Facebook Offline Conversions: The COMPLETE Guide
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- เผยแพร่เมื่อ 7 ก.พ. 2025
- Facebook Offline Conversion tracking allows you to see which leads turned into sales so that you can optimize & scale your campaigns.
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Awesome! Cool personality and media in this tutorial, thanks from Costa Rica!
Thanks for watching! -@thezrock (currently in Dominican Republic!)
Another great video! Thanks and keep it coming bro!
Mosi Armstrong ayeee, there hey is. Hope all is well homie. Check the description for the link to our FB Group!
@@MarketHustle Hey Zarin will do! Fell off the map a bit due to building the side hustle. Good to see you keeping up on posting videos bro. Keep at it. It'll pay off with consistency!
@@mosiarmstrong word up boss, thank you! #StayTheCourse
This video is exactly what i was looking for, Thanks you
=) Awesome!!! You are welcome!
You doing a great job ❤ I am one of your old follower. I watch your all videos. Love from Pakistan ☺
Hello, thank you Ah Bil. That means a lot! Let me know what type of videos would help you the most! Also, feel free to join our newly created Facebook Group for exclusive downloadables & other content: bit.ly/2KXs1Yl
Extremely helpful. Keep these vid coming
Thank you homie!
Makes so much sense. Thanks for the knowledge!
Thank you homie!
Love your videos thank you!
Thank you!!!
Interesting! Seems like a great strategy to implement for realestate agents. Thanks for this!
Yup, you are right!!!
Question! If you are trying to track how ads have driven sales to a 3rd-party retailer using offline conversions, how would we narrow customer data set coming from like a Walmart or target for it to be useful? Would like a rewards email/phone number of people who purchased the product within the last 90 days for example work? How often would this need to be refreshed? What type of attribution would Facebook allocate to this data to calculate a ROAS?
Hi thanks for the video
can i use it if i do contact customers through messenger ?
i use massage campaign
Yes, if they buy offline.
@@MarketHustle appreciated
@@MarketHustle currently i choose for custom audience people who messaged my page i think its the same ? please let me know if there is a different because we ask customers to provide us there phone number and we do close the deal on the phone(cash on delivery )
@@M.HIJJAWI yes, you can upload the phone number as an identifier for your offline sales, to match back against your campaigns. This can help you measure, but keep in mind that Facebook does not use offline data to dynamically optimize existing nor future campaigns.
@@MarketHustle Thank you so much
Keep these videos coming please & thank you!
Thank you!
Would this work when you dont have website but rather lead facebook prospects to your Whatsap? They text you and your organize delivery for the product?
Yes -- it works for all Facebook family of apps!
Thanks bro. Can you do a video on offline conversion for Google ads?
I have never done anything with Offline on Google so just not sure what to say about it.
Would the time stamp be the actual time of conversion or the time of first contact?
The actual time of the 'lead' event (the online event), not the time of the offline sale.
hi zaryn, i want to ask you... if my FB ads lead my customers to conversation in whatsapp... and their main data (whatsapp number) is in my microsoft excel...
how could i track the advertising progress? in "create new data source FB" since the choice is only Website and Apps, the Offline choice is disabled...
thank you in advance...
Yeah you can create an offline data set and upload data with their phone number to match back against campaigns -- you can use this to measure conversions but it will not be able to use that data to optimize.
BTW -- we just launched our Hyper Growth Ads membership, full of advanced/exclusive Facebook ads content. Check it out here: bit.ly/3E2GBaw
@@MarketHustle thanks for the advise, Zaryn... have a nice day...
Very interesting! Would work for affiliates advertising brands/products on FB, right?
Yes, absolutely
@@MarketHustle Thanks!
Hey thanks for this video! Quick question - I had always thought that the 'event timestamp' and ' event type' would be the time of purchase and then 'purchase', so that it can be matched to the leads from my campaign. Just to clarify, you're saying the only new 'offline' information that I'm giving FB Ads Manager is just the dollar conversion value and a list of only the people that made a purchase right? Other than that all the other info is what I already have i.e. timestamp of lead opt in, and I mark it as 'lead'?
I may have answered my own question but just want to be sure. Thank you! :)
Not sure if I follow the question.
The matching happens with the time of the event and user info. I.e. John Smith | Lead Submission | 3:01pm --> Facebook then matches the user against their data and the onsite action (clicked on a link/exposed to ad time).
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Would offline conversions for local restaurants work with any in-store purchase that did not come from a lead on a website? I guess I am slightly confused as to whether restaurants have the capability to obtain customer data like email addresses by the customer merely purchasing with a credit/debit card in the physical store itself.
Yes, it would work in this scenario. If you achive customer email, phone number, and first/last name you should achieve a decent match rate. This will let you see the total value of your online advertising. Also, for future campaigns, you can optimize your Store Traffic campaigns for "in-store sales' and it will find people similar to your offline lists.
@@MarketHustle Awesome, thank you for your reply
Good video - any idea if facebook can let us pass fbclid instead of name / phone?
Hi Nick, I am not sure. I do know you can use Mobile Device Id & the TimeStamp as an alternative.
This saved me
Call me captain Facebook-merica
@@MarketHustle Do you have video on how to use Segment?
@@heypbolon1941 nope I do not
Hi,
I run an ecommerce store, so in theory the pixel should be tracking the the online sales. However a lot of them are missing. Do you know if uploading all my sales info will create double entries in the reports?
Or will fb automaticly match the info I upload to the campaigns that ran at that time and skip the people he did match?
Hope you know, thanks :)
It could double count. I would encourage you to review your tracking and make sure that Advance Matching is turned on for Facebook's pixel under Events Manager.
Hi Zaryn, thanks for this video. I would just like to ask something and I hope I can make this question clear for you. For example, we already uploaded an excel or csv file on the offline events, what if we have new leads? Should we create a new excel or csv file then upload that one or can we just add those new leads on the existing excel or csv then just update the offline event we already created? Is there a way to update? Thanks!
Great question, when you upload offline conversions you are not replacing the previous list of events, you are adding to it. Ideally, you want to upload at least every 7 days, to keep a good cadence.
@@MarketHustle Upload new csv file without the data of the previous ones already added? What if one person from the old list was a lead then purchased so he is now a customer, I need to add him on the new list right? So the old data of him can be updated?
@@kpacuna56 When you upload the list you can document if it was a "lead" or a "purchase" in the "Event Details" column of your import. So you can include previous leads that turned into sales, just make sure you create the columns in Ads Manager so you can see which campaigns/ad-set drove what.
To add to this question. Can't we do an integration of POS to offline conversion(So that it keeps on automatically updating). I see alot of integrations available on zapier to communicate data from Crm or pos back to facebook .Do you want to share some insights on this ?
So after you loaded up that customer data, then what happens? Are you saying that you would upload all the customer data from that campaign-to then retarget all those customers that converted offline? Is that why you're uploading it into Facebook? Then you can show the boss-I spent $500, but offline, we earned $5,000 from these customers...who we are now retargeting with more campaigns?
The main use case I lean on this is to 1) show the value of Facebook ads 2) Optimize media for future buys.
Example: Selling a product where most people buy offline (i.e. Jewlery, Furniture)
One you upload your file you can show the e-comm value + the offline sales value of your ads and use an omni-channel ROAS to properly value the impact of the channel. The retargeting use case I have used for retargeting purposes but not the main use case for most advertisers since you could retarget those users using the CRM files (without the offline upload process).
@@MarketHustle I work with a local car dealership, internet company, instrument rental company and restaurant-no online sales capability for any of these businesses. You're basically connecting people's actions due to FB ads to a conversion-giving the Facebook ad a real value. So we're running an upgrade campaign for the internet company. I loaded up 150 email addresses of our current customers to create an audience and I'm serving them ads for 2 weeks. If anyone upgrades, that's an offline conversion. So I would upload that same list w/any upgrades (with $ amount) to see, if I spent $100 on FB and got a $79.95/month customer, my campaign's ROI. Is that right?
@@mollypapier Yes that is the nuts an bolts of this. However, I would caveat that for such as small audience it might not give you strong learnings, I typically see this benefit more when there is greater scale to your conversions (i.e. 250-1,000 conversions per month).
Either way, test it and see what happens -- best way to learn!
@@MarketHustle Understood. The rental instrument company is set to rent nationally-but then rentals will be a straight online conversion. The other three companies are really not too big. At some point, if I set this up for a company, could you review it if I took screenshots? Is this a way to prove you need marketing dollars for FB?
@@mollypapier Yes, happy to help explore these topics further. Let's setup a time to chat and you can walk me through your setup over a screen grab.
You can book a session here: calendly.com/zarynsidhu/fbads-localcampaign-call-with-zaryn
Does the event time have to be accurate before I can use it?
Hi Emma - No, you can actually just use the date. But if you include the time as well (down to the minute & second) then it will just be more accurate and drive a higher match rates, especially if you have large volume of transactions.
Nice vid
Thank ya1
If I capture my leads in any solutions like google sheets or in house crm, can I send to facebook automatically from those using any api or zapier kind of a tool?
Yes, I believe there are integrations with Zapier for that. Here is the link: zapier.com/apps/facebook-offline-conversions/integrations
@@MarketHustle Ohh..Thank you..keep up these great videos..
@@atribhattacharyya2631 yup, you are welcome.
Please help with this issue. I ran a campaign for the client on FB. The objective is "click to call." In Ads manager, it shows 4 clicks to an ad. But the client says there is no call that comes to me. How I track where the call actually goes?
Would love to help -- just book a consultation here and we can do a live ZOOM call: calendly.com/zarynsidhu/fbads-localcampaign-call-with-zaryn
It would make more sense if you did an example that actually worked and didn't have issues. I don't really understand that. What's the point to uploading this raw data and having facebook match this? What is it matching exactly...?
Calm down -- deep breath.
If you have a client that has physical stores for example, and your customer tend to buy offline (i.e. Furniture, expensive jewelry), odds are that your social ads are driving 'offline sales'.
This feature allows you to take a CRM list and upload it and Facebook can show you how many purchases were impacted by Facebook ads, allowing you to validate your investment and see a bigger picture.
how to find the data and offline events in the ad manager ?
You gotta create one in Business Manager and then link it to your ad account in Business Manager.
Awesomeness. Do you know how to sync it auto?
You might be able to pull it off with a Zapier-type of tool, otherwise you have the Marketing API option: developers.facebook.com/docs/marketing-api/offline-conversions/
CRM > Email Mkt > Close Sale = #Winning
Haha, plugging Email as usual LOL
How long does it take Facebook to match with a user. I uploaded conversions and they show under events received but no matches.
I didn't have name, email, etc. However, I did have the exact time stamp (to the second) plus the country and city. Does it take some time to match?
Yes it usually can take 24-48 hours to match, and then it will give you a match rate. Also, considering ad blockers and people who clear their cache you would be happy with a 50-80% match rate, very hard to see above that.
🙌🏼🙌🏼🙌🏼
Skip to 4:40.... jesus christ ... just get on with it breh.
Ohh I am sorry, I forgot this channel was here for your specific viewing. I swear to god ungrateful fuckers like you... You are getting FREE info bro, no one owes you shit. Other channels will literally try to sell you a dam $1K course and hold off the real info...