The Rise and Fall of Old Monk | Business Case Study

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  • เผยแพร่เมื่อ 26 ต.ค. 2024

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  • @ThinkSchool
    @ThinkSchool  2 หลายเดือนก่อน +55

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    Email: info@thatware.co
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    • @CaptainbadboyShaah
      @CaptainbadboyShaah 2 หลายเดือนก่อน +2

      Woh sb toh thik hai bhai bt yeh btaoo yeh watch ki link kha hai??

    • @CaptainbadboyShaah
      @CaptainbadboyShaah 2 หลายเดือนก่อน +1

      I want watch link

    • @youniquesaikat776
      @youniquesaikat776 2 หลายเดือนก่อน

      Did you know that the name Old Monk was based on Netaji Subhash Chandra Bose's Gumnami baba avatar. Not many knows this information but I am sure about this.

    • @yogesht.s.9513
      @yogesht.s.9513 2 หลายเดือนก่อน +1

      Next we need a case study on red bull

    • @chBasit01
      @chBasit01 2 หลายเดือนก่อน

      Think school should add Audio track option for it's Hindi audience just like Mr.Beast..... 19 years old huge fan of Think School interested in business and Geopolitics.Love from PAKISTAN 🇵🇰

  • @outbackandabout
    @outbackandabout 2 หลายเดือนก่อน +785

    When he started talking about the fall of Old Monk, I paused the video and went to the shop and got a bottle of Old Monk as i simply will not allow Old Monk to fall. But then as video went ahead, he started talking about the rise of Old Monk again. So now both Old Monk and me are high as F and I'm proud of it.

    • @subhamroy6359
      @subhamroy6359 2 หลายเดือนก่อน +7

      Cheers brother 😂

    • @warrenbuffett920
      @warrenbuffett920 2 หลายเดือนก่อน +2

      Damn😂😂😂

    • @outbackandabout
      @outbackandabout หลายเดือนก่อน +3

      @@warrenbuffett920 Sir, big fan of your investing strategies. thank you for taking time to comment here.

    • @warrenbuffett920
      @warrenbuffett920 หลายเดือนก่อน +2

      @@outbackandabout , Thank you and always thing long term and invest long term.

    • @vsuperstar69
      @vsuperstar69 หลายเดือนก่อน

      😂😂😂

  • @mr.schrodinger7
    @mr.schrodinger7 2 หลายเดือนก่อน +622

    Being a 20-year old, I never knew Old Monk was this legendary. Thank you Think School for educating us on this very aspect of business.

    • @shortsblocker5076
      @shortsblocker5076 2 หลายเดือนก่อน +7

      I know because my friends drinks but never taste it....
      No alcohol

    • @The90sbuoyy
      @The90sbuoyy 2 หลายเดือนก่อน

      @@shortsblocker5076 Good buooyy

    • @dataone100
      @dataone100 2 หลายเดือนก่อน +2

      Ur gen z…u wouldn’t know.

    • @manojgail
      @manojgail 2 หลายเดือนก่อน +1

      Wait for atleast 1 year to try it out.

    • @KunalKeshav-dq6ty
      @KunalKeshav-dq6ty หลายเดือนก่อน

      Naya hai na tu isilye

  • @arjunnair2924
    @arjunnair2924 2 หลายเดือนก่อน +2308

    Going to buy Budha Sadhu(old monk) today..can't let it go bankrupt

    • @raghav_xp7
      @raghav_xp7 2 หลายเดือนก่อน +43

      Waaah 😂😂😂😂

    • @nandyad
      @nandyad 2 หลายเดือนก่อน +8

      Yes

    • @mayanktripathi6875
      @mayanktripathi6875 2 หลายเดือนก่อน +18

      nasha chadha h

    • @Ombhavsar26
      @Ombhavsar26 2 หลายเดือนก่อน +3

      😂😂😂

    • @adityachaudhary1610
      @adityachaudhary1610 2 หลายเดือนก่อน +22

      😂
      Just needed a little push for hundreds of people

  • @rajeevmd
    @rajeevmd 2 หลายเดือนก่อน +234

    Old monk bounced back due to three reasons, 1. they started handing out bottling franchises to suppliers in different states and hence got back into markets which supported within state manufacturer ( eg. like in TN) 2. they started coming out with new and bit more premium products (eg. XO cafe rum) 3. their comeback rode on a wave of nostalgia especially in places where they were previously absent due to state interference.

    • @pranavvisweswaran2170
      @pranavvisweswaran2170 2 หลายเดือนก่อน +5

      exactly and also the change in management

    • @ShashidharParameshwaran
      @ShashidharParameshwaran 2 หลายเดือนก่อน +6

      Also they launched a small but emotional connect campaign, the Old Monk days, reach out to the people with whom you have had Old Monk if you have lost touch. That really caught up and lots of people for old nostalgia reach out to the brand and the people.

    • @sanjaypatil2532
      @sanjaypatil2532 2 หลายเดือนก่อน +6

      Very old story. And during the slow down, we in Karnataka never saw any shortages, neither is there one now. 30 Crores is a very small debt for such a large firm ! So is this a real case study or a marketing gimmick ?

    • @indukumarr
      @indukumarr 2 หลายเดือนก่อน

      ​@@sanjaypatil2532
      Group must be worth 10 to 15k crores.

  • @Cradaver
    @Cradaver 2 หลายเดือนก่อน +585

    Old monk is in OR mess , JCO mess , Officers mess .. Unit's bada khana , TD .. Old monk is army's favorite drink...

    • @abhishekeditz7326
      @abhishekeditz7326 2 หลายเดือนก่อน +16

      True ! Every Bada Khana Party's favourite mixed with coca cola 😅!

    • @fnamelname4146
      @fnamelname4146 2 หลายเดือนก่อน +8

      Yeah, but not the same like it used to be, nowadays whiskeys are more common than old monk.
      Once upon a time it was old monk, old monk and old monk.

    • @vg82
      @vg82 2 หลายเดือนก่อน +5

      Old monk sardi mai garam pani ke saath maaza badiya wala

    • @MARKCRASTO
      @MARKCRASTO 2 หลายเดือนก่อน

      Absolutely!!

    • @abhisekhkumar4948
      @abhisekhkumar4948 2 หลายเดือนก่อน +1

      ​@@vg82waah

  • @ppmmbb999
    @ppmmbb999 2 หลายเดือนก่อน +156

    Old Monk falling...How???
    I see it everywhere 😂
    In the last you only mentioned about the comeback it made, so the title should have been 'Rise Fall and Rise Again of Old Monk'

    • @amlanacharjee
      @amlanacharjee 2 หลายเดือนก่อน +3

      Exactly

    • @Rajeshkumarmtrs
      @Rajeshkumarmtrs 2 หลายเดือนก่อน +15

      Clickbait. Another hidden case study for you😂

    • @ppmmbb999
      @ppmmbb999 2 หลายเดือนก่อน +1

      @@Rajeshkumarmtrs you said it :-D

    • @dont_be_delulu
      @dont_be_delulu 2 หลายเดือนก่อน +1

      Yep

    • @VivekSingh-nl6hs
      @VivekSingh-nl6hs 2 หลายเดือนก่อน +1

      Yes the title threw me off aswell.

  • @nilanjannandi4713
    @nilanjannandi4713 2 หลายเดือนก่อน +181

    Old monk launched many new products recently one of which is Old Monk Coffee Rum which tastes like Irish coffee , this product alone can kill the competition

    • @shivaygoel7929
      @shivaygoel7929 2 หลายเดือนก่อน +10

      True AF bro, just commented the same thing, Old monk is a go to drink in winters

    • @suman3365
      @suman3365 หลายเดือนก่อน +3

      I've never tasted it dude does it taste good

    • @sandipan8
      @sandipan8 หลายเดือนก่อน

      ​@@suman3365if you like coffee you'll love it.. it's more like a dessert drink

    • @shivaygoel7929
      @shivaygoel7929 หลายเดือนก่อน

      @@suman3365 yes it does

    • @cba070288
      @cba070288 หลายเดือนก่อน

      But unfortunately bro quality have been compromised

  • @bijupanickerinok3457
    @bijupanickerinok3457 2 หลายเดือนก่อน +152

    Old monk has now come up with white rum, we are buying it in Qatar.
    My friends told old monk started selling in Manchester shops.
    During Covid lockdown I had a case of old monk which helped us to navigate that period
    Go strong old monk

    • @akshathaka5988
      @akshathaka5988 2 หลายเดือนก่อน

      Alcohol s available in Qatar?

    • @bijupanickerinok3457
      @bijupanickerinok3457 2 หลายเดือนก่อน

      @@akshathaka5988 Yes, available to buy from an outlet against holding permit for it. Available in 5/4 star hotels bars for all. Nightclubs also available

    • @fancyyahoo
      @fancyyahoo 2 หลายเดือนก่อน

      I knew that Saudi Arabia is legalising alcohol because they know they have to reform their general Islamic mindset in order to become more globally welcome, but Qatar is a big surprise!

  • @MBsMancave
    @MBsMancave 2 หลายเดือนก่อน +32

    Very nice video. Here are a few points that I would like to mention.
    1. Even though they word it in a way that a common buyer would think that the rum is 7 years old, it is actually just fresh rum that is blended with fraction of aged rum.
    They use artificial flavors to achieve the taste that seems similar to an aged rum.
    2. Same with usage of casks. Casks are expensive and because of high temperature in India, a lot of liquid is evaporated during the aging. While makers are genuinly aging the liquid in casks for prolonged period, selling it for sub 500 price is simply not practical or sustainable.
    3. While this is just an opinion, their bounce back can be accounted to strong sales in Haryana (Gurgaon) as most NCR based people prefer to buy their alcohol from L1 stores because cheaper prices. Also, there is a nostalgia kick back as people have tried a lot of rums but none have been to crack the right taste balance and people are going back to the old trusted. Also, popular rums like Imperial Red disappeared from Delhi market after the liquor scam fiasco.
    Things may change as Indian rum industry is bound to go through a change in coming years with a lot of new players entering the market.
    Once again, loved the video.
    Cheers!!!

  • @NaveenKumar-s8e
    @NaveenKumar-s8e 2 หลายเดือนก่อน +28

    Wat a coincidence I watch all your videos at evening with my drink and today I am with a glass of old monk and watching the legendary old monk case study! Love for old monk from 7 years

  • @poploginjust555
    @poploginjust555 2 หลายเดือนก่อน +156

    Drinking Oldmonk snd waiting to educate myself with more monks

  • @prithvi24
    @prithvi24 2 หลายเดือนก่อน +24

    watching from Chennai. For the past few years I see old monk at the TASMACs once in a while. Every time , I stock up. Demand is always there, supply is never there.

  • @bangtanionship
    @bangtanionship 2 หลายเดือนก่อน +185

    He is telling about this drink in such detail with passion that we can feel it on our taste buds 😂😂

    • @srinivasm2149
      @srinivasm2149 2 หลายเดือนก่อน +5

      This is exactly problem sir. My 15 year old son is now asking me to buy old monk for him. Shame on Ganesh Prasad for explaining about an Alcohol drink like this.

    • @bangtanionship
      @bangtanionship 2 หลายเดือนก่อน

      @@srinivasm2149 i agree

    • @bangtanionship
      @bangtanionship 2 หลายเดือนก่อน

      @@srinivasm2149 I agree

    • @mradvert0
      @mradvert0 2 หลายเดือนก่อน

      @@srinivasm2149I agree

    • @mradvert0
      @mradvert0 2 หลายเดือนก่อน

      @@srinivasm2149I agree with the problem

  • @ravishankar-tl5uk
    @ravishankar-tl5uk 2 หลายเดือนก่อน +58

    Think school has found a unique way of increasing its views by presenting this kind of business cases 😅 am sure nobody would skip the video 😊

    • @S1KrrSoCal
      @S1KrrSoCal 2 หลายเดือนก่อน +2

      R u 12 ?!

    • @kvjoshi15
      @kvjoshi15 2 หลายเดือนก่อน

      😂👌👍

    • @dont_be_delulu
      @dont_be_delulu 2 หลายเดือนก่อน

      ​@@S1KrrSoCalI'm Ironman 👌

  • @DeepjyotiMukherjeeSuman
    @DeepjyotiMukherjeeSuman 2 หลายเดือนก่อน +14

    The rise of Old Monk in recent years is due to the word of mouth on social media. Old Monk is legendary and still is legendary in the northern and eastern states especially in higher altitude places. Travel vloggers, food vloggers and social media influencers are bringing back the legend in unique and creative way through their content.

  • @menons
    @menons 2 หลายเดือนก่อน +11

    Ganesh: I live in the US and noticed that Old Monk is available in many liquor stores across the US, in the past 2-3 years. The specific brand they sell is "Old Monk Legend". I hope they push this more aggressively in the bars in the US. No advertising spells death knell these days. I love my Old Monk!

  • @namansh9h
    @namansh9h 2 หลายเดือนก่อน +31

    Thank you Think School for making learning about Business so easy! ❤

  • @yalavarthy333
    @yalavarthy333 2 หลายเดือนก่อน +249

    The fun fact is that even if you drink a full bottle of Old Monk rum, there’s no hangover the next day, as if you weren’t drunk at all.

    • @SlimJim3082
      @SlimJim3082 2 หลายเดือนก่อน +101

      Maybe in your 20s. It's a different thing in your 30s trust me 😂😂😂😅😅

    • @grdainylung5216
      @grdainylung5216 2 หลายเดือนก่อน +7

      Yep it's quality,taste is unique

    • @bobbysingh5470
      @bobbysingh5470 2 หลายเดือนก่อน +5

      Absolutely true man, thats the best part!

    • @vaibhavjadhav6122
      @vaibhavjadhav6122 2 หลายเดือนก่อน +25

      Marr jayega bro tu itna maat pee. 2 Quarter me toh meri yaadash chale jaati he and you are saying ki Khamba peene k baad there is no hangover.

    • @yalavarthy333
      @yalavarthy333 2 หลายเดือนก่อน +3

      @@SlimJim3082I am 34 bro now 😂

  • @epicroyal01
    @epicroyal01 2 หลายเดือนก่อน +8

    Old monk and hostel mates were a staple during engineering days errr nights, brings back memories, its been and will always be a legend

  • @soumyabhawna2879
    @soumyabhawna2879 2 หลายเดือนก่อน +66

    You surprise me everytime with your mindboggling content and invaluable insights on every business study you take up. Your work is an inspiration, keep teaching us the great way!

    • @OO27
      @OO27 2 หลายเดือนก่อน +1

      Girls also see his videos interesting

    • @fruitsalad-ry4ku
      @fruitsalad-ry4ku 23 ชั่วโมงที่ผ่านมา

      ChatGPT

  • @radhakrishnan2007
    @radhakrishnan2007 2 หลายเดือนก่อน +8

    My favorite brand is Old Monk. I would like to highlight one thing here. All state/politicians promote their own brand which may their relatives or someone who give good money to them and manufacture locally. In Kerala they have promoted 'Javaan' which has high level of alcohol content, and they stopped only because of media power in our state. After couple of years, I'm seeing Old Monk again in our state. It's same with Tamil Nadu and Karnataka. In Tamil Nadu still they are selling locally manufactured un quality items.

  • @rounakdas2797
    @rounakdas2797 2 หลายเดือนก่อน +17

    This is now the best marketing for Old Monk, also free

  • @VDeshmukh
    @VDeshmukh 2 หลายเดือนก่อน +13

    Cant let down the old monk, Usually I start it in Winter but this year form Rainy itself 😊😊

  • @sen2939
    @sen2939 2 หลายเดือนก่อน +16

    Time to buy Old Monk and nostalgic college days. I can't see it going bankrupt.🎉

  • @statsnmore
    @statsnmore 2 หลายเดือนก่อน +4

    Seriously, i just entered BAR ordered old monk, then opened TH-cam this video was in recommendation started watching it while drinking, at 9:36 when it was all about taste, i really started smiling 😊

  • @rajatgupta30
    @rajatgupta30 2 หลายเดือนก่อน +36

    The way you described Old monks's taste is legendary..old monk should create an ad out of it

    • @bobbysingh5470
      @bobbysingh5470 2 หลายเดือนก่อน

      i totally agree!!!

    • @Copypaste_11
      @Copypaste_11 2 หลายเดือนก่อน +1

      Im sure bro took a peg after this vid 😆💀💀💀

  • @sukritisalunke
    @sukritisalunke 2 หลายเดือนก่อน +61

    What I can’t believe this, As soon as old monk gets re stocked in defence canteens it disappears!

  • @anuragrakshit8520
    @anuragrakshit8520 2 หลายเดือนก่อน +10

    Old monk should advertise it in such a way like nostalgia and college days and good old days..

  • @Alfa210A
    @Alfa210A 2 หลายเดือนก่อน +195

    "Memories Bring Back... Memories Bring Back You "😂😂

    • @noclicheplease
      @noclicheplease 2 หลายเดือนก่อน +5

      Cheers to the wish you were here, but you're not
      'Cause the drinks bring back all the memories

    • @beingslimshady
      @beingslimshady 2 หลายเดือนก่อน +1

      Of everything we've been through
      Toast to the ones here today
      Toast to the ones that we lost on the way
      'Cause the drinks bring back all the memories 😁🍻

    • @__.cf.__darkn_ess5173
      @__.cf.__darkn_ess5173 2 หลายเดือนก่อน

      Memories bring memories bring back old monk glass😅😂

  • @Mr_-Heisenberg
    @Mr_-Heisenberg 2 หลายเดือนก่อน +3

    1. Social Media. Everyone in hill station travel vlogs started talking about it. Making it’s sell increase in plains too
    2. They did bring out new products and it’s catching up.
    3. Lowering price and maintaining the taste and quality. Although bring plastic bottles instead of glass is discouraging

  • @jyotichoudhary817
    @jyotichoudhary817 2 หลายเดือนก่อน +8

    Present buddy♥
    Thank you both of you!
    Ye Dil Maange More❤

  • @sasankbarai2225
    @sasankbarai2225 2 หลายเดือนก่อน +8

    Maybe Old Monk is Ganesh's favorite drink, and he single-handedly went on to revive the brand, paving his path to becoming the brand ambassador of Old Monk 😃

  • @rajeshkumarpanda7057
    @rajeshkumarpanda7057 หลายเดือนก่อน +4

    This is the biggest smile I saw in Ganesh's face while doing a case study

  • @rudragoyal7464
    @rudragoyal7464 2 หลายเดือนก่อน +2

    Can not thank you enough for these case studies man. Glad i discovered your channel. Keep up the great work. Lots of love.❤

  • @subhadippal9054
    @subhadippal9054 2 หลายเดือนก่อน +12

    Old Monk, an iconic Indian rum brand, has a long history that includes a Scottish founder, a brewery, and a connection to the Jallianwala Bagh Massacre.

  • @chankithan4561
    @chankithan4561 5 วันที่ผ่านมา +1

    Me and my friends single handedly trying hard to keep Old Monk in business.

  • @umeshchittirai
    @umeshchittirai 2 หลายเดือนก่อน +37

    People still love old monk.
    It has distinct flavour and aroma

    • @mr-x-003
      @mr-x-003 2 หลายเดือนก่อน +1

      old monk Isn't failing, you are a failed youtuber

    • @umeshchittirai
      @umeshchittirai 2 หลายเดือนก่อน +1

      @@mr-x-003 do you understand English? Translate it into hindi if you are facing difficulty in understanding.
      Is there anything where I mentioned old monk is failed?
      I just said people still love old monk. It ha distinct flavour and aroma.

    • @mr-x-003
      @mr-x-003 2 หลายเดือนก่อน

      @@umeshchittirai it's my mistake , I thought I was commenting, but seems like I replied u , however this was for Think school, not for u

    • @theknightking4379
      @theknightking4379 หลายเดือนก่อน

      ​@@mr-x-003 you must have been so high

  • @srijansantra7626
    @srijansantra7626 2 หลายเดือนก่อน

    Amazing work! This was a much required information for Old Monk lovers and probably one of the best case studies for entrepreneurs or Business Manegement students.

  • @Anonymous_13000
    @Anonymous_13000 2 หลายเดือนก่อน +15

    Finally the wait if over 😮‍💨🎉

  • @sawanthapa9192
    @sawanthapa9192 2 หลายเดือนก่อน +2

    Old monk was always favourite across the classes. When there was a scarcity of old monk the lovers always looked and searched for it creating a new demand for it. I being the lover of old monk seen the days where it was not available even in states like Karnataka. But I believe class is forever. Which created the demand for old monk again and we see a rise in sale and demand

  • @bharatavarsha17000
    @bharatavarsha17000 2 หลายเดือนก่อน +12

    Damn! 💀
    First shocker is that I never knew Old Monk was an Indian brand which ruled the world, that's some serious sh**...👏🏻
    Second, it's great to see this case study on ThinkSchool ❤
    Third, Appreciate NM ji's work ...

    • @saupi5256
      @saupi5256 หลายเดือนก่อน

      Because you aren't drinking enough 😂

  • @kgkarrthik
    @kgkarrthik 2 หลายเดือนก่อน +6

    As always loved the presentation. Always a special connect with OMR ❤

  • @tradingswamyintelugu6541
    @tradingswamyintelugu6541 2 หลายเดือนก่อน +25

    Old monk bottle is so unique

  • @satraj1961
    @satraj1961 2 หลายเดือนก่อน

    The best 20 minutes spent in recent time!! Thank you 🙏🏻🙏🏻🙏🏻🙏🏻

  • @gaindians100
    @gaindians100 2 หลายเดือนก่อน +17

    Fantastic case study Ganesh

  • @rafikkhotu2942
    @rafikkhotu2942 21 วันที่ผ่านมา

    Old is gold..
    Never heard anyone talk badly...will be loved another 100 yrs

  • @nandish2911
    @nandish2911 2 หลายเดือนก่อน +25

    Old Monk = First Love 🤩😍

  • @tamalacharya8264
    @tamalacharya8264 2 หลายเดือนก่อน

    Dear Ganesh team, we all learn so much from each one of your case studies. We're so glad to have you ❤

  • @Avinash.J
    @Avinash.J 2 หลายเดือนก่อน +5

    How did it bounced back is very important please incorporate that !

  • @vidityadav1154
    @vidityadav1154 2 หลายเดือนก่อน +1

    2 to 3 days ago ,One of my friends was talking about old monk he asked me why now we can't see old monk in shop , and we couldn't have any idea about old monk . Thanks @thinkschool bring this topic 😄

  • @monjeetmukerjee4179
    @monjeetmukerjee4179 2 หลายเดือนก่อน +6

    Old Monk is the Royal Enfield 'Bullet' of the drinks

  • @samachakradhar8827
    @samachakradhar8827 2 หลายเดือนก่อน +3

    I'm missing your case studies from the last one year dude 😢

  • @SOUNDnBEATS
    @SOUNDnBEATS หลายเดือนก่อน

    Any strategy we use will not change the fact that brands or products will rise and fall. The size of your product line doesn't matter. While I'm not a market expert, I think some products, like Old Monk, have a unique appeal that can't be replaced. Sales might drop, but the potential for a comeback remains, depending on how long the product has been off the market or lost its popularity. This is an interesting case study, and I appreciate you mentioning it. The rise and fall of Old Monk provides many insights to consider and learn from. The world is full of unknowns, and many factors from human thoughts and actions are constantly influencing every product, service, or business. Pace of Change is quite fast nowadays. Live Long!! Old Monk !! 😊👍

  • @saswatahalder4887
    @saswatahalder4887 2 หลายเดือนก่อน +4

    ❤❤
    brother a major salute to your research team

  • @rohandeep181
    @rohandeep181 วันที่ผ่านมา

    Old monk was always a go to drink in college whenever we felt the urge of drinking during our college days.. still remember the taste of the same .

  • @kirankumarpawar16
    @kirankumarpawar16 2 หลายเดือนก่อน +3

    In a single month old monk price hiked 3 times in Karnataka so I've shifted to Amrut Rum 🥴🙌🏻

    • @sushant3196
      @sushant3196 28 วันที่ผ่านมา +1

      I know... Maybe you want to switch to whiskey because rum is made from sugarcane... It'll cause diabetes. I think

  • @nakulv97
    @nakulv97 2 หลายเดือนก่อน +2

    Woah! Heard something like this on TISS and Think School got a video out. All my subscriptions are converging xP

  • @brouno1989
    @brouno1989 2 หลายเดือนก่อน +5

    Though Old Monk is a tastier rum then McDowels or Captain Morgan Rum, I just want to comment on aging part of the Old Monk Rum. 7 year aged rum blended is just a marketing gimmick. They don't mention how much of the aged rum they blend. Because selling a 7 year blended rum in india would make it way more costlier than various scotch available in the market because in a tropical country like India where evaporation is high and aging will leave very little alcohol to sell after 7 long years of aging and it will not be possible to sell a rum on that price point (xxx or others) In Mharashtra XXX cost around Rs. 800 where as a scotch like Black Dog cost around 3-4k. So this aging statement is controversial. It mainly contains artificial flavoring, artificial colours and GNP (grain neutral spirit). If somebody knows how much they blend 7 year old rum pls let me know as well.

  • @Dbcooper008
    @Dbcooper008 2 หลายเดือนก่อน

    Old for me is nostalgia. It brings me back to my college days and buddies ❤

  • @surferp89
    @surferp89 2 หลายเดือนก่อน +3

    Please guys take this responsibility seriously and let's make old man great again. Cheers 🍻

  • @sharanjhaveri6324
    @sharanjhaveri6324 2 หลายเดือนก่อน

    Anyone with any entrepreneurial experience what so ever -
    The last 2 minutes on the video was gold. Felt it in my bones

  • @rohitkumarsharma3769
    @rohitkumarsharma3769 2 หลายเดือนก่อน +20

    Old monk gives less margin to retailers. That's why they don't buy it. Last year I searched it in atleast 10 wine shops in Delhi and don't get it so we have to buy Bacardi

    • @Shobhitgupta_46
      @Shobhitgupta_46 2 หลายเดือนก่อน +7

      Never found a shop without an old monk either coffee, gold reserves or amber were available

    • @rohitkumarsharma3769
      @rohitkumarsharma3769 2 หลายเดือนก่อน +2

      @@Shobhitgupta_46 bhai winter me nahi available hoti

    • @Shobhitgupta_46
      @Shobhitgupta_46 2 หลายเดือนก่อน

      @@rohitkumarsharma3769 same in winter ❄️

    • @SuNuWaR-31
      @SuNuWaR-31 2 หลายเดือนก่อน

      Yep, supply problem.

    • @saupi5256
      @saupi5256 หลายเดือนก่อน

      That's the main reason, even in Uttarakhand in 2010s you couldn't get old monk in Wine shops...all you could get Beach house and McDowell....

  • @psrboombox4272
    @psrboombox4272 หลายเดือนก่อน

    we are there with old monk right now and saw your video , thanks buddy for sharing the detail update .

  • @bharatshah765
    @bharatshah765 2 หลายเดือนก่อน +7

    Insightful presentation 👍

  • @bijuhajong5897
    @bijuhajong5897 2 หลายเดือนก่อน

    While you're explaining the story , today i found an extra glow in your face. I think this is LOVE😍

  • @aadisingh1551
    @aadisingh1551 2 หลายเดือนก่อน +10

    Gonna take a shot of #OldMonk

  • @PaperModelGuru
    @PaperModelGuru 2 หลายเดือนก่อน

    You have chosen a unique topic yet again. Everyone has heard of or drank Old Monk but only a few knew about its legend. Thanks for sharing such insightful videos Ganesh and team ✌

  • @Anirudh_C_J
    @Anirudh_C_J 2 หลายเดือนก่อน +3

    would love to see a case study Big 4s and their business model

  • @yuvisyuniverse
    @yuvisyuniverse 21 วันที่ผ่านมา

    On the way to buy one Old monk , Old monk gold reserve and old monk coffee can't leave this legend to be bankrupt. Just pure emotion for me❤

  • @kethaniyer5554
    @kethaniyer5554 2 หลายเดือนก่อน +4

    U made my mouth dry....Feel like having old monk now😂

  • @rishavpattnaik9827
    @rishavpattnaik9827 หลายเดือนก่อน

    In tears to see this 😥😥
    It will always be my favorite💯

  • @aadityajagtap9838
    @aadityajagtap9838 2 หลายเดือนก่อน +3

    I don't know why I was curious to watch this case study 😅

  • @logeshpaul
    @logeshpaul 2 หลายเดือนก่อน +1

    what a prespective, kudos to you for doing this

  • @Sympl3535
    @Sympl3535 2 หลายเดือนก่อน +4

    I don't drink and I know nothing but yet loved this case study.. and even made a summary (notes)❤❤
    Thankyou Ganesh Bhai .!

  • @nirmalyasinha9726
    @nirmalyasinha9726 2 หลายเดือนก่อน

    The "Hi Everybody" wakes my mind giving me repeat refresh.

  • @pechaoooo69
    @pechaoooo69 2 หลายเดือนก่อน +17

    Fall???? Really???

  • @risheeshtiwari2594
    @risheeshtiwari2594 2 หลายเดือนก่อน +2

    Thanks for making such an amazing video...I just love the science behind making these beverages....

  • @mahesh_bvn
    @mahesh_bvn 2 หลายเดือนก่อน +6

    Bro you've literally made a community post about this video like 3 weeks ago😢

  • @kayrazpatel
    @kayrazpatel 2 หลายเดือนก่อน +1

    I always loved your content keep up the great work and I watch this and your previous video

  • @arjunnair2924
    @arjunnair2924 2 หลายเดือนก่อน +9

    Old monk coffee lover❤

    • @Shobhitgupta_46
      @Shobhitgupta_46 2 หลายเดือนก่อน

      Mujhe toh hungover ho jata hai so gold reserves or regular

  • @terryyouth
    @terryyouth 8 วันที่ผ่านมา +1

    I thought the old monk in army har a different quality than the outside one.
    Abroad they age rum in different old wine casks. This releases the flavour of those casks to the rum and create a variety of batch rums.
    Mohan Meakin also makes- corn flakes

  • @Duniasekyalena
    @Duniasekyalena 2 หลายเดือนก่อน +2

    Nothing can beat Old Monk at entry level Rum market.

    • @benson1805
      @benson1805 2 หลายเดือนก่อน +1

      It's way above entry level

  • @Abhisheak13
    @Abhisheak13 28 วันที่ผ่านมา

    Old Monk saw a resurgence around 2015-16, and it's no coincidence-that’s when my friends and I entered our college years.

  • @nandyad
    @nandyad 2 หลายเดือนก่อน +3

    It is an emotion

  • @ankurgangwar7171
    @ankurgangwar7171 2 หลายเดือนก่อน +2

    I went to Ottawa canada and some.of my canadian friends requested me to bring Old Monk as it is rarely available there!! And if available it sells out quickly!! 😀

  • @JayJay-jy8kz
    @JayJay-jy8kz 2 หลายเดือนก่อน +3

    Video starts at 3:55

    • @y6jacob
      @y6jacob 28 วันที่ผ่านมา

      Thank you 😊

  • @sunpav
    @sunpav 2 หลายเดือนก่อน

    A great case study and till date I always lookout for Old monk when I shop for Rum.

  • @sajalpratapsingh2057
    @sajalpratapsingh2057 2 หลายเดือนก่อน +4

    Thumbnail goes hard ngl

  • @dr.python
    @dr.python หลายเดือนก่อน +1

    I really feel bad when you know the product is so inexpensive that it’ll run out of business before they hike the prices, same thing happened with a Chinese restaurant near “Burger (king)” near East Street in Pune

  • @us7825
    @us7825 2 หลายเดือนก่อน +4

    SULA Will conquer the world wine market in near future. Promising company with fantastic results.

  • @keithfernandes7350
    @keithfernandes7350 หลายเดือนก่อน

    Not a rum drinker but have tasted it from time to time
    Old Monk, Mohan Meakens , will be there for a long time while we will pass on
    The easiest way to hide drinking alcohol was to have rum with Coke 😊
    Cheers to that

  • @anuragsinghyadav492
    @anuragsinghyadav492 2 หลายเดือนก่อน +3

    I remembered my dad drink when ever any function happened in unit

  • @Firesang
    @Firesang 2 หลายเดือนก่อน

    Nice video. Consise and informative.
    I wish Old Monk is available in the off-license shops and restaurants outside India!! Its taste is classic and unchanged. The dark brown bottle, its unique shape and texture - the feel in hand!! Old Monk is an Indian Legend Spirit.

  • @SanjaiKrishna-mm2eh
    @SanjaiKrishna-mm2eh 2 หลายเดือนก่อน +8

    It's more likely to have replaced SOMRAS 🍷🍾

  • @chiragmehta2906
    @chiragmehta2906 2 หลายเดือนก่อน

    Thank You Prasad sir, It was a wonderful case study and beautifully presented by you 😍

  • @Akash-418
    @Akash-418 2 หลายเดือนก่อน +3

    My college hostel group name is "old monk disciples"😅

  • @MrPanthershah
    @MrPanthershah หลายเดือนก่อน

    It's widely available and popular now in Canada. So not sure about fall, but they're selling it for CAD 36 a piece and it's been sold out from last winter atleast in Toronto and they got stocked back up recently. So, they are definitely expanding their global footprint.

  • @parthabiswas7399
    @parthabiswas7399 2 หลายเดือนก่อน +4

    Recently Old Monk Also Launched The Coffee Flavour. Who Tried It & How's It ??

    • @varadmulye8540
      @varadmulye8540 2 หลายเดือนก่อน +2

      Its sexy !!!

    • @ArtaxWild101
      @ArtaxWild101 หลายเดือนก่อน +1

      Too sweet didn't like it. Always a fan of 7yrs Blended 😊

    • @varadmulye8540
      @varadmulye8540 หลายเดือนก่อน

      @@ArtaxWild101 pro tip mix ut with cold coffee

  • @terryyouth
    @terryyouth 8 วันที่ผ่านมา +1

    Old monk is sold as vanilla flavoured rum. Abroad you get spiced rum closest. But as soon as you sip old monk you know it is it