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AAAdvertising (The Jimquisition)
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- เผยแพร่เมื่อ 16 ธ.ค. 2018
- / jimquisition
www.thejimquisition.com
www.thejimporium.com
Capcom has decided to embarrass Street Fighter V with ads, or "sponsored content" as they're calling it.
Today, let's talk about that, give a brief history of product placement and ads in games, before having a bit of a whinge about the potential future of ad-support videogame garbage.
#StreetFighter #Capcom #Ads #Jimquisition #JimSterling
__
Twitter: / jimsterling
Facebook: / jimsterling0
Jim’s Big Ego (No Relation): bigego.com/
Bandcamp of the Sax Dragon - carlcatron.bandcamp.com
Nathan Hanover - / @nhsynthonicorchestra
Keep in mind: Dhalsim's skulls are those of children who died in his village, wich he keeps on him as a memento of their fate and as a reminder of those who passed away.
To keep his mind on striving to improve the lives of the livings around him.
But yeah, sure, one day he woke up and was all like "Well, I'm pretty sure lil' Aditya wouldn't mind if I slapped some decals on his skulls for a sponsorship deal, seems reasonable"
wow
@Bobby Johnson Esq. probably not, because Capcom is advertising themselves. Soooo since they did it...
That child probably would have wanted a Red Bull... or support the Capcom cup...
Aditya: "Y-yogi Dhalsim...could...could you give me a sip of Scorpon Energy before I die...."
I think it goes to show how some people at Capcom simply did not CARE about something like...Lore. When I saw that Skull, one of my first reactions was '...did the person that put that add on that skull realize just...no even if...what the fuc--'
You were not alone in remembering that too. It's ...I want to say it's disgusting but I feel like even that's not enough to express how I feel by a long shot.
It's BS like what Jim described for why I've been in no hurry to buy any new games outside a SELECT FEW (besides how I still lack a computer to run them and even if I did, that list would still be fewer than the fingers I have on my hands.) and even then...
Even with no context, the reality that somebody thought it was a GOOD idea or a passable enough idea to put adds on a fucking skull, I mean I knew this for a long time now but, it's stuff like this as a reminder for why I've given up on pretty much every major publisher.
There is no fucking end to it, it seems 'okay' now but then they go further, and further...
But hey, what would I know right? ...I'm just an entitled gamer who needs to shut up right?
Remember the movie Idiocracy? Everybody wore clothes covered with logos, there was a scene where a guy watched a gigantic TV but 80% of the screen was taken up by ads, one of the characters was named Frito because his parents were paid to name him that, and so on. Our society is on its way there.
_Idiocracy_ was supposed to be a political and social satire commentary -- not a documentary !
I wouldn't mind being called Sega bc I'd always introduce myself with the iconic Sega intro
wow how insightful... havent heard that 1000 times
@@gwenwalravens8030 everytime somebody asks for ur name, ur friends is gonna clap that mouth shut immedeatly and introduce u instead.
The makers of Turok, Acclaim, tried to pay to have people name their child Turok. And that was back in 2002.
Ryu and Ken are so embarrassed about this they escaped to Smash Ultimate.
Think ken's more embarrassed by his banana hair.
Hi Score Girl would be ashamed to play this game.
Which is itself an advertisement for the various game series it features.
as punishment capcom gave him some of the biggest nerfs
And Akuma to Tekken 7
It's strange how AAA games are just turning into mobile games with larger file sizes and merchandising campaigns.
Wait for a full on streaming this companies are pushing
It's not strange, it's calculated strategy.
And an upfront $100 fee for a shell of a product. That's what makes it gross.
@@josef2012 I don't think they've calculated for the fact that A. No one can afford to give that much money to video games B. It lowers the quality of the game to the point where I'd rather just play older games and download different mods to spice things up.
They're trying to turn it into TV.
lol They replaced the American flag on Guile's arm with ad space. I feel like there's a metaphor somewhere in there..
America values are overshadow by corporate greed and the rights of the American people are stepped on in favor of Corporate money.
@@jjs3178 That sums it up perfectly.
united states of pepsicola
'Go home and be a family man! Watch the Capcom Pro Tour!'
If it had been Ronald MacDonald who dropped a knee (instead of Kap) would it still be an insult to the flag?
Bit of lore regarding Dhalsim: Those skulls are the skulls of children who died from illness in his village. He wears them as a metaphor for his guilt.
"LET'S SLAP SOME ADS ON EM!!!"
Vaccine ads would make sense..omg I'm one of them.
We should make that a meme. That'll get the message out there.
Nothing makes me want to buy a soda or some shit more than seeing its logo stamped on a child's skull.
so they're originally ads for Union Carbide?
Yeah and that's pretty egregious.
Dhalsim cries for Capcom's forced sins on display...
So we just had an entire Jimquisition about corporate advertising and our good friend the Cornflakes Homonculus did not grace us with his presence? I will take my bags of cash somewhere else, Kelloggs!
Give it to Scorpion Energy, they brought us this Jimquisition, and you want more of those, right?
I haven't been following this dude long enough to get the reference, but whatever that is, I agree.
dr. Kellogg would be turning in his grave today. fuck that guy by the way.
Do you guys remember that scene from Ready Player one where the stereotypical corporate man reveals his great scheme of selling up to 80% of the players view with ads... Remember how silly that sounded when he said "we can get up to 80% of a user field before inducing seizures". Why does that feel like it could actually happen in our reality?
Because all of our worst nightmares will eventually come true if it means more money for the ruling class.
@@Matthew7021 Without any further information, I can guess (with high expectation of accuracy) that you have a larger amygdala than average.
To anyone confused by this, studies were done, using MRI, that show that--with 95% accuracy--people with larger amygdalas will have more right-wing, conspiracy-minded views than everyone else. This, combined with the lies being spread by right-wing influencers, is responsible for Matthew's confused beliefs.
Because that moment in ready player one was an unsubtle parody of the current market
Gotta love that Pepsi thinks the best way to engage with their product is to flee from it.
Jesus Christ loves you, God bless heal save and forgive you.
This is Sad & Oddly True
Pepsi man actually learned the Prometheus school of running away to keep the product on screen as long as possible.
@@belldrop7365
HO-LY, XHiD😳😱🤦 What A Fantastic Simplification🤣
i Understand What The Other Person Said Even More Now😎👍
I did think that it tended to send a mixed message.
You babies, stop complaining, you don't have to give into ads, just ignore them *_my god, I really want some Scorpion Energy for some reason_*
I only went blind for 5 minutes this time! Scorpion Energy is the best! No more cheap bleach for me! :D /s
Just like the flu virus, you never know until it hits you. If it is one of the Spanish Flu descendant strains, congratulations on Death's Bingo Night; you get to die today as your prize!
*live audience chanting "DIE" as confetti falls from the party ball*
It's *optional* to keep your eyes open ya know.
@@MrMind5 Its optional to breathe and eat too.. im seeing a pattern here
Your point of view is refreshing -- almost as refreshing as the crisp, intense flavour of Scorpion Energy!
At the beginning, the very first episode of 'Sword Art Online Abridged' by Something Witty Entertainment, Kirito logged into the game, and immediately was stricken by a ton of billboard ads inside of the game, and he tries to turn an ad-blocker on, only for it to pop-up with a 'purchase ad-blocker DLC for 29.99?'. His response?
"Hahah....I'm going to burn this place to the ground."
You're mistaken, that was xXMaster_KiritoXx.
Kirito stopped playing a long time ago after shelling out $650+ for cosmetics, loot boxes, creating a guild, boosting his skills to max, and marrying another player named Asuna01
I wonder if this sort of garbage will eventually permeate outside of the entertainment industry? Imagine buying a house in 20 years time...
You save up for years and finally can afford to buy your own place. You pay an exorbitant amount and land yourself in debt for decades.
When you move in you find the bedroom door is locked and you don't have a key. So you call the estate agent and they tell you that the bedroom key is one of many items that can be found inside "happy boxes" which cost 100 "domestic credits" each. These can be earned by cleaning the toilets. Every time you clean a toilet you earn 1 domestic credit. But they understand that not everyone has the time to clean toilets all day so the housing developer gives customers the "choice" to buy domestic credits for real money. The lowest amount you can purchase is 5,000 DC for £10,000.
After 5 solid years of cleaning toilets and sleeping on the couch you finally get the bedroom key and walk into your bedroom desperate for a proper sleep.
But as soon as you walk into the room you notice that one entire wall is taken up with a screen playing continuous adverts and Ronald McDonald is in your bed.
It's the future people.
actually, make prices high and reduce them by sponsorship agreements with ads playing on your windows and walls to reduce the price just to barely affordable level. then call it fair and optional.
The problem would be people just breaking the billboard XD
My friend lives in a condo apartment that he fully paid for, no rent or anything. It's small but it's good enough for him, and it's in a big city. The truly appalling part about it though is that the elevator has screens that show ads all the time. So whenever he uses the elevator, which is multiple times daily, he has to see this bugle screen promoting some dumb service or product every time.
Ads means new jobs for pirates. Now instead of just cracking the DRM, they can remove the ads to make a superior product.
Cracking the DRM, removing the microtransactions and removing the ads to make a superior product, I think you mean.
The diference between something like Pepsiman or Cool Spot is that they were created and sold as products from the company. Adding garbage to games that has nothing to do with anything is revolting, and should be actively boycotted.
pprandomnpz that and like Chex Quest. They were actually pretty fun.
M.C. Kids was actually pretty good too. (though why it was M.C. Kids and not McKids is still a mystery)
It's a general problem with the advertising industry. Commercials used to be cool and fun, they were things you WANTED to watch. Some of those old Mcdonald commercials, especially the ones around Christmas were great. Now they are just annoying things you mute, get up and leave the room or wish would just die.
A lot of that has to do with click through tracking and constant monitoring of advertising results. I ran a few simple webpages as a kid, even had a job as a teenager making them for people. It was MY job as the content creator to get people to click through to ads. Not the people designing the banners, clips etc.
They market low effort garbage and wonder why no one wants to buy their products. You never had this issue with road side Billboards. The highway provided the cars, it was the billboards job to actually encourage people to do something.
Yup, if you bought a game like Chester Cheetah: To Cool to Fool, you were going in knowing this was gonna be a big Cheetos advert. It feels like we're being tricked into seeing ads by buying a premium priced game and having them forced down our throats.
Pepsi Man was super fun! Some of the McDonald's games were cool too. Even if I hate their other products, their garbage food.
I don't know, I want an Old Spice Guy game where he uses his magic, time travel, and super human strength to bring freshness to men
Yeeeeeeeeeeeeeees
My father used Old Spice quite a lot...which is why I can't stand it. I actually used to like the Old Spice sailor in the seventies.
Jokes aside
I'd play that
I mean let's be honest, nobody watches Old Spice ads and walks away thinking "do I need deodorant? I'll pick up some deodorant." They walk away thinking "Fuck yeah, Terry Crews, Isaiah Mustafa, and Fabio Lanzoni kick ass!" so I think we're pretty safe
Just write a mod for Pepsi Man.
How long until we need adblock for our games?
Dude, sad as it is, I look forward to adblocking all of this shit. Most likely though pirates will once again see a benefit that paying customers won't. Pirates will likely crack the games and release them with ads disabled.
EA: Pay 19.99 for a month free of ads.
That will likely be considered piracy.
th-cam.com/video/V6kJKxvbgZ0/w-d-xo.html
Watch to 30 seconds :D
@@bonkman64 You mean a month of Free Ads, right? Giving us Ads costs money! :P
The triple pay industry...
1. Game
2. Season Pass
3. Microtransactions
4. Ads
NoeLPZC I don't think you got the joke
Yet it's still not enough pays for game publishers and shareholders.
There's triple the season passes, so I was gonna say, triple the season passes, triple the game editions, and triple the microtransactions.
But who am I kidding? There's way more than just triple of those things. Way, way more.
@@NoeLPZC The Quadruple Butt-fuck Industry
Users: "Oh golly! I still have a few pennies left"
AAA games: "I SMELL PENNIES"
We don't talk about EA's secret furry division lest they loose them upon us
Imagine the future where after each mission/quest, you get an ad/commercial.
*Big event happens where favourite character dies :(*
*McDonald's Ad*
Well they do that exact thing with TV shows.
We have to nurture our renewable resources. We have to ensure the full-core engagement of our whales as we farm them. We need to ensure humane conditions for them, for we owe them our livelihood. We would be doing them a disservice to not offer them a player choice at every turn. Every moment not engaged is a wasted opportunity. We wouldn't want them to get bored after all and consider moving to an inferior service provider.
Give them breaks in the grind, we don't want to tire them out afterall. Let them sit back and passively consume some sponsored while we play the game for them. Player effort is a precious commodity and must be applied appropriately to maximize sustainable revenue. The ecosystem must be kept green.
Accommodate to the level of gamer. Casual gamers on the one end should be led by the hand to press all the right buttons and reward them with accolades to present them with a feeling of achievement. On the other end, hardcore gamers are "tough customers." They above all others desire power... They must be given as many player choices as you can design for. Even consider custom ad optimization to increase the likelihood of purchases from partnerships. Afterall, if players love content, they will happily pay for it...with their lives >:D
Whoops, I meant for the rest of their lives, rest of their lives! Edit that last part out Todd. Todd get back here. Todd...Todd! Stop replying to the communities concerns! We have to keep them ignorant of the outside world or they'll come to their senses! They'll start communicating with other cells and start....*shudders* unionizing....
Edit: Patch 1.076355 pre-alpha now includes paragraph breaks.
Well they stated this is the only version they released lol so uh yeah lol
Liiiive seeervice
@@NormanReaddis This is so underrated.
On another note- paragraphs. Please. Spare our eyes.
@@Olivia-W My apologies, I do tend to get a bit ranty.
For a moment I thought this was a parody referring to oceanic whales. :V
@@TealWolf26 Thank you!
It was actually in the will of the guy that became Dhalsim's skull. He wanted ads plastered on him. It's in the comics, I promise you.
You know Dhalsims skulls are those of his murdered children right?
It's an old, uh, Hindu, um, caste practice. Yeah.
That guy died of a plauge so he can have pepsi slapped on it.
Normally I can sense internet sarcasm without a problem. I can't tell if this is a joke or not this time
Since anything can happen with fictional characters just to be creative
@@grandpulse7970 I will give you this hint: I know nothing about Street Fighter Lore.
You know an untapped marketing opportunity? Books. People spend hours reading a book and they never see any ads. Think of the potential brand recognition!!!
Better idea: Use glowing ink on the insides of the consumers eyelids so every time they blink, they see an ad!
Leave it to Monokuma to come up with an idea like that
I got a Harry Potter bookmark from a store when I bought a book about the White Rose activists. They are already messing with that market.
except there are ads in books, well certain types of book. I remember the tearout mail in forms and the sort for some product or another. I have a Kindle Paper, ya know the one that is literally just for reading books, I bought this thing. And about 4 months ago I started getting banner ads on the fucker after preforming an update. Find out that it's a new thing you need to turn off in your profile because of course it wouldn't be an opt in feature it's an opt out one because fuck good customer experience.
Your profile pic is far too fitting for that comment
Wait.. super bowl is football??? I thought it was some commercial marathon that mostly had some crappy musical number in the middle.. except for that one year with Prince. That one was good.
haha yeah man I remember that one and none of the others, it was really good, purple rain with the rain coming down and the purple spotlights, was great
As an European it also took me a long time to realize what the Super Bowl event was about. I also thought many years that it was some sort of a concert.
They wanted to cancel the preformance because of the rain and Prince said "No".
It was super fucking dangerous, he didn't care. Preformed in heels on a slick stage.
They don't make em like that anymore that's for sure, couldn't see Justin Timberlake doing his dancing in those conditions and ruining his perfect hair
@@gingersonnyboy And then comes the shitshow known as Maroon 5 this upcoming year.....
Late Stage Capitalism: The Video Game
Whiskey Tango Foxtrot or mostly media, but mostly video games
Looks like we are going to need some one to invent adblock for video games soon.
Kinda like the mods already out there removing Creation Club from Skyrim & Fallout
That's what mods were made for
Tis ironic that they complain about piracy but keep creating more and more reasons for people to pirate games.
Dont some vpns offer that service?
I need adblock for real life.
Wait till you can purchase add block in the microtransaction store for $19'99
That's scummy but still better than some pay to win bullshit some games have. I wouldn't mind entirely if some free game did it. If it's a game I pay upfront for though, get the fucking ads out of it, lol
You mean "Buy the pro version for 9.99 for an ad free experience " that already exists in some games?
It is a thing already though. Some mobile games give you the option to remove ads for an ingame purchase or just for the sake of it.
for 1 week
@@DarconFlights You know what fuck it I take it back not even in free games. Fuck this scummy advertising. Get it out of games. Get it off the web. hell, just wipe adverts from existence altogether, lmao.
"it has no mouth, and it must scream"
sick reference. I bet all of 8 people got that
Met Harlan Ellison for a few minutes, god, almost 20 years ago.
@@JnEricsonx thats pretty cool. Wonder what it was like to have a conversation with em.
@@nickmagrick7702 It was nearly 20 years ago, probably lasted about 60 seconds. At that time, I knew him more from his involvement with Babylon 5 the tv series.
@@JnEricsonx I barely know about him honestly, just his ideas. Im still only 29
I shouldn't even say his ideas. I had the same fears about AI as a kid, and grew into more sophisticated understanding I have now, which paired up and was influenced by his ideas through things like the matrix. But I had my own "I am" moment. Sry starting to ramble at this point
Ads are why tumblr is being bleached of porn too. Sad cuz a lot of adult game developers use it to get the word out on their games. It's how I discovered Bastard Bonds; really interesting strategy game that has full nudity and a gay romance option. Very similar in style to Fire Emblem genre wise but with its own unique mechanics for combat and stuff. You can set up your army camp on any map you clear of enemies. Anyways, it's really a shame how much our content is ruled by advertisers.
Just use Twitter like everyone else. (Well, at least until Twitter cracks down on porn too like everyone else...)
@James Reilly I don't believe you.
Then pixiv. But word out is that everything will be illegal soon everywhere and it’ll all have to go down on the dl god knows where. Shit’s scary for both fanart creators and porn artists t v t
Think about it, devs making loading screens longer so you got to watch adds longer.
*Shudders* I had the same thought! The instant Capcom-like ads/commercials become the norm I'm done with video games, unless those games are free. I don't even have a TV subscription of any sort, 'cause I absolutely refuse to pay $100 a month when half the content on TV is ads. Won't touch Hulu for the exact same reason. I will not pay for a product/service *AND* sit through ads/commercials.
I thought that was going to happen a loooong time ago. I'm amazed it hasn't.
"Welcome to the Triple AAA industry: It's filth"
Dont hate on Pepsi Man. He's the hero we deserve.
Jeez that's grim.
But not the one we want or need...
*PEPSI MAAAAAAAAN*
@@drankydrank1 Or asked for... or will go away if we beg him to...
Well... he IS better than Florida Man. I mean... between the two, I'd have to choose Pepsi Man.
The cars used in NASCAR are usually referred to as NASCARS or as Stock Cars, though the term is entirely archaic and comes from when racing teams were required to use production cars instead of purpose-built racing cars.
Life's good when you got a nice can of refreshing Scorpion Energy
Here's a TV that looks like a refreshing can of Scorpion Energy.
"It has no mouth and it must scream"
nice reference there.
Advertising, microtransactions, multiple editions, DLC, and also discounts/sales, these are all means of auctioning the game to you, of finding your tipping point. What is the maximum amount of money you're willing to spend on our product? At what point does the additional content or your patience for ads stop being worth it to you? When does the cost outweigh the gain? When is your experience overall neutral, where does it tip negative? Shareholders want you right there. They buy popularity through advertising exposure because ground swell doesn't cut it.
Indies are incredible in this regard - their success is based on creating as positive an overall experience as possible and getting you to want your friends to also have a positive experience.
Trade is based on the notion that an exchange will create a mutual benefit. Modern economics is about extracting value.
The industry need another rating system where they weight in the games for it's content and how it's been delivered
Not all games cost the same in production
It's like it's not good for the agent if they are selling a malibu state for $60 against a suburban home for the same price much worse if a apartment spot is the same $60 price range
I say there needs to be a scale on how these games are priced nowadays
So devs who have want to have a passion project are not hindered about the fix selling point on games and properly use the production cost to fully realize their ambition in a good way
And these games are priced accordingly lower or F2P
Ingame advertisement isn't auctioning the game to you. It's auctioning you to the advertisers. Just a small nitpick.
The GTA series is ripe for this. Wouldn't be surprised to see real car brands and their actual names, billboards, shops, TV adverts and Radio Adverts in the game at some point.
Car makers don't like images of their cars being blown up, so probably not. It's why GTA games have their own fictional branding in the first place.
Fast food brands and fast moving consumer goods with a sense of humour are appearing in ads with Rick and Morty. I expect those same companies would have the tolerance and suitability to appear in GTA. It's definitely a risk though since some players will find a way to engineer a scene where the brand is involved in something negative. So it's not entirely brand safe, but ultimately yeah, if any "AAA" game was going to do it (other than sports games) I reckon it would suit GTA, and the same companies that appear in ads with Rick and Morty would be the first ones to apply.
Also, Jim Sterling is damn right about everything he says in this vid, and props to him for referring to academic literature.
The irony in all of this is that the AAA games are lowering their own quality by mimicking F2P games. DLC stripped down most games to the bare essentials and took out most of the content like optional stuff. Microtransactions removed unlockables as a whole, meaning that most games are now one and done with little to no replay value as it is. By introducing advertisements, they're only continuing to lower the overall quality of their games.
From their perspective they're not designing games, they're designing money leechers.. And quality is increasing.
The only true way for this to be reversed is for games to start making more money than money leechers. Which requires people to wisen up on a large scale, which seems pretty unrealistic at this point.
I wonder if there will ever come a time when AAA games are so exploited and riddled with ads that people just stop playing them, or if in 10 years we'll be strapping on our VR goggles for the latest $60 Call of Duty only to have a giant Monster logo plastered right in front of our retinas while the game loads the one single map that is included in the base game.
@@cupriferouscatalyst3708 I'm surprised people are still buying them today, tbh. Maybe I'm just showing my age, but I haven't been interested in a non-Nintendo AAA game for years. The monetisation is just so egregious and in-your-face I can't get excited about the game.
But but they're not games any more, they're LIVE SERVICES..
I will answer that right now and say people will put up with it. You know why? People put up with thirty seconds to a minute of footage at a time for an NFL game before they either use PIP to display an ad or just go straight to commercials. Most NFL games aired on TV only have about forty minutes of actual football for a three hour broadcast. The rest is waiting around watching advertising or replays while the teams run out the clock or switch formations. There was a study done that released back in September that said over a three hour football game, around 33% was ads, and the number was growing. And if videogame companies can force advertisements on you while you're loading or in the menu, they'll do exactly what you see in those NFL broadcasts.
Y'know, in the past I was of the opinion "If it's worth playing, it's worth paying for" but nowadays it's more like "If you don't care about me and my consumer rights and *only* care about what's in my wallet, then I don't care about paying for your products"
They must be so proud of this result.
I will not be surprised at all when lootboxes with advertisements on it pop up lol "Monster Energy Bonus Crate! 2.99!"
Or alternatively, lootboxes gained by buying RL products. Already sort-of exists with physical/digital card packs, but we can go far deeper , like that preorder drink thing..
I saw a streamer play one of those "Spider Hero and Jeff the Cup-Hand Killer meet Five Nights at Strange Neighbor Minion Run" bootleg games on the Google play store CD and came across a "Kinder Surprise Egg" that would display an ad whenever you open it.
It's already here.
"Game industry won't put 30 second video ads into their paid games" NBA 2K19 COMES ALONG LMAO
Not sponsored by the Kornflakes Homunculous?
Blasphemy I say!
MILK FOR THE KHORNE FLAKES.
IT HURTS TO CORNFLAKES.
I suffer 24/7 to sponsor to Jim sterling.
@@memecat57 Wrong channel. But yes, blood for the blood god as well.
@@memecat57 burn the heretic!
To anyone defending microtransactions and the like, you do not understand how business works. The goal of any company is to do what it takes to make as much money as they can before consumers push back and they start losing money. This is our time to push back before we start getting AAA games that are $60 dollars per chapter, released as 18 chapters, loaded with paywalls, adverts, and pay to win mechanics.
it will never stop and the whales will keep funding and feeding it, it will fester and grow, just look at how bad red dead redemption 2 is now with it's microtransactions, there are people out there defending that too and that RDO is in beta which makes it even more shocking.
It only works if people keep buying the swill. It's been years since I bought a tRiPpUL AaAaAaAyYyYeEe title.
You know what's scary? I don't even think your nightmare scenario is that far from the current reality...
No matter how much you smack these dopes upside the head with truth, they won't get it. We're in a post-fact world, after all. Might as well become another apologist for corporations and their rampant bullshit so you can wake up and complain about it one day too late deep into this dystopian nightmare we're suffering.
Sounds an awful lot like the FF7 remake. I mean wow splitting a single game up into parts. Development of the first chapter has taken YEARS!. Imagine the profits they will need to make to consider the game a success... Perhaps Cloud's sword will be replaced by a large piece of Slim Jim.
They're called stock cars. NASCAR is the name of the league. Calling them NASCARs is like calling hockey players NHLs :D
Well, we can still call them NHL players though, so NASCAR cars would be the right term I guess.
Considering what NASCAR stand for sounds stupidly redundant....National Association for Stock Car Auto Racing....I just call them Nascars.
they are as far from stock cars as you can possibly get, the term has lost its meaning since the early days of NASCAR when actual stock cars were used.
Ironically, Splatoon is already perfectly designed to add advertisements everywhere (via grafitti, costumes, and even possibly a commercial during their "stage introduction" segment.)
You are not the consumer, you are the product.
You are not meant to consume the game, the game is meant to consume YOU.
not "YOU" but "YOUR WALLET"
Reminds me the movie "the stuff"
@@attilapataki46 Well, since AAA publishers nowadays view "you" merely as "the contents of your wallet" I think the way I phrased it still stands.
That's something people don't get. With Google, Facebook, and others, the real "clients" for those companies are the businesses subscribing to their advertisement networks. That's why youtube, facebook, etc. are "free" for users because the user is not only the "target" but it's also part of the medium itself that helps distribute those adverts and collect information for the service.
That's the big deal with these games. They are starting to operate like this yet they still charge kids 60 USD as an entry fee not counting DLCs, micro transactions, etc.
In Soviet Russia, products consume you!
Capcom put an ad on a skull of a dead child. Yeah.
This comment kinda sums up the state of the gaming industry today.
Jim Sterling: Making gamers class conscious one video at a time.
I prefer my Scorpion Energy drinks with 100% rat lice eggs
Imagine it on MK11 with Scorpion it rhymes like the trailers music it blends well 😉
The only bright side to all this was that the Cup Noodles mission in FFXV inspired a fanfic of Gladiolus literally having sex with a cup of noodles.
I’ve COME UP with a new recipe-ehh!
I remember years ago when I thought the most despicable thing was unskippable commercials on anime DVD's you'd paid for. God I wish I were there again...
I have noticed that on some DVD players you can skip ads and on some players you can't. So the same DVD works differently on different DVD players. For example I have some Disney cartoon movies on DVD and with my DVD player I can skip all the ads but when I watched those same discs at my friend's home he was not able to skip the ads with his DVD player. So it was really annoying to watch over 15 minutes of trailers before the movie started...
The ads are intended to be unskipable, it's just that some DVD players aren't made to care.
I'm aware of that. My point was that ads, skippable or not, are an inconvenience and if I paid to own a film or show, I'd rather not have to deal with them. Especially when they'll soon be outdated, anyway.
That is stupid, they could be outdated by the time they are bought in some cases.
That rather annoying crap (and the unskippable piracy message) is why I rip my movies before watching them.
The last twenty to thirty years has seen me stop listening to radio, watching TV...and eventually led to my blocking any and all ads possible. Any company that manages to still get their ads in my face is a company I won't give any money to at all.
I still assert that the Final Fantasy 15 Cup Noodle one is great in the sense of how ridiculous it is.
One thing that’s ridiculous about that side quest is that cup noodles look like crap compared the actual meals Ignis makes. Can’t exactly have behemoth steak but man!
Overwatch Poptart Lootboxes. Lol Wtf??
“Can’t improve perfection”.
Does anybody remember Gizmondo,They tried this shit years ago
We don't talk about that thing....lol
Imagine waking up to jims buttery smooth voice. He rubs your shoulder to wake you up gently, he slowly leans over to your ear and says,
*RECURRENT CONSUMER SPENDINGGggnNGmbbbds*
BUMGOD
Good lord I can imagine it and it brought a tear to my eye it's so fucking funny 😂
I wish I could just upvote this comment a hundred times.
😂😂😂😂😂😂🤣🤣🤣🤣🤣
😚👌
I can't believe it's not Jim's buttery smooth voice!
Triple PAY games:
Pay £/$60 for the game
Pay for the rest of the game with micro-transactions
Pay with your eyes through in game ads
worse is we pay with the limited time we have in this world. its even worse if you are like me and don't believe in any kind of afterlife :P
holy shit, you've only gone and hit the nail on its stupid, greedy, penny-pinching skull.
Except you forgot the over 9000 Collector's Editions and the Season Passes. Where do they fit in?
@@Macluny Then i encourage you and those alike to follow these words "Time is like a treasure, use each gem of it wisely" - Blinx:The Time Sweeper.
@@DaWrecka That should be included in the original price-tag. When iamtheju said '$60' he should have specified that the initial price is different for each person depending on which shill they'll willingly go for. Because, you know, CHOICE!!!!
5:50 At least that came with that hilarious commercial, though it's hard to top the noodle commercials with Segata Rider Sanshiro Ichigo in them.
Yo Noid! was actually a fun game. i played it a lot as a kid. Other games i can think of with product advertisements: Final fantasy 7 had a completely optional and easy to miss cinematic for a fictional motor company, Final Fantasy 9 had a commercial where the main cast chased a flying coke bottle cap around a town, there was an NES 7-up game that was like the one where you use black and white circles to flip each other over, the sega 7-up game had BADASS techno music on its bonus stage that you should seriously look up on youtube after you read this comment. Oh mass effect 2 let you choose to have the main protagonist shill for a company on the promenade!!!
Where's Corn Flakes' Sponsoring? I want more Homonculus
In the early 2000's maybe late 90's you could get free games in Kellogg cereal boxes
Jesus Christ loves you, God bless heal save and forgive you.
Tumblr's porn ban may now be officially in effect, but we still have you, Jim!
Pounding it
POunding it
pounding it(but not to female-presenting breasts)
@@technopoptart Au contraire! You can pound it to female-presenting breasts all you want. It's specifically the nipples they have a problem with. They don't want you pounding it to those. Pounding it.
_Pounding it._
@@crystalsoulslayer well that is a welcome weight off my testicles! guess i know what i am going to be doing tonight after dinner, thanks mate!
I had a terrifying thought the other day. Could the film industry go the same way as the game industry? The AAA game industry is clearly ready to put it more obvious and blatant advertising and alongside microtransations, season passes and different editions of their games in order to make more money, but why not films? Films could have more blatant advertising that it already does (even though i can think of some already bad examples.). It could include some of the adverts as a break in the middle of the movie to make sure more people watch them. They could have people selling merchandise as you walk out of the cinema screen room, hell, Marvel could do deals with the cinemas and make people pay a regular fee to see the standard edition of a film, but make them pay extra if they want the end credits scene. The point is that films have remained relatively the same, and yet games have become more aggressively monitised. Why are films content with the money they make, and games aren't?
The different film versions are already a thing but with the cinemas with 3d and such. The most egregious thing at the moment is the 1/2 hour of ads before the movie that you've paid for.
It's long already been like that! Have you not seen a movie in the past 25 years? You gotta sit through 5+ advertisements for other movies or products before the movie even begins!!
@@ActionGamerAaron Yeah, but it could be way worse than that. You can get to a movie after the adverts have played too. They could stick those adverts in the middle of the movie, like TV does. They could do so much more to squeeze money out of the watchers, but they don't.
Biker Mice From Mars should have plugged Mars Bars . That would've made more sense
HE MADE A JOKE BY SAYING MALTESERS WHEN WE WERE EXPECTING MARS XD
=)
You get a like just for mentioning biker mice from mars, kudos
That was the joke! Thanks for coming, he'll be here all week.
For some reason I find Pepsi Man endearing. That's what ironic meme do to ya.
Pepsi Man is a god.
@@Godzilla-mq5zv PEPSIII MAAAAAAAAAAAAAAAAAAAAAAAAAAN
Pepsi Man is love, Pepsi Man is life
Me too Pepsi Mannnn
I was nodding in agreement until pepsi man showed up. "Nah man, he's cool". Kinda in the same vein, but at least it was it's own game.
To be fair "Sneak King" was unintentionally (maybe?) horrific. When you went into 1st person mode, you could hear the King's heavy breathing as you stare through red lenses
Comment Yeah, completely changes the tone of not only the game, but how I fundamentally have seen the character ever since.
I don't think that was unintentional. Judging by what I've seen, I feel like that was all by design.
No honorable mention for all the Nissan advertising in the disappointing Quantum Break?
all companies have to do is slap a ad sticker on Ryu's Gi and Cammy's ass and watch the revenue come pouring in? next will be mandatory 30sec ads as your game loads the next stage, then another one after someone wins.... I really hope nothing like that happens, I really do.
Too bad.
I just kept hearing Yahtzee sing in the back of my mind "Lets all laugh at an industry that never learns anything, tee hee hee" during this episode :p
Glad to know I'm not the only one
Well if the market crashes again over all this, it'll be a definite future topic for one of those ZP episodes.
I hear it in my head during every Jimquisition.
Just one more person to thank god for.
Dear god I’m gonna need an adblocker for games now! I’ve never minded games having ads in like billboards and such, like Spider-Man and whatnot. But if this becomes the new thing after lootboxes then...idk. The AAA industry needs to burn at this point, they offer nothing anymore nowadays.
You already have an adblocker for the trash they're shoving out nowadays, it's called willpower, just don't buy them, superior games await you.
^^^^
If it's a good game with ads, mods will 100% remove in-game ads.
@@Chadronius and they'll come down on those modders (or hackers as they'll call them) with a legal sledgehammer. This is one of the reasons AAA devs don't like mods anymore: these games aren't meant to be perfect, they're designed to be flawed in very specific ways, and they don't want you to make the game better if it costs them money.
My initial thought was "I've seen plenty of advertising in AAA games, going back to the 90's". Then I thought "If it's a splash loading screen, that's not a big deal". Then I realized, it won't stop with Splash loading screens, it will turn into TV, which will immensely break immersion. In the 70's there were 3 breaks per hour long show. They were 90 seconds long. Half hour shows had 1 commercial that was 45 seconds in the middle, along with a full 2 45 second commercials at the beginning and end (1 for the show that just ended, one for the one that just started), so at worst, you were subjected to 3 minutes and 45 seconds of commercials in an hour. Now most hot long shows are 42 minutes with 18 minutes of commercials (yes, I know some have less, a few have more, but not many). I can absolutely see publishers trying to put more ads in, and be literally incapable of stopping until it's literally world wide news, which is of course, chock full of advertisements every 3 to 5 minutes. Heh, the best is 3 minutes of news, two commercials, a 15 second commercial for the news telling you to stay tuned before showing more commercials. Ugh.
You know what? That end section was probably (in my opinion) some of your best work Jim, you came across as someone who cares about what they're saying, there was none of the usual flamboyance, just you talking from the heart as it were about a topic you care deeply about.
Well done.
God, microtransactions, loot boxes, product placement, advertisements, POLITICAL endorsements. You'd think they spend more time on this bullshit than actually making games.
Oh, wait...
@Ad Lockhorst Uhh, not quite what I meant... but yeah, religious agenda. That actually kind of works.
@Ad Lockhorst I mean that's just a game thing, really. I don't actually mind seeing fictional religions added to a world for the sake of detail and lore. What I was more talking about is when some games (or all media for that matter) not-so-subtly push values of actual real-world religions. If the game's theme is centered on that, go right ahead (It's usually billed as such a thing), but don't start throwing a Bible/Quran/whatever at me when I'm just trying to slay a dragon. I really don't like getting preached at.
Brought to you by the cornflakes homunculus. It wants to die. Great nutritious flavor.
Blood for the blood god!
Khorne for the Khorne flakes! Skulls for the skull throne!
Point of interest, UK versions of Burnout Paradise had job centre adverts on it's billboards.
I'm Irish, and so I could have accepted American political adverts on billboards, like for period piece style world building, if that game takes place in America. People playing that game 20 years from now would also get a kick out of those era defining touches. But that game obviously used those adverts for manipulative purposes, and so those adverts should DIAF.
Watching an ad on a mobile game to get another chance isn't a big deal, personally. Normally, I play those things on the toilet, and I feel it a more worthwhile use of my time to press the button, mute the phone, put it down, wipe my arse, wash my hands, and take my phone into the other room, by which time, the ad has just about finished.
The ad-server is happy (for delivering the ad), my arse is happy (for being wiped), my eyeballs are happy (for not having had to consume the ad), and I'm happy (I get to continue playing). *Everyone wins.*
There's a lot you can do while waiting for the ad roll to finish that doesn't involve watching the ad. Get up and stretch, take a gulp of water, ask the person next to you how their day is going, open the window, close your eyes and have a quick meditate to take stock of your psyche. Any one of these is more important and valuable than watching the ad, and the game outright gives you a 30-second break to do it.
Already selling yourself out to Big Scorpion? You make me sick.
To be fair...it's still safer to get in bed with a scorpion than it is to get in bed with a triple a publisher.
Not as sick as the drink will make you.
dragon1130 I hope you’re joking.
GET OVER HERE and drink some Scorpion
@@ihaveasecret9539 damn you for taking the words out of my mouth!
The AAA industry is reaching DSP levels of beggary
"Dood, I really need this money. I won't be able to afford my house and my taxes."
*snort* I'm going to loose my house guys *snort*
Guys, I can't tell you what's happening **burp** but I'm really worried that I'm gonna lose my house! **snort** I don't know what I'm gonna do! **fap** If you want to support me _[massive list of different ways to give money]_
Anyway LOOK AT THE TITS ON HER I WANT TO MOTORBOAT HER ACKACKACKACKACKACKACKACKACKACK
Anyone remember "Darkened Skye"? It was a third person adventure game with a protagonist named Skye, and she had (as I recall, it's been a while) a staff that had different powers depending on what gems you slotted into it. Only they weren't called gems in the game, they were called "Skittles" because the whole game was sponsored by skittles. The thing is, it was actually a really fun game, and it was self aware about the sponsorship in a tongue in cheek manner. I think what happened was the developers made 75% of the game then ran out of money, and a creative producer was determined to get the rest of the project funded.
I... don't have a problem with something like that. Partially because I liked the game in this example. Obviously some sponsored games have been really blah platformers, but this one was a good game, that just had some mention of skittle shoehorned in here or there.
I still remember when people were outraged by Battlefield 2142 having "dynamic" ads on billboards for which the entire game required constant online connection.
Nowadays people buy dozens of bottles of Mountain Dew and bags of Doritos to get ingame lootboxes and what not. I want the original Gameboy back! :c
I would've tried hijacking the ad protocol and injecting random shit instead, so you can play the game without an internet connection and have it render whatever you like on those billboards
People did learn how to replace the ad images early on. I hated that game, it was the beginning of the leveling system that I feel ruined competitive games.
Remember: the game is not the product and you are not the customer... YOU are the product and shareholders are the customers.
I remember an EA game got banned in Denmark for advertising energy drinks, which is not allowed under Denmark law. Ea were told they could still sell the game if they remove the advertisements. But EA (Being the soulless, money grubbing bunch of cu-Skeleton warriors) refused to remove them. So the game was not released in Denmark
We need this law in the US.
“Up to and Including Breaking the Law in Belgium” is my new bop
That maltesers joke though. Bet you were proud of that one Jim. :D
But Jim, they need the sponsors because microtransactions are too expensive to make! (Suddenly realises that people are probably saying that with a straight face and shudders.)
Holy Mother of God that might actually fucking happen.
Give the cheerleaders time...
While everyone complains about things like ads and monetization, the worst bit to me is not that, but instead all of the deception and psychological trickery these companies do. Them getting people to not only accept, but DEFEND this crap. Like, I got into a bit of an arguement with someone I know lately. He was talking on Steam about Street Fighter 5, and how "good" it was (note he's one of those gamers that pretty much only touches big AAA games), but also mentioned "it's a shame how expensive it is to make, so that they have to do all that DLC". I immediately pointed out that it's just a myth, one created and pushed by the companies themselves, and warned him against falling for it. But no, no. Clearly I was the one who was wrong! These companies NEED it, that's the only reason they do it, because the developers need SUPPORT! I pointed out one of my favorite examples recently: Smash Ultimate. An utterly staggering amount of content is in that game, for just the base price. 70 characters! 100+ stages (and each has 3 versions)! 800 freaking songs! And more! And that's for JUST the base price! I asked him: If Nintendo, screwy as they are, can manage that... why cant all the others? And if these other games are so stupidly expensive that the companies literally cant handle it... why are they making products they cant handle in the first place?
His response: Literally nothing. After a couple of minutes, he exited the conversation and just went away. And then later made a Feed post praising Capcom and mentioning that "if anyone doesnt like the DLC, they just shouldnt buy it". Normally, I'd be baffled by such a response. But these days... no. I think most of us have seen this before from people that have been fully suckered in to believing the drivel these publishers spout. It's gotten REALLY common now, hasnt it? And that's the worst thing, in my opinion, that the AAA industry has done: Getting people to outright defend their bad deeds. People even defend the glorified gambling that is lootboxes!
Just... ugh. As for me, I havent bought a single AAA game in years... I think the last one was Diablo 3 when that released (which I did end up liking.... once the real-money auction house was removed). Since then, the AAA side of the industry has gotten more and more slimy, and it's just a depressing mess. I look at so many games that COULD be genuinely good... but are corrupted by unfathomable greed.
At this point, a market crash wouldnt be bad to me... it'd be outright entertaining. I'd bring popcorn. And a blast shield.
There, I got all that out of my system. Bah.
Not to mention the fact that ad companies are notorious for overstepping their boundaries when it comes to privacy and respecting the functionality of their customer's devices. Case in point: the late 90s and early-to-mid 2000s. It was extremely common practice for Shareware/Freeware developers to bundle third-party spamware programs with their own software. Many of these programs would change the user's homepage to the advertiser's web site and insert toolbars into the user's browsers. They also (of course) spammed pop-up ads on the user's computer whenever there was an internet connection and/or when the user types in specific keywords into search engines. All of this was done without the user's consent (and any consent there were was hidden deep within the program's EULA). Sometimes the adware program would have it's own EULA with the option to skip installing them. The option to skip is often printed in fine letters when the "Next/Continue" button is highlighted in (usually) bright and bold colors. Sometimes the program will install itself anyways regardless of what the user chooses.
To make matters worse, these adware programs have no moderation in terms of whose ads gets spammed on the user's computer so people would often see ads from porn sites, online casinos, rouge antivirus programs, and scam artists claiming to be affiliated with companies such as Google or Disney alongside the ads for legitimate businesses like Target or Gap. This resulted in many antivirus programs detecting them as malware as the ads would often be distracting and embarrassing.
If you think that is bad enough, some of them will also download and install more pieces of adware that would further root the program into the user's computer, leading to many cases of operating systems getting corrupted and BIOS errors. Sometimes they will even install viruses, worms, and rootkits onto people's computers and do even more damage to the user's computer.
The companies that created the adware programs were sued to oblivion by the people who unknowingly installed them. While some if them tried to make their programs more palatable, others fought back against the antivirus vendors and anyone who criticized their programs (Zango/1-800Solutions/Hotbar/Seekmo is a great example of this). Ultimately they failed very miserably and the programs died down in popularity as people began avoiding any developer who implements these programs like the plague.
Move forward to this year and we have the Facebook/Cambridge Analytica scandal. Facebook knowingly sent user's personal data to Cambridge Analytica (who then determines the site's advertisements to those users) without their users' consent. While this prompted many people to shut down their Facebook accounts and move to more consumer friendly alternatives, there was a good number of people who treated this as no big deal and criticized people who were disturbed by what Facebook had done, saying that they are overreacting and "have nothing to hide". If this had happened in the 2000s, Facebook would get sued into shutting down.
With how people are openly accepting of advertisers knowing every personal detail about their lives (they still get freaked out when governments do this) I would not be surprised if we see a return of the third-party adware market, except worse.
Sounds like to me that this someone is someone you should cease knowing.
I remember mentioning that if Netflix started running third party ads, my subscription ends, and someone said I was overreacting.
Well one of the reasons Netflix is able to give its creators so much artistic freedom is they don't need to worry about advertisers coming in and saying "You said a bozo no no word!"
I really don’t want to stand up for business practices like this because it’s slimy and even if games cost a lot to make it’s pretty clear these adverts and insane amounts of dlc is just overkill, but first party games whether they be nintendo, sony or microsoft are kind of a special case since the games they make feed back into their console, they regularly make games at a net loss since they make back the money in hardware sales of people who bought the console to play the game
*1000 songs
Thank god for Jim Sterling!
Lol! "Monday to Friday plane". That's good! The TV edit of Big Lebowski has John Goodmam yelling "This is what happens when you find a stranger in the Alps" and "Tgis is what happens when you feed a soldier eggs". Pure gold.
7:14 Well the MARS candy company makes both Snickers and Maltesers, so either way it actually still fits ;)
Yeh, they defs should have gone with Mars or Maltesers even though I like Snickers more than both.
Taste the rainbow.
I assume we were supposed to expect him to say Mars rather than Maltesers
So is Mars basically the EA of candy?
I mean I do find it hard to believe they've invented this many types of successful candy on their own.
but the media doesn't tend to cover chocolate monopolization so I wouldn't know
If my soda pop doesn't have at least 3 grams of rat lice eggs per liter of soda, I'm not drinking it.
Gross.
You'll want the "Throwback" version.
@@kraiZor - Yeah, the current FDAEUCC123 Standard is no more than 1.2 parts per 1000.
+Colonel RPG Same here.
Ridiculous notion Sir, don't forget the gobshite that must be in it, or otherwise I'd level a stern complaint
With lootboxes up on the executioner's block in a lot of places, I have no doubt game publishers will look towards ads to make up any revenue they stand to lose if they do end up being regulated.
For a second there, I thought you wouldn't remember Pepsiman... nobody can forget Pepsiman
Quote from Ready Player One fits here nicely “Once we roll back some of Halliday’s ad restrictions, we estimate we can sell up to 80% of an individual’s visual field before inducing seizures.”
So Capcom has now become a company inside the street fighter universe? From their perspective, what does the company do?
Place ads in games that exist in-universe
They're like the Illuminati as some sort of unseen group - probably going to be the main villain of Street Fighter VI, if not already the true villain of Street Fighter V.
Well there is a Capcom Wrestling Association (CWA) in the world of street fighter already that has both an american and japanese, but ppersonally I always felt that Umbrella was capcom
Ironically, wasn't "Gabcom" used in one of the Mega Man games?
At least Gabcom didn't stamp ads on the skulls of dead children (as they did with Dhalsim)
In the Street Fighter universe, Capcom makes Mortal Kombat games.
There was a map for Battlefield 2 that had Intel logos all around the place, can't remember the name.
I can't stop thinking about cat butter
I'm Commander Sheperd and this is an ad
demonblade001 And it’s my favourite ad on the Citadel. Just ignore the three other ads claiming that as well.
I should go.
We'll bang OK lol @@Soumein
Having ads in games is literally what the antagonist of "Ready Player One" wanted. That book literally predicted the future.
Aww, I was hoping for a reference to Pushover, a cool little puzzle game involving an ant pushing over Dominos in his quest to recover Quavers.
Every time he says "Triple Aaaaaa" I giggle without fail... seriously.
Every morning I drive by a AAA branch sign. Every morning I hear your sneering voice inside my head as I read that sign.
I would seriously consider throwing shit at it. Yeah i know, im evil. But im probably not worse then the triple aaaaaaaaiiii industry.
@@sjarken3979 You're not evil, you're just having a perfectly reasonable reaction to the entirely unreasonable garbage that the triple AAaaaAAaaaaiiiiiyyy industry keeps shoveling at you. If they won't stop the bullshit, might as well give some shit back.
In South Africa (where I live) It's actually illegal to advertise to children...
(No TV commercials for toys and cereal is not allowed to have prizes in it)
That mostly used to be the case in the US until the Reagan administration reversed that decision.
@@ADADEL1
Reaganomics is but a joke.
A Jimquisiton on Christmas Eve? I'm unworthy! Thank God for you, Jim!
I almost missed the snowball bit. Well played sir.