How to articulate your thoughts and spread your ideas (like Apple)
![Vicky Zhao [BEEAMP]](http://yt3.ggpht.com/BGuOSWJb0OgI0yl1M22EpVKQRiCUz6NC3AnZ7Kjh_qm9keUZcaR0qLs1rpkP7SVLVQx8hJeM2hk=s48-c-k-c0x00ffffff-no-rj)
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- เผยแพร่เมื่อ 29 มิ.ย. 2024
- HOW TO SPREAD YOUR IDEAS using two 4-letter systems
Find Part 1 on how to articulate your thoughts here: • How to articulate your...
Once you know the basics of part 1, here's how to make your ideas spread. We answer the question: What makes an idea interesting? How to structure your thoughts? Using the MAYA + AIDA frameworks.
⏱ TIME STAMPS ⏱
0:00 Articulate your thoughts so they SPREAD
01:08 Paradox: neophilic & neophobic
01:59 Mere exposure effect
02:50 MAYA
03:39 If your idea is NEW
04:17 The first iPhone ad
05:41 The first iPod ad
07:14 If your idea is FAMILIAR
7:33 The iPhone ad today
9:40 AIDA
10:20 iPod ad breakdown
10:46 iPhone ad breakdown
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Which Apple ad was your favourite?
Here's Part 1: articulating your thoughts like Steve Jobs 👉 th-cam.com/video/PkPfdR80u_8/w-d-xo.html
How to get to the point 👉 th-cam.com/video/spPmSdUZB40/w-d-xo.html
How to organize your thoughts 👉 th-cam.com/video/7lL6Tc2ku-Y/w-d-xo.html
love the classic iPod ad! Checking out part 1 as well. Your channel is a jem!!! Thank you 🙏
Wow I love this!! This has been really helpful, I'm 100% going to take MAYA into account to articulate my thoughts! These apple adverts are a great representation! Thank you Vicky! :D
Awesome; on all of your polymath expertise! I like this channel. I can have fun & learn! Thank you!
This is such a good reminder for me. I often make sure to tie new ideas to existing ideas, but sometimes I forget.
I definitely get too excited for my own good on new ideas as well hahah ....
This is such an important skill! thanks for the video!
This makes a lot of sense! Start with the familiar, and then introduce what's different and new. Thanks Vicky! Love these cerebral videos
Nice! I love MAYA, didn't know that. What a fantastic idea!
GREAT illustration. They’re always on the forefront of what I watch as a marketer. They really push the trends
They've definitely got the pulse on what works. Still one of the best storyteller out there even without Jobs. Curious to know if you have any other companies you watch? I actually quite like Volkswagen back in the days
These apple campaigns were excellent . I’m a designer and will definitely implement the techniques in my upcoming projects! Thanks for sharing!
Wow! This is pure gold! I've always wondered how to articulate better and this is insanely helpful! Can't wait to put your advice into practice! :)
Really great insights here! Love the thought about tying something new to something familiar. Storytelling is definitely something I wanna get better at, and I loved today’s message. Thanks!
YES!!! Such a great video! Thank you for this video Vicky!
Wow, this is jam packed with so much great advice and actionable tips!! Combining surprise with familiarity, I love it!
That iPod commercial was jammin!💃🏾 I liked hie that found common ground to grab attention. Makes sense.
I love this thought process! I never really thought about it like this! This is so helpful for my future video topics!
Ah this is SO helpful Vicky!! We will check out part one as well!!
Yay so glad you liked this series!
Excellent tips! Life long learning is vital. Looking forward to implementing MAYA💚
Such great info! And perfect timing for all the at home creators 💜
Thank you!! Yes to more home creators!
This video's so interesting/helpful, the foot tap ad was very cool!
Hahha like a true musician you gravitate towards that music bit! Thanks for checking this out Caleb
Love this interesting video! Thank you for sharing your thoughts and idea.
This is the second time I've heard you talk about Apple/Steve Jobs and, as usual, you were excellent!!!
Probably the ipod ad, reminds me of the good ole days lol Awesome video, I loved the examples! :)
It's been 20 years since the first iPod came out!??!?! Can you believe it... but the magic lives on haha
Love this! I think I need to watch this again with a pen & paper!
I actually didn't remember the AIDA approach even though I used to teach it in business communication (many moons ago) for persuasive writing/sales letters. Using it to spread ideas is novel!!
your videos are so interesting.
Thank you Olesya!! Appreciate it
yay!!!Another video for my notebook to get filled!
edit: I just finished watching your video. What you said is gonna be very helpful for my TH-cam channel! Thank you! now time to catch up on your video where you mentioned kelly stamps!
Lawrenceeeee! Btw, doing some research on the best budding speakers in the post-Steve Jobs era, and thought I'd crowdsource a list. Any TH-camrs / Twitch / Discord personalities you'd recommend?
@@VickyZhaoBEEAMP oh that'll be brilliant. I love Kelly Stamps and I think she can really engage with her audience and make us relate to her. Of course she's nothing like Steve jobs, but I think there's so much to learn from her.
@@LawrenceChung you read my mind... I did a video on her storytelling lol I love Kelly Stamps, she's brilliant (and looks like Lisa from Blackpink)
@@VickyZhaoBEEAMP ohh! I didn't know you talked about her in your video already! haha she's fabulous!
@@VickyZhaoBEEAMP I are across PSYH IRL. I really like Donna who does most of the videos in there. She doesn't do much dry humours but she's very likeable
MAYA is new to me, though. :-)
Are there any books that you recommend on this topic. Great video.
Vicky, how did you get around the copyright issues for the Apple inserts?
I replaced the music that had copyright claims with something similar in the TH-cam audio library!
Vicky, I like your videos here...not 'chopped and sped (up)' like they are now...
Aww thank you for letting me know!! Hmmm maybe I'll experiment with different editing styles.