting such videos in future. It is your bread and butter.
What a marketing genius was this Agarbatti King without even doing MBA. Very good case study. Please also take up cases of people who have failed as it would also be a learning lesson of how not to fail 😜
I am running my own business from past 5 years. From my experience many up and down i seen. And got a mantra that. . Self confidence and continue try is most needed in business to be live.
One more good case study by the Think School team. I come from a family with generations of businessmen and businesswomen. Empathy definitely is the top priority. I remember my grandfather always telling my uncles and older cousins to provide customers what the customers require and not impose what we want. This case study reminded me of that.
It simply gives me goosebumps just to think about the amount of hardwork that you put behind making each of these videos. Just amazing. Please keep up the good work and enlighten us with these business lessons.
How many watching this video use cycle at home? I was not even aware of any other brand for a long time. Great business case study.sometime in future someone will do a case study on think school and ganesh &team.
I love Cycle Agarbattis especially Rhythm. I have a severe allergy to the strong smell of the cheap agarbattis. I get a severe headache and get nauseated. I actually avoid going to any shops in the morning, because that is the time when the shopkeepers light like 4-5 of those cheap agarbattis with no ventilation in their shops! It’s suffocating…The first time I went to a shopping mart, after I was married we had a puja at our home, and I was determined to buy a mild simple fragrance agarbatti… and that’s when I found rhythm by cycle agarbatti. It’s so so so good… I never get headaches, this is the only brand of agarbatti that does not give me a nausea !! Thank you so much for making a video about cycle agarbatti… this brand should actually be celebrated, I never knew how progressive they are with paternity leaves and being a completely carbon free company …!
Because it's trust and quality despite being big brand it's still hasn't lowered quality and maintained price The free stuff they give as bonus is still there 4 cones or one big match box
Once of the best business case study.. Please document all you case study and release it as a hard copy.. it'll be one of best selling books for ever. Keep the good work. You're making wondeful foundation to youngster.
Mai is company me marketing ki job ki hai aor mai is company ke market strategy se sutisfied hu lockdown me full sallery mili h and company owner ne har ek person se by zoom meeting ki hai
I start my agarbatti business with 3000 last year February. Now , I can sell over 800 dozens / month . And looking forward & process to start my another business which cost 15 lakhs also this year 😌
Thanks for covering this. I also use Cycle Brand in USA and I love it! I didn't know the story behind. Thanks for sharing. And I love your school teaching. You are a wonderful articulator, teacher. Great job! I love your videos.
You know why I love to watch your video's. You simply put forth the data, explain in layman language, highlight the learnings. Just a suggestion: you can try lowering the background music.
To be honest GANESH PRASAD never disappointed us with his case study and I think his channel will grow rapidly with his team efforts, THIS YEAR mark my words.
I feel like be in my 7 year back MBA class room while watching your case studies...Kudos to the outstanding preparations by the team and fantastic presentation👌👍👏
As a person from Mysore, this video made me so happy that a success story from my city is being told to the national audience. Mysore back then was the startup capital of India!!! Mysore sandal soap, Mysore silk saree, Mysore Pak sweets, Mysore cycle agarbatti...(and the list goes on and on)
lighting incense sticks outside shops and leaving is just straight up badass, the trust you must have in your product to do that is unbelievable. Great lesson👍
There is a book named "Shunya se Shikhar". A book on the success saga of Indian Corporates by Prakash Biyani published in 2004 and many editions. The book coves the story of the struggle of Indian Corporates. Very nice and inspiring book.
I have been following this channel from past 4-5 months the way you explain the case studies with a very simple example is your USP. Right now I don't find any other channel to explain things in such a simple manner that a even 10th class student can understand such topics
I have been associated with this industry for nearly two decades now. But i never thought "Think school" migh make a beautiful and an in depth case study of the all too humble Agarbathi industry. Be it known that, in addition to being one of our most traditional cultural product this so-called humble incense sticks are a major employer in the unorganized sector of this country employing nearly a million poor people and its total exports from india are perhaps to the extent of nearly half a billion US Dollars and rising. Anyway millions of thanks to Think School for making an excellent case study of this unique product and raise the level of awareness of the potential of our country even at lower levels.
Another amazing detailed case study by our favourite think school. And such case studies are really important where people are fooled by valuation, cash burn, marketing karni hein bhai and etc. This is what is called a real business. From day one you have to profitable.
I hail from Bengaluru. Now I have left Bengaluru, and settled permanently at Puducherry. CYCLE AGARBATTI WAS THE BRAND LEADER IN THEIR FIELD. We have a wholesale notebook business at Bengaluru. Several years ago, CYCLE BRAND PLACED A LORRY LOAD OF 32 PAGES NOTEBOOKS WITH US. I STILL RETAIN THIS EVENT, IN MY MIND.
Such an insightful video!! I love your videos and the way you deliver them, be it business strategies, economics or politics. Thank you so much for such amazing content and Kudos to you!
Rs 600 would've been a fortune back then but still the man choose to invest because of his conviction in his idea and ability. A lesser man would've given up right there. True inspiration.
man...now i feel how domn good is india at buisness and entrepreneurship.why dont anyone know about these gems??? as someone from mysore i have heard all these stories from my grandpa.acc to him in early days my grandpa used to buy these agarbattis when ranga rao himself sold them in cycle from house to house.what amuse me is that ranga rao didnot have any proper education at all !! at that time their family could not afford to treat their mother's cronic illness and she passed away ordering the other siblings of rangarao to read medicine so that the poor would not have the same fate as her.rangarao himself took all responsibility of house and made his broyhers study medicine.after studying medicine the "sits ranga" hospital was founded which served for poor people free of cost.the building stands tall even today serving many ill poor people at very low cost.
At those times it's possible but now a days it's difficult, now a days you can do business only if you can address the problems of current environment... The way you sell your solution shows your marketing skill..
I am so glad that I found this channel which help me to understand very important business lessons and different business strategies of big brands. Thank you think school for creating this type of channel which helps us to understand different business concepts in an easier way.
You forgot to mention one important learning, besides mentioning that in the passing. Agarbathi making provided livelihood to thousands of families, since women could make them at home and make adequate money. Cycle brand was an aspiration also because they gave jobs to the unlettered and disfranchised. Any industry that incorporates society in their growth story succeeds. IT is another example
I worked in this company and there is a dealer meet in Mysore and people ask ranga ji grandsons to reduce price but he refused clearly and told them about quality. They sell quality at very high price.
Wow, we can learn more from the traditional businesses than we can imagine. It's time to pause our obsession with every american company and look inwards for the jewels we might have missed, like TATA, Lijjat papad and many more. Also, they teach us that its not the degree that's the roadblock, it's your own vision and nature for the business. Thanks alot think school for this one😊
Yet another wonderful video .. with all the interesting facts articulated clearly & Consicely. Thanks for the insights about the Cycle Agarbatti's & the great man's diff strategies.
Man this is insane how he built and kept growing the company 🫡🫡 It's a shame that we didn't know about this story despite the company being from Karnataka. Thanks for bringing us this story.
Check Think School’s Online courses: www.thethinkschool.com
All our courses are Pre-recorded, Taught by Ganeshprasad, can be done anytime and anywhere at your own convenience.
This link is unsafe. Please check n repost
Please do comeback again with the business case study of zerodha. I had seen twice where you was about to premiere the episode but somehow it was deleted. Kindly add that back
Pehle free me do..... aadat daalo.... Fir becho
@@maverick.404 jio?
HOW DID KNOW WHAT BOOKS TO BUY & HOW DID HE PLACE THE ORDER...??
What a case study❤️. I'm shocked that Indian media houses doesn't tell his stories to the average people like us. Dear Think School, Thanks for this case study
Do you still have a hope on media 😊
I started a bussiness 6 months..that become a loss .now i have to look for a job.that business failed because I didn't do my market research properly,and many things .learning from this channel and life exprience will surely grow
All the very best in your journey! 👍🏻
May i know what is the business and mistakes made?
Bro which business you did?
What business you did and what market research mistake you did. Let us know pls
Food truck . there were many mistakes.mistakes i wouldn't be repeating whenever I do my second bussiness..it's rightly said success doesnt teach u as much as ur failures :)
Belief in own dream
Dedication
Hardwork
Investing in R&D
Goodwill for customers and employees
And finally teaching the future generations his own vision
🙏What a businessman
What a surprise!! I have recently watched your older videos about MTR, Lizzat, MDH Masale, Titan, Havells etc and was really missing old business case studies about success stories of indian companies. thank you for this one. Kindly keep them coming along with geopolitical case studies.
I did MBA with an average college but now it seems like I am studying through IIMs. the way your tech cases us is incredible.👏
Trust me I did my MBA from the Indian School of Business and sifted through hundreds of Harvard case studies during my school year but you won’t find such localised Indian success stories/case studies elsewhere and the research, analysis/insights, storytelling and the key lessons top notch every time. Kudos!
When are you starting your business when??? just studying will not get you any money . Food seller makes more than you
Feeling proud that it all started in namma mysuru , out of the many firsts this too is one !
But unfortunately many wouldn’t be aware of it (including me)😅
Thank you think school for bringing out such beautiful insights about this legend and using it to educate the future entrepreneurs of the nation.
Sure this would inspire millions and bring about a valuable change in their business and also their lives !
Much Love from Karnataka 💛❤
Your case studies are much better than many Management schools 🙌🙌🙌
have you studied in hbs? or wharton? or stanford gsb?
@@notreallystrangers191 he said many not every.
He is making paid videos, go and check his Zomato case study, you will understand what I am saying.
@@sunilmakhija5819 🥺 saw the Zomato video after you said, unfortunately it's true. 💔
@@sunilmakhija5819 Not every video can be best sometimes that kind of videos are required to survive the channel. What’s wrong with that, Everyone one is hear to earn money.
Then you please do these type of videos investing so much of time and don’t expect anything.
If you feel that video isn’t true, just ignore and find other sources to know facts
Please give this team a reward.
It's not even 2 days and yet another Amazing business case study about forgotten Indian entrepreneurs...
Thanks for putting this effort. 🙏
I am a student of business and a product of one of the finest bschool in india. Believe me the way this gentleman explains the cases storytelling and the ideas which he shares deserve much more than just appreciation. Love the way he presents beautiful businesses and thier marketing ideas. Thankyou for all your efforts. ❤️
You are getting impressed by his style. Nothing else. According to me incense sticks business will shrink in the years to come. Do you use incense sticks at home? I stopped using it since my mom was suffering with COPD. I haven't used it since a very long time.
@@sunilmakhija5819 You belong to a niche segment where a few people are not comfortable with the smoke or fragrance substance and here comes another opportunity for new product placement by these companies. If you had watched this video sincerely you might had seen that companies are now moving towards carbon neutral brands and hence forth it is great initiative. More over I left over you if you feel this business would shrink over the time. But I feel that this would be a great time to get into such businesses.
Now on the personal factors you pinned on me - Sir, I am a very devotional person and burn incense sticks every single day. The thing is I switched from bamboo to bamboo less incense sticks.
Another thing is.. sir I had been seen more than thousands of corporate stalwart speaking in front of me and a full time degree understanding the cases and summary of all these companies. So if you feel that this skills is just something which impresses you then yes why not!! A MBA graduate must have such skills.
And I would request you not to judge me on what basis I am getting impressed by someone or not. I am not any public figure where you can simply comment on me.
I respect your views and what I commented on this picture is my views with respect to the @think school content. No need of criticism. I wish you the best for you. 🙏
@@aayu_sh06 I don't comment in haste. I watched the video till the end with and was very much unbiased. I strongly feel agarbatti business has no future.
@@sunilmakhija5819 No worries. Everyone has thier own perspective and business understanding. I feel there would be more players and more competition for a emerging product in market. Wish you good health.
@@sunilmakhija5819 same question was asked by Vineta of sugar cosmetic…. To Aman of Boat….Aman’s ans was “Roz puja krta hoon”…. So my frnd leave ur baseless mordernity and connect to real India
One day in the future, businesses of our India will be studied in the Harvards and Oxfords of the world because of Think School. Thank you!
Nope say iim and tata institute.
@@nishant54 you're right
Ye to ad kar raha hai, looks like you are impressed with this channel. Please ask him how much time does it take for editing so that people like you get impressed. This vid is an advertisement in disguise
@@sunilmakhija5819 someone is having a terrible day
@@sunilmakhija5819 Get Well Soon brother 💐
I'm flabbergasted that many of us Indians don't even know these great stories of business and intellect. Thank you sir for creating videos like this. We appreciate it so much.
I am from Mysore and Vasu(cycle) is the brand we pick up by default. They have ventured into other areas of fragrances as well. The only Indian premium reed diffuser brand IRIS is again cycle.
💯 mysoriean
❤
I know arjun sir personally. I totally understand when he says humility and dedication built in family.
They affordable to highest price agarbatti even 4 in 1 combo doesn't disappoint it's quality at such price
What an advertisement. A promotional video marketed as a case study. You're a marketing GENIUS.
Got goosebumps when you spoke about 3 in 1…. After so many decades I still buy 3 in 1 at home…
Such an easy explanation for everyone to understand…. Extraordinary work team !!
One is suprise
1 in 4 I like it alot
It has long history and legacy it's still being sold and fragrance is alot better than normal unknown agarbattis
Its surely one of my fav case study from Think School. It proves that if you believe in your product and if the product is genuinely good it doesn't matter the market situation or economic crisis. The marketing strategy was a genius stroke. And the power of book. The change it can bring... Honestly when the cycle agarbatti lightes up it brings me back to my childhood. That smell... wow. Thanks again for this case study team Think School.
Really impressed with not just cycle, but also your enthusiasm, story telling and research 👍🏻
Sir I couldn't recognize your uniform 🤔 . Can you plz tell me 😁🙏
I never thought of buying agarbatti from this brand despite of watching their ads for several years, but your video has motivated to buy one!! Thanks for your insight and research on this topic.
- a small boy gives you a nice and free agarbatti everyday
- rejects the idea of selling it anyway
- refuses to elaborate any further
- leaves
🗿
sigma grindset business strategy
Cycle also has a sports quota for employees and has employed many cricketers of mysore and thus supports many players to forget economic status and focus on cricket👏👏👏👏
Feeling proud of the brand that originates from our state, and student of ur school from days before MTR case study was aired..
Yeah 💛♥️
No amount of articles, news can make any case study as interesting as u guys do it. Hats off to your efforts. Hope this channel grows more and more each day.
Whenever I struggle with any business problem, I just search the solution on your channel and the problem is solved quickly
What bussiness ?
If quality exists,no amount of promotional push is needed, customer pull is something every company aspires for... thanks for sharing this amazing case study
Business not only requires profit motive, But also empathy. Cycle agarbatti became social enterprise. 👍👍
Requesting for business case study about HMT rise and fall and again rise(hmt has reduced to micro segment from machines and tools to watch making which still is profit)
Ganesh is back!! Gosh, how much I used to miss these case studies. The learnings are a gem. Keep posting such videos in future. It is your bread and butter.
What a marketing genius was this Agarbatti King without even doing MBA. Very good case study.
Please also take up cases of people who have failed as it would also be a learning lesson of how not to fail 😜
MBA is a 3 letter word and it has nothing to do with managing money. Because MBAs dont have money but scribble on paper to get a MBA. 🤣🤣🤣
I am running my own business from past 5 years. From my experience many up and down i seen. And got a mantra that. . Self confidence and continue try is most needed in business to be live.
I like your geo politics topics but I missed your Business case studies, thank you for posting this unique case study!
One more good case study by the Think School team. I come from a family with generations of businessmen and businesswomen. Empathy definitely is the top priority. I remember my grandfather always telling my uncles and older cousins to provide customers what the customers require and not impose what we want. This case study reminded me of that.
It simply gives me goosebumps just to think about the amount of hardwork that you put behind making each of these videos. Just amazing. Please keep up the good work and enlighten us with these business lessons.
True Entrepreneur. Hats Off.
This is not only a case study but also a great inspirational story too thank you very much Ganesh🙏
How many watching this video use cycle at home? I was not even aware of any other brand for a long time. Great business case study.sometime in future someone will do a case study on think school and ganesh &team.
During my childhood days my grandma strictly used cycle agarbathy for prayers and even now we following. Great work 🙏🙏🙏🙏🙏
I love Cycle Agarbattis especially Rhythm. I have a severe allergy to the strong smell of the cheap agarbattis. I get a severe headache and get nauseated. I actually avoid going to any shops in the morning, because that is the time when the shopkeepers light like 4-5 of those cheap agarbattis with no ventilation in their shops! It’s suffocating…The first time I went to a shopping mart, after I was married we had a puja at our home, and I was determined to buy a mild simple fragrance agarbatti… and that’s when I found rhythm by cycle agarbatti. It’s so so so good… I never get headaches, this is the only brand of agarbatti that does not give me a nausea !!
Thank you so much for making a video about cycle agarbatti… this brand should actually be celebrated, I never knew how progressive they are with paternity leaves and being a completely carbon free company …!
Because it's trust and quality despite being big brand it's still hasn't lowered quality and maintained price
The free stuff they give as bonus is still there 4 cones or one big match box
Once of the best business case study..
Please document all you case study and release it as a hard copy.. it'll be one of best selling books for ever. Keep the good work. You're making wondeful foundation to youngster.
Mai is company me marketing ki job ki hai aor mai is company ke market strategy se sutisfied hu lockdown me full sallery mili h and company owner ne har ek person se by zoom meeting ki hai
Thanks Think School for this case study... Got to know about a legend today..one of the best case study presented by Think school ♥️
I start my agarbatti business with 3000 last year February. Now , I can sell over 800 dozens / month . And looking forward & process to start my another business which cost 15 lakhs also this year 😌
3000 rs?
Where you sell?
1 dozens Price?
Thanks for covering this. I also use Cycle Brand in USA and I love it! I didn't know the story behind. Thanks for sharing. And I love your school teaching. You are a wonderful articulator, teacher. Great job! I love your videos.
This was amazing!
Looking forward to more such case studies!
You know why I love to watch your video's. You simply put forth the data, explain in layman language, highlight the learnings.
Just a suggestion: you can try lowering the background music.
To be honest GANESH PRASAD never disappointed us with his case study and I think his channel will grow rapidly with his team efforts,
THIS YEAR mark my words.
I feel like be in my 7 year back MBA class room while watching your case studies...Kudos to the outstanding preparations by the team and fantastic presentation👌👍👏
Good Old Thinkschool is back with a bang! This is so so refreshing. Super Insightful 😊
As a person from Mysore, this video made me so happy that a success story from my city is being told to the national audience.
Mysore back then was the startup capital of India!!! Mysore sandal soap, Mysore silk saree, Mysore Pak sweets, Mysore cycle agarbatti...(and the list goes on and on)
Yeah bro Mysore was big Kingdom that before even tipu sultan
lighting incense sticks outside shops and leaving is just straight up badass, the trust you must have in your product to do that is unbelievable. Great lesson👍
This initiative of yours covering Indian successful companies is second to none.. Masterstroke !!
Even in his childhood raoji when selling sweets in childhood in school he crushed competition buy giving free mint chocolate as incentive
Great to know another legendary business from India which flourished in bad times too...
Amazing Rao ji....Rspect from Mysuru.....Thanks Ganesh& team....
There is a book named "Shunya se Shikhar". A book on the success saga of Indian Corporates by Prakash Biyani published in 2004 and many editions.
The book coves the story of the struggle of Indian Corporates.
Very nice and inspiring book.
I have been following this channel from past 4-5 months the way you explain the case studies with a very simple example is your USP. Right now I don't find any other channel to explain things in such a simple manner that a even 10th class student can understand such topics
I have been associated with this industry for nearly two decades now. But i never thought "Think school" migh make a beautiful and an in depth case study of the all too humble Agarbathi industry. Be it known that, in addition to being one of our most traditional cultural product this so-called humble incense sticks are a major employer in the unorganized sector of this country employing nearly a million poor people and its total exports from india are perhaps to the extent of nearly half a billion US Dollars and rising. Anyway millions of thanks to Think School for making an excellent case study of this unique product and raise the level of awareness of the potential of our country even at lower levels.
The way Ganesh explains the case study and his due diligence. Hats off
I am still stunned, how does the Think School team pull out this research.
Excellent.What a genius he was. He will live in the hearts of many proud indians because of this wonderful session.
A big fan from Botswana, you really are the best with your business cases. Keep at it
Another amazing detailed case study by our favourite think school. And such case studies are really important where people are fooled by valuation, cash burn, marketing karni hein bhai and etc. This is what is called a real business. From day one you have to profitable.
I hail from Bengaluru. Now I have left Bengaluru, and settled permanently at Puducherry.
CYCLE AGARBATTI WAS THE BRAND LEADER IN THEIR FIELD.
We have a wholesale notebook business at Bengaluru.
Several years ago, CYCLE BRAND PLACED A LORRY LOAD OF 32 PAGES NOTEBOOKS WITH US.
I STILL RETAIN THIS EVENT, IN MY MIND.
Such an insightful video!!
I love your videos and the way you deliver them, be it business strategies, economics or politics.
Thank you so much for such amazing content and Kudos to you!
Rs 600 would've been a fortune back then but still the man choose to invest because of his conviction in his idea and ability. A lesser man would've given up right there. True inspiration.
Im from mysuru. for me, the default agarbathi, is cycle pure ❤️
man...now i feel how domn good is india at buisness and entrepreneurship.why dont anyone know about these gems??? as someone from mysore i have heard all these stories from my grandpa.acc to him in early days my grandpa used to buy these agarbattis when ranga rao himself sold them in cycle from house to house.what amuse me is that ranga rao didnot have any proper education at all !! at that time their family could not afford to treat their mother's cronic illness and she passed away ordering the other siblings of rangarao to read medicine so that the poor would not have the same fate as her.rangarao himself took all responsibility of house and made his broyhers study medicine.after studying medicine the "sits ranga" hospital was founded which served for poor people free of cost.the building stands tall even today serving many ill poor people at very low cost.
Ultimate goal of my life is now to be featured in your video as one of the case studies...
Edit: positive ones haa
At those times it's possible but now a days it's difficult, now a days you can do business only if you can address the problems of current environment... The way you sell your solution shows your marketing skill..
I am so glad that I found this channel which help me to understand very important business lessons and different business strategies of big brands. Thank you think school for creating this type of channel which helps us to understand different business concepts in an easier way.
Wow this a great case study! Well done Think School.
Just beautiful.
.....
Yep sir ...i also buy 3in1
My room is not smelling good, need to light agarbatti
Which countries use Agarbathis other than India and Indonesia?
kha bhatak gye the
iss type ki video chahiye thi
I recommend you to watch " Perfume : the story of a murderer" ....
You forgot to mention one important learning, besides mentioning that in the passing. Agarbathi making provided livelihood to thousands of families, since women could make them at home and make adequate money.
Cycle brand was an aspiration also because they gave jobs to the unlettered and disfranchised. Any industry that incorporates society in their growth story succeeds.
IT is another example
I am writing here just to get some likes. I have nothing to say regarding this content. Thank you
If u make videos in hindi
Definitely your subscriber bustup
How do you get these contents. Really amazing
I was curious about the why the brand name Cycle?
weary strategic innovation and moves with respect to product and acquisition of market by cycle agarbatti,
I worked in this company and there is a dealer meet in Mysore and people ask ranga ji grandsons to reduce price but he refused clearly and told them about quality. They sell quality at very high price.
Very Nice Case Study 💚
I think not only business lesson we should learn discipline lessons from rao ji ❤🔥
Kb vkhhvk
zed black aggarbati
ZOMATO STOCK !!!!
Just another level of content! Brilliant episode and thanks for this
Yar
Thumbnail se lag rha Amitabh Bachchan taking masterclass on selling agarbatti and earn crores
Finally a typical think school business case study
Being a Carbon Neutral Agarbatti brand is next level!
what a legend & what a smart fellow.
❤️❤️🙏
This video deserves to be Telugu channel for more reach
Very Nice 😊🙏
Hope Kannada people will make this biopic
Thank god for the older generations! Their prayers paid off
Wow, we can learn more from the traditional businesses than we can imagine. It's time to pause our obsession with every american company and look inwards for the jewels we might have missed, like TATA, Lijjat papad and many more. Also, they teach us that its not the degree that's the roadblock, it's your own vision and nature for the business. Thanks alot think school for this one😊
Yet another wonderful video .. with all the interesting facts articulated clearly & Consicely.
Thanks for the insights about the Cycle Agarbatti's & the great man's diff strategies.
Man this is insane how he built and kept growing the company 🫡🫡 It's a shame that we didn't know about this story despite the company being from Karnataka. Thanks for bringing us this story.