Why Truffles Are So Expensive
ฝัง
- เผยแพร่เมื่อ 9 ก.ค. 2015
- In this week's Lap of Luxury segment, we visit Urbani Truffles on the West Side of Manhattan, where just a few ounces of product can cost hundreds of dollars.
Vittorio Giordano, vice president of Urbani Truffles USA, showed us more than 35 pounds of summer truffles. At roughly $300 a pound, we were looking at about $10,000 worth of product.
In Urbani's modest store front on 60th Street and West End Avenue, these piles of fungus are big moneymakers. Imported by Urbani, they're considered some of the best truffles in the world.
David Arnold, the senior vice president of Robb Report, says truffles have become enormously popular over the last few years. He says Urbani is the dominant producer, importer and distributor, controlling about 70 percent of the global market.
But this isn't a new company. Urbani Truffles, based in Italy, has been in business since 1852. It works with 68 different countries, and has a network of over 18,000 people helping to move the product around the world.
Urbani also has few dogs. Truffle hunters go out in the middle of the night with dogs specially trained to find truffles, which are a natural product and can't be cultivated. If the hunt is successful, the truffles they find are shipped out fast. Urbani customers in the United States get their product less than 36 hours after the truffle was pulled from the ground in Italy. Giordano calls that service.
The white truffles are the crown jewel. Often considered the most rare and valuable of all truffles, white truffles cost around $200 an ounce and are in season again this fall. Last year, Urbani couldn't keep white truffles in stock. Last season in the United States, Urbani moved 1,900 kilos (about 4,500 pounds) of white truffles in just 3.5 months, Giordano says.
All year round, dozens of truffle sauces and oils are available to choose from. Right now, black summer truffles from Italy and black winter truffles from Australia are in season.
Picking a good one is partly visual. Giordano says that right now black truffles should be light brown in color. The most important characteristic is the smell. White truffles should be very earthy and pungent. Black winter truffles have a sweeter aroma.
But Giordano says the most important thing is how it smells to you. You need to identify the aroma. And he says that's as personal as picking your perfume.
--ALISON MORRIS
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What the fuck was that animation.
Ikr
shmoaeel alksraney k
Why does EVERYTHING that is Soooo expensive come with a Marketing Agent that speaks with an Accent...Lol
Nothing was explained
Adrian it's hard to find, thus it's expensive
LeafyIsQueerIsHere well jokes on you,my mon is actually your mom in disguised
Nobody has figured out how to grow them in captivity yet, so retrieving them is a labour intensive operation. If you want to become instantly rich beyond your wildest dreams, figure out how to grow them.
Dumb ass you cant farm truffles you have to have dogs to find them
+Chaos surely once it's figured out how to grow them in captivity the price will go WAY down?
lol I wish it was just hardened animal poop x)
Not funny at all hahaha
the song made me take my broke ass home
April and May model of a turkey. and we exported the weight of this truf mushroom for $ 50. they can order a message
How much smelling it cost?
Truffles are so worth it. Bought a $70 jar of black truffles in olive oil and just a bit elevates a dish tremendously
plyzwthsqrlz how? Explain what you used it for? How you used it? Describe the taste please
FYI black truffles in olive oil don't actually contain much truffles
It can used on a lot of things. People mostly put them on pasta but you can't put it on pizza, eggs, steak. Everything. As for the taste, it's hard to describe. It doesn't taste like anything else in the world. It's a delicacy. Like caviar. If you want to know what truffles taste like I'd suggest you go to a restaurant that sells truffle fries and order them. Or you can go on amazon and order chips or popcorn that are truffle flavored to get an idea on what it tastes like.
Adam, I’ll pay extra to not have truffles in any food. That’s how much I dislike them.
Amber Campbell They can ve added to any food and detract from the taste of the food.
they work with 60 countries...Amazing!!!
We have white truffles in Saudi Arabia mostly in the North East. You can buy like 4-5 kilograms for $200. We have good season if there is good rain in fall right before the temperature drops under 10-15 degree celsius. Otherwise the truffle will not have the chance to grow.
Amazing that truffles cost so much that Mother Nature Produced free for all of us
Wow, that's one dumb logic.
Love Wolfgang and truffles!
Best quality truffles ever at affordable prices with a discreet delivery service order by text or call +1413 842 6319 or WhatsApp +1405 586-0981
I’m Montagnard indigenous , native Central highland we have many types of fungus in jungle don’t know what to eat .
what benifit we are take in truffell?,any one can explane to me?
+Edson Sales taste
Yum I love truffle potato chips
Does truffles make you live to 150 years old? I think I'd rather spend my money on ginseng and reishi mushrooms instead.
Kotak bungkusnya kaya tempat ikan cue 🤣🤣
I'm still confused after watching this why anyone would spend $200,000 on some white truffles?
+Idalis Lanzara they are rare
+seraphiccandy21
That's an invalid reason.
JtsONNF a538s5 no its not. Things that are rare are expensive.
+seraphiccandy21
You're an idiot. Being rare is not enough to make something expensive. Diamonds aren't rare by any means yet they're expensive? Truffles are hard to find, not rare, there's a difference. It has a limited supply but what makes it expensive is high demand and the demand was fabricated because people think it's some amazing luxury even though you're just eating fucking fungus. Things are worth only as much as you value them. Don't say "yea I know" because clearly you don't.
Unknown 124 Theres really no need to insult me. Make your point and move on. It detracts from your reasoning that you feel the need to insult me before you have even made your point. Of course I know how demand works. But this demand is increased by the fact that these truffels are hard to come by, or rare. As I said. Rare means scarece or uncommon. Go look it up in teh dictionary.
What's the benifit of eating truffles?
It's water good for eye
nutrition
Euphoria
You look rich
White truffles smell like an intense pepperoni aroma to me
In Afghanistan 🇦🇫 u can find it for free 😂😂
They talking about food , not grenades.
@@arwinderjsinghbhullar941 🤣🤣🤣
I just took a dump that looks a lot like the white Truffles on this video, since is very fresh, could I sell it for 1,000,000 dls?
excuse me, looks like the white truffles?
Intro is scary af
Am going truffle 😂🤩
You go to The Netherlands, you get The Magic Truffels that will defiantly fuck your reality for wayyy less than that
Sell em quick because they go off
Fungus from deer shit, wow!!
In Saudi Arabia we use truffle as a medicine for eye diseases.
I suddenly felt bad about myself after watching this :/.
Being poor sucks :(.
Zingbog And yet it's what makes the world go round.
Still poor :(.
don’t be sad it’s just a fungus if you think about it
>being intimidated by a fungus
Costs around 6$ a kilo here
weichiang89 don’t bc I can afford to eat them, but can’t stand their taste,
1:45
"Arrrrrrround the United States"
so?
So what?? American english language is a so awful. You're a bunch if chavs and cowboys. So, what's matter if someone speak a broken english...
I always say "owhhh". Thats all.
Midori Idris you are one of the weird people in earth
To hold the land.
Why are so expensive?
This damn expensive food becomes a poo-poo after digestion anyway...
not all of it
It taste really good.
🚌🚌🚌 THANK YOU FOR LOVING ( G ) ..THE DINOSAUR ASTEROID WAS ROTATING COUNTER CLOCK WISE AS ALASKA SPLASH IS SO MUCH LARGER THAN IRELAND SPLASH.
it looks like Camote
hmm
Ummmm... So why are these fungus soo expensive? I think i missed that part
Cause they are hard to find and we can't cultivate them. People have to actually go out into the woods to find them in the ground.
thanks adam
thanks Adam
You're welcome!
fossilized poop... turned by fungus into truffles
I wanna buy wholesale
Ishan siewdath then you should come to italy
Best quality truffles ever at affordable prices with a discreet delivery service order by text or call +1413 842 6319 or WhatsApp +1405 586-0981
Rich people based on poor people!! Played happiness..
i dont get it
This is so stupid. When my dad was a kid his mother would go out into the desert and just pick truffles after the rain.
They grow symbiotically with trees, I hope those were truffles you found in the desert and not something else
Can you buy truffles in USA? its where i live..................
Sarah M "Manhattan"
You never said why there so expensive
This did not say why they are so expensive.
2017 people paying $200 for an ounce of fungus
I don’t believe it cannot grow and farm...those guys on purpose keep in this way.
pot costs more
Yoire getting ripped off bud
so what is it? a mushroom or what?? nop I don't know...that's why I asked
It's in the mushroom family. It's a fungus.
Bizde var
Who want truffles i can send some sample with good prices
If they were not so expensive nobody would want them
Jay Valentine they taste pretty good though. I’ve only eaten it a few times
I have white one hear more and more finding someone to buy and is dry
I can get the fresh one to
why are truffles so expensive...
It´s a seasonal product, that only grows in the wild and has a limited
supply!!!
they're "so expensive" because it's a scam and that's all it is. the king mushroom, orange cap boletus and chanterelle taste much better when stir fried or put in a soup or pickled. they actually taste like mushrooms and not like meat. the thing is that the process of truffles hunting is more of a challenge (though finding a basket of king mushrooms is def not a piece of cake either) - you bring along dogs or even pigs, you dig carefully, you roam around the forest primarily at night etc it's a lot of fun. but by no means their nutritional aspect (microelements, vitamins) is worth several hundred dollars a pound, I've been mushroom hunting since early childhood and that sounds ridiculous to me
Morel
mushrooms are also expensive, because they are rare...
Roger Diogo morel mushrooms aren't that rare, it takes a long while to cook them and they can only be called "tasty" if there aren't any other mushrooms around. and you always have to add gravy to make up for the sponge like structure. why would anyone want to pay a fortune for them is beyond me.
People live in the city and they have the Money...when I was a kid I used to think like you, I used to play soccer with huge white trufles the dogs used to dig in the next to the soccer field. Morel mushrooms are expensive, they migh not be rare where you are, but is one of the few mushrooms science has a hard time growing domestically...
EAT ONE DAMMIT.
LOLOLOLOL get it.........no?
does it cure diseases?hahaha
i have too many truffles anyone want one?
So, why are they so expensive???????????????
I was not waiting an answer dumbass, Im just saying the fucking video didnt answer the title "why truffles are so expensive"
@@torybio13 🤣🤣🤣🤣🤣
Looks like chaga
I hunt morels for free
One of the ways to steal people money
doesn't explain anything
That cartoon doesn't look like her is just weird!!!
wow...
Real estate hold or can I say mafia business help real estate land tycoon.
It’s around the same price as marijuana right now. I just found a pube in my salad.
Something only GOD can produce wow
the is just prapaganda in algeria 1kg 200 euro
buy it and sell in europe
+Fsx Simulation how dey it in europa you?
+Fsx Simulation bist du deutsche
+Taki Hamoudi nein niederländisch
+Fsx Simulation schreid truffel in algierya und guck salbe
فقع
والله يا اخي هذو مجانين عندنا في الجزاءر ثمن الفقع او الكما او الترفاس هو عندو عدة اسماء ثمن هو 100 دولار 1 كلغ هم يشتروه ب 90000دولار 1 كلغ والله انا متعجب
Disgusting spending this money when there are homeless people. Sad world. Sad world.
you are sad
+Dorothy Kelly Why don't you do it first? And money actually doesn't help homeless people, it's love and compassion that does.
no its money. That'll buy them a house so they wont be homeless. :)
Dorothy Kelly So? Just because there are homeless people doesn't mean people can't buy truffles are you dense
The best one are in middle east
They are amazing
Overpriced and overrated. LUL
That cartoon doesn't look like her is just weird!!!