Starting A Fashion Company: Asking Yourself the Big Questions

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  • เผยแพร่เมื่อ 28 ก.ย. 2024

ความคิดเห็น • 233

  • @zoehongteaches
    @zoehongteaches  5 ปีที่แล้ว +217

    Please give this video a thumbs up if you want me to continue this series!

    • @Thatmauiwowie
      @Thatmauiwowie 5 ปีที่แล้ว +1

      Yes thank you !

    • @peachy7586
      @peachy7586 5 ปีที่แล้ว +1

      Yes! Continue please! Much needed!
      Love and hug from Bangladesh.

    • @NilushiRJ
      @NilushiRJ 5 ปีที่แล้ว +1

      Yes please

    • @marissaholden9494
      @marissaholden9494 5 ปีที่แล้ว +1

      Yes please! Thank you so much for your videos, they're a big help

    • @jazzrazzer3815
      @jazzrazzer3815 5 ปีที่แล้ว

      Make more video with this tittle

  • @princessashleeiigh
    @princessashleeiigh 5 ปีที่แล้ว +192

    I'm 16🙈🙈,(I've been sewing since i was 12)and i sell cute dresses at my high school and to friends. (alot of my friends say i should do fashion but i only do it as a hobby because i want to study nursing😊) I decided to start my own business because dresses at stores are waaaay too expensive, so i create sexy peices for affordable prices because i know how it feels to be broke girl who just wants a pretty dress or to look good at a function or party, and my business boomed within just three days, im so happy but I'm scared because I'm in grade 12(my final year of high school) idk how to focus on sewing by myself and focus on school work 🙈❤️i try to manage my time, my parents really support me. I still need to do my labeling and packaging. I can't wait for this year!!! I'm nervous but I'm going to push myself❤️😊

    • @zoehongteaches
      @zoehongteaches  5 ปีที่แล้ว +18

      Good luck!

    • @naeemah2027
      @naeemah2027 5 ปีที่แล้ว +11

      Good luck young lady. Never give up. Keep working very hard and you will succeed.

    • @bmayralia
      @bmayralia 5 ปีที่แล้ว +3

      You are awesome!

    • @emelynemendoza4814
      @emelynemendoza4814 5 ปีที่แล้ว +9

      Go for it even as a hobby... You can always pay for school selling your creations... Good luck

    • @rizichim505
      @rizichim505 4 ปีที่แล้ว +1

      What's the name of your line??

  • @NelmaAbdulahe
    @NelmaAbdulahe 5 ปีที่แล้ว +84

    Sounds like you were hearing me. While googling the subject, i got your notification

  • @Alove530
    @Alove530 5 ปีที่แล้ว +31

    I’m so glad I went into Fashion Merchandising but thank you for talking about this, I learned some things not addressed in uni. I think another good point is to work in retail to learn how a business operates.

  • @atlas.numberone6534
    @atlas.numberone6534 5 ปีที่แล้ว +46

    i find your channel really helpful and lately i've started to, very loosely, develop a company and i'm researching a lot about starting a fashion business here in Portugal. if you continue this it would help me so much. so yes continue it please

  • @marzblaq7267
    @marzblaq7267 5 ปีที่แล้ว +42

    I’ve been extremely lost in trying to answer these questions for myself and I’m so glad I saw this video! Perfect Timing! Thank you Sensei Zoe 🙌🏾

    • @zoehongteaches
      @zoehongteaches  5 ปีที่แล้ว +1

      you're welcome!

    • @dinaali8361
      @dinaali8361 4 ปีที่แล้ว +1

      Same really she's so simple yet descriptive

  • @DreamingCutie
    @DreamingCutie 3 ปีที่แล้ว +6

    I'm currently doing my economics bachelor and i had several classes where we used the Business Model Canvas.
    It's basically a canvas to help anyone answer the most critical questions concerning any business, just as the ones you mentioned in the video. A great tool which gives a good overview. Strengths and weeknesses become more obvious this way and can be fixed earlier if needed.

  • @weartheedit
    @weartheedit 3 ปีที่แล้ว +4

    Another gem!!! Zoe, as a business person who has always loved fashion and am now going after my dream of creating my own label, you provide more concrete advice and content than many of my classes at Parsons. If (but really when :-)) my business is successful, it will be due in part to your help and guidance. Thank you so much for what you do!!

  • @h.a178
    @h.a178 5 ปีที่แล้ว +52

    YASSS PLS CONTINUE SERIES THIS IS WHAT I WANNA DO IN MY LIFE

  • @Joanna-jy3qw
    @Joanna-jy3qw 5 หลายเดือนก่อน +2

    this is an elaborate explanation of a Business Model Canvas

  • @mercuriyal
    @mercuriyal 4 ปีที่แล้ว

    Zoe I just wanted to say, you honestly are probably one of, if not THE most useful source of information for people who are nervous, new, uncertain in this business. Ive learnt more from you in the past 2 weeks than I have from anyone else on youtube. Please keep on doing what you're doing. You've helped me, and I am sure so many others. THANK YOU!

  • @Snow__
    @Snow__ 3 ปีที่แล้ว +2

    You literally have a video for every question I have... Thank you so much for your time and knowledge.

  • @derpiltus
    @derpiltus ปีที่แล้ว +1

    4 years ago and still applies to now. Short and direct to the point. Thank you! you inspired me ❤ PS love the lips. classic 👌

  • @Handmadebymehak
    @Handmadebymehak 4 ปีที่แล้ว +2

    Whenever I stuck lack of idea I watch ur videos to get the idea, thank you so much for your videos,🙏

  • @EHBRod13
    @EHBRod13 3 ปีที่แล้ว +1

    I never knew some companies started out with 2 products. I guess at first it's about really nailing a product that satisfies a customer's needs/wants and then scaling from there? Thank you for this awesome video.

    • @zoehongteaches
      @zoehongteaches  3 ปีที่แล้ว

      Ralph Lauren started out in the industry selling neckties. Good luck!

  • @LucyDucci
    @LucyDucci 2 ปีที่แล้ว

    Zoe, you’re an angel on earth! We don’t deserve these gems for free. 🥺🙏🏼

  • @Iamlalagabor
    @Iamlalagabor 4 หลายเดือนก่อน

    Needed to hear this. I am getting burnt out with doing customs only , trying to scale and get more into product production.

  • @ralucasigodeanu4699
    @ralucasigodeanu4699 2 ปีที่แล้ว +1

    You are an amazing teacher ! Congratulation and thank you so much for the info !

  • @nathanrichards8956
    @nathanrichards8956 5 ปีที่แล้ว +9

    are you doing any more parts to the “watch me design a fashion collection” i’d love to get some more tips for clothing construction

  • @rahf.official
    @rahf.official 3 ปีที่แล้ว

    I think what I like more than the education you give, is the fact that you not giving shout outs and “click the like and subscribe button” things for the first 30minutes of your videos 🥺🥺🥺🖤😭

  • @filip.henryk
    @filip.henryk 4 ปีที่แล้ว +1

    Your videos inspire me! I want to become a designer with my own business in the future, with an intent to offer more to men’s fashion, as I have felt so limited to what I can wear as a boy. Thank you!!

  • @MakimasFuneral
    @MakimasFuneral 5 ปีที่แล้ว +2

    Your videos are so helpful. You are so well spoken, and I learn so much watching your series. Thank you so much for sharing. You inspire me so much.

  • @inesnedjar2669
    @inesnedjar2669 4 ปีที่แล้ว +1

    I swear I have been looking for those advices for so long , thanks

  • @Cristina.Antoniuc
    @Cristina.Antoniuc 3 ปีที่แล้ว +1

    This video is a literally A GEM 💎 I can’t believe I stumbled across this 💛 thank you for this 🙏 💛 💛

  • @kikiafrica7444
    @kikiafrica7444 3 ปีที่แล้ว +2

    You are Heaven-sent

  • @mariaantoniettacascarano7298
    @mariaantoniettacascarano7298 5 ปีที่แล้ว +3

    I'm in love with your channel and I've been watching this lately very closely and I totally feel you have the answers to my questions but more important, the questions to my answers!
    I know it might sound naive but some of the things you say on your videos are situatios I was figuring them out by myself and now I see I am more aware of most of them that I thought I really was (apparently) Even though I have some experience in my fashion field, I realize I lack a looooooot of things to restart my brand (I had to close my store and move out due to political issues in my country Venezuela)
    One of the things I've learned with my brand is that the kind of customer you choose is not necessarily the one who is attracted to your brand.
    I agree with having a partner that can work in those things you know you can delegate.

    • @antoniettacascarano
      @antoniettacascarano 5 ปีที่แล้ว +1

      Yes! I am a fashion designer

    • @MLee-uj6ol
      @MLee-uj6ol 4 ปีที่แล้ว

      @@antoniettacascarano Are you still living in Venezuela?

    • @antoniettacascarano
      @antoniettacascarano 4 ปีที่แล้ว

      @@MLee-uj6ol I live in Spain now

    • @MLee-uj6ol
      @MLee-uj6ol 4 ปีที่แล้ว +1

      @@antoniettacascarano very nice. Trust all is well with you.

  • @megantaylor9810
    @megantaylor9810 2 ปีที่แล้ว

    Hey guys, if you're looking to start a clothing line in the UK I recommend The Pattern Room they do Tech packs, Pattern Cutting, Sampling and Small production runs MOQ 5-10 made in England

  • @renevanheerden9366
    @renevanheerden9366 4 หลายเดือนก่อน

    Brilliant to apply in so many other business start upps

  • @DeeDee_Stands_On_Business
    @DeeDee_Stands_On_Business 5 ปีที่แล้ว +4

    On point, as usual...much love! ❤❤❤❤❤

  • @randyfernando4442
    @randyfernando4442 5 ปีที่แล้ว +2

    Thanks Much Zoey for this New Year Motivational Video! It’s another year to Dream and set some goals, hopefully I achieve something better this year! 👍🏻❤️🎆🍀

  • @muslimotajikobi4510
    @muslimotajikobi4510 4 ปีที่แล้ว +3

    I'm 21yrs old from Nigeria but living in Egypt but I Am returning back to my country soon but i do like to own my own company too an start my own fashion company so i wish for successfully tnks

    • @rizichim505
      @rizichim505 4 ปีที่แล้ว +1

      Could we do this together??

    • @MLee-uj6ol
      @MLee-uj6ol 4 ปีที่แล้ว

      @@rizichim505 any update on this?

  • @DrawPin
    @DrawPin 5 ปีที่แล้ว

    I am thrilled to know that luck has finally found you. Warmest wishes my friend.

  • @Nottsoaverage_
    @Nottsoaverage_ 4 ปีที่แล้ว +1

    your such a great mentor

  • @msdunlap1984
    @msdunlap1984 4 ปีที่แล้ว +1

    Hey👋👋 I'm new to your channel and I love your videos!! Very thorough, resourceful, and informative 😍😍😍

  • @angiesvibes
    @angiesvibes 3 ปีที่แล้ว

    I love the way you speak! You would be such a good actress 🥰

  • @annabellafish1351
    @annabellafish1351 5 ปีที่แล้ว +1

    HI Zoe!! I know your talking about serious stuff I was trying to find the video about why you would not ever go on on of those reality fashion shows...truly hilarious anyway cant find it!!
    Am I not looking in the right place?
    Cheers from way up North where work boots and Carharts are fashionable.
    Probably why i love this channel.

  • @joanneflow
    @joanneflow 3 ปีที่แล้ว +1

    Yes please, thankyou Zoe!

  • @losbrooklyn8861
    @losbrooklyn8861 5 ปีที่แล้ว +1

    Happy New Year Zoe!✨ Thanks again for sharing some great knowledge!

    • @zoehongteaches
      @zoehongteaches  5 ปีที่แล้ว

      You're welcome and happy new year!

  • @salmonlady1471
    @salmonlady1471 5 ปีที่แล้ว +2

    Brilliant! Thank you so much Zoe!❤️

  • @KeluargaHatiIlahi
    @KeluargaHatiIlahi 2 ปีที่แล้ว

    Agree

  • @NilushiRJ
    @NilushiRJ 5 ปีที่แล้ว +2

    Hi Zoe, So want to know your opinion on some businesses that just put out weekly collections without any themes. Like fast fashion businesses. In my country I never see those businesses sticking to a theme in style, color etc. But they sell pretty big, weekly collections include 20-30 styles. So I wanted to know is it really necessary to find an underlying theme for the collections you create, or just go with each piece you design? What do u think?

  • @MrKisa2510
    @MrKisa2510 5 ปีที่แล้ว +1

    Your videos give me so much knowledge and hope. ¡Love ya!

  • @randyfernando4442
    @randyfernando4442 5 ปีที่แล้ว

    I wish you will release a video about making Business plan and how to pitch proposals. Thanks! More power to you 👍🏻👏

  • @xdtb
    @xdtb 3 ปีที่แล้ว

    wow, what a great video! thank you for existing!

  • @carolinepatterns8165
    @carolinepatterns8165 3 ปีที่แล้ว

    Thank you so much Zoe!😱 very insightful and helpful!❤️

  • @siddharthlall5494
    @siddharthlall5494 2 ปีที่แล้ว

    Hey Zoe , I love your videos and soak in all the expertise. Would you make a video on the essentials of setting up a small production unit. Like what machines are necessary, what are the overheads and How should one decide and manage the wages .

    • @zoehongteaches
      @zoehongteaches  2 ปีที่แล้ว

      It really depends on the product you're sewing. Production for leather jackets is going to be very different from lace slips.

  • @PiecesOfJenus
    @PiecesOfJenus 5 ปีที่แล้ว +1

    Another awesome one!

  • @alexanderpons9246
    @alexanderpons9246 4 ปีที่แล้ว

    Very good points Ms. Zoe Hong! Got a question as I know few local designers(I live in Miami)who do made to measure evening wear but also sell at smaller boutiques. The question for you is with so many options at many price points been made in Asia do you think is a good business to go after that particular sector? Again, thanks for loving Fashion and for sharing so much through your wonderful channel!

  • @arlenep1995
    @arlenep1995 2 ปีที่แล้ว

    thank you so much for every video ! you are amazing

  • @PetDKK
    @PetDKK 2 ปีที่แล้ว

    Thank you so much! You are absoloutly amazing!! ❤

  • @nooralhaddad381
    @nooralhaddad381 4 ปีที่แล้ว

    Love your videos 💕
    I’m learning a lot
    Keep it up 👍🏽

  • @sparkspark916
    @sparkspark916 4 ปีที่แล้ว

    Can plzzz make the video on who to do marketing internationalily

  • @elaamkaddem5447
    @elaamkaddem5447 5 ปีที่แล้ว +1

    Thx Zoe! Love u💓

  • @margielagirl5503
    @margielagirl5503 5 ปีที่แล้ว +3

    Wow, big things to think about but it gives me hope! Thanks so much for sharing!

  • @PersonalIzzy
    @PersonalIzzy ปีที่แล้ว

    😮 thank you is very informative 😮

  • @preetilambachugh36
    @preetilambachugh36 3 ปีที่แล้ว

    Loved it! Thanks for guiding ❤️

  • @gkalu6176
    @gkalu6176 5 ปีที่แล้ว +1

    Zoe, i simply just love you!!

  • @tsilsby888
    @tsilsby888 5 ปีที่แล้ว

    Excellent job, as usual. More!

  • @annatang5218
    @annatang5218 5 ปีที่แล้ว +1

    Thank you. This was really helpful

  • @puertoruiz
    @puertoruiz 4 ปีที่แล้ว

    I’d be curious to know your take on fast fashion e-commerce sites like Shopify and woocommerce. It seems like a lot of folks who aren’t designers, nor intend to be, link up with wholesalers, and the items they sell are maybe about 40% the product and 60% about the marketing or on some occasions I see 20% about the product and 80% about the marketing. Do you feel this kind of quick and easy access to a part of the fashion industry takes away from the ingenuity or creativity that has long been attributed to the field? Or do you feel like we’re heading in an alternative way of creating a fashion brand/label?

  • @lovelychica111
    @lovelychica111 3 ปีที่แล้ว

    Hi from Bahrain

  • @nandinigatlewar1751
    @nandinigatlewar1751 3 ปีที่แล้ว

    Hello zoe,
    can you please tell me how you create your website, including how you put that contents or used any template for that.
    Thanku

  • @gardenglory6624
    @gardenglory6624 5 ปีที่แล้ว

    loved this video. gave it a thumbs up. fabulous.

  • @torgeirbaie2472
    @torgeirbaie2472 5 ปีที่แล้ว +1

    Thanks Zoe! 👍🏻

  • @egemasimiracle5410
    @egemasimiracle5410 4 ปีที่แล้ว +1

    Thank u so much ❤❤❤❤❤🙏🏽

  • @rawsunnata829
    @rawsunnata829 7 หลายเดือนก่อน

    What do you mean by business book? Where to get it?

  • @Bianca-ys7me
    @Bianca-ys7me 5 ปีที่แล้ว +1

    I needed this. I have a feeling you are going to be a very important and helpful figure on my fashion/business journey! Thank you :)

  • @Sugafied08
    @Sugafied08 5 ปีที่แล้ว +1

    God I love your channel. 🙏🙏🙏

  • @kimikp6684
    @kimikp6684 5 ปีที่แล้ว

    Hi Zoe..
    Happy new yr...
    Thnx for the vid...

  • @ruihanwu8414
    @ruihanwu8414 4 ปีที่แล้ว

    Love your videos! Can you cover some topics of law requirements on starting a fashion business in the States, especially in New York? Thanks in advance!

    • @zoehongteaches
      @zoehongteaches  4 ปีที่แล้ว

      No, hire a lawyer. This is one aspect where you need to spend the money on an expert to do things properly. I'm not a lawyer and I've never run a business in New York.

  • @pbstudios
    @pbstudios 5 ปีที่แล้ว +1

    my angel lol happy new year ♥️

  • @shreyaptl4381
    @shreyaptl4381 2 ปีที่แล้ว

    Thank you 💕

  • @spammersisland
    @spammersisland 4 ปีที่แล้ว +1

    Amazing

  • @nateawilliams7309
    @nateawilliams7309 3 ปีที่แล้ว

    Great video!!

  • @SewingwithSessi
    @SewingwithSessi 5 ปีที่แล้ว +1

    Thank you so much

  • @miniareechot6952
    @miniareechot6952 5 ปีที่แล้ว

    Question about demographic research. I have an idea of who I wanted to sell to. You mentioned study their life styles, disposable incomes, and such. Is there a place I could go and read about these type of information? For example, I would like to sell to young professional, working young mother who works in the creative field and appreciate art and beauty. How can I learn where they shop? What are the decision factors contributing into decision making of a handbag purchase? It would be super helpful if you could advise me. Thank you in advance.

  • @vanessaramirez6968
    @vanessaramirez6968 5 ปีที่แล้ว +1

    Ms. Hong! This video was AMAZING! Please continue sharing your solid advice for emerging fashion designers. I currently teach at the Community College in El Paso and we are big fans of you and Ms. Kathleen Fasanella from ALB incubator! I wanted to ask if you had a recommendation for a business law read for people wanting to start their business online in 2019, that you recommend? Thank You.

    • @zoehongteaches
      @zoehongteaches  5 ปีที่แล้ว

      No, I don't. I stay far far away from giving anything close to legal advice. Glad you're enjoying my videos!

  • @poojanandiwal8364
    @poojanandiwal8364 5 ปีที่แล้ว

    your videos are amazing♥

  • @k.annolatunji2301
    @k.annolatunji2301 5 ปีที่แล้ว +1

    Hi Zoe, I have been following you for years and I have decided to start my fashion business this year. I have some questions, please what platform can I reach you?

    • @zoehongteaches
      @zoehongteaches  5 ปีที่แล้ว

      If you want to hire me for private business consulting, you can email me at teaching@zoehong.com.

  • @polyesterbebe
    @polyesterbebe 5 ปีที่แล้ว

    love your videos

  • @avneetkr73
    @avneetkr73 5 ปีที่แล้ว +1

    hi zoe, i have been following you for quite sometime and am looking at starting at my own brand as well. I have been in a dilemma forever, whether i should go for masters to get better knowledge at menswear(category i want to focus) or go for a bigger brand to work with abroad? though i do have 2 yrs experience with a startup menswear brand in my area(india). i have no one else to guide me through. Wish you would reply to this. thank you

  • @leanza6683
    @leanza6683 5 ปีที่แล้ว

    Please Zoe help, How can one be original in their designs, if future competitors are going to copy or knock off their designs anyway.. and sell it to their own wide audience and platform.. possibly even for cheaper..! How do i compete/deal with that?? It seems a bit discouraging.. Please share your outlook on this one! I ideally would like to sell mainly under private label and wholesale.
    P.S. I totally love your whole VIBE, you're gorgeous and I'm hooked on your channel, thank you!

  • @MrBbodin
    @MrBbodin 5 ปีที่แล้ว

    @zoehong In customer analysis portion of defining the "who," do you know any data resources to assist that process? Or are these successful brands knowledgable through the many collections that customers have interacted with?

  • @emlkfoury5395
    @emlkfoury5395 3 ปีที่แล้ว

    Thanks for the accident that lead me to your channel. ❤️

  • @nareenmeher7583
    @nareenmeher7583 หลายเดือนก่อน

    I have a question is having a fashion designer degree is necessary to start my business in fashion industry?

    • @zoehongteaches
      @zoehongteaches  หลายเดือนก่อน

      nope

    • @nareenmeher7583
      @nareenmeher7583 หลายเดือนก่อน

      @@zoehongteaches so then what I really need to work in this industry?

    • @zoehongteaches
      @zoehongteaches  หลายเดือนก่อน +2

      Working in the industry is different from starting your own business. You'll need some sort of degree to work for another company.

    • @nareenmeher7583
      @nareenmeher7583 หลายเดือนก่อน

      @@zoehongteaches okay thank you for the information 😊☺️

  • @vlairlim1180
    @vlairlim1180 5 ปีที่แล้ว

    Thanks

  • @the_bowiekid
    @the_bowiekid 5 ปีที่แล้ว

    I love it !!!

  • @gabrielcabrera2406
    @gabrielcabrera2406 4 ปีที่แล้ว

    Do you think selling in Italy is a good Idea?

  • @samirasamgil2297
    @samirasamgil2297 4 ปีที่แล้ว

    Jeez , where have you been all this time?

  • @RaAy5555
    @RaAy5555 ปีที่แล้ว

  • @AmoHq
    @AmoHq 4 ปีที่แล้ว

    I absolutely love you Zoe. I really do. Thank you for everything.

  • @dinchidandam703
    @dinchidandam703 5 ปีที่แล้ว

    ya know i never received the male and female torso i ordered from you in etsy. i wonder why

    • @zoehongteaches
      @zoehongteaches  5 ปีที่แล้ว

      Can you message me through Etsy using the account you used to purchase so I can track your order?

  • @msvee932
    @msvee932 5 ปีที่แล้ว

    Hi Zoe, another interesting que as always. Please I have a question. I would like to have your take on it. Assuming I want to collaborate with designer, can I have just my label of the garments or is it a must to have both labels on the items that we will be producing?

    • @zoehongteaches
      @zoehongteaches  5 ปีที่แล้ว

      I would have a new label with both your logos on it.

    • @msvee932
      @msvee932 5 ปีที่แล้ว

      Alright. Great thank you. So this mean the collaboration h&m does with several other designers has their labels on too.😊

  • @megane5728
    @megane5728 5 ปีที่แล้ว

    Zoe , new subscriber here. 30 seconds in and I love your personality.

  • @dorisamaka6672
    @dorisamaka6672 2 ปีที่แล้ว

    I would like a guideline from you on my next step in fashion....How can I reach u on that?..... Through Emails or?

    • @zoehongteaches
      @zoehongteaches  2 ปีที่แล้ว

      You can book an appointment to video chat with me at superpeer.com/zoehong

  • @peachy7586
    @peachy7586 5 ปีที่แล้ว

    Hey Zoe, another request, can you do a video on houte couture? A to Z please? Please please Zoe ^_^
    And if anyone is interested on starting her own line **houte couture ofc :'-) **, what advices and tips will you give her?

    • @zoehongteaches
      @zoehongteaches  5 ปีที่แล้ว

      No, because I don't recommend anyone go into haute couture.

    • @peachy7586
      @peachy7586 5 ปีที่แล้ว

      @@zoehongteaches really?
      Why? :-O

  • @anynomouse
    @anynomouse 4 ปีที่แล้ว

    Why are you starting your company ?
    Me : l need money for collage :) (such a good vision xb)

  • @SainabouCamara-mp4jv
    @SainabouCamara-mp4jv 4 หลายเดือนก่อน

    Kaddy sanyang

  • @kalimahhenry
    @kalimahhenry 4 หลายเดือนก่อน

    th-cam.com/play/PLwQq1-SdsNvapBW5FnaPsRSaoCUOHL-k7.html

  • @victorlisowski7192
    @victorlisowski7192 5 ปีที่แล้ว

    First