My Top 3 takeaways 1 - Whever you Comment, do not address it to the author. Address it to the Audience. And make sure to provide Free Coaching and add even more Value (that’s not included in the post) 2 - Jasmin Alić starts every post with “Dear Son” Ensuring that he is only writing to ONE reader everytime. He talks about how anyone can do this - And it’s one of the best ways move past Post Anxiety When you are only writing to one person. 3 - Your Hook SHOULD be a preview to the whole post. What that means, is that the first couple of lines should be simple enough That anyone that stumbles on the post, even if they don’t have a Maketing or LinkedIn background Will understand what the post will be about. __ This interview was Godlike. 2 of my fsvorite creators. I'll be rewatching for sure 😊
Summary and Takeways: 1. Images: Always 4:5 resolution 2. Headline: Shows up everywhere. Modify it to make it your one line pitch 3. Commenting: Whever you Comment, do not address it to the author. Address it to the Audience. And add more value. Also reply to 3 other comments. 4. While drafting a post, address it as Dear XYZ and write the entire post addressing to one person. Before posting, remove the Dear part. 5. Hook: Summarize the post in one line OR Tell what the entire post is all about in one line OR what one can learn from the entire post in one line. 6. Re-hook: Add an objection to above hook and provide clarity OR put an opposite view to the hook.
9 powerful Jay's quotes from this amazing chat: 1. "No one is there to read your content. No one is there to find that particular post of yours. You will be interrupting someone's usage of the platform." 2. "Writing is 90% psychology and 10% formatting (and catering for the platform)." 3. "The hook gets you in the room (it makes it interesting)... But the re-hook slams the door behind you (and it keeps you reading to the very end)." 4. "Attention means nothing without retention." 5. "It's not about writing to millions. It's about writing to one as if they're worth 1 million people to you." 6. "Comments are the greatest growth "hack" on LinkedIn." 7. "If the post is a movie, your comment should be a post's credit scene." 8. "If your profile is super clear (and you're getting thousands of profile views every day), INBOUND BABY!" 9. "I hate the phrase "Practice Makes Perfect." You can never be perfect. Practice makes BETTER." Thanks to both of you, Jay & Chris! And a happy new year!
Jasmin is THE best person you can learn Linkedin from. So glad he made it to this podcast, such an inspirational man. Kidness, intelligence and SO MUCH experience. That man is unbelievable.
Top 5 Key Takeaways. 1. Write better hooks and re-hooks in your LinkedIn posts to grab attention and improve retention. Ask yourself - what's the one key thing you want readers to learn? State that clearly in the hook. 2. Comment thoughtfully on other people's LinkedIn posts to increase your visibility and brand authority. Aim to provide value for all readers, not just the original poster. 3. Optimize your LinkedIn profile to clearly show what you do and have a strong call to action. This converts profile views into leads. 4. Consistently practice writing daily, even if you don't publish it. This will help you improve your writing skills over time. 5. Building personal brand and authority on LinkedIn takes time but can change lives. Focus on empowering others, not just gaining reach or monetization. This is Goldmine of knowledge. Thanks for sharing Jay & Chris.
My takeaways are: - Hook is a summary of the post in 1 line - Re-hook this is where you address objection or put contradictory statement - Commenting radically increases your visibility - Write at least 3 comments to others comment I just like how Jay simplify LinkedIn for us 👏
This is the kind of Dad’s that we need in this World. The most valuable lesson for this video was that. Congrats and keep up loving your son and providing him with the support he needs.
I love the Dear Son approach. I try to write to my audience as if they are important to me. Yes, it's because they are. Write in the language of your ideal audience and you will attract more of them. The Dear Son explanation is an excellent approach. My takeaway of this video reinforces my personality of caring. THANK YOU.
Chris, you have an idea how much you inspired me to start designing. I'm so in love with designing but I decided to focus on my career in cloud engineering while building my personal brand on LinkedIn. You helped me define my brand color, taught me typography, and helped me understand how to use contrast in my designs, without ever meeting you. Your LinkedIn profile inspired mine. Your banner also inspired mine. I've stolen all your carousels and taken a spin on them. THANK YOU! 🧡
This was so much more clear than anything else I’ve heard people say about LinkedIn. It’s not a hack, because you have to do the work to get skilled at writing. What this advice does is help that practice bear fruit. As a musician, I know that simple practice isn’t enough. It’s the right kind of practice that makes all the difference. Thank you.
Not even 5 minutes in and I had to track Jay down on LinkedIn. This episode is absolute gold! LOVE the ‘Dear Son’ approach. Only made it halfway (lacking the superhuman no sleep gene) but already can’t wait to get stuck into the rest. Thank you Chris and Jay!
It is beautiful to witness and feel the presence of two such authentic human beings that live, love and breathe what they do. Jasmin's comment about being a single dad and prioritizing time is very potently special. Thanks for being you! Both of you 🤲🏽
Chris, thank you for giving Jasmin the platform to share his experience and knowledge with the world. He has just begun his journey at the top, and I am confident that we will hear more about his impact from some of the biggest global stages in the future. I have been closely following him for 10 years now, and I can say that I have never worked with a better and more creative copywriter and branding professional. He is also an awesome human being. His insight, research, analysis, approach to structure, and creative wisdom are truly remarkable. It is an honor to have the opportunity to closely watch him pursue greatness.
What you see in Jasmin is obvious when I watch this great conversation (a true mini-master class), and your appreciation is so genuine... and refreshing. Is there something special you have learned from Jasmin that has helped you? I'd love to learn what you revisit every day.
I don't use LinkedIn much yet, but my goal is to do so in 2024. I am going to be trying these key strategies: 1) Hook and Re-Hook 2) 1:3 Comment and Reply 3) Share Value & Build Community First!! Thanks Jasmin & Chris! You guys deliver. This one really made an impact!
I had noted the same thing regarding commenting on LinkedIn! I'd struggled to figure out LinkedIn for ages so gave up. Then I came back summer 2023. I wasn't posting much content, but I was genuinely interacting with other people's posts (comments) and suddenly folks are interacting with my profile and following. However... Jay's tip on not commenting to the original author = 🔥 I have push notifications switched on for a select few creators on LinkedIn so I can comment early 🥇
The generosity between two passionate creators was such a joy and honor to watch ❤ Now it us time to implement ❤ -Hook and rehook.. -Clear call to action in the title -Retention -Inbound -Community -Comment daily 20+ (my goal 😅) -Post daily (daily practice) -Portfolio (I need to get that portfolio together--could it be paired with or become a pitch deck?) 🎉Thanks again.
I just finished watching the entire video! That's unheard of in today's world, right? Marketers are always telling me that no one will watch a video for more than 30 seconds, but here I am, on the other side of a 98 minute-long video; and I loved every minute! So engaging, very entertaining, so many actionable take-aways! I'm so glad the TH-cam algorithm decided to put this video in front of me. Don't tell anyone, but I think I'm going to watch it again. 🤫
This is a single excellent 2024 LinkedIn masterclass for us viewers. I went to Jasmin's profile and I was already following him. I was aware he is so good but this video reinforces it !! This is gold. Has evergreen concepts. I literally took notes on my book. Thanks for sharing!
Thank you Chris for this deep dive with Jay! Amazing insights. I would just add that it is important to stick to that one call to action beyond Linkedin. That is only possible if you a have clear vision and focus on your main KPI. Having a focus (on a single CTA) takes a lot of try and error, combined with a lot of tracking the right metrics. Don't be afraid to experiment, but you want to be quick in finding it. Sticking to it is the harder part. To do so, you need to first to be sure (not only believe) that it is the perfect CTA. If you have it, the advices shared by Jay are a gold mine!
So much learned, please bring Jas back! Here's what I learned: Use the "Dear Son" Approach - Write to a specific person, it humanises your posts. It's not about writing to millions, it's about writing to one person. It should have a lovely, friendly tone of voice. It's a great way to build community. Make sure it's actionable.
This video is incredible! Jay's smile is so captivating, you'll stay engaged until the very end. His aura is truly remarkable. Not only is he a LinkedIn expert, but he also has a deep understanding of the psychology of engagement.
Just hopped back on LinkedIn about 48 hours ago. This interview was perfect timing! I will definitely be re-watching it when I met a place to really take notes!
1. Rehook - attack objections (and it's free, in 2 mins, but the worst __) 2. Image - own face - 4:5 ratio 3. Headlines cutoff - 45 characters 4. Dear Son approach - write to son as dad 5. Logos on Banner (not part of video) 6. Consider profile as landing page 7. Comments are growth hack - no posting limit 8. Comment for everyone, not just author 9. Reply to 4-5 people in the comment section as well
Absolutely agree with the take on TEXT ONLY. I did this as a practice even though I'm a branding designer, I wanted to improve my writing skills and thats what I did in a month returned back to doing carousels and statics. MY GOD its such a big difference on engagement and even just the quality your posts will be. I've now picked up Threads and I'm loving the writing process.
Two brilliant brains with open hearts and a unique perspective share genuine, heartwarming, fun, and educational conversations. This is odd but this captivating podcast goes into my top ten list - and Jay has gained a new follower:-) Thanks 🙏❤💪🧠
I was only able to catch bits and pieces of this video while preparing dinner. WOW, I will have to watch this one a couple of times, there is SO MUCH TO LEARN, I absolutely love it.
Many thanks from a grateful viewer here, Jay and Chris! My first few "new and improved and 2-3 line ONLY" LinkedIn posts are driving traffic to my e-commerce site... will re-watch this video as the LinkedIn marketing push advances here in January! Keep up the fantastic work, you two! :)
"From great responsibility comes great Power" this hit me hard. I am starting my own platform with the knowledge I have built from you guys and other creators, and I got to say I appreciate all this value information. Movement is my love language, that I will be sharing to the world. Best Vibes, guys!
I'm glad my husband shared this with me. I need to do better in writing consistently with the aim of sharing value. You see that commenting intelligently. It works so well. But it takes a lot of discipline to do. I should get back on it. And yeah, i need to optimise my LinkedIn profile. Thank you so much for sharing this!
Such awesome content just in the last 30 minutes alone. The writing to the son to keep the familiarity/brand was new and is so good! Too much awesome stuff. What a great guy that is open to sharing his findings.
Thank you Chris, for bringing in Jasmin. It is a such a value packed podcast. Got some great pointers on copywriting, hooks and LinkedIn content strategy.
While optimizing profiles, creating engaging content, and strategic commenting can be helpful on LinkedIn, I believe that building a powerful presence also depends significantly on the depth and quality of your network connections. Authentic relationships and personal engagement often play a vital role in establishing a lasting influence
I loved the "Dear Son" approach. I definitely plan to use that with my granddaughter! I have been wondering how I could simplify my writing for second language learners. Writing to a 9-year-old is the perfect solution!
Love the application here. One more approach is you could load it into chatgpt, Bing, or Bard and ask it to reword for second language learners. Don’t take what it says, but understand what it meant and you can build your own framework from it. Best of luck to you!
Inspiring and constructive are only two of a hundred positive words I could use to describe this talk between humble giants. It's is one of the best synergy I have crossed, in ages, on TH-cam. Thanks!
I post twice a day. Morning and late afternoon. Comment on between. All my business in the last 4 or 5 years has been inbound from LinkedIn. Good video. Thanks.
I believe I have rewatched this like 5 times already.Thanks for all the amazing content Chris! And thanks to Jay for all the massive advice given here!
It's really worth noting that his success hinges on the fact that his business of talking about talking about business feeds on itself and can only grow to such levels because of that. It's more specific than it seems.
This is gold, only halfway through but my mind is ablaze with ideas on how we can take these principles and utilize them to form a perfect script for video formats as well. Brilliantly put, keep up the great work.
What a super insightful LinkedIn Masterclass. Jay's warm outreach approach works, we're all people and like to build real relationships first. Jay loved your positive energy. It was so good to discover how you make your business work around being a working parent. LinkedIn can be a truly social networking platform for building your business - this interview will hopefully inspire many to ditch their fear of posting and commenting. Chris as always asked all the best questions and it's so cool to see him changing his profile copy and banner straight away.
Glad I listened the whole way through. It wasn't until the very end that you drop the "Edit Anything" extension. I just added that and this helps me speed up my demos by a lot!!! lol. Thanks! I came here because I am gearing up to fix my linked in as I never spend anytime there. This video really helped!
Notes of first 23 mins. Hook: ( Attention)A hook is a promise. "What is the one thing that I want my readers to learn from this post" Ask this to you before writing your hook. Easiest Commenting strategy is writing a good hook. Don't make fake promises. Writing is 90% psychology. Rehook: (Retention) Add heft (When you crush the believe of reader)
You might wonder why this interview was sooooo enjoyable. It is because there was a perfect balance of give and receive happening between Jasmin and Chris. ♾ This is some very high vibrational content. Well done, gentlemen!
🎯 Key Takeaways for quick navigation: 00:00 🎣 *Your LinkedIn post's hook is crucial, as it's what grabs your audience's attention when they scroll. Make it a promise or a clear statement about what readers will learn.* 12:27 📝 *Simplify your hook writing by asking, "What is the one thing I want my reader to learn from this post?" and use that as your hook.* 17:34 📌 *The "rehook" follows the hook and either adds weight to the initial promise or presents an opposite statement, intriguing readers to continue reading.* 20:52 🧠 *Using psychological techniques like presenting opposing ideas can engage your audience and keep them reading your LinkedIn posts.* 42:31 📝 *The LinkedIn headline should be clear and focused, emphasizing the main value proposition.* 45:18 🚀 *Your LinkedIn headline is a critical part of your profile, so make it concise and relevant to your target audience.* 48:29 🖼️ *Align your LinkedIn headline with your profile banner to ensure consistency and clarity.* 54:41 📬 *The "Dear [Name]" approach in writing helps maintain a consistent tone and makes your content more relatable.* 01:00:09 💬 *Start comments on LinkedIn posts with "Dear [Name]" and end with "Love, [Your Name]" to improve engagement and maintain a friendly tone.* 01:02:41 🔄 *Posting daily on LinkedIn can limit your visibility to once a day for your audience, creating a paradox.* 01:03:51 💬 *Commenting on others' posts allows you to be seen multiple times a day by different audiences, increasing your visibility.* 01:04:05 🗓️ *Consistently engaging with comments on LinkedIn can significantly increase your visibility and brand authority.* 01:05:00 💬 *Commenting strategically on LinkedIn can be more effective than posting daily, and it requires less time investment.* 01:05:28 🧠 *Developing a thoughtful commenting strategy, such as the "LinkedIn commenting Matrix," can enhance your engagement and influence.* 01:06:04 🌟 *When commenting on LinkedIn, focus on adding value to the broader audience rather than just the post author to maximize your reach.* 01:08:43 🔄 *Consistently engaging with content creators in the comments can lead to valuable connections and profile growth.* 01:20:59 📊 *Making your LinkedIn posts accessible to a wide audience, including those with disabilities, can increase engagement and reach.* 01:22:51 🤝 *Implementing a commenting strategy like "one main comment plus three replies" can significantly boost your profile views and engagement.* 01:25:07 🚀 *Building a vibrant LinkedIn community where people actively engage with your content can lead to remarkable post engagement and brand growth.* 01:25:48 🌟 *Yas Meine has created a supportive culture on LinkedIn where people interact and leave comments even when he's not present.* 01:26:42 💼 *Despite coming from a small country like Bosnia and Herzegovina, Yas Meine has built a global presence on LinkedIn, working with Fortune 500 companies and helping people grow by sharing his knowledge.* 01:27:10 🌎 *Yas Meine emphasizes that anyone can achieve success on LinkedIn by applying strategies that have worked for others, as long as they have the right intentions and focus on changing lives.* 01:27:53 🚀 *Yas Meine highlights how LinkedIn posts can genuinely change lives, with examples of followers quitting their jobs and starting their own businesses due to his advice.* 01:30:14 📚 *Yas Meine expresses his admiration for Chris Do, stating that Chris has had a significant impact on him as a businessman and praises Chris's book "Pocket Full of Dough."* 01:31:49 🛠️ *Yas Meine recommends using "Authored Up" for LinkedIn analytics, post formatting, and post previewing, and mentions "Secta Labs" for generating headshots. He also shares a Chrome extension called "Edit Anything" for real-time text editing on websites.* 01:35:17 💻 *Yas Meine suggests using the "Edit Anything" Chrome extension to practice freelancing by editing websites, even mock projects, to build a portfolio and demonstrate your skills to potential clients.* Made with HARPA AI
Jay my entire life my family thought I was weird for sleeping almost 24 hours every other month. I would sleep after everyone and wake before everyone. Finally found someone just like me.
I agree with everyones comments and the take-aways, there are so so many of them. One that I have not seen as yet and that resonated with me was at 42:33 "Helping Left-Brainers think Right." I completely got this straight off the bat. It made sense and resonated for me and my rep. system. This was a clear example that we can not, and never will be everything to every one, in all of this, our voice must remain our own and unique voice. There is so much vanilla out there in peoples posts that the flare up in Chris's Headline would stop me scrolling to find out more. I appreciate this insight deeply.
I am new to linkedin. This Session was just amazing. I really came here to understand how to learn Optimize my profile - as I wanted to move out of my current organization. Really grateful for what I learnt here 🙏
This was so amazing! He even has a constant facial expression that comes with the "dear son"-vibe. 😅He really comes across like a very loving father with a lot of empathy! Also these insights once again couldnt come at a better time. I wanna get deep into Linked In this year and make it work for me and this is just amazing stuff to know! Thanks Chris and Jasmin!
I was for a long time evading posting on linkedn, I did not want to sound like a sales pitch, I hate to be there to try to make the next “inspiring” post, but really this conversation between you guys made it really different and once again actionable for me to try it one more time with a different approach. Thank you for this conversation, really.
Wow! What a positive vibe Jay has. Just hearing his voice and the way he speaks makes you motivated and inspire to create! Loved the podcast! P.S. I've been to BiH - loved the country
Thank you so much for this incredible amount of inspiration! I've already updated my profile tagline and header image while the video was still running 😊
This was good stuff. My take aways. 1. Update my Linkedin Headline, 2. Write in simple terms to that one person you care gor. 3. Engage on othe people's post with comments. Thank You!
The content here on the futur is real gold and this channel needs to have millions of more subscribers. Thanks for this amazing video explaining how to navigate LinkedIn
I stumbled across both of you for the first time today and it's some of the most valuable content and information I've heard in years about Linkedin. Well Done!
One of the most valuable videos (listened to this on Spotify) that I have ever heard. THIS is the kind of practical information that I used to love about Gary Vee before he changed his direction and came away from the original AskGaryVee Show. Thank you Chris and Jasmin
It's funny that I didn't know what Chris offered until I watched this video. Jay is right about being clear regarding the value we provide and ensuring it's placed where everyone can see it.
@@thefutur for a while but not religiously. I do love Chris content and consume it whenever it pops in my screen. I almost attended an event with him in the Philippines this year, sadly that event was cancelled last minute. The light bulb moment in this video is even though I watched numerous hours of Chris content, I was never effectively directed to wants to sell me. The reality check is that most of us are guilty of doing the same mistake in our marketing.
Hey Chris! Big fan of yours. I follow your videos & tips regularly for personal development & business development. I would be gud if you share your videos with timelines. If I just miss a point, its hard for me to catch you again as you share a bunch of knowledge!
I'm loving all the LinkedIn content on this channel. As much as I throw up in my mouth when I see corny posts I'm getting to grips with how important it is for business.
@NicoleOsborneWunderstars called commenting on LinkedIn a super power. If two pros are saying the same thing, they must be on to something. But I like Jay's formulaic approach with outlined step to do this well. Amazing!! This video is RICH with useful info. Thanks for sharing.
Wow!! One of the best best interview/podcast I’ve experienced… apart from the bomb value.. this one had the feels and so much genuine love… loved it! Amazing!!
My Top 3 takeaways
1 - Whever you Comment, do not address it to the author.
Address it to the Audience.
And make sure to provide Free Coaching and add even more Value (that’s not included in the post)
2 - Jasmin Alić starts every post with “Dear Son”
Ensuring that he is only writing to ONE reader everytime.
He talks about how anyone can do this - And it’s one of the best ways move past Post Anxiety
When you are only writing to one person.
3 - Your Hook SHOULD be a preview to the whole post.
What that means, is that the first couple of lines should be simple enough
That anyone that stumbles on the post, even if they don’t have a Maketing or LinkedIn background
Will understand what the post will be about.
__
This interview was Godlike.
2 of my fsvorite creators. I'll be rewatching for sure 😊
Excellent takeaways.
Watching through a second time so will add some more takeaways shortly 😊
My man! Appreciate you, Matt!
Thank you; You nailed all the nails in the coffins!!!!
I would add the 1+3 commenting rule.
Such a basic thing and so epic!
Thanks for summarizing@matthewlakajev
I hate "selling" and this is 90 minutes of how to give value and attract. So solid!
Summary and Takeways:
1. Images: Always 4:5 resolution
2. Headline: Shows up everywhere. Modify it to make it your one line pitch
3. Commenting: Whever you Comment, do not address it to the author. Address it to the Audience. And add more value. Also reply to 3 other comments.
4. While drafting a post, address it as Dear XYZ and write the entire post addressing to one person. Before posting, remove the Dear part.
5. Hook: Summarize the post in one line OR Tell what the entire post is all about in one line OR what one can learn from the entire post in one line.
6. Re-hook: Add an objection to above hook and provide clarity OR put an opposite view to the hook.
9 powerful Jay's quotes from this amazing chat:
1. "No one is there to read your content. No one is there to find that particular post of yours. You will be interrupting someone's usage of the platform."
2. "Writing is 90% psychology and 10% formatting (and catering for the platform)."
3. "The hook gets you in the room (it makes it interesting)... But the re-hook slams the door behind you (and it keeps you reading to the very end)."
4. "Attention means nothing without retention."
5. "It's not about writing to millions. It's about writing to one as if they're worth 1 million people to you."
6. "Comments are the greatest growth "hack" on LinkedIn."
7. "If the post is a movie, your comment should be a post's credit scene."
8. "If your profile is super clear (and you're getting thousands of profile views every day), INBOUND BABY!"
9. "I hate the phrase "Practice Makes Perfect." You can never be perfect. Practice makes BETTER."
Thanks to both of you, Jay & Chris! And a happy new year!
Awesome value and share with this comment 🙏🏾
Thank you so much for saving up our time!
This is one of the most valuable videos about LinkedIn and branding that I have seen in a long time. I am just BLOWN AWAY!!❤
Glad to hear
Jasmin is THE best person you can learn Linkedin from.
So glad he made it to this podcast, such an inspirational man.
Kidness, intelligence and SO MUCH experience.
That man is unbelievable.
Thank you endlessly, @laraacostar
Slurp. Slurp.
Yes.
Top 5 Key Takeaways.
1. Write better hooks and re-hooks in your LinkedIn posts to grab attention and improve retention. Ask yourself - what's the one key thing you want readers to learn? State that clearly in the hook.
2. Comment thoughtfully on other people's LinkedIn posts to increase your visibility and brand authority. Aim to provide value for all readers, not just the original poster.
3. Optimize your LinkedIn profile to clearly show what you do and have a strong call to action. This converts profile views into leads.
4. Consistently practice writing daily, even if you don't publish it. This will help you improve your writing skills over time.
5. Building personal brand and authority on LinkedIn takes time but can change lives. Focus on empowering others, not just gaining reach or monetization.
This is Goldmine of knowledge. Thanks for sharing Jay & Chris.
Well done.
This is the comment I was looking for - thank you!
My takeaways are:
- Hook is a summary of the post in 1 line
- Re-hook this is where you address objection or put contradictory statement
- Commenting radically increases your visibility
- Write at least 3 comments to others comment
I just like how Jay simplify LinkedIn for us 👏
This is the kind of Dad’s that we need in this World. The most valuable lesson for this video was that. Congrats and keep up loving your son and providing him with the support he needs.
Seeing these people talk to each other in such a humble way is just amazing.
Thanks guys
I love the Dear Son approach. I try to write to my audience as if they are important to me. Yes, it's because they are. Write in the language of your ideal audience and you will attract more of them. The Dear Son explanation is an excellent approach. My takeaway of this video reinforces my personality of caring. THANK YOU.
Chris, you have an idea how much you inspired me to start designing.
I'm so in love with designing but I decided to focus on my career in cloud engineering while building my personal brand on LinkedIn. You helped me define my brand color, taught me typography, and helped me understand how to use contrast in my designs, without ever meeting you.
Your LinkedIn profile inspired mine. Your banner also inspired mine. I've stolen all your carousels and taken a spin on them.
THANK YOU! 🧡
It was such a pleasure to listen to Jasmin. Such a DECENT and Peaceful and Positive Man!!! Thank You.
This was so much more clear than anything else I’ve heard people say about LinkedIn. It’s not a hack, because you have to do the work to get skilled at writing. What this advice does is help that practice bear fruit. As a musician, I know that simple practice isn’t enough. It’s the right kind of practice that makes all the difference. Thank you.
So happy to hear this @kathleenthompson9566
It's kind of refreshing when you actually have to work to build a skill to do it, right? LOL.
@@moonseedsstudio it sure is. And it builds character.
Not even 5 minutes in and I had to track Jay down on LinkedIn. This episode is absolute gold!
LOVE the ‘Dear Son’ approach.
Only made it halfway (lacking the superhuman no sleep gene) but already can’t wait to get stuck into the rest.
Thank you Chris and Jay!
It is beautiful to witness and feel the presence of two such authentic human beings that live, love and breathe what they do. Jasmin's comment about being a single dad and prioritizing time is very potently special. Thanks for being you! Both of you 🤲🏽
His smile is enough to keep you watching the video.
Chris, thank you for giving Jasmin the platform to share his experience and knowledge with the world. He has just begun his journey at the top, and I am confident that we will hear more about his impact from some of the biggest global stages in the future. I have been closely following him for 10 years now, and I can say that I have never worked with a better and more creative copywriter and branding professional. He is also an awesome human being. His insight, research, analysis, approach to structure, and creative wisdom are truly remarkable. It is an honor to have the opportunity to closely watch him pursue greatness.
Wow ❤ @vedadmesanovic9
What you see in Jasmin is obvious when I watch this great conversation (a true mini-master class), and your appreciation is so genuine... and refreshing. Is there something special you have learned from Jasmin that has helped you? I'd love to learn what you revisit every day.
I’m honored to have him.
I don't use LinkedIn much yet, but my goal is to do so in 2024. I am going to be trying these key strategies: 1) Hook and Re-Hook 2) 1:3 Comment and Reply 3) Share Value & Build Community First!! Thanks Jasmin & Chris! You guys deliver. This one really made an impact!
You got this!
I had noted the same thing regarding commenting on LinkedIn!
I'd struggled to figure out LinkedIn for ages so gave up.
Then I came back summer 2023.
I wasn't posting much content, but I was genuinely interacting with other people's posts (comments) and suddenly folks are interacting with my profile and following.
However...
Jay's tip on not commenting to the original author = 🔥
I have push notifications switched on for a select few creators on LinkedIn so I can comment early 🥇
The amount of times Jay used Chris’s name speaks to the emotional intelligence and care for who is talking to. Amazing interview! 👏🏽
Thank you
This interview is an instant classic. The message, the value and the vibes all combined into one great mini copywriting masterclass. 🙂👍
Glad you enjoyed it!
The generosity between two passionate creators was such a joy and honor to watch ❤
Now it us time to implement ❤
-Hook and rehook..
-Clear call to action in the title
-Retention
-Inbound
-Community
-Comment daily 20+ (my goal 😅)
-Post daily (daily practice)
-Portfolio
(I need to get that portfolio together--could it be paired with or become a pitch deck?)
🎉Thanks again.
Which 3 are the most important to you? So much knowledge but what 3 strike you as most powerful?
@@timbukstu I should have taken notes.. it's been over a month.. what about you, please refresh me
@timbukstu9861 the following up on comments and adding value - I like the daily practice too.
I just finished watching the entire video! That's unheard of in today's world, right? Marketers are always telling me that no one will watch a video for more than 30 seconds, but here I am, on the other side of a 98 minute-long video; and I loved every minute! So engaging, very entertaining, so many actionable take-aways! I'm so glad the TH-cam algorithm decided to put this video in front of me.
Don't tell anyone, but I think I'm going to watch it again. 🤫
This is a single excellent 2024 LinkedIn masterclass for us viewers. I went to Jasmin's profile and I was already following him. I was aware he is so good but this video reinforces it !! This is gold. Has evergreen concepts. I literally took notes on my book.
Thanks for sharing!
I simply love how Jasmin makes very complex stuff super simple on LinkedIn.
Thank you for bringing him on Chris.
This dude is a genius at this. Love how his mind works and processes information. I got tons of value out of this. Thanks y’all. 🙏🏾🙏🏾🙏🏾
Thank you Chris for this deep dive with Jay! Amazing insights. I would just add that it is important to stick to that one call to action beyond Linkedin. That is only possible if you a have clear vision and focus on your main KPI. Having a focus (on a single CTA) takes a lot of try and error, combined with a lot of tracking the right metrics. Don't be afraid to experiment, but you want to be quick in finding it. Sticking to it is the harder part. To do so, you need to first to be sure (not only believe) that it is the perfect CTA. If you have it, the advices shared by Jay are a gold mine!
So much learned, please bring Jas back!
Here's what I learned:
Use the "Dear Son" Approach -
Write to a specific person, it humanises your posts. It's not about writing to millions, it's about writing to one person. It should have a lovely, friendly tone of voice. It's a great way to build community. Make sure it's actionable.
This man is so brilliant. The "dear son" thing got me. It makes a lot of sense
It’s so good
Single parent, trying to find that professional balance, you guys are speaking me. This content is exactly what I needed today. Thank you!
Best of luck.
Helping businesses build brands and brands build communities
Thank you
Thank you!
Thank you for Bringing Jasmin on Chris.
I love his simple approach to build on LinkedIn.
You're very welcome!
Thank you, @duv.metellus
I totally agree; for me time to engage more with Linkedin;
This video is incredible! Jay's smile is so captivating, you'll stay engaged until the very end. His aura is truly remarkable. Not only is he a LinkedIn expert, but he also has a deep understanding of the psychology of engagement.
His eyes never lie. Great dad ❤
Learned so much about writing for LinkedIn in this video than many courses I bought. Thank you Jasmin and Chris.
The amount of valuebombs dropped in the convo is astounding!
Thank you to two of my favorite voices in business!
Thanks for watching.
Means a lot! Thank you @4Mulator
This was fantastic. Applying these right away.
He’s a master.
Loving this real talk conversation. Jasmin's approach to LinkedIn is simple and easy to follow for anyone.
I loved this episode. ESP with Jay. He has this warm spirit and he makes one feel like they’re being spoken to directly
Just hopped back on LinkedIn about 48 hours ago. This interview was perfect timing! I will definitely be re-watching it when I met a place to really take notes!
Glad it was helpful!
Can u share notes with me
1. Rehook - attack objections (and it's free, in 2 mins, but the worst __)
2. Image - own face - 4:5 ratio
3. Headlines cutoff - 45 characters
4. Dear Son approach - write to son as dad
5. Logos on Banner (not part of video)
6. Consider profile as landing page
7. Comments are growth hack - no posting limit
8. Comment for everyone, not just author
9. Reply to 4-5 people in the comment section as well
Absolutely agree with the take on TEXT ONLY. I did this as a practice even though I'm a branding designer, I wanted to improve my writing skills and thats what I did in a month returned back to doing carousels and statics. MY GOD its such a big difference on engagement and even just the quality your posts will be. I've now picked up Threads and I'm loving the writing process.
What's your LinkedIn?
Two brilliant brains with open hearts and a unique perspective share genuine, heartwarming, fun, and educational conversations. This is odd but this captivating podcast goes into my top ten list - and Jay has gained a new follower:-) Thanks 🙏❤💪🧠
Wow, thank you!
SO love the "Dear son" approach!!! That's amazing!!!
I was only able to catch bits and pieces of this video while preparing dinner. WOW, I will have to watch this one a couple of times, there is SO MUCH TO LEARN, I absolutely love it.
Pure gold, this video saved me around 1300$
Awesome!!
The fact that it was FREE to watch this video is MasterFull. Thank you 🙏🏽
You can tell that Jay and Chris would be the best of friends if they lived on the same street.
You know we would
Many thanks from a grateful viewer here, Jay and Chris! My first few "new and improved and 2-3 line ONLY" LinkedIn posts are driving traffic to my e-commerce site... will re-watch this video as the LinkedIn marketing push advances here in January! Keep up the fantastic work, you two! :)
Nice work!
Loving this grind,@@thefutur!
Jasmin is a beast.
This was a $10K masterclass for free.
Thank you both.
The specific profile roast was the best part.
Appreciate you, @growproduct !
"From great responsibility comes great Power" this hit me hard. I am starting my own platform with the knowledge I have built from you guys and other creators, and I got to say I appreciate all this value information. Movement is my love language, that I will be sharing to the world.
Best Vibes, guys!
I'm glad my husband shared this with me. I need to do better in writing consistently with the aim of sharing value.
You see that commenting intelligently. It works so well. But it takes a lot of discipline to do. I should get back on it.
And yeah, i need to optimise my LinkedIn profile.
Thank you so much for sharing this!
If you ever happen to be around Switzerland let me know, appreciate the content and the opportunity to devour knowledge.
Thanks Chris
I’ll be in Zurich in 2 weeks! @felipesarmiento9979
Will do.
Such awesome content just in the last 30 minutes alone. The writing to the son to keep the familiarity/brand was new and is so good! Too much awesome stuff. What a great guy that is open to sharing his findings.
It was excellent.
Thank you Chris, for bringing in Jasmin. It is a such a value packed podcast. Got some great pointers on copywriting, hooks and LinkedIn content strategy.
While optimizing profiles, creating engaging content, and strategic commenting can be helpful on LinkedIn, I believe that building a powerful presence also depends significantly on the depth and quality of your network connections. Authentic relationships and personal engagement often play a vital role in establishing a lasting influence
I loved the "Dear Son" approach. I definitely plan to use that with my granddaughter! I have been wondering how I could simplify my writing for second language learners. Writing to a 9-year-old is the perfect solution!
Love the application here. One more approach is you could load it into chatgpt, Bing, or Bard and ask it to reword for second language learners.
Don’t take what it says, but understand what it meant and you can build your own framework from it.
Best of luck to you!
Inspiring and constructive are only two of a hundred positive words I could use to describe this talk between humble giants. It's is one of the best synergy I have crossed, in ages, on TH-cam. Thanks!
Thank you
I post twice a day. Morning and late afternoon. Comment on between. All my business in the last 4 or 5 years has been inbound from LinkedIn. Good video. Thanks.
Thanks for sharing!
I believe I have rewatched this like 5 times already.Thanks for all the amazing content Chris! And thanks to Jay for all the massive advice given here!
Thank you x 5
It's really worth noting that his success hinges on the fact that his business of talking about talking about business feeds on itself and can only grow to such levels because of that. It's more specific than it seems.
This is gold, only halfway through but my mind is ablaze with ideas on how we can take these principles and utilize them to form a perfect script for video formats as well. Brilliantly put, keep up the great work.
I was really blown away by this podcast. I've learned so much from this TH-cam video. Thank you Chris and Jay!
Ahh, you guys!
Education with heart
- and no egos.
Thank you both
What a super insightful LinkedIn Masterclass. Jay's warm outreach approach works, we're all people and like to build real relationships first.
Jay loved your positive energy. It was so good to discover how you make your business work around being a working parent.
LinkedIn can be a truly social networking platform for building your business - this interview will hopefully inspire many to ditch their fear of posting and commenting.
Chris as always asked all the best questions and it's so cool to see him changing his profile copy and banner straight away.
Thank you Nicole. I ask for advice. It would be silly for me to ignore it.
Glad I listened the whole way through. It wasn't until the very end that you drop the "Edit Anything" extension. I just added that and this helps me speed up my demos by a lot!!! lol. Thanks! I came here because I am gearing up to fix my linked in as I never spend anytime there. This video really helped!
Notes of first 23 mins.
Hook: ( Attention)A hook is a promise.
"What is the one thing that I want my readers to learn from this post" Ask this to you before writing your hook.
Easiest Commenting strategy is writing a good hook.
Don't make fake promises.
Writing is 90% psychology.
Rehook: (Retention) Add heft (When you crush the believe of reader)
You might wonder why this interview was sooooo enjoyable. It is because there was a perfect balance of give and receive happening between Jasmin and Chris. ♾ This is some very high vibrational content. Well done, gentlemen!
Thank you
Agreed! Love the exchange of information and ideas. It's fun to be a part of that! High vibes for sure.
🎯 Key Takeaways for quick navigation:
00:00 🎣 *Your LinkedIn post's hook is crucial, as it's what grabs your audience's attention when they scroll. Make it a promise or a clear statement about what readers will learn.*
12:27 📝 *Simplify your hook writing by asking, "What is the one thing I want my reader to learn from this post?" and use that as your hook.*
17:34 📌 *The "rehook" follows the hook and either adds weight to the initial promise or presents an opposite statement, intriguing readers to continue reading.*
20:52 🧠 *Using psychological techniques like presenting opposing ideas can engage your audience and keep them reading your LinkedIn posts.*
42:31 📝 *The LinkedIn headline should be clear and focused, emphasizing the main value proposition.*
45:18 🚀 *Your LinkedIn headline is a critical part of your profile, so make it concise and relevant to your target audience.*
48:29 🖼️ *Align your LinkedIn headline with your profile banner to ensure consistency and clarity.*
54:41 📬 *The "Dear [Name]" approach in writing helps maintain a consistent tone and makes your content more relatable.*
01:00:09 💬 *Start comments on LinkedIn posts with "Dear [Name]" and end with "Love, [Your Name]" to improve engagement and maintain a friendly tone.*
01:02:41 🔄 *Posting daily on LinkedIn can limit your visibility to once a day for your audience, creating a paradox.*
01:03:51 💬 *Commenting on others' posts allows you to be seen multiple times a day by different audiences, increasing your visibility.*
01:04:05 🗓️ *Consistently engaging with comments on LinkedIn can significantly increase your visibility and brand authority.*
01:05:00 💬 *Commenting strategically on LinkedIn can be more effective than posting daily, and it requires less time investment.*
01:05:28 🧠 *Developing a thoughtful commenting strategy, such as the "LinkedIn commenting Matrix," can enhance your engagement and influence.*
01:06:04 🌟 *When commenting on LinkedIn, focus on adding value to the broader audience rather than just the post author to maximize your reach.*
01:08:43 🔄 *Consistently engaging with content creators in the comments can lead to valuable connections and profile growth.*
01:20:59 📊 *Making your LinkedIn posts accessible to a wide audience, including those with disabilities, can increase engagement and reach.*
01:22:51 🤝 *Implementing a commenting strategy like "one main comment plus three replies" can significantly boost your profile views and engagement.*
01:25:07 🚀 *Building a vibrant LinkedIn community where people actively engage with your content can lead to remarkable post engagement and brand growth.*
01:25:48 🌟 *Yas Meine has created a supportive culture on LinkedIn where people interact and leave comments even when he's not present.*
01:26:42 💼 *Despite coming from a small country like Bosnia and Herzegovina, Yas Meine has built a global presence on LinkedIn, working with Fortune 500 companies and helping people grow by sharing his knowledge.*
01:27:10 🌎 *Yas Meine emphasizes that anyone can achieve success on LinkedIn by applying strategies that have worked for others, as long as they have the right intentions and focus on changing lives.*
01:27:53 🚀 *Yas Meine highlights how LinkedIn posts can genuinely change lives, with examples of followers quitting their jobs and starting their own businesses due to his advice.*
01:30:14 📚 *Yas Meine expresses his admiration for Chris Do, stating that Chris has had a significant impact on him as a businessman and praises Chris's book "Pocket Full of Dough."*
01:31:49 🛠️ *Yas Meine recommends using "Authored Up" for LinkedIn analytics, post formatting, and post previewing, and mentions "Secta Labs" for generating headshots. He also shares a Chrome extension called "Edit Anything" for real-time text editing on websites.*
01:35:17 💻 *Yas Meine suggests using the "Edit Anything" Chrome extension to practice freelancing by editing websites, even mock projects, to build a portfolio and demonstrate your skills to potential clients.*
Made with HARPA AI
Thank you, very helpful
Thanks for saying my time, paper and pencil love you brother ❤
Jay my entire life my family thought I was weird for sleeping almost 24 hours every other month. I would sleep after everyone and wake before everyone. Finally found someone just like me.
This conversation has been invaluable. I am going to listen again, take notes and implement.
Thanks Chris and Jasmin.
This was an amazing interview. Jay is incredible. Tried just two tips I heard on this video and I more than doubled my LinkedIn post. 😮
Whoop! So happy to hear this, @conniefisaacs. Keep it up!
Fantastic!
I agree with everyones comments and the take-aways, there are so so many of them. One that I have not seen as yet and that resonated with me was at 42:33 "Helping Left-Brainers think Right." I completely got this straight off the bat. It made sense and resonated for me and my rep. system. This was a clear example that we can not, and never will be everything to every one, in all of this, our voice must remain our own and unique voice. There is so much vanilla out there in peoples posts that the flare up in Chris's Headline would stop me scrolling to find out more. I appreciate this insight deeply.
I am new to linkedin. This Session was just amazing. I really came here to understand how to learn Optimize my profile - as I wanted to move out of my current organization. Really grateful for what I learnt here 🙏
Firstly it's nice to see someone from Balkan in your pod and Jasmin is super smart guy and ultra analytical :)
Yes he is.
My top 2 fav creators together, woohooo! 🎉
Kindness, empathy & authenticity is what I've learned from both of you! ❤
This was so amazing! He even has a constant facial expression that comes with the "dear son"-vibe. 😅He really comes across like a very loving father with a lot of empathy! Also these insights once again couldnt come at a better time. I wanna get deep into Linked In this year and make it work for me and this is just amazing stuff to know!
Thanks Chris and Jasmin!
So true!
I was for a long time evading posting on linkedn, I did not want to sound like a sales pitch, I hate to be there to try to make the next “inspiring” post, but really this conversation between you guys made it really different and once again actionable for me to try it one more time with a different approach. Thank you for this conversation, really.
You’re very welcome
Wow! What a positive vibe Jay has. Just hearing his voice and the way he speaks makes you motivated and inspire to create! Loved the podcast! P.S. I've been to BiH - loved the country
Thank you so much for this incredible amount of inspiration! I've already updated my profile tagline and header image while the video was still running 😊
This was good stuff. My take aways. 1. Update my Linkedin Headline, 2. Write in simple terms to that one person you care gor. 3. Engage on othe people's post with comments. Thank You!
The content here on the futur is real gold and this channel needs to have millions of more subscribers. Thanks for this amazing video explaining how to navigate LinkedIn
Thank you. Tell all your friends to watch and sub.
@@thefutur I always do
😊 I learned to optimize my LinkedIn profile while listening to this podcast. ❤
I stumbled across both of you for the first time today and it's some of the most valuable content and information I've heard in years about Linkedin. Well Done!
Welcome to the Futur
Naaaaaa!This is so good! I'm at 35:31 thereabout where Jay is speaking on the choice of 4 by 5 images and wow!!!!
I know this comment doesn’t follow the advise, but this is pure gold! Thanks 🙌
Thank you
One of the most valuable videos (listened to this on Spotify) that I have ever heard.
THIS is the kind of practical information that I used to love about Gary Vee before he changed his direction and came away from the original AskGaryVee Show.
Thank you Chris and Jasmin
This is one of THE BEST LinkedIn class which I took, full packed with insights and no BS, Thank You So Much Chris & Jay.
Our pleasure!
This is one of the best interviews I've watched on this channel so far. There are some valuable insights here, great show!
Wow, thank you! Why do you say so?
Thank you so much @diego_mery
Such a brilliant conversation. I am here taking notes. You definitely need to bring him back.
It's funny that I didn't know what Chris offered until I watched this video. Jay is right about being clear regarding the value we provide and ensuring it's placed where everyone can see it.
How long you been watching our channel?
@@thefutur for a while but not religiously. I do love Chris content and consume it whenever it pops in my screen. I almost attended an event with him in the Philippines this year, sadly that event was cancelled last minute.
The light bulb moment in this video is even though I watched numerous hours of Chris content, I was never effectively directed to wants to sell me. The reality check is that most of us are guilty of doing the same mistake in our marketing.
Hey Chris! Big fan of yours. I follow your videos & tips regularly for personal development & business development. I would be gud if you share your videos with timelines. If I just miss a point, its hard for me to catch you again as you share a bunch of knowledge!
we will try to add timestamp .
I'm loving all the LinkedIn content on this channel. As much as I throw up in my mouth when I see corny posts I'm getting to grips with how important it is for business.
Avoid the corny posts.
Nice to discover Jay! Already applying some changes to my LinkedIn Profile, let's see...
Fantastic!
@NicoleOsborneWunderstars called commenting on LinkedIn a super power. If two pros are saying the same thing, they must be on to something. But I like Jay's formulaic approach with outlined step to do this well. Amazing!!
This video is RICH with useful info. Thanks for sharing.
Wow!! One of the best best interview/podcast I’ve experienced… apart from the bomb value.. this one had the feels and so much genuine love… loved it! Amazing!!
Thank you
My first TH-cam video for this year. Great start for 2024! Thank you, @thefutur
Happy new year!
Jasmin is the reason why I began creating content on LinkedIn! Good video!!!
Jasmin delivering the goods as usual. This is such a rich discussion Chris and Jasmin..thank you for this