The Story Behind the "Terrible Mall Commercial" That's Gone Viral

Closing in on a half-million views, one local commercial is extending its reach worldwide. Adam Waltz talks to those responsible. (Original Air Date: 08/18/14; 9:00 p.m.) St. Joseph News-Press article with more information: goo.gl/ICQaH2

[@aino333]

get yourself an outfiiiiit...?

[@thesource4324]

Not Aino hahahaha she sounded unsure

[@inthegrass11]

*forced smile*

[@YehudiNimol]

I was exacly at that part of the video when I've seen this comment

[@Thekoreannightmare]

Not Aino haaaaaaaaaaaaircut

[@abby6942]

is that adore delano i'm living

[@HarmonicVector]

So they don't regret a single second of it.
I got fucking sucked into this meme, and I can wholeheartedly say this is GENIUS MARKETING.

[@Coaster2O5cp]

Language dude

[@Millyboy320]

@@Coaster2O5cp so what they can say anything your not the boss of them

[@elijahmoon5057]

If only they could’ve kept the marketing…. Now East Hills is on its way out the door

[@Im.equal.tothe.cruciatus_curse]

@@Millyboy320it probably doesn’t matter because everyone says that nowadays even if they said it generously you would prob say the same thing you said rn

[@išsaugokkasetęs]

@@Coaster2O5cptis the good ole’ internet fellow person… you can’t avoid the swears 😂

[@salt4318]

IDK WHY BOOTS AND PANTS IS SO CATCHY TO ME

[@Invocated_Agitator]

Maybe you are deaf and you only hear qiuiet noise all your life, and you just love it?

[@ingridq08]

123GoatPizza boots and pants and boots and pants

[@martajuhlin5457]

123GoatPizza haircuuuuuuut

[@Liamonstera]

Märta Juhlin-Dannfelt get yourself an outfit..

[@daniellaw6294]

*d e n i m*

[@doctorguruguru6966]

This guy is terrible at making commercials and songs
He needs to make more

[@insertname1837]

He needs to make boots and pants.

[@gukkiegang9309]

*LYRIC KING / 가사 왕* WHAT THE HELL I SEE YOU IN KIK

[@firstname6685]

He's not bad, you know about the mall don't you

[@switchblade6]

Little Star And you're terrible at grammar.

[@liyah4116]

I'm the 666th like....I'm sorry....

[@uhh1865]

boots and pants and boots and pants

[@theiiiuminati3183]

new shoes

[@ltriceball3437]

hair cut

[@thatkidintheglasses9502]

backpacks backpacks come get your backpacks

[@ebenm]

backpacks

[@blazerlazer55]

denum

[@sabrina-ur4wf]

Why is no one talking about how the random clip of the lady singing “haircut” at the end of the video lmaoooo

[@eraukah]

Finally a comment from four months ago instead of four years

[@lonelyandforgottenisthe]

​@@eraukah Now it's 3 years ago.

[@fatalfruit2662]

@@lonelyandforgottenisthe Time is truly merciless

[@Bobby_T_]

Now 4 years ago

[@thegamingbayskeletor1637]

*Boots and pants and boots and pants*

[@andreaswill615]

Nuuuu shuez

[@user-tk6xv1hl5j]

The Gaming Bay : boots a

[@bologystudios]

The Gaming Bay : Skeletor HAIRRRRCUTT

[@sheesh510]

The Gaming Bay : Skeletor and boots and pants and boots and pants😂😂😂

[@ChrisBrown-xk1gl]

Yaraxi this song is so dumb don't ruin kids summer dumb ass parents

[@vasuritaa]

Hahaha "Get yourself an outfit". Still the best.

[@zzzzzz192]

Val G she got cut off at 1:24 which makes it even funnier.

[@vasuritaa]

Crooked Man Hahahahhahhajxkdos omg.

[@christianmaximoff3035]

She looked like she was being held hostage and forced to say that

[@bluesky5384]

GeT yOoOuSeLf An OoOuTfIt

[@bluesky5384]

GeT yOoOrSeLf An OoOuTfIt

[@iisknight6356]

At least Hannah Montana made a cameo.

[@bossbabyfuyuhiko6657]

XD thought I as the only one thinking that.

[@vlonejayy6353]

zombie richtofen me too

[@wyntermcgee]

I Is Knight OMG THATS WHAT I WAS THINKING

[@FakeAccount]

wtf, that's 100% her

[@tdannemaria]

I Is 3MGoo And Miley Cyrus.

[@theyoutubeguide1109]

“I wrote this rap on a post-it note and then we shot it” 💀💀 What an absolute legend

[@octoaiden]

This was a very important video.

[@jorjm1083]

FyreCHeetah21 I'm glad I'm not the only one

[@ballsackstbagger]

IT IS A VIV (very important video)

[@erinstring7177]

That playlist is life.

[@sterlinglynk1582]

FyreCHeetah21 that dude that made that playlist is baws

[@idurisu930]

FyreCHeetah21 xD

[@Ambipie]

sometimes horrible is perfect

[@MinecraftandYTPDude]

Ambipie You're one to be talking.

[@blinxcat]

I Know Mae

[@pigking9906]

well said dude

[@lock_with_ink_pen]

'The room' is a perfect example.

[@kom1i]

It is an extremely important video because it was in the 'important videos' playlist

[@sweetbeedee]

The only reason why it's gaining more views is because it's on the important videos playlist

[@Micheal1075]

KindaStrangeMack YEE

[@sweetbeedee]

Meow Orange

[@gweb6365]

correct KindaStrangeMac

[@seek_inplayz157]

KindaStrangeMac XD IKR

[@miradaewhitespell2790]

MEEEEOOOOWWWWWW~!!

[@jawood727]

bewts and paynts and bewts and paynts DENIM HAir cUUUTs

[@rasarmusic1]

Julie Wood Mister Hayt

[@citizenalex1934]

I really love it when "new shoes woman" transitioned to the microphone then back to her original position.

[@champagnexoxo1198]

Me too hahah I loved that detail

[@AwesomeDude799]

Ikr it's cute

[@poodslova613]

Am i the only one that Thinks the get yourself an Outfit was very cringy?

[@delaneymcginley4920]

Poods Lova the whole thing was 😂😂

[@poodslova613]

Delaney McGinley you r Right -.-

[@george-qz9un]

Poods Lova Lol the beginning was pretty good right until the come get your outfit. It got super awkward 😂

[@thesource4324]

she sounded so unsure

[@clokogames4978]

Poods Lova sure

[@thessut6584]

I wouldn't call 350,000 views "viral"

[@xphreek8735]

Inmehmeh dude your comment went viral! check how many likes you got!

[@okayyes2060]

Ive seen people with greater likes..

[@Pichu500]

It was sarcasm

[@tentaklerna2848]

Inmehmeh if you look at viral videos they don't have many views because they only get views for a short amount of time but that amount is really big for a random video and the short time the video gets the views.

[@Invocated_Agitator]

Aaaaaand other people are reuploding those videos on their accounts.

[@livingroomrat3224]

i like how they're not offended and they know its bad.

[@emmaleighcoe1832]

Oh gosh. I literally wanted to wear a bag over my head after this. I HATE YOU, EAST HILLS MALL!!! You made me hate my town!

[@djh4min59]

Emmaleigh Coe if it makes you feel any better I would go there every day because of this song

[@polrealfake]

Emmaleigh Coe At least your mall's hairstylist put some effort into singing in the commercial.

[@eternal_zelda]

Emmaleigh Coe Where is East Hills anyways?

[@switchblade6]

Genaro the Fake Politician So did the backpack seller.

[@lilbea6329]

MikuCrybaby 12 it's in st. Joseph Missouri

[@michaellaco8334]

This is actually a great advertising ploy. They knew it would go viral.

[@NicoletteandEmma]

You can see in the background how deserted the mall is

[@Powerduo88]

NicoletteandEmma Um, commercial was shot when mall closed. So, yeah, empty.

[@rogervondrasek5677]

I was there last fall, and there are very few stores left open.

[@projectpeeva]

@@rogervondrasek5677omg tell me your experience

[@colin1897]

Me: wow easthill sounds like a rich Country Club or something like this
Easthill:

[@CultWhatever]

Audience: This is funny but we would not like to see more commercials like it.
Companies: I WANT THIRTY COMMERCIALS FILMED WITHIN THE HOUR AND AIRED 24/7

[@silverworksstudios2631]

Little did East Hills realize that in the year 2017 the commercial would have nearly 14 million views...

[@chapstick8056]

someone brought this commercial up in music class recently and it's changed life

[@brodie5275]

I'm embarrassed to say this is my Local Mall, but anyway Welcome to Valdosta GA.

[@giantpinkcat]

Actually, this is in St. Joseph Missouri

[@iamastute6615]

this is not in Georgia lmao

[@plokmok]

Great reporting really! Cool the mall is close to your station but this really clears up whether it was a real attempt at a commercial or an attempt to be comical.. also awesome to hear the producers perspective and he really hit the nail on the head when he talked about entertaining and sliding the message in. Glad he got calls for some big projects!

[@Warp3326]

you still alive? btw this mall is basically dead now

[@AwesomeDude799]

​@@Warp3326What mall isn't fr
Welcome to 2023.

[@Warp3326]

@@AwesomeDude799 alot of malls are still in good shape, but alot are dieing because of how much there are

[@Warp3326]

@@AwesomeDude799 the reason why is because about 30 mins away theres a bigger and better mall thats thriving

[@Warp3326]

tbh I prefer malls over online

[@MsCameoLover]

The backpack lady looks like Miley Cyrus. 😂

[@dollartreejadenyuki6046]

she is i think

[@imbrod]

Why does everybody assume it'a "bad" commercial unintentionally? This is well played, everyone is talking about it and that's the point.

[@ThemeParkAvenue]

The commercial makes GrubHub look like Sprite Cranberry.

[@JoeBo24]

Haircut lady doesn't get enough credit. She the only one who can sing!!! #HaircutLadyJustice

[@Warp3326]

i love how this mall is dead

[@cliffburton5927]

The creator of the commercial is a genius.

[@cringecreatord1144]

👢+👖 And 👢+👖
He's my new senpai

[@ryzia7266]

Cringy Animator what do you mean, "your new senpai"?

[@cringecreatord1144]

talana my old one was Shane Dawson but now it's the American Eagle Outfitters guy X'D

[@ryzia7266]

Cringy Animator okay but what are you using the word "senpai" to mean

[@cringecreatord1144]

talana Someone you love who will never notice you (it's a common fandom term)

[@milesjenkins3525]

CringyAnimator :D this was a whole year ago but I’m still thinking about it

[@frostick8321]

Actually, it has gotten viral because of the "important videos" playlist

[@luvannina]

BOOTS AND PANTS

[@leighocities]

Bleach D E N I M

[@dollartreejadenyuki6046]

+2D the friendly bleach merchant
i see you everywhere

[@ingenide]

if you guys think it’s bad how it is, imagine it without the background music

[@AuralPods-gm4pg]

You can’t even call it music, it’s just random noises

[@karolinamazurek]

My favorite is the man beat boxing. He is spitting all over the mic🤣

[@Hypersiri-v2]

Its just a loop of him doing 1 thing😂😂😂😂😂

[@0nlytati.2x]

When dude said "boots and pants"..I rlly felt dat😔🤭

[@cripplermaximus]

“Denim” but it’s said like somewhere between a question and a statement.

[@makutamiserix5612]

Do you even understand the concept of "viral"?
Rule of thumb: If it's less than 10M, it's not considered viral.

[@usahenry]

Unless its a meme that was posted on an online source like GRAND DAD kinda, then you add up the total amount of views on the sites its posted on and if its over 10 mil THEN its viral

[@makutamiserix5612]

わoritoMKW
The rule of thumb only counts on one site. Preferably, TH-cam.

[@usahenry]

no
dailymotion friend

[@callico9275]

theres no rule of thumb lmao 100% subjective word

[@Invocated_Agitator]

Stfu Tigsy, you are talking to THE King of Internets! His word is LAW.

[@cinderbellaa]

Boots and pants needs a one hour loop

[@carolstone4090]

That reporter is so attractive!

[@jayMaze5]

I think backpack girl is hella attractive!

[@spacenodus7959]

Jason Mazur she's Miley Cyrus

[@8101jeffhardy]

That REPORTER is my cousin you creepy ass people.

[@____________4843]

20 likes are just your alts

[@brysonwillis2791]

This video 20 years from now really documents this era as a whole

[@DylanShupeMusic]

“🎶get yourself some singing lessons🎶”

[@sunnnyyy.]

i just remembered this 6 years later and its stuck in my head help

[@sawyersutherland34]

This commercial is terrible, but I'm really happy for the mall and that the video went viral.

[@devotedcetacean6568]

"SO GET YOURSELF BACK TO SCHOOL WITH EAST HILLS" "Hair cuts"

[@fundoginiraq7887]

The boots and pants guy was probably thinking "end my life and end my life"

[@milkshakegirl8530]

It's so beautiful im crying

[@futureandevolution8315]

The only good thing is that they won't do anymore since it's been demolished now

[@prettyylittlebirds]

the east hillllllsssssss was the best part

[@GRACE-cr2kp]

I mean, now I want to go to that mall and yell out *BOOTS AND PANTS AND BOOTS AND PANTS* maybe I'll actually buy some boots and pants to

[@jriley1992]

*My name is Cecil, I'll sell you gas or diesel* 🎶🔥💃🏿

[@Batz-xk3nt]

This is the definition of all press is good press

[@ViddyOJames]

I don't think they realize that being mocked doesn't translate to people visiting your mall

[@blackberry8615]

I LOVE HAIR CUT LADY

[@chloe-ry8we]

“Get yourself an outfit...?”
😂😂😂😂😂😂😂😂

[@Juiceboxjuice]

And them they got put into important videos...and then important videos suddenly got deleted off TH-cam with no explanation...

[@naveedarana]

When watching the commercial from a try not to laugh video, I tried to hold my laugh throughout the whole thing and I succeeded. I relaxed and stuff until once again after what I thought was the outro…HAIRCUTTTTTT.

[@MsClaudiaDuran]

No publicity is bad publicity.

[@undeadsomulo776]

I wasn't expecting lore behind this commercial. i'm sure these people knew they looked silly. yeah the commercial was dumb but also kind of wholesome.

[@gogogadgetgore]

Backpacks girl is too aggressive for me

[@RozexBang]

Sad thing is I live here and i met all of these guys....

[@cometrosalina]

haaaayyyyeeuuuurcuuutssss

[@saysongaming6970]

*GeT Yo SeLf An OuTfIt*

[@hannahbarrett3190]

what was Miley Cyrus doing there LMAO

[@palestinabaddie]

LOL

[@lune78]

What are they talking about? It's the BEST COMMERCIAL EVER.

[@morbidsearch]

The news presenter looks like Danny and Kurtis' long lost son.

[@scottr7115]

I wish my local news channel was this good

[@j_yeezy]

"I listen to real music"

[@AlanPostScript]

lol. We watch this commercial every week on the Creeping Cruds double-feature. Glad to finally see the story behind it. Love Boots and Pants guy!

[@wriothesleyslover]

"nEw ShOEIES"

[@WisconsinCentralProductions]

im singing boots and pants right now

[@JajyxEdits]

We know what to say if youre in an awkward situation.....
BOOTS AND PANTS

[@nkucarrd88]

This guy really like "No I meant to do that"

[@shmugglebleach4051]

very important. DENIM

[@QHATT]

I now have a sudden urge to buy boots and pants

[@river4346]

The boots and pants guy is my favorite

[@frnotlouratchett3733]

Director: *not found*
Photoshop: 'run it'

[@olliver0833]

I bet the producer was like "hmmm... my commercial is shit" So he said his purpose was making it shitty

[@user2489-amnoob]

This ad is very funny in my opinion

[@cam4205]

backpacks backpacks come get your backpacks!

[@Wallis_2001]

Plot summary: Any publicity is good publicity

[@Hunter-nm4oc]

That beatboxing tho

[@annieapple8974]

I wanted an interview with the Get yourself an outfit girl.

[@chillouthail8362]

Dude the haircuts lady needs to go on America's got talent

[@rrosidiaz]

BACKPACKS BACKPACKS COME GET YOUR BACKPACKS!!
😂😂😂😂

[@Tjmmiller]

Any watching this June 2024?

[@gnnascarfan2410]

You know the old saying, "bad publicity is still publicity."

[@JTINJAPAN]

This is good marketing

[@brad_hensil]

That guy should be hired as a director for The Eric Andre Show

[@lord__xan4739]

That Outfit lady is like...
:What am i doing with my life.😂

[@movedchannelschecktheoutmy1269]

You can find this on the important playlist.

[@Vannah.c0mm]

No its the girl that says,"Get yourself an outfit.." . That should get famous not boots and pants,guy. Because the way she says it sounds like she wasn't ready for the shot yet!😂

[@mike_dunno]

"gold for the mall" *literally nobody on the backround on the shots from the mall*

[@kimipedro]

haĘēircüūt

[@ItzStarryyyy]

Why is this... my hometown?