The Rise and Fall of Old Monk | Business Case Study

แชร์
ฝัง
  • เผยแพร่เมื่อ 23 ธ.ค. 2024

ความคิดเห็น • 1.4K

  • @ThinkSchool
    @ThinkSchool  4 หลายเดือนก่อน +68

    👉Website URL: thatware.co
    Email: info@thatware.co
    If you want to get quickly a customized high level SEO audit and strategy for your website please get in touch with THATWARE.
    Discount code: TSCHOOL for availing 25% discount

    • @CaptainbadboyShaah
      @CaptainbadboyShaah 4 หลายเดือนก่อน +2

      Woh sb toh thik hai bhai bt yeh btaoo yeh watch ki link kha hai??

    • @CaptainbadboyShaah
      @CaptainbadboyShaah 4 หลายเดือนก่อน +1

      I want watch link

    • @youniquesaikat776
      @youniquesaikat776 4 หลายเดือนก่อน

      Did you know that the name Old Monk was based on Netaji Subhash Chandra Bose's Gumnami baba avatar. Not many knows this information but I am sure about this.

    • @yogesht.s.9513
      @yogesht.s.9513 4 หลายเดือนก่อน +1

      Next we need a case study on red bull

    • @chBasit01
      @chBasit01 4 หลายเดือนก่อน

      Think school should add Audio track option for it's Hindi audience just like Mr.Beast..... 19 years old huge fan of Think School interested in business and Geopolitics.Love from PAKISTAN 🇵🇰

  • @outbackandabout
    @outbackandabout 4 หลายเดือนก่อน +1181

    When he started talking about the fall of Old Monk, I paused the video and went to the shop and got a bottle of Old Monk as i simply will not allow Old Monk to fall. But then as video went ahead, he started talking about the rise of Old Monk again. So now both Old Monk and me are high as F and I'm proud of it.

    • @subhamroy6359
      @subhamroy6359 3 หลายเดือนก่อน +13

      Cheers brother 😂

    • @warrenbuffett920
      @warrenbuffett920 3 หลายเดือนก่อน +3

      Damn😂😂😂

    • @outbackandabout
      @outbackandabout 3 หลายเดือนก่อน +4

      @@warrenbuffett920 Sir, big fan of your investing strategies. thank you for taking time to comment here.

    • @warrenbuffett920
      @warrenbuffett920 3 หลายเดือนก่อน +2

      @@outbackandabout , Thank you and always thing long term and invest long term.

    • @vsuperstar69
      @vsuperstar69 3 หลายเดือนก่อน

      😂😂😂

  • @DeepjyotiMukherjeeSuman
    @DeepjyotiMukherjeeSuman 4 หลายเดือนก่อน +49

    The rise of Old Monk in recent years is due to the word of mouth on social media. Old Monk is legendary and still is legendary in the northern and eastern states especially in higher altitude places. Travel vloggers, food vloggers and social media influencers are bringing back the legend in unique and creative way through their content.

  • @arjunnair2924
    @arjunnair2924 4 หลายเดือนก่อน +2724

    Going to buy Budha Sadhu(old monk) today..can't let it go bankrupt

    • @raghav_xp7
      @raghav_xp7 4 หลายเดือนก่อน +51

      Waaah 😂😂😂😂

    • @nandyad
      @nandyad 4 หลายเดือนก่อน +10

      Yes

    • @mayanktripathi6875
      @mayanktripathi6875 4 หลายเดือนก่อน +20

      nasha chadha h

    • @Ombhavsar26
      @Ombhavsar26 4 หลายเดือนก่อน +4

      😂😂😂

    • @adityachaudhary1610
      @adityachaudhary1610 4 หลายเดือนก่อน +23

      😂
      Just needed a little push for hundreds of people

  • @epicroyal01
    @epicroyal01 4 หลายเดือนก่อน +29

    Old monk and hostel mates were a staple during engineering days errr nights, brings back memories, its been and will always be a legend

  • @mr.schrodinger7
    @mr.schrodinger7 4 หลายเดือนก่อน +686

    Being a 20-year old, I never knew Old Monk was this legendary. Thank you Think School for educating us on this very aspect of business.

    • @shortsblocker5076
      @shortsblocker5076 4 หลายเดือนก่อน +10

      I know because my friends drinks but never taste it....
      No alcohol

    • @The90sbuoyy
      @The90sbuoyy 4 หลายเดือนก่อน

      @@shortsblocker5076 Good buooyy

    • @dataone100
      @dataone100 4 หลายเดือนก่อน +3

      Ur gen z…u wouldn’t know.

    • @manojgail
      @manojgail 4 หลายเดือนก่อน +3

      Wait for atleast 1 year to try it out.

    • @KunalKeshav-dq6ty
      @KunalKeshav-dq6ty 3 หลายเดือนก่อน +1

      Naya hai na tu isilye

  • @rajeshkumarpanda7057
    @rajeshkumarpanda7057 3 หลายเดือนก่อน +11

    This is the biggest smile I saw in Ganesh's face while doing a case study

  • @rajeevmd
    @rajeevmd 4 หลายเดือนก่อน +280

    Old monk bounced back due to three reasons, 1. they started handing out bottling franchises to suppliers in different states and hence got back into markets which supported within state manufacturer ( eg. like in TN) 2. they started coming out with new and bit more premium products (eg. XO cafe rum) 3. their comeback rode on a wave of nostalgia especially in places where they were previously absent due to state interference.

    • @pranavvisweswaran2170
      @pranavvisweswaran2170 4 หลายเดือนก่อน +5

      exactly and also the change in management

    • @ShashidharParameshwaran
      @ShashidharParameshwaran 4 หลายเดือนก่อน +7

      Also they launched a small but emotional connect campaign, the Old Monk days, reach out to the people with whom you have had Old Monk if you have lost touch. That really caught up and lots of people for old nostalgia reach out to the brand and the people.

    • @sanjaypatil2532
      @sanjaypatil2532 4 หลายเดือนก่อน +7

      Very old story. And during the slow down, we in Karnataka never saw any shortages, neither is there one now. 30 Crores is a very small debt for such a large firm ! So is this a real case study or a marketing gimmick ?

    • @indukumarr
      @indukumarr 4 หลายเดือนก่อน

      ​@@sanjaypatil2532
      Group must be worth 10 to 15k crores.

  • @MBsMancave
    @MBsMancave 4 หลายเดือนก่อน +35

    Very nice video. Here are a few points that I would like to mention.
    1. Even though they word it in a way that a common buyer would think that the rum is 7 years old, it is actually just fresh rum that is blended with fraction of aged rum.
    They use artificial flavors to achieve the taste that seems similar to an aged rum.
    2. Same with usage of casks. Casks are expensive and because of high temperature in India, a lot of liquid is evaporated during the aging. While makers are genuinly aging the liquid in casks for prolonged period, selling it for sub 500 price is simply not practical or sustainable.
    3. While this is just an opinion, their bounce back can be accounted to strong sales in Haryana (Gurgaon) as most NCR based people prefer to buy their alcohol from L1 stores because cheaper prices. Also, there is a nostalgia kick back as people have tried a lot of rums but none have been to crack the right taste balance and people are going back to the old trusted. Also, popular rums like Imperial Red disappeared from Delhi market after the liquor scam fiasco.
    Things may change as Indian rum industry is bound to go through a change in coming years with a lot of new players entering the market.
    Once again, loved the video.
    Cheers!!!

  • @Cradaver
    @Cradaver 4 หลายเดือนก่อน +632

    Old monk is in OR mess , JCO mess , Officers mess .. Unit's bada khana , TD .. Old monk is army's favorite drink...

    • @abhishekeditz7326
      @abhishekeditz7326 4 หลายเดือนก่อน +21

      True ! Every Bada Khana Party's favourite mixed with coca cola 😅!

    • @fnamelname4146
      @fnamelname4146 4 หลายเดือนก่อน +10

      Yeah, but not the same like it used to be, nowadays whiskeys are more common than old monk.
      Once upon a time it was old monk, old monk and old monk.

    • @vg82
      @vg82 4 หลายเดือนก่อน +7

      Old monk sardi mai garam pani ke saath maaza badiya wala

    • @MARKCRASTO
      @MARKCRASTO 4 หลายเดือนก่อน

      Absolutely!!

    • @abhisekhkumar4948
      @abhisekhkumar4948 4 หลายเดือนก่อน +1

      ​@@vg82waah

  • @sigmarules3584
    @sigmarules3584 3 หลายเดือนก่อน +6

    Since the time it rumoured the Bankruptcy... Old Monk fans flooded the market with its demand. The consumption rose sky high. This Rum can never be out of fashion. Legends are legends.

    • @sushant3196
      @sushant3196 2 หลายเดือนก่อน +1

      Yes, old monk's quality has dropped, but I'm not going to let the company go down. I'm going to buy old monk bottles now.

  • @NaveenKumar-s8e
    @NaveenKumar-s8e 4 หลายเดือนก่อน +40

    Wat a coincidence I watch all your videos at evening with my drink and today I am with a glass of old monk and watching the legendary old monk case study! Love for old monk from 7 years

  • @chankithan4561
    @chankithan4561 2 หลายเดือนก่อน +4

    Me and my friends single handedly trying hard to keep Old Monk in business.

  • @prithvi24
    @prithvi24 4 หลายเดือนก่อน +36

    watching from Chennai. For the past few years I see old monk at the TASMACs once in a while. Every time , I stock up. Demand is always there, supply is never there.

  • @statsnmore
    @statsnmore 4 หลายเดือนก่อน +7

    Seriously, i just entered BAR ordered old monk, then opened TH-cam this video was in recommendation started watching it while drinking, at 9:36 when it was all about taste, i really started smiling 😊

  • @nilanjannandi4713
    @nilanjannandi4713 4 หลายเดือนก่อน +213

    Old monk launched many new products recently one of which is Old Monk Coffee Rum which tastes like Irish coffee , this product alone can kill the competition

    • @shivaygoel7929
      @shivaygoel7929 4 หลายเดือนก่อน +13

      True AF bro, just commented the same thing, Old monk is a go to drink in winters

    • @suman3365
      @suman3365 3 หลายเดือนก่อน +4

      I've never tasted it dude does it taste good

    • @sandipan8
      @sandipan8 3 หลายเดือนก่อน

      ​@@suman3365if you like coffee you'll love it.. it's more like a dessert drink

    • @shivaygoel7929
      @shivaygoel7929 3 หลายเดือนก่อน

      @@suman3365 yes it does

    • @cba070288
      @cba070288 2 หลายเดือนก่อน +1

      But unfortunately bro quality have been compromised

  • @anuragrakshit8520
    @anuragrakshit8520 4 หลายเดือนก่อน +14

    Old monk should advertise it in such a way like nostalgia and college days and good old days..

  • @menons
    @menons 4 หลายเดือนก่อน +19

    Ganesh: I live in the US and noticed that Old Monk is available in many liquor stores across the US, in the past 2-3 years. The specific brand they sell is "Old Monk Legend". I hope they push this more aggressively in the bars in the US. No advertising spells death knell these days. I love my Old Monk!

  • @RajatG69
    @RajatG69 21 วันที่ผ่านมา

    Heyy, thanks for the shoutout! After 2015, we did step up the game a bit. Apart from sticking to the nostalgia vibe, we also tried new stuff like special blends and a premium range (like Old Monk Gold Reserve).
    We also started showing up more at events and bars to vibe with the younger crowd. And exports helped us too-spreading the Monk love globally.
    At the end of the day, it's all about the stories n memories people have with Old Monk. Cheers for the love!

  • @bijupanickerinok3457
    @bijupanickerinok3457 4 หลายเดือนก่อน +172

    Old monk has now come up with white rum, we are buying it in Qatar.
    My friends told old monk started selling in Manchester shops.
    During Covid lockdown I had a case of old monk which helped us to navigate that period
    Go strong old monk

    • @akshathaka5988
      @akshathaka5988 4 หลายเดือนก่อน

      Alcohol s available in Qatar?

    • @bijupanickerinok3457
      @bijupanickerinok3457 4 หลายเดือนก่อน

      @@akshathaka5988 Yes, available to buy from an outlet against holding permit for it. Available in 5/4 star hotels bars for all. Nightclubs also available

    • @fancyyahoo
      @fancyyahoo 4 หลายเดือนก่อน

      I knew that Saudi Arabia is legalising alcohol because they know they have to reform their general Islamic mindset in order to become more globally welcome, but Qatar is a big surprise!

    • @frostzeno9
      @frostzeno9 หลายเดือนก่อน +1

      try Old monk coffee flavor bro

  • @SandipanChakraborty
    @SandipanChakraborty 26 วันที่ผ่านมา +2

    Winter is here. Time for old monk to rise again!

  • @bangtanionship
    @bangtanionship 4 หลายเดือนก่อน +194

    He is telling about this drink in such detail with passion that we can feel it on our taste buds 😂😂

    • @srinivasm2149
      @srinivasm2149 4 หลายเดือนก่อน +5

      This is exactly problem sir. My 15 year old son is now asking me to buy old monk for him. Shame on Ganesh Prasad for explaining about an Alcohol drink like this.

    • @bangtanionship
      @bangtanionship 4 หลายเดือนก่อน

      @@srinivasm2149 i agree

    • @bangtanionship
      @bangtanionship 4 หลายเดือนก่อน

      @@srinivasm2149 I agree

    • @mradvert0
      @mradvert0 4 หลายเดือนก่อน

      @@srinivasm2149I agree

    • @mradvert0
      @mradvert0 4 หลายเดือนก่อน

      @@srinivasm2149I agree with the problem

  • @KinshuKumar-theKKR
    @KinshuKumar-theKKR 4 หลายเดือนก่อน +1

    rise for old monk after 2021 was due to the fact that tourism shot up and the regular hilly places like parts of Uttrakhand, Ladakh, Himachal Pradesh saw waves of tourists. And the key selling point of old monk in the hill stations is that its still fairly cheap after adding the "extra" charge they add over the MRP for all available liqours.

  • @ravishankar-tl5uk
    @ravishankar-tl5uk 4 หลายเดือนก่อน +63

    Think school has found a unique way of increasing its views by presenting this kind of business cases 😅 am sure nobody would skip the video 😊

    • @S1KrrSoCal
      @S1KrrSoCal 4 หลายเดือนก่อน +3

      R u 12 ?!

    • @kvjoshi15
      @kvjoshi15 4 หลายเดือนก่อน

      😂👌👍

    • @dont_be_delulu
      @dont_be_delulu 4 หลายเดือนก่อน

      ​@@S1KrrSoCalI'm Ironman 👌

    • @koteswarris8949
      @koteswarris8949 26 วันที่ผ่านมา

      You sound like a teenager

  • @soumyabhawna2879
    @soumyabhawna2879 4 หลายเดือนก่อน +93

    You surprise me everytime with your mindboggling content and invaluable insights on every business study you take up. Your work is an inspiration, keep teaching us the great way!

    • @OO27
      @OO27 4 หลายเดือนก่อน +3

      Girls also see his videos interesting

    • @fruitsalad-ry4ku
      @fruitsalad-ry4ku หลายเดือนก่อน

      ChatGPT

  • @poploginjust555
    @poploginjust555 4 หลายเดือนก่อน +159

    Drinking Oldmonk snd waiting to educate myself with more monks

  • @Mr_-Heisenberg
    @Mr_-Heisenberg 4 หลายเดือนก่อน +3

    1. Social Media. Everyone in hill station travel vlogs started talking about it. Making it’s sell increase in plains too
    2. They did bring out new products and it’s catching up.
    3. Lowering price and maintaining the taste and quality. Although bring plastic bottles instead of glass is discouraging

  • @radhakrishnan2007
    @radhakrishnan2007 4 หลายเดือนก่อน +11

    My favorite brand is Old Monk. I would like to highlight one thing here. All state/politicians promote their own brand which may their relatives or someone who give good money to them and manufacture locally. In Kerala they have promoted 'Javaan' which has high level of alcohol content, and they stopped only because of media power in our state. After couple of years, I'm seeing Old Monk again in our state. It's same with Tamil Nadu and Karnataka. In Tamil Nadu still they are selling locally manufactured un quality items.

  • @bhargabborah3390
    @bhargabborah3390 11 วันที่ผ่านมา +2

    Old Monk is not only a drink it works as a medicine for hostelers in winter. Cold, cough, running nose just have it with cinnamon cardamom black pepper honey elaichi and boild water instant relief

  • @yalavarthy333
    @yalavarthy333 4 หลายเดือนก่อน +255

    The fun fact is that even if you drink a full bottle of Old Monk rum, there’s no hangover the next day, as if you weren’t drunk at all.

    • @SlimJim3082
      @SlimJim3082 4 หลายเดือนก่อน +104

      Maybe in your 20s. It's a different thing in your 30s trust me 😂😂😂😅😅

    • @grdainylung5216
      @grdainylung5216 4 หลายเดือนก่อน +7

      Yep it's quality,taste is unique

    • @bobbysingh5470
      @bobbysingh5470 4 หลายเดือนก่อน +5

      Absolutely true man, thats the best part!

    • @vaibhavjadhav6122
      @vaibhavjadhav6122 4 หลายเดือนก่อน +25

      Marr jayega bro tu itna maat pee. 2 Quarter me toh meri yaadash chale jaati he and you are saying ki Khamba peene k baad there is no hangover.

    • @yalavarthy333
      @yalavarthy333 4 หลายเดือนก่อน +3

      @@SlimJim3082I am 34 bro now 😂

  • @sawanthapa9192
    @sawanthapa9192 4 หลายเดือนก่อน +2

    Old monk was always favourite across the classes. When there was a scarcity of old monk the lovers always looked and searched for it creating a new demand for it. I being the lover of old monk seen the days where it was not available even in states like Karnataka. But I believe class is forever. Which created the demand for old monk again and we see a rise in sale and demand

  • @namansh9h
    @namansh9h 4 หลายเดือนก่อน +31

    Thank you Think School for making learning about Business so easy! ❤

  • @brouno1989
    @brouno1989 4 หลายเดือนก่อน +6

    Though Old Monk is a tastier rum then McDowels or Captain Morgan Rum, I just want to comment on aging part of the Old Monk Rum. 7 year aged rum blended is just a marketing gimmick. They don't mention how much of the aged rum they blend. Because selling a 7 year blended rum in india would make it way more costlier than various scotch available in the market because in a tropical country like India where evaporation is high and aging will leave very little alcohol to sell after 7 long years of aging and it will not be possible to sell a rum on that price point (xxx or others) In Mharashtra XXX cost around Rs. 800 where as a scotch like Black Dog cost around 3-4k. So this aging statement is controversial. It mainly contains artificial flavoring, artificial colours and GNP (grain neutral spirit). If somebody knows how much they blend 7 year old rum pls let me know as well.

  • @ppmmbb999
    @ppmmbb999 4 หลายเดือนก่อน +166

    Old Monk falling...How???
    I see it everywhere 😂
    In the last you only mentioned about the comeback it made, so the title should have been 'Rise Fall and Rise Again of Old Monk'

    • @amlanacharjee
      @amlanacharjee 4 หลายเดือนก่อน +3

      Exactly

    • @Rajeshkumarmtrs
      @Rajeshkumarmtrs 4 หลายเดือนก่อน +18

      Clickbait. Another hidden case study for you😂

    • @ppmmbb999
      @ppmmbb999 4 หลายเดือนก่อน +1

      @@Rajeshkumarmtrs you said it :-D

    • @dont_be_delulu
      @dont_be_delulu 4 หลายเดือนก่อน +1

      Yep

    • @VivekSingh-nl6hs
      @VivekSingh-nl6hs 3 หลายเดือนก่อน +1

      Yes the title threw me off aswell.

  • @sasankbarai2225
    @sasankbarai2225 4 หลายเดือนก่อน +8

    Maybe Old Monk is Ganesh's favorite drink, and he single-handedly went on to revive the brand, paving his path to becoming the brand ambassador of Old Monk 😃

  • @rounakdas2797
    @rounakdas2797 4 หลายเดือนก่อน +18

    This is now the best marketing for Old Monk, also free

  • @pa1da1
    @pa1da1 4 หลายเดือนก่อน +2

    They came back aggressively as you said they had reduced the prices, post 2014 they increased the prices which gave a feeling that they are premium also they bifurcated the product in package into tetra pack and bottled package in Karnataka.
    This is what is my observation.

  • @sen2939
    @sen2939 4 หลายเดือนก่อน +17

    Time to buy Old Monk and nostalgic college days. I can't see it going bankrupt.🎉

  • @Alfa210A
    @Alfa210A 4 หลายเดือนก่อน +196

    "Memories Bring Back... Memories Bring Back You "😂😂

    • @noclicheplease
      @noclicheplease 4 หลายเดือนก่อน +5

      Cheers to the wish you were here, but you're not
      'Cause the drinks bring back all the memories

    • @beingslimshady
      @beingslimshady 4 หลายเดือนก่อน +1

      Of everything we've been through
      Toast to the ones here today
      Toast to the ones that we lost on the way
      'Cause the drinks bring back all the memories 😁🍻

    • @__.cf.__darkn_ess5173
      @__.cf.__darkn_ess5173 4 หลายเดือนก่อน

      Memories bring memories bring back old monk glass😅😂

  • @vidityadav1154
    @vidityadav1154 4 หลายเดือนก่อน +1

    2 to 3 days ago ,One of my friends was talking about old monk he asked me why now we can't see old monk in shop , and we couldn't have any idea about old monk . Thanks @thinkschool bring this topic 😄

  • @VDeshmukh
    @VDeshmukh 4 หลายเดือนก่อน +13

    Cant let down the old monk, Usually I start it in Winter but this year form Rainy itself 😊😊

  • @neerajpatel6411
    @neerajpatel6411 17 วันที่ผ่านมา

    after drinking so many brands now, we still love Old Monk the most! it can't stop rising to top again!

  • @sukritisalunke
    @sukritisalunke 4 หลายเดือนก่อน +61

    What I can’t believe this, As soon as old monk gets re stocked in defence canteens it disappears!

  • @DeveshChile
    @DeveshChile หลายเดือนก่อน +4

    Video start from 4:00

  • @jyotichoudhary817
    @jyotichoudhary817 4 หลายเดือนก่อน +8

    Present buddy♥
    Thank you both of you!
    Ye Dil Maange More❤

  • @sharanjhaveri6324
    @sharanjhaveri6324 4 หลายเดือนก่อน

    Anyone with any entrepreneurial experience what so ever -
    The last 2 minutes on the video was gold. Felt it in my bones

  • @Anonymous_13000
    @Anonymous_13000 4 หลายเดือนก่อน +15

    Finally the wait if over 😮‍💨🎉

  • @rudragoyal7464
    @rudragoyal7464 4 หลายเดือนก่อน +2

    Can not thank you enough for these case studies man. Glad i discovered your channel. Keep up the great work. Lots of love.❤

  • @rajatgupta30
    @rajatgupta30 4 หลายเดือนก่อน +36

    The way you described Old monks's taste is legendary..old monk should create an ad out of it

    • @bobbysingh5470
      @bobbysingh5470 4 หลายเดือนก่อน

      i totally agree!!!

    • @Copypaste_11
      @Copypaste_11 4 หลายเดือนก่อน +1

      Im sure bro took a peg after this vid 😆💀💀💀

  • @amanali2052
    @amanali2052 หลายเดือนก่อน

    I thought old monk was from out of India, i am really amazed to know that it was from India, thank you think school to bring this kind of content ❤

  • @subhadippal9054
    @subhadippal9054 4 หลายเดือนก่อน +12

    Old Monk, an iconic Indian rum brand, has a long history that includes a Scottish founder, a brewery, and a connection to the Jallianwala Bagh Massacre.

  • @tamalacharya8264
    @tamalacharya8264 4 หลายเดือนก่อน

    Dear Ganesh team, we all learn so much from each one of your case studies. We're so glad to have you ❤

  • @gaindians100
    @gaindians100 4 หลายเดือนก่อน +17

    Fantastic case study Ganesh

  • @SOUNDnBEATS
    @SOUNDnBEATS 3 หลายเดือนก่อน

    Any strategy we use will not change the fact that brands or products will rise and fall. The size of your product line doesn't matter. While I'm not a market expert, I think some products, like Old Monk, have a unique appeal that can't be replaced. Sales might drop, but the potential for a comeback remains, depending on how long the product has been off the market or lost its popularity. This is an interesting case study, and I appreciate you mentioning it. The rise and fall of Old Monk provides many insights to consider and learn from. The world is full of unknowns, and many factors from human thoughts and actions are constantly influencing every product, service, or business. Pace of Change is quite fast nowadays. Live Long!! Old Monk !! 😊👍

  • @kgkarrthik
    @kgkarrthik 4 หลายเดือนก่อน +6

    As always loved the presentation. Always a special connect with OMR ❤

  • @yuvisyuniverse
    @yuvisyuniverse 2 หลายเดือนก่อน

    On the way to buy one Old monk , Old monk gold reserve and old monk coffee can't leave this legend to be bankrupt. Just pure emotion for me❤

  • @monjeetmukerjee4179
    @monjeetmukerjee4179 4 หลายเดือนก่อน +8

    Old Monk is the Royal Enfield 'Bullet' of the drinks

  • @satraj1961
    @satraj1961 4 หลายเดือนก่อน

    The best 20 minutes spent in recent time!! Thank you 🙏🏻🙏🏻🙏🏻🙏🏻

  • @mucic4309
    @mucic4309 4 หลายเดือนก่อน +124

    For every like this comment gets I'll buy a bottle of old monk and drink it the same day

  • @keithfernandes7350
    @keithfernandes7350 3 หลายเดือนก่อน

    Not a rum drinker but have tasted it from time to time
    Old Monk, Mohan Meakens , will be there for a long time while we will pass on
    The easiest way to hide drinking alcohol was to have rum with Coke 😊
    Cheers to that

  • @nandish2911
    @nandish2911 4 หลายเดือนก่อน +25

    Old Monk = First Love 🤩😍

  • @rishisingh98
    @rishisingh98 4 หลายเดือนก่อน

    I think the main reasons of the sales surge in 2021 could be attributed to the following
    1) post-pandemic surge along-with one of the most robust supply-chain within India which other brands lacked 2) Make-in India push may have Indians to re-discover this legend 3) Possible production cut or import cut around the same time which I couldn't reconcile either but could be worth having a look at

  • @tradingswamyintelugu6541
    @tradingswamyintelugu6541 4 หลายเดือนก่อน +25

    Old monk bottle is so unique

  • @viralshah1873
    @viralshah1873 4 หลายเดือนก่อน

    hey there .. I am 40 now and 1st tried OLD MONK when i was 17 and have been hooked to it since then.
    As rightly put that primierization was one reason to which i completely understand. recent generation who havnt tried old monk had just one thuoght SASTA hai bekar hai...
    On the other hand our generation and also one after us who belong the boarding or hostel life or struggle phase tried it just with a thought ki sasta hai and there after they are hooked. You can surely get confirmation from any IITian or IIMian etc... or any actor during their struggle time .. manoj bajpai (heard him in an interview)
    i also belive that this can one of the reason why the sale bounced back...
    Anyway it was a good experiance to gain indepth information of something that is dear and near to you...
    best of luck !!!!

  • @bharatshah765
    @bharatshah765 4 หลายเดือนก่อน +7

    Insightful presentation 👍

  • @RiddhiKundu-ch8iz
    @RiddhiKundu-ch8iz 22 วันที่ผ่านมา

    Good information brother. I’m from the state of Bengal. What I personally feel is they shouldn’t have introduced the plastic bottle. The rate also differs. A 750 ml bottle of plastic is INR 610, as compared to the other one which is INR 680. The price will definitely vary from state to state. The catch here is why the rates are different between these two. I’m talking about the 7 years blended product.

  • @surferp89
    @surferp89 4 หลายเดือนก่อน +3

    Please guys take this responsibility seriously and let's make old man great again. Cheers 🍻

  • @bijuhajong5897
    @bijuhajong5897 4 หลายเดือนก่อน

    While you're explaining the story , today i found an extra glow in your face. I think this is LOVE😍

  • @aadisingh1551
    @aadisingh1551 4 หลายเดือนก่อน +10

    Gonna take a shot of #OldMonk

  • @rafikkhotu2942
    @rafikkhotu2942 2 หลายเดือนก่อน

    Old is gold..
    Never heard anyone talk badly...will be loved another 100 yrs

  • @kethaniyer5554
    @kethaniyer5554 4 หลายเดือนก่อน +5

    U made my mouth dry....Feel like having old monk now😂

  • @PaperModelGuru
    @PaperModelGuru 4 หลายเดือนก่อน

    You have chosen a unique topic yet again. Everyone has heard of or drank Old Monk but only a few knew about its legend. Thanks for sharing such insightful videos Ganesh and team ✌

  • @arjunnair2924
    @arjunnair2924 4 หลายเดือนก่อน +10

    Old monk coffee lover❤

    • @Shobhitgupta_46
      @Shobhitgupta_46 4 หลายเดือนก่อน

      Mujhe toh hungover ho jata hai so gold reserves or regular

  • @aryaxxn
    @aryaxxn 4 หลายเดือนก่อน

    great case study, just one more point to add in lessons is that:
    - Old Monk reduced it's price which led to two things, 1) Brand value degradation; and 2) Wave of ignorance
    that too during globalisation and increasing standards of living!

  • @umeshchittirai
    @umeshchittirai 4 หลายเดือนก่อน +37

    People still love old monk.
    It has distinct flavour and aroma

    • @mr-x-003
      @mr-x-003 4 หลายเดือนก่อน +1

      old monk Isn't failing, you are a failed youtuber

    • @umeshchittirai
      @umeshchittirai 4 หลายเดือนก่อน +1

      @@mr-x-003 do you understand English? Translate it into hindi if you are facing difficulty in understanding.
      Is there anything where I mentioned old monk is failed?
      I just said people still love old monk. It ha distinct flavour and aroma.

    • @mr-x-003
      @mr-x-003 4 หลายเดือนก่อน

      @@umeshchittirai it's my mistake , I thought I was commenting, but seems like I replied u , however this was for Think school, not for u

    • @theknightking4379
      @theknightking4379 3 หลายเดือนก่อน

      ​@@mr-x-003 you must have been so high

  • @yaxshah167
    @yaxshah167 4 หลายเดือนก่อน

    The introduction & background part was flawless perfect!!

  • @kirankumarpawar16
    @kirankumarpawar16 3 หลายเดือนก่อน +3

    In a single month old monk price hiked 3 times in Karnataka so I've shifted to Amrut Rum 🥴🙌🏻

    • @sushant3196
      @sushant3196 2 หลายเดือนก่อน +1

      I know... Maybe you want to switch to whiskey because rum is made from sugarcane... It'll cause diabetes. I think

  • @Hello_world_11
    @Hello_world_11 4 หลายเดือนก่อน +1

    Excellent case study man 🔥

  • @bharatavarsha17000
    @bharatavarsha17000 4 หลายเดือนก่อน +13

    Damn! 💀
    First shocker is that I never knew Old Monk was an Indian brand which ruled the world, that's some serious sh**...👏🏻
    Second, it's great to see this case study on ThinkSchool ❤
    Third, Appreciate NM ji's work ...

    • @saupi5256
      @saupi5256 3 หลายเดือนก่อน

      Because you aren't drinking enough 😂

  • @ckesan
    @ckesan 22 วันที่ผ่านมา

    The last part of the video is an eye opener!❤

  • @Avinash.J
    @Avinash.J 4 หลายเดือนก่อน +5

    How did it bounced back is very important please incorporate that !

  • @rajkschwartz
    @rajkschwartz 6 วันที่ผ่านมา

    “ if you have not tasted old monk before - you will feel the taste in your mouth “ pure gold statement - I am listening to this early morning as a walk 🤔😟 I wish to try 😂

  • @saswatahalder4887
    @saswatahalder4887 4 หลายเดือนก่อน +4

    ❤❤
    brother a major salute to your research team

  • @ankurgangwar7171
    @ankurgangwar7171 4 หลายเดือนก่อน +2

    I went to Ottawa canada and some.of my canadian friends requested me to bring Old Monk as it is rarely available there!! And if available it sells out quickly!! 😀

  • @JayJay-jy8kz
    @JayJay-jy8kz 4 หลายเดือนก่อน +3

    Video starts at 3:55

    • @y6jacob
      @y6jacob 2 หลายเดือนก่อน

      Thank you 😊

  • @Km15DJ
    @Km15DJ หลายเดือนก่อน

    Without it in bangalroe 2006 , i wouldnt have finished my studies. loved it.
    all the way from malaysia

  • @pechaoooo69
    @pechaoooo69 4 หลายเดือนก่อน +20

    Fall???? Really???

  • @rohitkumarsharma3769
    @rohitkumarsharma3769 4 หลายเดือนก่อน +21

    Old monk gives less margin to retailers. That's why they don't buy it. Last year I searched it in atleast 10 wine shops in Delhi and don't get it so we have to buy Bacardi

    • @Shobhitgupta_46
      @Shobhitgupta_46 4 หลายเดือนก่อน +7

      Never found a shop without an old monk either coffee, gold reserves or amber were available

    • @rohitkumarsharma3769
      @rohitkumarsharma3769 4 หลายเดือนก่อน +2

      @@Shobhitgupta_46 bhai winter me nahi available hoti

    • @Shobhitgupta_46
      @Shobhitgupta_46 4 หลายเดือนก่อน

      @@rohitkumarsharma3769 same in winter ❄️

    • @SuNuWaR-31
      @SuNuWaR-31 4 หลายเดือนก่อน

      Yep, supply problem.

    • @saupi5256
      @saupi5256 3 หลายเดือนก่อน

      That's the main reason, even in Uttarakhand in 2010s you couldn't get old monk in Wine shops...all you could get Beach house and McDowell....

  • @InspireDaily_07
    @InspireDaily_07 3 หลายเดือนก่อน

    I Learnt Lesson from the video about old monk liquor 🥃
    1. Don't sell only one product add some more products not many as little as 3 or 4
    2. If you want compete with the premium brands, you want build premium product , less than 10 or less than 5 is Enough.
    3. Never compromise with quality over quantity & add some ✨ Uniqueness to your product.
    4. R&d ( insights, Analysis etc..)is also important, they have to feel like it's not a only product it is a emotion.
    This is typically my opinion only if I said anything wrong please forgive me ✨
    Being a 20-year old Boy , I Never know Old Monk was this legendary Story Back Then. Thank you ❤
    Think School for educating us on this Aspect of Business. Also I Never Drink.

  • @sajalpratapsingh2057
    @sajalpratapsingh2057 4 หลายเดือนก่อน +4

    Thumbnail goes hard ngl

  • @srijansantra7626
    @srijansantra7626 4 หลายเดือนก่อน

    Amazing work! This was a much required information for Old Monk lovers and probably one of the best case studies for entrepreneurs or Business Manegement students.

  • @parthabiswas7399
    @parthabiswas7399 4 หลายเดือนก่อน +4

    Recently Old Monk Also Launched The Coffee Flavour. Who Tried It & How's It ??

    • @varadmulye8540
      @varadmulye8540 4 หลายเดือนก่อน +2

      Its sexy !!!

    • @ArtaxWild101
      @ArtaxWild101 3 หลายเดือนก่อน +2

      Too sweet didn't like it. Always a fan of 7yrs Blended 😊

    • @varadmulye8540
      @varadmulye8540 3 หลายเดือนก่อน

      @@ArtaxWild101 pro tip mix ut with cold coffee

  • @rishavpattnaik9827
    @rishavpattnaik9827 3 หลายเดือนก่อน

    In tears to see this 😥😥
    It will always be my favorite💯

  • @Sympl3535
    @Sympl3535 4 หลายเดือนก่อน +4

    I don't drink and I know nothing but yet loved this case study.. and even made a summary (notes)❤❤
    Thankyou Ganesh Bhai .!

  • @terryyouth
    @terryyouth 2 หลายเดือนก่อน +1

    Old monk is sold as vanilla flavoured rum. Abroad you get spiced rum closest. But as soon as you sip old monk you know it is it

  • @AsbinLeo
    @AsbinLeo 4 หลายเดือนก่อน +38

    Fall ? Its going high internationally 😅

  • @MysticMind3891
    @MysticMind3891 3 หลายเดือนก่อน

    Old monk is still the favorite of those in their late 30's and 40's due to nostalgia associated with it. Memories of "Friends doing 10Rs contri each to buy a bottle and do a house party" is surely propelling the sales to an extent. Those friends can now afford to buy many bottles individually🙂

  • @mahesh_bvn
    @mahesh_bvn 4 หลายเดือนก่อน +6

    Bro you've literally made a community post about this video like 3 weeks ago😢

  • @Firesang
    @Firesang 4 หลายเดือนก่อน

    Nice video. Consise and informative.
    I wish Old Monk is available in the off-license shops and restaurants outside India!! Its taste is classic and unchanged. The dark brown bottle, its unique shape and texture - the feel in hand!! Old Monk is an Indian Legend Spirit.

  • @us7825
    @us7825 4 หลายเดือนก่อน +4

    SULA Will conquer the world wine market in near future. Promising company with fantastic results.