The actionable advice given in this podcast on "Jobs-to-be-Done" and "Outcome-Driven Innovation" includes: 1. **Understanding Customer Needs**: Focus on uncovering the customer's needs and figuring out which are unmet. This involves deciding which needs to target for value creation and then conceptualising solutions to address these needs. 2. **Aligning Teams with a Unified Language**: Develop a process that provides teams within an organisation with a unified language for innovation. This ensures everyone agrees on what the market is, what customer needs are, and which needs are unmet. 3. **Focusing on Value Creation**: Align all activities around customer-centric value creation. This means ensuring that everything the team does adds value through the eyes of the customer. 4. **Using Outcome-Driven Innovation (ODI) Process**: Implement the ODI process, which includes steps like customer definition, market definition, job step discovery, outcome discovery, outcome prioritisation, opportunity discovery, and innovation strategy. 5. **Segmenting the Market Around Customer Needs**: Instead of traditional methods like demographics, segment the market directly around unmet customer needs to identify unique segments of opportunity. 6. **Applying Quantitative Research for Need Prioritisation**: Use quantitative research to ask customers about the importance and satisfaction of various outcomes to identify the most significant opportunities. 7. **Building Internal Innovation Capabilities**: For organizations seeking to adopt this approach, it's important to align the team, understand the organisation's current capabilities, and identify the right mix of skills needed for executing ODI research and action. 8. **Leveraging Tools and Templates**: Use available tools, templates, and community resources like the ODI Pro platform to learn, apply, and collaborate on the ODI process. 9. **Continual Measurement and Prediction**: Keep track of customer satisfaction and market changes over time to refine and adapt strategies. 10. **Implementing and Ideating Solutions**: Once the opportunities are identified, focus on ideating and developing solutions to address these opportunities effectively.
I listen to this podcast as an ASMR, Tony has an amazing voice for it)
The actionable advice given in this podcast on "Jobs-to-be-Done" and "Outcome-Driven Innovation" includes:
1. **Understanding Customer Needs**: Focus on uncovering the customer's needs and figuring out which are unmet. This involves deciding which needs to target for value creation and then conceptualising solutions to address these needs.
2. **Aligning Teams with a Unified Language**: Develop a process that provides teams within an organisation with a unified language for innovation. This ensures everyone agrees on what the market is, what customer needs are, and which needs are unmet.
3. **Focusing on Value Creation**: Align all activities around customer-centric value creation. This means ensuring that everything the team does adds value through the eyes of the customer.
4. **Using Outcome-Driven Innovation (ODI) Process**: Implement the ODI process, which includes steps like customer definition, market definition, job step discovery, outcome discovery, outcome prioritisation, opportunity discovery, and innovation strategy.
5. **Segmenting the Market Around Customer Needs**: Instead of traditional methods like demographics, segment the market directly around unmet customer needs to identify unique segments of opportunity.
6. **Applying Quantitative Research for Need Prioritisation**: Use quantitative research to ask customers about the importance and satisfaction of various outcomes to identify the most significant opportunities.
7. **Building Internal Innovation Capabilities**: For organizations seeking to adopt this approach, it's important to align the team, understand the organisation's current capabilities, and identify the right mix of skills needed for executing ODI research and action.
8. **Leveraging Tools and Templates**: Use available tools, templates, and community resources like the ODI Pro platform to learn, apply, and collaborate on the ODI process.
9. **Continual Measurement and Prediction**: Keep track of customer satisfaction and market changes over time to refine and adapt strategies.
10. **Implementing and Ideating Solutions**: Once the opportunities are identified, focus on ideating and developing solutions to address these opportunities effectively.