Product-Led Growth and "The End-User Era" -- What Does It Mean for Software Product Managers?

In this video, we learn more about The End User Era for software products -- an era that we've entered where the end users (not the CIO) are the ones making decisions on what software products our companies use. Companies like Slack, Zoom, Calendly and others have ushered us into this era... but as product people, what are we to do with our own products?
We'll learn more about this era, what brought us here, and actionable takeaways that you as a Product Manager or Product Leader can do to thrive in this Product-Led Growth era.
In this video, Mike Belsito (Co-Founder of Product Collective) breaks down this question with Blake Bartlett, Partner at Openview.