The Kulture Study: LOONA 'Why Not?' MV
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- เผยแพร่เมื่อ 21 ต.ค. 2020
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Watch the original video here: • [MV] 이달의 소녀 (LOONA) "W...
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#이달의소녀 #LOONA #Midnight #WhyNot #KultureStudy
“This girl has not been sacrificing her scalp for yall to be skimping on the closeups of gowon” 💀💀💀ikr
YES AHAHASDHAJSKDAS
because of the "CA" thing with choerry and chuu, digipedi eliminated some scenes -.- ... it's sad because there was not CA... but well... bbc/digipedi
preferred not to use those scenes.
even hyunjin had a scene on a trampoline, she was standing there like 3 hours,
and that shot was not added to the video :c
(mv reaction on bluetwitter)
@@maiheartx What was with the choerry scene? What made it seem like CA?
@@katet8639 I think they mean one of her photo teasers, not the music video. I didn't know if they even planned to use those outfits and accessories in the MV to begin with, though if they did I'm glad they changed their mind and didn't. :D
@@katet8639 the 1st photo concept u.u she had feathers in her hair
The fact that PD PAUSED 20 SECS IN?!?!?!
I can’t believe it
oh shit true
They never paused before! OMOOO
@@anthonettelee they* pd’s pronouns are they/them!
@@khyunjinade Thank you for this. :)
@@anthonettelee no problem, glad you’re willing to learn :)
"Chuu never looks like she gon beat us up"
Chuu: pitches 76 km/h, has a third degree black belt in taekwondo
Chuu is the "Is a Cinnamon Roll & could Kill You" meme in person
There's nothing wrong w being the cutest angel in the world!! She will beat me up and i will just say im sorry thank u 🥺
@@Miraiana TaekwonChuu
Flashback to when Chuu punched Kim lip 😂
Truu but she still never look like it. That's why she's so deadly
I feel like if Loona was under SM they'd get the recognition they deserve for their unique music style.
lsm seems to want to take bbc under sm too lmao
@@meiziqi2759 he might want that but he legally can't until bbc pays off their debt the lawsuit says loona can't be transferred
Yessir
The chants in the prechorus actually remind me a little bit of girls generation haha. Regardless of what happens, let’s hope the best for the girls
If they were under SM then they would have a completely different style, because they would have different management calling all the shots.
oh yeah, heejin confirmed that her scenes were filmed with actual fireworks
they showed that scenes in the online concert, it blows my mind because it looked like CGI.
digipedi ceo and director (and their team) are the best.
@@maiheartx yeah omg, i saw that during the concert and lost my entire mind
Heejin: I don't like BiRdS, doin me a frighten
Heejin also: *shrugs* real fireworks? Why not, try and hit me
it looks so amazing, she shined so much and im so grateful digipedi really did that
@@valkryiecain1518 HAHAHA
haseul didn't join this cb because she felt like she needed more time. hoping to have her next time
Miss her so much
She is my favorite and I miss her but I have a bad feeling about this...
@@domitabs i understand, but she’s still helping and doing things with the girls behind the scenes! in her vlog, lip mentioned all 12 of them would go horseback riding on jeju island for their summer package photoshoot, so haseul was probably with them. hyunjun also mentioned that haseul stopped by the studio before their concert rehearsal to give them drinks and support. AND a picture digipedi posted from why bot behind the scenes, one of the girls looks very much like haseul, so she was likely with them for the shoots as well. she probably just needs more time for the public aspects. i have faith in our strong leader 💚
Don't rush haseul if u need more time, the orbits are gonna give you more time and if you comeback we will always be here to support and love you.
@@floralthief8136 wow, she did? that is nice to hear! I've missed that vlog. I just hope she will be okay and stay in the group.
PD on other reactions : 😎🧐🤨🤔
PD ON LOONA : 😯🤯🤩
YESSSS PD IS🔥❤️
Yaa
I mean he was O-O jn Ladida tho
Um
La Di Da
Have you seen IZ*ONE
what about psycho 😭
my girlfriend and i have been calling yves’ outfit in that one scene lesbian bait lmao, especially since yves is especially popular among women
LMAO
YES
RIGHT HDJDJHD
@@projectpizzapie who is that ?
I see no lie here
"we do not deserve the serve" defines the whole mv pretty well
I’m gonna need this phrase on a shirt lol
“where’s Haseul” SAME DUDE I MISS HER SO MUCH
every hour is missing haseul hour
Plan for loonaverse. Just wait.
shes back finally and gowon and vivis brown hair are back too 😁😁😁
gowons brown hair is sooo good
@@iammi3987 ARE YOU A TIME TRAVELER OR WHAT THE FU-
pd: where's haseul?
bbc: 👁👄👁
my haseul biased ass: 🤧🤧
haseul on vacation on mars 😍
I feel you...
haseul do be chilling in the moon 😎🏖
when you said " " for 30 seconds after 6:18, I felt that.
the silence was so long 💀💀💀
That part had me rolling on the floor 😭
this song is insane, the demo was literally called "fudgey" like the songwriters must have been rolling on molly while coming up with this masterpiece because there's no way this should work as perfectly as it does
Vdksidjsl that's exactly what I thought
Do you have the source for that, would love to look into info about the thought process on the song 😆
@@JesseJamesPigon Its there in twitter
@@JesseJamesPigoni think @loonaupdater on twt posted about that
@@JesseJamesPigon if you purchased the album you can see it
What amazes me about Why Not MV is that almost everyone has different sets. The video is like a collection of snippets of 12 solos + OT12 songs. Plus, it's rich with lore. Can't wait for the theories!!
hyunjin was the only one without a solo set tho :(
N. you she’s alone at the end...
@@narinyou6056 she actually has a very important solo scene at the end
Haseul..
My only (and I mean ONLY) qualm with the choice of sets and scenes is that there is no moment when you see all of the girls dancing together. Yes, you see them skipping around the fire on the moon, but that's not the choreo. Every other Loona video has the girls dancing the choreo all together, and it's POWERFUL. I miss that in this one.
What female idol has dressed like Yves for a mainstream comeback before?
Moonbyul: Am I a joke to you?
Shit you right
Now imagine a live stage with Yves+Moonbyul.....! I think the world would stop
@@565chris1 That would be a whole cultural reset
@@565chris1 fx amber
Moonbyul sweetie I'm so sorry 😭
"Except Chuu. Chuu never looks like she's gonna beat us up."
Oh the irony of Chuu having a 3rd degree black belt.
The long pause to ask where hasuel is kills me and idk why, i think she’s still on break but she is still in the group
Shes still on anxiety break
@@JW-ck9gr can i ask, was this on her why not reaction? what did she mean by that?
@@kaiiizen8626 prob from her so what's mv reaction, u do know the opening of so what mv is not any loona members so shes like "... This is not loona"
@@gillianrichellawincent7244 ohhh i thought she was talking about the sound lmao thanks!
they make sure to mention her on every interview which i appreciate a LOT. i get a bit nervous when k-pop idols take "breaks" because that usually means they're out for good. but that's clearly not the case here, i remember them a while ago saying they were preparing a surprise birthday party for her and i thought it was the cutest thing. she'll be back stronger than ever
I get chills everytime at the last chorus, it's so dramatic and everything feels so epic.
AGREEEED
THIS
the way the "di dam dam di dam" in the first part of the last chorus fades in and out is just... magical.
They did a great job with the synth in the end. What a Chorus!!
Go Won up in space with that last chorus makes it extra nutso.
“They’re not doing gender neutral, its a masculine concept”
It’s LESBIAN CONCEPT and we staaaaan
I love your loona reviews
PD: was that yeojin?
me: is there someone else who can fit into the shopping cart?
NOOOO YOU DIDNT
NAURRRR
i think the fact that the why not MV has no group dance scene and is STILL amazing is just a testament to digipedi and loona's concept
"So What walked so Why Not could run" I haven't been able to put it to words and you just did it. I was so confused as to why I loved why not and was pretty lukewarm about so what. It's similar but why not takes a look at both masculine and feminine aspects of music whereas so what was very masculine only. I love your reactions and I'm so glad that you're feeling better, please take a break if you need one PD!
i feel like So What sounds like a SM song that happened to be given to loona, and Why Not sounds like a loona song that happens to be produced by SM
8:27
“It’s borderline cringy and that’s why it sounds so good”
This whole time I was trying to figure out why I loved that part so much and that just perfect summarizes it
“I’m a bad girl” is so cringy yet also kinda hot. I think that’s why I like it
Chuu does'nt look like she can beat us but in reality she can since she was a 3rd degree Taekwondo black belter 🤣
She's probably the only one who can beat us actually 🤣🤣🤣
Wow
"Who wrote this?"
The main composer is Will Simps. He is the one who co-wrote
Girls' Generation's I Got a Boy. Yeah PD, that's who!
I knew it HAHAH, this song gives me IGAB from snsd vibes
another composer (i think her name's ellen berg) co-wrote itzy's icy too.
@@staith Ah, you right. That Ellen Berg! One composer of the duo named Sunshine who was interviewed by ReactitheK.
That's funny because the pre chorus of Why Not sounds like the beginning of The Boys by Girls Generation to me
that's why the intro have GG vives. and the prechorus too. i was inserting "GG" line in between the lines on the prechorus
To be honest, on first listen, I was disappointed and really did not like it.
Then on second listen I realised this was a damn masterpiece.
same here. it's my favorite from 2020 now.
Right, im obsessed with it
We have the same thought
consuela
Especially the outro and ending (when one jumps into a storm)
“They are doing an incredibly masculine concept and an incredibly feminine concept at the same time. This is not girl crush, this is something else”
Ahh yes, bisexual panic everyone
“Where’s Haseul....?”
DONT REMIND ME 😭😭
(She’s still on hiatus)
They managed to fit so many lore references in this video for us to freak out over. Lots of hints of storyline and possibly subunit changes in the lore.
I was actually thinking of this. since they ended their so what and why not era and also with Star there's some hints that there can be a huge change to subunits that may include yeojin already since she's almost going to college soon. Hopefully this will age well.
Is like SNSD “I got a boy” and f(x) “red light” had a baby 😌
Forgot to mention F(x) “Papi” in that french pop section 😳
The producer for I got a boy worked on this song
I love me some f(LOONA) crumbs 😌
Also a bit of SHINEE Lucifer!
@@richardmatthew7901 floona
PD SAID JUSTICE FOR GO WON
To be honest, Heejin did that chain decoration thingy on her face way back then before stray kids Bang Chan had that in God’s Menu tho. It was during a fan sign and she did it herself!
yess thank youuu i was looking for a comment that clarified it or was about to comment it myself xD
He said that he started making it popular not that he was the first one to invent it (just how I perceived it I could be mistaken)
@@gettingmytherapyfrombangch909 that pic of heejin in the fansign actually got attention in twitter at that time. but yeah, we should still commend bang chan doing it!
Baekhyun form exo was the trendsetter period.
@@adenikeseisay9493 Lol, yeah. After Obsession, a lot of others did the same thing with chains or fake diamonds
this is my first time watching a LOONA video and oh myGod this is actually weird at first but so addictive like I suddenly just start singing ohhh lala awe awe awe WTF
Watch Butterfly too. Butterfly was under appreciated but a work of art.
Welcome to the wonderful world of Loona. If you like dancing you should check their choreos or covers these girls are amazing
if you like this, check out hide & seek from this album, 12:00!
heyy stan LOOΠ∆ ma brotha
@@Fran_Fuentes and Butterfly's choreo makes it 9999999x better.
"it's not girl crush, this is something else"
yea. it's gay.
to be honest this feels like true girl empowerment. not just a regular kpop title with a heavy beat and empowering lyrics. this is girls having fun, being themselves, being weird, being unapologetic, being gay, this feels like it's FOR THE GIRLS and girls only
EXAAACTLY. despite it obviously being a very strong, upbeat song, it makes me feel warm and welcomed lol. it gives me some sense of belongingness
couldn't agree more. i guess that's why i love it so much.
not girl crush but crush on girl
@@clown3913
exactly haha
@@clown3913 exactly
I think Loona is the first girl group who is playing to each members strengths regarding the feminine and masculine aspects. They aren’t forcing certain members to be girly or bad ass both in fashion and vocals. Instead they are carefully meshing each girl’s strengths and it makes them so unique.
I like this song but Voice is definitely my favorite of the album.
OOPS! is better in my opinion
Voices is everyone favorite is amazing
With you on this. Voice might be one of my favorite songs of the year
Voice is so good they had to put it on the album TWO TIMES, in two different languages. I think they like it too.
TASTE
I feel this song has everything
It sound cute at times, sexy/sultry at others, makes you wanna jump but also want to just bop your head to it
It makes ME want to be cool and rough, but also cute and delicate
It's a great song to show different sides to the same group, especially since Loona's girls have such a variety of "images"
Pure duality right here
I want to pole dance on it but also do a cute dance
It feels very 90s house inspired. Especially with the monotone talking over the beat in the chorus. I loved all of it. I've never vibed with Loona's music tbh but this song and video is a SERVE
See I HEAR that 90s monotone talking but can’t quite place what...
@@formoftherapy ah sorry I can’t help you there. I distinctly remember those type of club beats but I couldn’t actually name a specific song with that style. Might have to do some digging haha
Yeah the Ooh Lala parts reminds me of indie ska bands during the nineties
glad u were able to find one LOONA song to enjoy ☺️
Maybe whatever “Like a G6” is inspired by? Because I can hear elements of that song??? (I know nothing about music, pls help)
I’ve discovered the true 13 wonder of the world.
1ª-12ª: Loona members
13ª: PD’s smile
actually the jewels on heejin's face were inspired by photos her fan "liptight" took at a fan sign when she wore a chain accessory during the so what promotions!!
India Joseph I mean there isn’t such a inspiration?! Like it’s a trend that a lot of idols doing, their make up artist or director maybe just want to follow the trend?!
yeah but heejin's face chain on that fansign was inspired by trend too atleast that's what liptight said when she gave it to heejin
The first time I saw jewels across a woman's face was in Dreamcatcher - R.o.S.E Blue, at 1:51 min. That video was dated 7/15/2020.
i think the first time it was seen was by exo baekhyun for obsession that came out in november 2019
and i think liptight and heejin started this trend on kpop, no?
This came soon than what I was expected. LETS GET THESE CRUMBS
welp I guess were going for the bread next xD
@Sleep Deprived Multi Stan the crumbs are for the crunchy gowon Stans (me 🤡)
The face chain trend was actually started by baekhyun of exo, he wore it on the obsession MV.
It was:
baek - obsession - Nov 27 2019
Everglow- dundun- Feb 3 2020
Moonbyul- moon - Feb 14 2020
Heejin fansign Feb 22 2020
Bangchan June 17 2020
Heejin- why not-
Dreamcatcher - R.o.S.E Blue, at 1:51 min - July 15 2020
"This is not girl crush, this is something else" (PD,formoftherapy2020) line of the year guys
they straight up badass...
except Chuu.
im crying. because i cant agree more.
Plot twist is that Chuu is a real life black belt in martial arts.
I love how happy you sound when you say “that is going to be stuck in my head forever”. Same PD. Same.
yeah when chuu first sang this as a spoiler it stuck to me ever since
I got an ad for the loona why not mv before this video. winning.
Just came here to say : you made me stan loona and now I ult them. The way you reacted is the way I felt. exactly the same. You don't know me but I ADORE YOU SO MUCH. i look forward to your reactions as well as additional info that you provide + detailed sections/break downs. Thank you!!
Same, im crying
PD: Where’s Haseul?
TH-cam: Ad
THIS, youtube back at it again.
i laughed so hard
vivi rocking those centre moments like a QUEEN
Lee Soo-man did music production again, that probably explains a lot.
"Chuu cant be badass"
let me introduce you to CHOMP
DIGIPEDI REALLY DID THAT
Heejin actually did the chain on the face first at a fansign
some of her best fansign pictures were taken that day !
yeah but i think everglow started the trend with their dun dun mv
@@coagulatedsalts4711 exos baekhyun did.
okay but the cultural impact of Yves' "Yeah"............
"Those ugly ceiling foam boards that people throw up pencils and sh*t."
I love that 😂😂😂
did you notice all the reverse shots? especially in the bridge :0
okay, i have to be honest, i think this song is fun and i actually really like it after a few listens, BUT the B-SIDES ARE PRISTINE!!!
'Oh my God Heejin just came in like a wrecking ball'
YES
Also Yves is killing me with a simple 'yeah'
I'm so glad that this comeback is getting a better response than the previous ones, everyone is enjoying it alot, glad you did too and hope you check out their album. As for Haseul it was already addressed when the comeback was announced, that she and Blockberry had decided to let her take as long as she needs until she feels ready to return. Judging from what we hear from the rest of the members often, she's been doing very well and she even went to support them during preparations for this comeback. So all should be well with her 🕊️
I was so happy when PD started the video with a smile.
"this is not girl crush, this isn't just gender normality, this is like feminine and masculine at the same time... This is something else"
Heck yes. No one is doing it like Loona. I WANT THIS SOUND FOREVER!!!
THANK YOU PD, this is why I watch your videos. You’re able to articulate what I’ve noticed and felt (masculine/feminine, SM feel, almost cringe lyrics that I LOVE for this song, cinematography, etc.) but hadn’t been able to put into words or understand why I liked it so much until you explained it.
YESS, SAME
PD IS 🔥💯
2:15 Everybody gangsta until that music traitor pops up 🤣🤣🤣
Can't wait for 12:00 album reaction
"Where's haseul" hmmmmm
THAT'S IT! RISKY!
I've been searching that description since it released. That's how I feel about this song and I LOVE IT!
I wish the last ooh la las lasted longer because that part with the heavier instrumental goes SO HARD
"We do not deserve the serve"
Yes, we don't.
I'm so glad you're feeling better! Keep on the great work PD :)
BBC made a statement a few weeks ago that Haseul won't yet be participating in this comeback.
It's interesting you said about the masculine feel of the song, like I could see stray kids or similar groups do this song with this attitude and pretty much such copy-paste the clothing. Loona have shown their skill with male group choreos already, they kill it! 💕
"They look like they could all beat us up...."
"Except Chuu" HAHAHAHAHA
🙏🙌 It didn't totally grow on me yet but they definitely took a chance with this as the title track
"it's LOONA so I'm contractually obligated to like it" hahaha
Voice would be a mazing title track but Why not is just catchy.
I dont think I like the chorus but I'm trying too. The visuals are beautiful though as well with the vocals
It's another song to feed the Korean audience
The song has grown on me, but make sure to listen to the b-sided, they're all great
they announced 3 or 4 weeks ago that haseul would not be participating in this comeback! but they've alluded to her being in the next one ❤
Pls dont get my hopes up because ill sob
@@imnotdaredevil3714 definitely no confirmation or anything, but theyve been talking about her a lot!! and in their initial letter, they said she wouldn't be in this cb, but would be participating in the midnight festival. maybe we'll see something like reve festival, with the midnight festival having 3 or 4 parts?
@@inks9485 OMG BYEEE
@@inks9485 if they do something like the reve festival IM GONE. G O N E 💀💀💀💀💀
not the ''that was a cultural reset moment'' to yves' ''yeah'' lmfaooooo that's exactly how i felt
i loved how this song is SO DIFFERENT compared to other loona title tracks yet it still sounds like them. it was a instant 10/10 to me and i'm glad u appreciated this as much as orbits did ❤️
"WE DO NOT DESERVE THE SERVE" TT
that silver chain idea actually atarted with baekhyun in obsession mv
I might be wrong but I think there are some photos of Heejin wearing it like some months after baekhyun and the obsession mv.
Baekhyun in Obsession, and then Yiren in Dun Dun, and now Heejin in Why Not :)
Who?
@@carlosb.arredondo8586 Actually baekhyun wore it on nov 27? 2019 and then liptight asked heejin to wear it on feb 2020. Both slayed it!
Then Bangchan followed
You summed this up perfectly. It's got such WEIRD parts to it and the structure is also strange, but it just works SO well together. This was such an amazing reaction. You being so speechless was something I think many of us were watching it. And then rewatching it, relistening to it, just makes everything even better. Your thoughts on the comeback made me love it even more too.
I hope you listen to the album as well! This trend continues in it, that balance between masculine and feminine that LOONA do so well
22:35 BBC! HEAR THIS MAN PLEASE, OMG YESS THANK YOU SO MUCH FOR COMMENTING AND NOTICING 😣😣😣
HAHHA YESSS 💯
I definitely think you’ll love the mini album, especially Voice
gowon:breaths
bbc:yep thats enough lines
"they look like they will beat us up.... except chuu."
but she CAN cause girlie has a black belt in taekwondo T - T
17:39 the way that Chuu is the only one who can legit fight in the group with her black belt
'where' haseul? ' the two words that make me cry. TwT
i think the entirety of the second verse is my favorite tbh, from 2jin to Olivia and Vivi's part together, to jinsoul's AMAZING rap and then yves prechorus!!!
“So What walked so that Why Not could run” perfectly describes my feelings about the two songs
I'm SO glad someone with an audience called out the mv for "Butterfly"!! I was all for the message and meaning, but that final mv should've been a separate version released later as a gift for Orbits. The least we could've had was a fully shot version of the choreography on the main dance set (which is, hands down, one of the most gorgeous dance sets I'v ever seen in a k-pop mv). It was such a waste.
pd i hope youre doing well ! stay safe out there and take care of yourself ! love u
watching this reaction just clicked in my brain how odd is when they're in the supermarket being badass and di dam da di is playing in the song I almost cried because is so unexpected and SO GOOD
Literally every PD's reaction on Loona: fanboying on digipedi's work
Reminds me of blackpinks : I’m a badgirl I know I am, and I’m so hot I need a fan, I don’t want a boy I need a man.
...at a few points it does resemble it *omygodkimchi*
No❤️
Yes me too !!
Not these corny ass "rap" lines being compared to something loona did..
@@starzinho6416 I was referring to the melody but okay go off lmao I won’t lie that rap verse in boombayah is really corny and cringey
You're gonna absolutely ADORE voice
hope you're feeling good pd, we love you and are here for you, love love your reactions❤️
Heejin just comes in like a proclamation. It's jarring and I couldn't get enough of it. I'm old, but I played this song over and over. It puzzled and wow'd me. And yeah, if one thing went wrong, the wheels would've flown off for sure. But they didn't. And a winner and I dare say a classic pop song was made.
yeah i think it's really cool that they include like random dancers in their music videos but it doesnt always blend well with the rest of the shots and they probably should focus on having at least a bit more equality with the shots of the members first lol
yeah for this song i def would have cut the dancers and replaced them with more gowon screentime cause we barely see her
SO GLAD TO SEE YOU BACK PD. EVERYTHING WILL BE FINE SOON :)
We missed you PD nim~ So happy to see you back !!
this is my favorite title of theirs, i feel like it combined so what with hi high somehow which is honestly what i’ve wanted from them since they debuted as 12
And this mv is one of the only mvs ive seen without a full group dance scene