How a Poor boy became a Billionaire by selling bags? : Louis Vuitton Business case study
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- เผยแพร่เมื่อ 21 ก.ค. 2024
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VIDEO INTRODUCTION:
Hi everybody,
Louis Vuitton is one of the most iconic luxury brands in the world!! And while most Think of louis Vuitton as just another overrated brand that sells bags for 2 lakhs rs, what we dont realize is that Louis Vuitton is a luxury brand that was started by a homeless boy and it has sustained for 200 years, 1 franco-prussian war, 15 revolutions, 2 world wars and 18 recessions including the great depression!! And While most people think of Louis vuitton bags to be the liability of the rich, you would be shocked to know that, if you invested in this louis vuitton bag in 2007 for 625 dollars or 25,000Rs, you would have got more returns than both gold and the S&P index!! You don't believe me look at this chart,
From 2007 to 2024, While the price of gold shot by 172%, S&P went up by 167% where as the price of this bag has shot up by 214%
And LVMH today is so big and so powerful it is more valuable than Gucci Prada Hermes and its next 5 competitors combined!!!
And this begs the question?
How did a homeless boy go on to build the biggest luxury brand in the world?
Why were Louis vuitton bags considered to be super special during the 19th century?
And what are the business lessons that we need to learn from the rise of Louis Vuitton?
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✅Study Materials:
1. www.amazon.in/Story-Louis-Vui...
2. www.amazon.in/Little-Book-Lou...
3. www.ted.com/talks/tony_fadell...
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Correction : 1:41 its not 2007-2024 but 2007-2022. Sorry for the mistake guys ❤
how do anyone knows a startup idea is good or not?
@@chillalenaveen3367 No one knows other than future itself. But if the idea is genuinely stupid and unviable, then that's a bad idea.
@@chillalenaveen3367nobody knows it beforehand but u can make videos afterwards 😂
😊😊😅
Very good video
Vote for Berneard arnault case study❤
Jhaatu woh aadmi pe kya case study karoge?! Uske biggest thing pe yehi toh case study hain!!
vuitton family sons are probably the only ones who always managed to live upto their father's expectations and carried the legacy forward.
Also Rothschilds 😀
@@shritejkzwhat ? For profiting from war ?
Ambani also did a very good job
@@kalakala6973 they are still on the first set of sons and even then one of the two failed.
i guess same for all popular business families
I always ignorantly assumed that these bags were just some sort of showpieces. I had no idea their bags were so functional. Great analysis. Eye opening.
Those functional bags are not available anymore.
thing is its usually not so available to the public infact he forgot to mention how offbranded items get sold off more frequently than the real thing business insider talks about it.
@@jumbojumbo6866 so what does one do if they need to but these items?
@@tarushinarang651 well since majority of countries are 3rd world or second world countries such brands like gucci or balenciaga or LX cant reach to so most off branded items reach to this places including my country tho its a 1st world but still majority of us cant afford so we just buy off brands to fit the narrative that we can afford something at least which is why those luxury brands must worry about.
11:13 Bro nowadays iPhone itself not getting better every year 😂😂
Following 3% rule unfortunately 😥
bro it is sarcasm
“Good is imperative.. but greatness is a choice.” Words of wisdom!
This proves if you are honest, dedicated to your work,and love your work with passion, people reward you for your work/art/skills.❤
It can happen only outside India. In India only uneducated and scammer can become billionaires or even can create a brand.
The company did ntg but shady stuff.
@@Rdxpatil09 that is if the world and people around you recognise it and choose to appreciate it.
Companies today (and probably all companies in history) only want to exploit you out for their own profits and will fill their lockers and hike their CXO salaries but give nothing to employees
I got a *gtdupe* ,Korean made, Jimmy Choo. It is 20 years old and still looks great.
Finally after 2 years of requesting , you made the video on Bernard Arnault the legend 😀🙏 . Thanks bhau
🙏🙏
Legend ???
@@bhaveshchoudhary2 yeah, he indeed was a legend
Fun fact: LV does more innovation in a year than Apple.
Funfact : Apple doesn't make any innovation now a days. It simply copy features from android mobiles and calls it innovation
No
well apple doesn't even innovate
This video isn't just a case study; it's also about art and is inspirational too.
Absolutely absolutely brilliant!!! Think School keeps on breaking their own records and is a competition to no one but itself. It keeps on getting better by the day! Cheers to more such case studies!
One of the best case study ever produced in Think School an astonishing story of LVMH the videos are getting better and better.
We definitely want a video on Mr:-Bernard Arnault case study
This is the best case study ever. I would love a full-length documentary on Bernard Arnault. Please make one as soon as possible, Think School.
The most awaited video man, thank you ❤. Your channel is really useful for MBA grads.
Business Case studies by you are really really insightful and jubilant. You're doing a great job man !! Please bring detailed case studies like this further. Waiting for part-2 😄
lol, this case study is already there on you tube with way more views, this is just a stolen idea
I am in my early 60s and retired at 53. Lots of people gave me pushback because they had difficulty grasping the concept of not working if you don’t have to. I looked at my life as stages. I earned everything I have now through a lot of hard work, but I owe it to myself to “stop and smell the roses” in my final stage of life. In my case I left the country after I retired and live in Latin America. It allowed me to get away from all the negative things happening in America while appreciating my new environment. I have yet to meet anyone who regrets retirement.
Thank God for business case studies!!Thank you so much
Sir please make a video on West Bengal's economic case study.
All the economics I know is from thinkschool 💖💖
😂😂😂😂😂😂west Bengal
@@ankurde4026 waste bengal🤡
@@bazigar9380 Yeah exactly
Loved this story and can't wait for the next one. Love you guys❤❤❤❤
Appreciation for doing excellent editing and using graphics to explain the toughest equation in simple words
Absolutely Stunning, I had goosebumps by just how a great observer and a creative person can build something so out of the box, yet a simple mundane thing. Such great representation ❤️
Thanks for study material. It's important
Ganesh Sir, your work is truly a form of art. Whenever I see that you've uploaded a new video, it's the best way for me to learn, and it's always interesting. I'm lucky to have discovered such a gem at the right time, as your presence on TH-cam is a blessing.
Keep posting on all such segments. Beautiful projection !!
Louis Vuitton became immortal with his product❤
I have been searching for this topic last two days what a coincidence
Eagerly waiting for next part of this video
Thank you for giving us such a great information about business, only you are the person who are motivated me every seconds ❤
excellent video bhai...you always surprise with the quality of your content...great work thanks
Very informative videos. Thank you 🙏🏼🙏🏼🙏🏼🙏🏼
Just like: Think School delivers simple business case studies in a great manner ❤
11:12 Iphone and innovation....lol.
Their latest innovation is users being able to organise app icons.
Brilliant Case Study! And even better breakdown in the conclusion. Greatness demands courage, not just dedication. The one thing that made Vuittons so successful was their foresight. They knew where the market was heading to and accordingly prepared for it. Absolute Legends!
Again a great case study, learned a lot , Thank you!
Mr ganesh I was the who you like my comment in ur last video
In my engineering clg I am working with a startup company which made hydrogen bike and protype 15 lacks funding was poured into that including R &D they made bike which showed confidence as it is a capital expensive industry we need more funds and mentorship I hope you can connect is with any incubation centre and connect with people in auto motors industry from hyd
Kindly make a video on American Express business case study
and thanks for making such amazing case studies
Thank you for the great work
An excellent case of innovation plus marketing . I believe even in India , the slums.of Dharavi based in Mumbai manufactures creative and luxury bags for great brands as outsourcing just like how Mont Blanc charges a high premium for its watches, bags although they are manufactured in factories in China for very competitive prices as low as us dollars 100 to 150 per piece and are sold for us dollars 1000 at their boutique charging a high premium for products with very less value driven proposition. High end luxury shopping just creates a society of a few privileged people who could have rather channelized their resources to help the needy in our society. 😊
Your videos are superb
Do not wait for 1 lakh likes, please make the video.
So much to learn
Thank you so much 🙏
Thank so much for valuable insights and analysis. ❤
This reminds me of Mokobara, their wheels are silent and sturdy, the zips are smoothest. Small innovation but great experience to customers
Think school is class apart from the rest and it never fails to hit new heights...bravo Ganesh, très bien !
lol, this case study is already there on you tube with way more views, this is just a stolen idea
Thanks a lot , just told this case stry in my communication class tdy and yeah it was fun 😊
Very pertinent video.
Great job! Keep up the good work.
I love video editing.. too smooth with confident voice
The videos get better and better
I am waiting from many about LV case study but from now I am waiting about LHMV business and case study
So. Cross one lakh likes please viewer as soon as possible ❤❤
Thank god you changed the thumbnail and did you read my mind 😂
Amazing business case analysis. Love it
Awesome. Im happy to learn the about the change around and catching up to change in best possible way. Thank tou think school team and Ganesh
Please make the video on Barnault Arnold.
I don't care if this video gets a million likes, please make the video. No one can explain better than this channel.
I am loving your work and explaining a business story in a Simple way man keeeeeeeeep doingggg this bro 👊 ❤❤❤❤❤❤
Loved your style of breakdown ❤
For a moment i thought that . Wasn't there any initial worker of the brand who created his own brand differently by inspiration of thought process of owner 🤔
I really loves your videos... Pls keep going... ❤
Thank you so much for this information brother ❤❤
Thanks Ganesh for the lovely piece of video. It was so much informative n inspiring as well
Nicely delivered!! ❤
Who could have guessed that a personal luxury good would be a better investment than gold or securities!!?? Flabbergasted and bewildered at the same time!
22:47 all the brands you've mentioned even though might have started with great products, their prevalence today seems more due to their brand value
Wonderful 🎉👏🏻 Thanks to Think School
Louis was a visionary and risk taker but Gorge was an innovator, designor, marketor and a great entrepreneur!
Thankyou for great content Sir , highly Appreciated ❤❤
Thank you so much for nice case study
Case studies were really amazing, finally I understand how LV works. Thanks for the video.
Thank you
this was one of the best case study in a while
yeah stealing the idea from a already made case study by some other you tube creator
You are a great teacher bhaiya
thank you for
thanku for such great content
Brilliantly put together, Kam bharri ❤👍
Amazing work in researching
Nice video keep it up ❤
This one felt extra special, maybe because it was very simple and inspiring
Awesome sir 👍
Wow! Blown away by this case study! I mean, he climbed the ladder because of his innovation instead of useless hype like some brands get it today.
Wonderful case study. Also, please do a Bernard Arnault case study. I'm interested in how he got to the top with just luxury brands acquisitions.
Brilliant bro!
Make a case study on Rimowa as well
Sir, please make the documentary that you mentioned earlier even numbers don't meet. Please team ☺️🙏
This type of case study is much needed for the growing entrepreneurial India.
One of the best case studies I have ever seen till now
This is so interesting. I literally felt like knowing more, like a timeline on how they reached here. Really extraordinary!
Thanks for the research, would love to see the full story from few stores to present.
HEY kislux I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day
I really love your taste and style always so chic. My faves would be the kislux leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.
Your video in itself is a mba case study everytime
One main distinct or differentiating factor for LV from other successful businesses of the past is that the subsequent generations after LV 1 has continuously worked really hard without becoming complacent with the amount of money and power they had to build the brand loyalty among the rich and powerful and the aspiration class even more stronger
Such an informative video 😍😍
Very intresting❤❤
your explaination
❤🔥
Work on skill than degree ❤ lesson learnt
Where is the link of the Ted talk which you mentioned?
Now it's time to invest in another spectacular case study by think school ....
Yes we need the follow up video
Pl give link of TED talk you have mentioned.
I don't know about this😯😯
Thank you❤❤❤😊sir
Man u r awesome!!! Ur content is top notch. Learning and enjoying at the same time. Thanks a lot.
lol this guy stole the idea of this video form another you tube video discussing the same topic. this case study is already there on you tube
Every brand has peak and lows for a consumer. LVMH is at its peak so don't judge them. But judge you if can afford it or not.
Thank you so much for this video. It’s a nice case study of the legendary brand “ LV”. It’s evident that no product can become big brand overnight. It requires tremendous detailing, customisation, innovation, trendiness, and persistence.
Great work @thinkschool