SORA - The End Of An Industry Or The Beginning Of A New One?
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- เผยแพร่เมื่อ 15 ก.พ. 2024
- Open Ai just announced a huge change for the world of video with SORA a new text to video App. How do you think this change brought about by the creators of Chat GPT will affect the video creation industry? Are you for of against, and does it even matter?
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Hey Rob I love that you’re actually talking about this, I’m an artist in the VFX industry, even though all this is scary I think this will just reinforce our appreciation to the process of making art and music and give more value to what is expressed rather than just thinking about the final product and just how to sell it.
Agreed! What we humans do will have more value, whist the AI's are busy knocking out what will all too soon become, "Oh, it's just another AI movie!"
I’m getting a John Connor vibe from this video. The machines are coming for us all.
Really looking forward to seeing how this develops! Amazing insight & sounds very accessible 🙌🏻
it should never come out to the public at all
I think it’ll encourage in-person experiences. For music especially, that’s a good thing. I’m intrigued to see the impact it has on video creators, and how we adapt to it. It’s incredible for sure.
the california goldrush opening was the most impressive imo, nothing has emulated film this accurately ever
In my view - we are getting to the point where technology no longer creates further jobs - by that I mean the technology itself will become so advanced that we will need less skilled roles going forward. It would previously be the case where app development required more developers and coders, video content required more skilled digital fx staff, and entertainment required more writers to create things we would consume. You can guarantee that this will not be the case going forward. Companies will continue to support, promote and develop AI technology as it will be quicker, easier and cheaper, thereby generating more profit from the content created. This will be great for shareholders and those who are already rich. It will be awful for everyone else. I don't think it can be stopped and I don't think we will be alive to the massive changes that will occur until it is too late to do anything meaningful about it.
Yep. Unlike the past, any further jobs that are created by this technology will be able to be done by the technology.
Al will hit millions of middle class jobs in video, art and even music not to mention finance, design of products etc . The working class are safe for now Ai cant clean a room or unblock a toilet or build a brick wall...yet! T2 here we come!
Boston Dynamics
It will almost surely drastically reduce staff sizes in many fields, and the people that will we left will be the ones that are good at using the AI as a tool, or just thinking outside the box.
I think my future is finally, in jeopardy.
Cheap illegal migrant labour can keep those jobs down, give the robots another 5-10 years max, someone clearly has a plan.
That toilet scrubber would cost millions from Boston dynamics.
Creatives will always been in demand as we have ideas that other people just don’t have. I’m a creative professionally and lots of what I do is very simple from a technical point of view, but it’s the concept and how it answers the brief that always impresses clients and friends. If anything, talented creatives will be in higher demand to make content that stands out against all the crap the people will lazily prompt and churn out.
I think this is terrible news
Because people wont know real or fake, i think itll turn people away from the youtube platform, also if thats the case wouldn't this jeopardise you tube as a career path for contact creator's?
Respectfully - I think the thing you’ve not realised (or at least not mentioned), including when I’ve seen you respond to comments criticising your use of Midjourney or similar in your thumbnails (is)
All of these AI tools, including SORA learn from copyrighted content. SORA doesn’t know how to make anything without learning (or stealing) from existing material.
So if you want some dope video of you playing guitar in space, it’s gonna be taken from all of those video production industries you mention.
Something has to give here in terms of what we allow to happen, are we as a society happy to allow these things replace what we have built?
I'm a retired professional digital artist and graphic designer. Glad that I am not still a designer, but the good news is that AI has enabled me to now be "unique" as an artist.
I was one of the first in the UK and am still making everything without rendering tools or anything automated. I have a mouse, computer and keyboard, using just one programme to create my art. This year is my 25th year as a digital artist, one of the originals and possible the last working as I do by creating everything from the ground up. Thanks to AI being human and a surviver of technological mayhem can be a good thing!
Is that a Cherub Tuner on you headstock?
LOL. I love how Rob channels his inner-Gervais at 9:54. ("They're not gonna do that..."). That killed me :P
You & Rabea don’t need anything other than a guitar & amp. You can make a collaborative album on the order of Santana/McLaughlin.
Its coming wether we want it or not .i think there will be issues that we cant even contemplate until its actually here and thats a litte frightening frankly
We have long needed the right to copywrite ourselves. Likeness and data
Interesting times... as you say, some will embrace it and it will affect those that are in fringe / parallel industries and some will hate it and push harder for "reality"..?
I use it in a similar way to you at this time Rob but, what bothers me are the really long term effects on instant addiction as per the TikTok universe and, what effect that has on youngsters now and their expectations for the future...
Fighting it is pointless. There is no putting the genie back in the bottle. Yes it will change things and yes jobs will be lost. But that's been true of pretty much every major technological innovation in all of human history, if not all of them.
It will never replace all things. I think Rob is very much right in his view of a camp of people who will always want real people in their media. And due to that there will always be a need for it. But it will be like having practical effects in a movie, in the past it was the only option, but with VFX it became less and less. Now having practical effects is something you make a big deal out of, rather than it being the done thing. And I think thats the way things will go with AI content. It will eventually be the standard and not using AI will be a big deal, because it won't the the done thing.
This may sound pretty strange, but do you have any hearing problems or balance issues and dizziness from time to time? I've noticed, that your eyes jitter from left to right occasionally, which could be a sign of Vestibular Neuritis in the past. I don't want to be an internet doctor, it just crossed my mind, because I have the same thing and it took me 20 years to find out, what it was;)
I want some kind of label saying genuine voice or likeness vs ai generated or manipulated. I want to be able to ‘trust’ what I’m seeing. The genie is out of the bottle. We need to find a way to live with it.
The current free to use OpenAI projects are certainly doing some eye opening stuff, type in an abstract concept and out pops some pretty mind blowing results but… what happens when you want to storyboard and control it to get a very specific desired result? The buttons, levers and dials will have to be built in to facilitate this, and like photoshop the acquired skills to exploit it…
Sooner or later the VC sponsors of OpenAI are going to want to see some ROI, so as more advanced versions of content creation come out they will end up behind a paywall or tiered licensing of some kind. Currently in the U.S. congress there has been discussion that A.I. generated media will not be copyrightable!
My take,while people will stop making/producing videos for most visual products and equipment becomes obsolete...over time it WILL change again,the reason is..A.I.can't operate in a bubble really,without reality to reference,real video will be forgotten by the software and we will once again have to return to the real thing...depending on how powerful A.I. software writers become
As a musician, I am quite worried re the future!!!
As a professional photographer myself- I noticed how AI slowly being introduced into Photoshop - Good or Bad? I have yet to decide - I create an image in camera Photoshop is my work station for tweaking said image - I do not wish to have AI do it for me - Not sure about this SORA
Finally I will be able to afford to make music videos for my #majikband songs. So cool 😎
Literally the reason why no one can stop this. Everyone gets the tools and theyre the Easy Bake Oven of tools.
The gatekeeper has not only been smashed but bulldozed.
One interesting thing about humans is their ability to adapt and overcome. This time will be no different.
Why are people worried? We've always adapted. Change is a constant, its just coming quicker. No ones gonna die the moment the tech drops.
All you can do is accept it because if nothing else, those who cannot, now will be able to, and that majority will hold no pity. Its might sound cruel, but to others they're essentially Neo and just learned kung-fu. No one says no.
We've sleep walked right into mass surveillance and now with the ability to deep fake anything they wish.........crossing the line is an understatement
What should we do? Be thankful that we have lived through the peak of human civilisation, and feel sorry for anyone under 20. What else can we possibly do ?!
If they are doing this with video, imagine what they will be doing with audio... pretty damn soon. Overall the digital world will become obsolete. People will just turn off their cell phone and go out. What good is to see pretty pixels, after all.
I'm 64 and came up through the time of black and white vacuum tube TV's (only) and no computers anywhere that didn't take up two rooms in a science research building, to a time when we all have a computer more powerful, than said gigantic "UNIVAC computer", sitting right in our pocket. That period of development can be equated to the entirety of the 15th to the 20th century in technological development in just over 50 years.
But like I said I'm not afraid of technology advancing at such a rate. Rather I am very worried at the lagging development of social advancement and societal development that can adapt to all of these technologies, instead of simply becoming more and more reliant on them and thereby taking a chance on giving up all autonomy.
Anyhow, I'll be gone long before 90% of those who read this comment.
My parting advice to you; Don't take the Red Pill.
Ahhhhhh! Everybody scream and run around in Circles! Well, you did say "The Shit-er the Better!"
To me, I think it’s a good thing
i miss the old times...
I worked in the Mapping industry for 18 years, then google earth came out and practically killed the whole industry. I guess we have to learn to take advantage of a new situation or fall behind. I do believe there should be some way to tell the difference or this could come into national security issues down the road or just plenty of scams as well.
It's both. The End and the Beginning. As most times when something new is coming. I've got no problem with that as long as it is always made clear if the movie is AI or "real".
Might be good for RPGs I dunno. Like Strolling around a drow city as a tourist
very interesting!!! slightly scary, hahaha, but a lot to think about.
This may be this revolutionary, or it may be like scores of examples where the tech industry over-promised future changes. I’m looking at you Segway (“This will change the future of personal mobility”), completely self-driving cars in five years (we’ve missed that deadline). NFTs.
Will it have an effect? Likely.
Will it change everything? Doubtful.
The human touch is very compelling. Computers are great at repeating what they’ve studied. Spontaneous new thought comes from human brains. So far, thankfully we've over-estimated computers and understand-estimated what humans bring to the table.
I could be wrong. However, I also can’t shake the notion that the tech industry has a real knack for over-promising and under-delivering. I'll leave that Panic Button unpressed for the time being.
The end of an era. Well, there's a huge difference between what is real and what is fake. Maybe the younger and future generations will be conditioned to accept the fake stuff (3D printed meat, virtual offices with NFT artwork/jpgs hanging on the projected walls, 24/7 cartoons feeding directly into optic nerves, romantic affairs with beautiful digital images, etc.). I suppose we're lucky to have been born when we did to have been given the opportunity to experience reality. That said, the technology is pretty cool. Maybe even astonishing in a good way.
Good day Rob! This comment was not AI generated...or was it?
I already see how it is going to be used by politicians and other people with an “agenda”…
I don't think anyone in the Video Creation industry saw AI creating content of this quality, let alone in Feb 2024.
I believe future improvements in AI will be exponential. So before we have time to prepare Videos will be unrecognisable from real people.
This will happen so fast the world will change almost overnight.
@6:00 hilarious 😂 scary and could happen
Brace for impact or as they say it here where I am from hold my 🍺 and watch this....
Before the abacus...
How do I know that your not a AI generated person 😂? Thank you for sharing Rob. Today agreed AI is a scary thing.
What AI does is a rehash, a reorganising of the entirety of material that has been digitised and is readily available. Now that is huge. And since no one has ever seen 'everything', what AI offers will mostly feel fresh and new to the customer/initiator. As humans, this is also what most of us do, when we think we are being creative. However, AI can never deliver that, which is new to our civilisation. It cannot even deliver that, which is new to the digital world. It certainly cannot become a new Einstein or any of the millions of others who think out of the box or whose intuition takes them on the adventure of discovery. Although constantly rehashing and recreating with the same digital building blocks, it will nonetheless be the acting-out of an insipid kind of stagnation and stagnation kills.
Its an interesting topic, but I do think AI development across the board will be holted/held back pretty soon and Joe Public won't have access to anywhere near the level of AI tools we can now imagine, any time very soon. It's abit like the self driving cars thing, We could've had it in full ages ago, but we don't.
Is there any impressive AI work that is generating music in various genres? Basically, is there a SORA for music at this point?
Not yet. Music generative AI sounds lame at this point. Makes me wonder if there is something particularly hard about making convincing audio material, or there is just not enough interest in this kind of application to generative AI.
This is really neat from a tech standpoint, but in all honesty this shouldn't exist. Its scary really
It is a loss of work for many and thus a loss of income. With a loss of income will come a reduction in purchases made. Loss in profit for companies. And as the whole economic ball keeps rolling, it will turn the economy to shit.
As someone from an IT background, I am against AI.
Look into smart contracts.
I walked past you at the guitar show in Birmingham in 2020 and I was sure you were AI
Ha ha - I will be there again in a few weeks time, in real life
@@RobChappers I wish I was
I think like anything, it will change how we do things rather than what we do. The abacus made us able to count better. google made us better at answering questions and chat gpt made you a better cook.
AI won't take away the need for imagination. it may change whose imaginations get seen. it may democratise creativity. much like home recording means that my music can be heard by the seven or eight people who are interested in it.
Imagine .. take all the 3d assets from Metroid Prime 2 Echoes (just as an example), run them through "Sora" and tell it to make the assets --- whatever quality you want! -- from basic HD or 4K right up to and including actual real life assets ... I mean, it's all possible now?.
Match a 25-year-old Angus Young to his live recording of !Whole Lotta Rosie" from 1979 and produce it in VR! .... etc etc etc!
I feel sora will be upgraded every month
I hope you make it, Rob.
Maybe it doesn't matter if it's real, or if it's Memorex. - ChatGPT4
AI has been creeping into digital world slowly and strongly.
It made a change in IT industry, coding especially. Impact is happening already.
I am not a pro-video guy.
However, I still believe that in conversation of man vs machine, man will always win, since man to man conversation, interaction, like when Rob is making a video, and people watch, comment, ignite conversations, on his channel, is always be more valuable for viewers than AI generated version of Rob talking in front of his camera.
Both concepts AI and human internet will coexist, in my opinion, it will be for different values and goals to achieve.
I think it could bring in people seeing people with people again. Rock concerts. They'll be bored with AI.
this is going to cause a big shift in internet power
AI won't take your job, people who know how to use AI will :)
I think it's a really difficult one for creatives (e.g. musicians) who historically use other creatives for their websites or videos or album artwork or vice versa - it will save one person money but take money away from someone else they may have used in the past.
AI is still stylised and generic where it comes to the creative world but there's no doubt we will see a lot of "AI looking" stuff for a few years and then it will eventually become a lot more impressive and with more original looking creations and it will be even harder to tell.
The likeness argument only works if the person is a celeb or looks a certain way - but if all movie stars in the future become virtual, where will the new celebs come from to become as big as someone like Tom Cruise.
Some Hollywood A-Listers already have clauses in their contract regarding the voice or image /face etc being used so nobody can just use AI to generate them in a movie and pay them WAY less!
It's a bizarre future coming for sure...
Already happening, in an App I am working on, I didnt need graphics artists or software testers
With AI being the big scary monster in most of the Science Fiction I've been reading for 50 years it scares the crap out of me.
This is how editors felt when gpt lauched. Its progress.
Most people that use video, they use it to document their actual experiences in reality, they don't use it to make fiction. I guess someone could make an AI video and say "show me playing guitar and playing as good as Jimmy Hendrix" and then you could pretend that it's real and trick all our followers but I think that AI will be required to have metadata that says it is AI, and there will be other AI that also detects it. There will always be a place for real people documenting their passions and their lives, and I think the more AI takes over the more the audience will crave seeing real people doing real things. TH-cam and other apps won't survive if they are just flooded with endless AI bots impersonating humans so it will be up to them to filter it out somehow.
I stopped thinking a long time ago.😂 No one can predict the future of AI. It is developing too fast. We don’t have time to think. We can only hold on to it tightly to avoid being eliminated.😢
Resolution, steadily increasing in both sound and video, at some point reality almost won’t matter
If I had the dough, I'd buy your likeness for a month, Rob. lol
Ai is kind of like the wildwest, at the moment. On the positive side, humanity has been presented with a ridiculously powerful tool that could propel us forward as a species. But only if used properly. But with no policing or moderation, the potential for spikes in criminal activity is almost guaranteed. Which is sad. I think as far as design and art related jobs, Ai will just become part of the work flow. Kind of like creating your own photo reference.
More AI This could be quite a scary thing imo.
I think it's time that we need to question whether the human race needs certain aspects of AI.
Somehow scary. will this kill Hollywood? It looks that there will be no actors anymore in some about 20 years. It kills already music . Scary that AI will kill the art
I imagine there will be some legal framework put in place around this kind of thing. it will probably not be super effective.
Sure. Illegal in USA but legal in China. Do you think that will work...
@@SalTarvitz that's sort of what I mean by not super effective. Over time, this tech will be more and more accessible. Eventually, it won't matter where you live, etc. It's disruptive in the same way that digital music was, and probably by a lot more.
I think we have to live with AI and we have to learn how we use it. As long as a machine has no soul it's not able to create emotions. To create great music it's always an emotional moment. AI created, simple pop songs is one thing...but to create music with all your emotions is a complete different thing. Just imagine a wonderful blues solo, with all the feelings in the sound, in a single tone that rings, just in a perfect but unexpected moment... Improvisation with feelings just in a moment... Maybe the future is completely different... But we have to design our future.
Machines can't create emotions? Sci-Fi wants its robots and androids back. People are actually quite emotional about the incomplete and the emotional underdog because we are all like that. Musicians are still having a bit of time, but I wouldn't be surprised if that reprieve won't last more than a few years.
I think people overestimate the output quality of technology, especially without a human touch. I really don't think that whoever created those "example" videos did so after a single prompt, it was probably a very human process of trial and error and redone or touched up hundreds of times just like any serious youtuber will edit their videos.
This technology will save time... That's it. It will save somebody time at a creation level. People from a certain generation might feel salty after spending years of their lives learning how to use the (now outdated) tools that were at their disposal and having to keep up-to-date with technology in order to stay relevant.
If I see an A.I. video of Rob Chapman the novelty will be very short lived. If I see Mr Rob Chapman in real life and get a fist bump that's a very real moment that I'll always remember.
I no longer use Graphics Designers when writing software, unless you need very specific branding, AI does a better job, people are kidding themselves, who dont think AI is not going to affect their Job, especially in creative industries.
@@songperformer-ot2fu So how much time has that given back to you? Will that affect you or someone else financially if it relates to a career and if yes how would you value your time in terms of money?
@@Jamesftd the Genie is out the bottle, remember when the Musicians Union tried to impose draconian restrictions to stop synthesisers and recorded music, the World is going to change, my Job is technology, I earn more and keep being employable by being at the front of that curve, nobody cared about the financial impact to people when most of Software Development work went to India, or manufacturing to China, now its the Creative Industries turn to have their careers scrapped, if people want to change that, they need to stop the WEF and Globalists, but they wont, they just keep being distracted by the Media and entertainment industry, not seeing that within 10 years most of them wont have a Job, if a Software Developer/Company in the UK does not understand this Technology, right now, they will be replaced by AI or a cheap people in India, who wont have any problem using AI, its not a choice, its a commercial reality, if people dont want to be unemployed, then they need to wake up and stop voting for WEF puppet uni-parties, and being distracted by their agendas.
Rob... You seem to know as much about vfx, generative AI video and image production, and cgi in general as much as I know about playing the guitar...
I'm no luddite but AI looks to be the second technology that may do more harm than good to humanity, the other being atom bombs.
Politicians and other scammers will have a field day with this.
This will be gatekept for rich corporations. Only they will have full access. Those who think this will be a "tool" for artists are wrong.......this is their replacement, at least in the commercial world
it won't be free and the average person won't be able to afford the monthly fees, unless you work in the field and use it as part of your workflow all the time.
The visual element is being changed massively.
The songwriting industry? Not so much I think.
I haven't seen a song with words and a meaning written by a computer that was any good whatsoever so far. They can write very fast but the product is consistently awful.
"Jobs in video production are jeopardized."
Translators be like: "Welcome to the club, now adapt."
The future implications for the porn industry are almost immeasurable...
Heaven forbid you need a football agent they are used to negotiating image rights
If your working in visual media it might be time for a night class.
First!🎉
I can't hear you
It looks amazing but I bet it can't stand up in a noisy pub on a Friday night and belt out three hours of acoustic covers to drunk people. I should be alright a couple more years at least :)
Music is safe. No AI can create emotive music
Music in general is a lot harder to describe in text, too. Even with music theory knowledge - what will you put in the prompt? "Write a sad melody in G Minor and make it lean on the 7th more while using triplets"? Sure, you'll be able to get random stuff but in the end it has the same problem art AI does - no intentionality. The only exception with art AI as opposed to music is that I think people generally are okay with just a nice photo or picture on their wall/PC wallpaper/etc without any real meaning where as almost no one listens to random nice inoffensive technically correct "music" actively OR passively unless it's in some other context like film.
Something a musician would say but AI will be able to create custom music designed around what a person wants to hear not what a musician writes and tries to label and sell. For personal enjoyment (I play the guitar) it wont stop that but it will be the end of the big $$$ music and industry imo.
Many in photography and art said the same last year, I predict within 3 years, you will be able to ask AI to create a track in the style of "your artist here" and even create a live video of that performance. I work with AI, people truly have no idea.
But is it really a good thing? It will blur the lines between reality and unreality, real and fake, not to mention make more people redundant.
Real id
We all always have to adapt. I work in phone and chat tech support. In 5 years, my job will likely be done by AI. It’s okay. We innovate, we assembly line our innovation, we automate our assembly line, and then we automate the automation. We should focus on what will remain: people will still vibe with other people, not content. So faceless channels like mine will evaporate. I will eventually have to start showing my face on video to make it a personal brand people connect with. But that’s how it goes. And I think there will be some level of authentication and disclosure required on these platforms to identify AI content because people will demand it.
that's the cgi industry effed then. so is the future
maybe Dune is more like the future than we think... computers banned :D
AI is already negatively impacting creativity. Too many people are already using obviously AI generated illustrations instead of contracting an artist to create art.
And your point? is there a law against it? too many people are playing recorded music instead of hiring live musicians
The only issue I've ever had with LLM AI is it doesn't exist without the theft of existing IP. While it can trawl and scrape every open source, free to use, freeware item on the net, these companies are also scraping and trawling copyrighted works with impunity. that's the bit that angers me, it's the complete disregard of any existing ownership/copyright.
Yeah, it's kinda disturbing but on the other hand we as humans also internalize copyrighted works of art, put our little spin on it and call it our own. How many musicians just straight up copy someone else and profit off of it?
Technology is going too far they need to draw a line somewhere. Not only the video industry but anything you can imagine will eventually be created by AI or robots or whatever. At some point everyone will lose their job. It's scary. Don't get me wrong, technology can be amazing in multiple ways but it can go too far.
The sad thing is we know this is a bad idea which is killing the artist but we will do it anyway for money. Art in a whole is dying. No need for a graphic designer, musician, director. I’m sure other will not agree but just look at all the videos like this one talking about it for clicks.
Dude, Of course your likeness is important but AI is going to be controlled. Wil you know which is real and which is false, no. Can you work with it? the reality is that the more real you are the better. Live rock rules!