Google Ads Attribution Models

Attribution Models can help advertisers determine which of your campaigns, keywords, and more are generating the conversions in your account. Google Ads has six different Attribution Models to help you align your account goals with tracking and ensure you're putting your ad spend where it counts the most. In this video, we'll give an overview of each of the 6 Google Ads Attribution Models, walk through the Model Comparison Report, and show you how to adjust your Attribution Model for each of your conversion actions.
1:13 - Overview of the 6 Attribution Models
1:49 - Last Click Attribution
2:21 - First Click Attribution
3:13 - Linear Attribution Modeling
3:50 - Time Decay Attribution
4:30 - Position Based Attribution
5:11 - Data Driven Attribution Modelling & Data Requirements
6:07 - Overview of Models & Incorporating a Growth Mindset
7:06 - Google Ads Attribution Model Comparison Report
10:40 - Comparing Attribution Models for Individual Conversion Actions
11:43 - How to Adjust Attribution Models for Conversions in Google Ads
13:10 - Recap of Important Points for Attribution Models
#googleattributionmodels #googleattribution #googleadsattribution
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[@Theultrazombiekiller]

I just accepted a job as a marketing analyst and am crash learning all of the information I need. This helps a ton.

[@PaidMediaPros]

Thanks for watching and best of luck in your new career!

[@faisalmmian]

Very Clearly Explained. Excellent as always. Thank you

[@PaidMediaPros]

Thank you!

[@rezasemnani7421]

Great content! Thank you.

[@PaidMediaPros]

Thanks Reza!

[@madhavbhattarai2861]

So clearly Explained, Subscribed, Thank you

[@PaidMediaPros]

Thanks for subscribing!

[@anastasiasomeone5325]

Cool clear video. Thanks for sharing.:)

[@PaidMediaPros]

Thanks for watching!

[@fullstackmarketing247]

Excellent! Thank you!

[@PaidMediaPros]

Thanks for watching!

[@SoccerGameplaybyDev]

Thanks for the video. I have one doubt. In Google PPC, the journey of a visitor goes 1. View the ad and click 2. Come to landing page 3. Convert. Therefore, in the attribution model, you can record one click only (clicking on the ads). Then how do you differentiate first click, last click, data driven etc.

[@tommyseptian4601]

Great job explaining ! Please do FB ads attribution model also

[@PaidMediaPros]

Thanks for the idea! We'll add this to the list.

[@everydayceos]

This is an absolutely incredible video. So easy to learn from you. Thank you so much.

[@PaidMediaPros]

Thanks for watching!

[@everydayceos]

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[@simardeepsingh8037]

Hi PMP, I want to understand more about ios apps, which video of yours should I watch?

[@PaidMediaPros]

Best chance would be to look at our playlist on Apple Search Ads

[@simardeepsingh8037]

I did go through. How about ios app ads on Facebook. How to introduce app to specific TG in other objective than app installs