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- เผยแพร่เมื่อ 19 ก.ค. 2023
- SPOTIFY GROWTH SWITCH: hypeddit.krtra.com/t/fr8UZM4m...
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I can't tell you how useful these analytics videos are. Thanks.
Thank you for the great feedback!
@@Hypeddit Oh darn, I didn't realize you're running Hypeddit. People reading this are probably going to think this is a fake comment but I actually joined the Hypeddit train yesterday. Now if I can only get around Facebook claiming there's something wrong with my ad account... hrmf. But I'll get there!
Great video John!! Quick question, I created my own deep links for my Playlist ( thanks for the gem) but I'm assuming that the deep link skips the landing page (getting emails and followers). Does it skips the landing page?
Yes, the deep link alone will go to a track on a Spotify playlist. So on its own this wouldn't be effective for a conversion-optimized Facebook ad campaign cause there's no way to insert pixel tracking into the flow. So what I recommend is use that deep link on your smart link. That way you get both - conversion tracking and fan traffic where you want it.
The Hypeddit Music Ad Automation creates and links all of this up automatically. That's why I don't talk about it in this video. All the tech stuff is happening automatically behind the scenes. Deep link, smart link, pixel, conversion events, conversion API... everything is done by the software so I don't have to worry about it and know it's all set up correctly.
Jhon u are a completely Genius men Thanks for making this happen Its a change in the music industry
Thank you for your transparency, John. The payout from Spotify for 80,000 streams should be somewhere between $240 - 400. Given your initial ad investment was $1,630.91, you would have lost over $1,000 on this campaign. The increase in numbers look good, and there is the slight possibility of triggering the algorithm and acquiring new fans, but this would be a significant loss for an indie artist or label. Is there a method or strategy that yields a better ROI, or are these vanity metrics so an artists page looks better? You always have great content!
The math is different cause you're not promoting your music for streams - but for listeners. And listeners listen to more than just this one song.
I just answered this question for DJTFalcon below so let me copy this here as well:
Matching up ad budget and revenue from royalties is very difficult because it's all mixed up with the activities of your existing fans, and fans who saw this campaign listen to other songs (because I send them to a playlist) and more songs over time.
So the best way to look at this is to figure out the "lifetime value" of a fan and compare that to the ad budget. That's pretty complex and the #1 goal of the campaign wasn't to be profitable on royalties but to grow a die-hard audience.
That said and to answer your question, here's a simple way to look at this:
The campaign for this song generated 40,000 listeners so far.
My all-time ratio of streams-per-listener for my account is 8.3. That means these 40,000 listeners would turn into 332,000 streams (if they behave like the listeners I got before).
Average royalties are $0.004 per stream so 332,000 streams would earn approximately $1,330.
This calculation is far from perfect. It doesn't consider geographic differences in royalties. It doesn't consider timing. But it's a simplified way to evaluate the outcome.
There are of course ways to increase earnings and even turn music promotion profitable. I talk about that in this video here => th-cam.com/video/r-Iohgv4Qmw/w-d-xo.html
@@Hypeddit I appreciate you taking the time to answer, John.
That's a very good and detailed answer, my brain shortened it to: Loss Leader.
That's a very good and detailed answer, my brain shortened it to: Loss Leader.
That's a very good and detailed answer, my brain shortened it to: Loss Leader.
Its great to hear that you started off with a $5/day budget for the first month here. After the first month, did you immediately change the daily budget to $20/day or did you gradually ad to the daily budget in lower increments over time? thanks! I've taken a few of your courses and they've all helped me out a lot so appreciate the knowledge here!😀
Thanks for the great feedback! I moved in small steps. From $5/day to $10/day... once I saw performance remained strong, up to $15 and so on. On the way up, I always recommend small steps. On the way down you can make bigger jumps.
@@Hypeddit ok great thanks, really appreciate it!
Can I use the playlist link option but set up my Ads using FB ad manager. I remember the playlist-link being part of the "Deeplinking" setup?
hi John. I have a campaign for a new song, which goes to my "This is" playlist, and another one for the "evergreen" song, which goes to a "mixed" playlist (my songs plus some popular bands)
Would you recommend I reroute my ads or is this a good configuration? I am after getting more streams to reinvest the small return and keep consistently reinvesting it over time
If your mixed playlist contains songs from other artists, you're essential spending money to get them listeners and streams. I would only recommend this if you're monetizing that playlist as a curator (submithub, etc.). That way you're making money to fund your promotion.
Otherwise I would direct it all to your This Is playlist so every listeners stays on your music. That maximizes your streams/listeners and therefore overall streams and royalties.
Because the Hypeddit Ad Automation feature automatically uses deep links, you can promote multiple different songs on the same playlist without a problem.
@@Hypeddit thanks John! I will try that. I've been on this for almost 8 months and went from 30 pathetic monthly listeners to around 1200 now.
The only thing is that I can only put one song as the first one on my "This Is" playlist, so if I do this for the 2 songs, I will send people to a playlist with the "other" song first, not the one I am promoting to them.
I mean, I am promoting songs A and B, and for song B I am sending them to my playlist which starts with song A instead, the one I am promoting. Des this turn fans off?
What do you suggest?
@@cactusfloydx5d The Hypeddit Ad Automation creates a deep link to the track on your playlist - all automatically. That means you can do this for multiple tracks on the same playlists. The track you're promoting automatically plays first - no matter what position on the playlist it's on (on mobile, not browser).
For the campaign in this video (80,000 streams in 2 weeks) the track was NOT the first track in the playlist. It was actually the second track.
@@Hypeddit Thanks John for the reply, I didn't know that! I redirected everything to my "This Is Philip Coat" playlist. Thanks for the advice!
@@Hypeddit hi John, can I do this without creating an ad campaign? I just have and old campaign created the old way, and I want to create this smart link to the playlist that takes them to the song
I'm going to set up my new AI campaign tomorrow morning, can't wait to see the results. Last time I didn't like the high CPC and the fact that I couldn't tweak my campaign, but this time I'm just gonna let the AI work its magic and sit back haha 👌🏻😄 I'm just in doubt about not involving tier 3 countries this time and about the best caption and what not, but we'll see! 💪🏻
Hey bro how did the campaign turn out? What were your results?
@@jpeene8389 I switched over to manual ads again, because I still feel I can do it better 🙈 Correct me if I'm wrong, but especially on keywords I can choose a lot more when I make the ads myself in Facebook Business Manager. Since I didn't have much budget, I chickened out of the automatic Hypeddit ad and turned back to my old ways, but I will try again in the near future. If there would a possibility to add more keywords (interests) to target, I see no reason to set things up myself in FB Business Manager, except for more manual control of course.
Great video! Do you have instruction in your program on how to create copy for the Facebook ad?
Yes, and actually the Hypeddit Ad Automation does that automatically. You can just launch the ad from inside Hypeddit and all the copy is auto-generated. The Spotify Growth Switch goes much deeper. It really covers all aspects of getting from zero to a million streams.
I just tried my first ad following the instructions here! I'm curious are you running multiple ads/multiple songs all at once?
Hi Paul - great question! Yes, I usually run at least 2 campaigns at the same time. One campaign is my "evergreen" campaign - it's the best performing campaign. The second campaign is my "test" campaign - a new campaign I run to try to beat/outperform the evergreen campaign. Usually that test campaign is for my most recent song released on Spotify, whereas the evergreen campaign can be for an older song that just so happens to outperform all the others. This is good stuff for a future video actually... :)
Thank you! When on the dashboard I'm currently seeing my active ads under the "smart links" tab. Have I done something wrong?@@Hypeddit
I noticed at 5:48 that you have spent 1630.91$ ad campaign on your track "Beat Of My Heart". How much overall did you earned *in profit* from this track from Spotify?
Yes, that was the total budget. I talk about the money side of things at the end of the video.
I have 2 questions; Have you or anyone you've mentored ever tried using videos instead of clips of the audio and the album art? And If I stared out with a 10 dollars a day but wanted to edit it to 5 will it mess up the campaign?
Great questions!
Yes, you can use a music video (you can upload a custom video in Hypeddit to use in your ads) - BUT you risk attracting attention for the video more than for the music. What happens if such fans end up in Spotify is that they are disappointed because they loved the video but of course the video isn't playing on Spotify - only the song is. So there's a higher chance they leave Spotify to hop over to TH-cam and in the process leave a "negative signal" to the Spotify algorithm (cause the algorithm wants to see people listening to longer stretches of your song.
You can switch campaigns from $10 to $5, but I would recommend to do it the other way around. In the early days of a campaign, it's learning. It's not yet fully optimized. You see that in the data I share in the video. That's when you wanna have a low budget. Once the campaign is fully optimized, that's a good time to scale the budget up if you like.
@@Hypeddit oh ok that makes sense and I only asked about the budget because I have a campaign running going on 2 weeks but I did 10 instead of 5 now I'm kinda regretting starting out with 10
@@LilCCorleone Yes, I recommend to always start low, then go up. This increases your overall results from ads compared to starting high and then going lower cause the majority of the budget gets invested when the ads are already optimized.
@@Hypeddit that makes sense I still got a nice amount I'm willing to invest so I just switched it back down to 5, I know better now lol hopefully it'll be optimized by the end of the month, you mentioned how yours started put bad but mines worse I'm still around 98 cents per conversion smh
Hi John is it okay to do a Campaign for $1 a day for 100 days In the learning Process?
I was using toneden but they have to much errors of their links lately, i tried the add automation but i want to set up my own campaign, do i have to select view content or hypeddit link click event in my ad manager? Last time i selected the hypyddit link click but it didn't work, onlynin de automated ad campaign but in the landingpage i have my own pixel code so i have to select view content when i create my own campaign?
Thanks for giving Hypeddit a try. If you run your campaigns manually, the event you want to optimize for is Hypeddit Smart Link Click. If you use Hypeddit's Ad Automation, then that's all set up for you automatically - no need to do anything.
@@Hypeddit I like the ad automation but i also always use instagram stories and reels, can i add that manually or will it screw up the campaign?
@@Webbstur You can add it manually. We're also in the process of rolling out an update that will include those by default.
@@Hypeddit Oke that's great, i will keep using hypeddit
@@Hypeddit so when i go to my ad after someone put a liked on it and i click on my ad en go to the landingpage, when i press play on the landingpage my song doesn't open up in spotify but it opens up a preview page and from there it's almost inpossible to go to spotify, is the deeplink automaticaly removed when i paste my song link creating the ad campaign? Because the part after ? should be attatched to open up in spotify when people click on the landingpage
We've done several Hypedit based campaigns in the past and would love to switch to automated ads. Still I'm curious: is there a way to set up Instagram placements only in order to target a young audience? Hardly anyone below 35 uses Facebook anymore - I can see why your campaign worked the way you set it up, since you once said you're doing "old school" house music. Also, I googled your soundalike artists and they're all 50-55 years old, so there's a chance people on Facebook know their music. We're targeting a younger, contemporary audience and had really bad experiences with Facebook placements (like, visit-to-click-ratios of 1% on Facebook compared to 50% on Instagram)
Great question. The goal of the ad automation is to set up all the technical aspects of the campaign (including placements) automatically so there's no manual override for this. But I would still give it a try cause if your audience is all in IG and not on FB, the campaign delivery will automatically optimize for it.
@@Hypeddit That's a great point! Thank you for taking your time - we'll definitely give it a try!
is there a way you can tell me the number of streams you got each day for the first two weeks as I want to compare this with my campaign.
Yes, just looked it up. Seems like first week was between 250 and 350 streams per day. Same at the beginning of second week. Then it increased to 350 - 450 streams at the end of week 2.
Hi John, how much money did you approx. earn back from these 80.000 streams?
Matching up ad budget and revenue from royalties is very difficult because it's all mixed up with the activities of your existing fans, and fans who saw this campaign listen to other songs (because I send them to a playlist) and more songs over time.
So the best way to look at this is to figure out the "lifetime value" of a fan and compare that to the ad budget. That's pretty complex and the #1 goal of the campaign wasn't to be profitable on royalties but to grow a die-hard audience.
That said and to answer your question, here's a simple way to look at this:
The campaign for this song generated 40,000 listeners so far.
My all-time ratio of streams-per-listener for my account is 8.3. That means these 40,000 listeners would turn into 332,000 streams (if they behave like the listeners I got before).
Average royalties are $0.004 per stream so 332,000 streams would earn approximately $1,330.
This calculation is far from perfect. It doesn't consider geographic differences in royalties. It doesn't consider timing. But it's a simplified way to evaluate the outcome.
@@Hypeddit Thanks John, that helps me tremendously; thanks!! By the way, my current ad campaign is showing an awful lot of visits (1.205) from the US, but literally 1 link click. I have this happen a lot. Do you also encounter this issue? Could it be that this has to do with traffic coming from US data centers? The same goes for Ireland, although that's a 5th of what the US numbers are showing, but again something I encounter a lot. It's kinda killing my numbers, that's why I ask...
@@TomValkhoff Yes, US and Ireland are FB data centers that send spider traffic to examine your landing pages. This usually happens on new campaigns when they are published. Depending on how many ads you create, this can be a couple hundred or even more visits. It's normal.
@@Hypeddit Thanks John! Is there any way you can block them?
@@Streetwisedj It's part of a healthy and successful campaign. These visits have a purpose for Facebook so I wouldn't block them to be honest.
you país hypeddit every month or years, or only and unique pay
Great question! Hypeddit has a monthly membership or an annual membership. Both give you access to all the features, including the automatic campaign setup.
Why use the mp3 not the wave ?
Great question! MP3 is a smaller file and perfectly sufficient for the audio on the ad video... that's why I used that.
Thats 4700 €
If you go with the lowest campaign cost per day wich is 4,70 € for the Ads
What do I miss ?
4,70 * 100 days = 470 - not 4,700 (that would be a thousand days)
Lemme just get my spare 1,630 dollars 😃
Yes, this costs money. It's the truth. But make sure you check out the end of the video cause there's a way to do this so you don't need your spare dollars.
The “how to” in this video starts around 9:50. You’re welcome.
Yes, correct! But don't miss the first part of the video about the break down of the streams cause it's important to see that the majority of streams here came for free from Spotify's algorithm.
Please en Spanish
First!
Hey John:) can i make some changes in the campaign through Hypeddit platform? its really limited when im coming to the optimization stage... if i want to remove countries or focus on specifit cities... remove female or male and to exclude people that already clicked my hypeddit page... tnx
Campaigns usually perform best if you let the algorithm do the optimization for you. The challenge with manually updating the campaign is that you're changing the rules of the game for the algorithm. So more often than not, manually making changes limits how much the campaign can improve. Performance may of course go up --- but chances are it would have gone up even more if you left it auto-optimize.
I don't change my campaigns after they run. I used to - but not anymore. I put the time towards a new song, or an email campaign to my fans, etc... those have a higher return on the time invested.
I understand, but for example: Mexico and the United States in the same campaign with me for over two months now and the algorithm ignores the United States and all the traffic goes to Mexico because it is a much cheaper country. Including circle 1 and circle 2 in the same campaign does not produce good results for more expensive countries and it is a waste of money
@@Hypeddit