such a nice video. I am also a brand manager but in pharmaceutical industry, we have same core marketing concepts just differ when it comes to product promotions. Restrictions from regulatory bodies don not allow FMCG type promotions. i must admit that it seems like a very exciting role to be a brand manager in FMCG company.
So glad to see Asian girl talking about careers! Mostly we have white or black people on youtube who talks about careers, education etc. You are Pakistani/Indian I guess? Btwn I'm from Pakistan studying business with triple specializations in banking, finance and marketing.
Hi, Rabeea! I’m a JBM from Russia and I’m eager to get a job in international FMCG company as a BM, and your videos are so useful for me to understand processes in multinational companies. Thank you a lot! And please, keep making videos.
You explained it so Good Rabeea! Loving it. Now I am going through the different careers I could go for and you left no room for questions on this role. Dont Stop, you amazing!
Thank you so much, Rabeea. I've been taking a course on brand management and although I find it very interesting the budgeting and analytical side just put me off a bit. I love the creative part of branding so thank youu for the break down and clarity.
You were extremely thorough. I’m thinking about applying for a brand manager position but didn’t know the ins and outs. This helped me a ton!!! Thanks so much for your insight.
Great Content! Thank you Rabeea! I'm looking forward to become a brand manager in FMCG after gradation. This video really help me to get a great understand about daily works as a brand manager.
Hi Rabeea, thank you so much for such valuable information about the daily routine of a brand manager... well explained 👏. I just came across your video on YT when I was searching about how does a brand manager actually prepare a budget for the campaign? Will appreciate if you could please share your thoughts practically on it. Regards.
Very Helpful and Informative video, This video cleared all my confusion on what to choose for my Masters. Thank You So much Mam. Love and Respect from India
Hello Rabeea, I have came across your video by chance and I really appreciate the way you’re giving the explanations on the field! Very good job. I would like to ask you whether you could make a video about the MS&P job and clarifying its tasks and responsibilities to. Thanks
Hi Rabeea! Many thanks for the video. It was very clear, and it is always nice to listen to you! :) It would also be interesting to hear about your experience in luxury, which you have mentioned in one of your other videos, and possibly compare the brand manager role in FMCG and the luxury world!
Hi Anam! They are quite similar. The key difference is in scope of work- a Senior Brand Manager is a higher Band level and so usually leads bigger initiatives for their brand.
This is my second video from you. Excellent work about the industry. You are really doing a great service and present well. Kepp up the great work! - (Former MTV award-wiining producer and VH1 Senior Creative Brand Content Producer)
Really enjoyed watching your video. Loved how you were so elaborate & articulate, defining each function so beautifully. Definitely gave me a thorough insight into the role. Look forward to consume more of your content and wish you success for all your future endeavours.
Absolutely useful. I love how you explain with so much joy in your face. It makes it very interesting. I also work in the FMCG industry as a Sales Operations Manager / Visual Designer (handling designing of product packging, marketing materials, ads etc and would love to be a brand manager some day. My background is Computer Science but I enjoy the business creativity and problem solving to give joy to the consumer. What is there industry requirement to apply for this job and most likely gain experience? Thank you
Hi Rabeea! Thank you so much for putting together such a detailed video on your day as a brand manager. Do you have any perspective on which areas a brand manager at a non-profit should focus more on? I see that there's a lot of information on the side of consumer goods but non-profits do not operate in the same way. Anyways, all non-profits still need to pay attention to their brand aspects, especially if they operate globally without a defined structure in this department. Thank you again for your amazing content, already moving to another of your videos.
Hello Rabeea, I would like to ask a question and hope you respond? I am not necessarily looking to be a Brand Manager but I am studying what certain job positions are, I am trying to learn what a Brand Manager can/cannot do. Here's my question: If a Brand Manager worked at a company that deals with fictional stories, and they have multiple series/franchises, does the Brand Manager have control over the writing/plot/development of the stories?
That would really depend on the scope of work defined by the company. But to cut it short, I think a Brand Manager is *usually* a business manager, and therefore would probably focus more on the business and marketing of the company image as a whole. The writing/plot/development is probably more of a Producer's or Creator/Creative's role.
I have watched about 4 "day In the life" marketing managers or coordinators or marketing associate. I will say the only thing I have learned is that there are a lot of meetings and not a lot of actual work that gets accomplished.
Hi Sanskriti, thanks! The key skills are probably the same as any high-powered corporate role: Attention to detail, ability to analyze data critically, ability to collaborate, and strong communication skills. Depending on the role, it also helps to have a creative mind. :)
Hi Rabeea! I love your videos! I'm doing a master's degree in marketing right now so your take on the brand manager role has been really helpful. I have one question: Is it possible to join P&G as a fresh grad without any FMCG experience or would that be an instant knock-out criterion? All the best and keep going :D Julian
Thanks Julian! It's absolutely possible. Fresh grad hires in P&G tend to have had a summer internship with P&G or another large FMCG. These companies also participate in career fairs and university competitions so that's a great place to get noticed too. If you have access to neither, I think a solid CV with transferrable skills highlighted would be your best bet.
I am a young marketing bachelor's student and now a master's in management student who wants to pursue a career in brand management at FMCG. What would be the advice you would give me to be prepared? Do you recommend books, websites or other sources to study and know more about this role?
How’d it work out for you? Im an interior design student who wants to switch careers into management. Have been researching about what exactly I want to do and brand management seemed like a great option. I wanted to work in a similar field at an entry level for a year and then do my masters in management which would give me a better chance at becoming a brand manager while also giving me the knowledge i lack in that field.
Such a great content! Exactly what I was looking for. Thank you so much 🤍the work as a brand manager based on what you described sounds like alot of work but also rewarding and fun 🙃
Hi Rabbea! I am Ian from Indonesia and really love this video. If you see my comment and have a spare time, I have question: 1. What is the position before become a brand manager. I mean this position looks need a very particular skills that came from several sectors like marketing, sales, finance or even distribution (because we own the brand, right?) 2. Is there any tools or app that I can learn to develop my-way-of-thinking as a brand manager? I am actually have small business here with bamboo as a main product and really needs to be develop! And casually looking for a job as brand manager here. Thanks and have a good day! God bless
thankyou so much for this!!!! btw do you have any suggestions what course I should take as fresh graduate to help me become brand manager? again thankyou!!!!!!!
Interesting. How do you grow or roll into this job? I assume you have to be acquainted with the product and the company first in some other kind of job? This is the first video i saw from you. what is your educational background? is this a stressful job? what qualities and skills do you need for this job?
Thank you for your sharing. It's the best video about the Brand Manager job I have ever seen. By the way, could you recommend several books for beginners who want to pursue this career?
After a week of trying to understand what brand managers do, this video is the best in explaining just that. Thank you 🙏
thank you for creating such an in-depth, detailed description of your actual day to day. most helpful video i've seen thus far!
such a nice video. I am also a brand manager but in pharmaceutical industry, we have same core marketing concepts just differ when it comes to product promotions. Restrictions from regulatory bodies don not allow FMCG type promotions. i must admit that it seems like a very exciting role to be a brand manager in FMCG company.
I am taking an internship under a brand manager and I've learned more in this video than the past 4 weeks of my internship. Thank you Rabeea!
Haha glad I could help 😅
Hi, can you please tell me about the technical skills?
So glad to see Asian girl talking about careers! Mostly we have white or black people on youtube who talks about careers, education etc. You are Pakistani/Indian I guess? Btwn I'm from Pakistan studying business with triple specializations in banking, finance and marketing.
This video is EXACTLY what I'm looking for. Super informative, sharp and concise. Thank you so much!!
Look at her expression, way of explaining just wow communication is so good she can take job in any company
Thank you for simplifying it so much. After searching for a while, this video has been the only helpful piece of content so far.
Hi, Rabeea! I’m a JBM from Russia and I’m eager to get a job in international FMCG company as a BM, and your videos are so useful for me to understand processes in multinational companies. Thank you a lot! And please, keep making videos.
You’re really awesome many upcoming students must watch your videos and they have to take guidance from you✌️
You explained it so Good Rabeea! Loving it. Now I am going through the different careers I could go for and you left no room for questions on this role. Dont Stop, you amazing!
Thank you so much, Rabeea. I've been taking a course on brand management and although I find it very interesting the budgeting and analytical side just put me off a bit. I love the creative part of branding so thank youu for the break down and clarity.
Best video I’ve seen on TH-cam! Thanks a lot!
You Deserve Million More Subscribers Rabeea!!💯👍😊
Love the content. I work in a different service line, so it's really cool to see what happens in the sales dept.
You were extremely thorough. I’m thinking about applying for a brand manager position but didn’t know the ins and outs. This helped me a ton!!! Thanks so much for your insight.
This is exactly the video I needed to watch… Thank you so much for creating this
Great Content! Thank you Rabeea!
I'm looking forward to become a brand manager in FMCG after gradation. This video really help me to get a great understand about daily works as a brand manager.
As a person who comes from technical side, the video really enlights me. Thank you!
Hi Rabeea, thank you so much for such valuable information about the daily routine of a brand manager... well explained 👏.
I just came across your video on YT when I was searching about how does a brand manager actually prepare a budget for the campaign?
Will appreciate if you could please share your thoughts practically on it.
Regards.
u have explained every minute detail of the business...thankyou so much
you deserve a million followers..thank you so much for this insight
All of these meetings are not happening everyday! Finally, I got the real energy!
Very Helpful and Informative video, This video cleared all my confusion on what to choose for my Masters.
Thank You So much Mam.
Love and Respect from India
Thank you so much for this insightful video. The production quality is also great.
Thank you so much! That’s really insightful. Did not realised the days are quite long!
This was so helpful, thankyou! I wish I could get videos like this on every carrer.
Ur presentation is awesome
Hello Rabeea, I have came across your video by chance and I really appreciate the way you’re giving the explanations on the field! Very good job.
I would like to ask you whether you could make a video about the MS&P job and clarifying its tasks and responsibilities to.
Thanks
Hi Rabeea! Many thanks for the video. It was very clear, and it is always nice to listen to you! :)
It would also be interesting to hear about your experience in luxury, which you have mentioned in one of your other videos, and possibly compare the brand manager role in FMCG and the luxury world!
Thanks for the comment Francesca! 😁 Let me look into this for you 👌
Thank you Rabeea! You are such a great communicator...
Thank you very much for the excellent video. Please explain the difference between Brand Manager and Senior Brand Manager role at P&G.
Hi Anam! They are quite similar. The key difference is in scope of work- a Senior Brand Manager is a higher Band level and so usually leads bigger initiatives for their brand.
It's the best video about Brand Marketing I've ever seen! Thank you very much!
I love your channel, thanks so much
So informative yet concise and articulate. Thanks for sharing your experience:)
Thank you for your detailed discussion and kindly tell us how to manage work life balance in this role.
This is my second video from you. Excellent work about the industry. You are really doing a great service and present well. Kepp up the great work! - (Former MTV award-wiining producer and VH1 Senior Creative Brand Content Producer)
Hi Rabeea! I have an interview for an ABM role tomorrow and this video has been very helpful for me! Thank you!
Hey that's really a insightful video. Thanks for clarifying doubts to select a better position and work for. Good luck to you too!! 🥰
Really enjoyed watching your video. Loved how you were so elaborate & articulate, defining each function so beautifully. Definitely gave me a thorough insight into the role. Look forward to consume more of your content and wish you success for all your future endeavours.
I have been searching for something informative and clear like this, thank you truly!
It was totally clear and understandable. Thank u sooooo much!
Very well explained , keep it up
Wow! This really gave a lot of insights into the role and the work! Thanks @Rabeea Hasan!
I've just found your channel. A big WOW!! You put a lot of effort and the video is very informative. It helped me a lot, thank you! 💜
I am willing to do a Retail and Brand management degree., Thank you so much for this IN detailed Video. Good Luck Rabeea!
Very helpful and very-well made. you kept it sweet yet informative. thanks
Super helpful video! Thank you so much!
WOWW, extremely insightful! I just want to send you a big thanks and a warm hug 💕
very clear and insightful .... thanks for this
queeeeen rabeea !!! thank uuu
Thank you for making this! It was so helpful and you explained everything so great!!!
Amazing video, thanks for sharing!
Absolutely useful. I love how you explain with so much joy in your face. It makes it very interesting. I also work in the FMCG industry as a Sales Operations Manager / Visual Designer (handling designing of product packging, marketing materials, ads etc and would love to be a brand manager some day. My background is Computer Science but I enjoy the business creativity and problem solving to give joy to the consumer.
What is there industry requirement to apply for this job and most likely gain experience? Thank you
This is amazing, awesome information, and also well-put-together! You deserve a million subs. Thank you so much!!!
Perfect perfect video! Super comprehensive! I feel like i really understand 👌🏽
Thank you for such detailed explanation..
I just got an assessment for an Internship at P&G South Africa.
You just won a new subscriber...bravo!!
Thank you for the very informative video!
Hii Rabeea, your video is very very beneficial for me. such a informative and excellent video. keep making videos like this !! I really liked it.
Wonderful explanation, thank you!
Thankyou So Much, Very well explained
Thank you dear more informative. Happy 2023 wishes from India
I loved this video. Very insightful and well put together. Thank You 💕🎉
Hi Rabeea! Thank you so much for putting together such a detailed video on your day as a brand manager. Do you have any perspective on which areas a brand manager at a non-profit should focus more on? I see that there's a lot of information on the side of consumer goods but non-profits do not operate in the same way. Anyways, all non-profits still need to pay attention to their brand aspects, especially if they operate globally without a defined structure in this department. Thank you again for your amazing content, already moving to another of your videos.
Working at same profile 💙😊 Kudos
Thank you for the insight!
Wao !! Impressive video and full of knowledge ❤️
You got excellence experienced girl...
Hello Rabeea, I would like to ask a question and hope you respond?
I am not necessarily looking to be a Brand Manager but I am studying what certain job positions are, I am trying to learn what a Brand Manager can/cannot do.
Here's my question: If a Brand Manager worked at a company that deals with fictional stories, and they have multiple series/franchises, does the Brand Manager have control over the writing/plot/development of the stories?
That would really depend on the scope of work defined by the company.
But to cut it short, I think a Brand Manager is *usually* a business manager, and therefore would probably focus more on the business and marketing of the company image as a whole. The writing/plot/development is probably more of a Producer's or Creator/Creative's role.
I have watched about 4 "day In the life" marketing managers or coordinators or marketing associate. I will say the only thing I have learned is that there are a lot of meetings and not a lot of actual work that gets accomplished.
this is great! thank you
Excellent explanation 🎉
super informative! really enjoyed this video, thanks! ❤️
Thanks for watching Tiffany! 😄
@@rabeeahasan please make videos on how to convince customer
Thanks for sharing this 🙏
Excellent Video!
Great content!! Can you tell a bit about the skills required to become a good brand manager..in terms of both hard and soft skills?
Hi Sanskriti, thanks! The key skills are probably the same as any high-powered corporate role: Attention to detail, ability to analyze data critically, ability to collaborate, and strong communication skills. Depending on the role, it also helps to have a creative mind. :)
Great video. Thank you
Very informative you just gained a new subscr
thanks! really helpful
Thanks for this video
Thanks, very useful ☺️
Hi Rabeea!
I love your videos! I'm doing a master's degree in marketing right now so your take on the brand manager role has been really helpful.
I have one question: Is it possible to join P&G as a fresh grad without any FMCG experience or would that be an instant knock-out criterion?
All the best and keep going :D
Julian
Thanks Julian! It's absolutely possible. Fresh grad hires in P&G tend to have had a summer internship with P&G or another large FMCG. These companies also participate in career fairs and university competitions so that's a great place to get noticed too. If you have access to neither, I think a solid CV with transferrable skills highlighted would be your best bet.
Which one is better Brand Management or Brand Marketing ?
and which is high paid out of two?
and which course to select to do brand marketing?
Thanks Rabeea please make video interview question and answer all round iam inspering with you please guide us
I am a young marketing bachelor's student and now a master's in management student who wants to pursue a career in brand management at FMCG. What would be the advice you would give me to be prepared? Do you recommend books, websites or other sources to study and know more about this role?
How’d it work out for you? Im an interior design student who wants to switch careers into management. Have been researching about what exactly I want to do and brand management seemed like a great option. I wanted to work in a similar field at an entry level for a year and then do my masters in management which would give me a better chance at becoming a brand manager while also giving me the knowledge i lack in that field.
Such a great content! Exactly what I was looking for. Thank you so much 🤍the work as a brand manager based on what you described sounds like alot of work but also rewarding and fun 🙃
Thanks a lot for your video
Hi Rabbea! I am Ian from Indonesia and really love this video. If you see my comment and have a spare time, I have question:
1. What is the position before become a brand manager. I mean this position looks need a very particular skills that came from several sectors like marketing, sales, finance or even distribution (because we own the brand, right?)
2. Is there any tools or app that I can learn to develop my-way-of-thinking as a brand manager?
I am actually have small business here with bamboo as a main product and really needs to be develop! And casually looking for a job as brand manager here.
Thanks and have a good day! God bless
thankyou so much for this!!!! btw do you have any suggestions what course I should take as fresh graduate to help me become brand manager? again thankyou!!!!!!!
Interesting. How do you grow or roll into this job? I assume you have to be acquainted with the product and the company first in some other kind of job?
This is the first video i saw from you. what is your educational background?
is this a stressful job? what qualities and skills do you need for this job?
Thank you!
Thank you very much❤
What are the most important skills required for Brand Management?
Thank you for your sharing. It's the best video about the Brand Manager job I have ever seen. By the way, could you recommend several books for beginners who want to pursue this career?
How brands grow 1 and 2 and Beloved brands
what was your first week as a brand manager like ?
So the creative side of the marketing is engaged by the marketing manager?
❤ amazing
Any positions at marketing/media agencies you think might be useful to transfer over to a BM?