A few things note, sending people to your song achieves the usually 'Saves' on the song and plays. Saves make a difference for the popularity score and it allows for potential algorithmic push. The method you have detailed is good for plays, but not really saves and to push for algorithmic push for the individual song. Best best is to have two adds, one to your own artist playlist, and one on to the song.
Hi, Greetings from Poland :). Just to be more specific, remember that this is an ads campaign optimized for link clicks and not for conversions. If someone clicks this link it doesn't mean he opens your playlist, so conversion optimized ads will be more cost-effective and algorithm will try to find people that will go to your playlist. So conversion ads should be cheaper, waaay cheaper than 0.5 of a $ :))
You sound very knowledgeable. Please explain how to tell hypeddit or FB ads that you want conversions and not link clicks. I am still not clear on terms such as impressions, engagments, vists, clicks etc.
Just stumbled upon your channel. I produce both Lofi Soul, and ambient electronic/future garage instrumental music and started releasing my music to music streaming platform 3 months ago. I was curious to give hypeddit an experimental run also for a month to see, and your video has encouraged me to try this out. Thanks for the video!
So cool that you made this video. We have not used Hypeddit for their ads but we do use their landing pages for our Facebook Ads. If you ever want to do an episode about ads I’d love to be a part of it 😁 we currently spend over $1,000 per month and are generating hundreds of thousands of streams per month in return using this exact type of playlist promotion!
@@CaptHiltz now we're doing over 1,000,000 streams per month. Currently spending $2,000 per month. Half is on the playlist and the other half is on individual songs. We keep putting the margin back in to grow the library more
Very nice, detailed video, mate. Thank you very much. I do have one question though. How did you make your playlist? Did you make it from ‘Spotify for Artist’ or from your personal Spotify account and pass the link into your Spotify for Artist page? or how exactly? Cheers, Charly
Introduction to Hyped It and Facebook Ads AI for Spotify - 00:00:00 Setting Up the Campaign on Hyped It - 00:00:33 Choosing the Right Promotion Strategy: Track, Artist Profile, or Playlist - 00:02:31 Benefits of Promoting a Playlist - 00:04:14 Connecting Facebook and Selecting Targeting Options - 00:05:05 Entering Spotify Playlist URL and Creating the Ad - 00:06:15 Selecting Sound-Alike Artists and Finalizing the Ad - 00:09:20 Launching the Campaign and Setting Budget - 00:11:09 Analyzing Results: Hyped It Dashboard - 00:12:08 Analyzing Results: Facebook Ads Manager - 00:13:37 Impressions and Clicks Analysis - 00:14:59 Evaluating Campaign Success and ROI - 00:16:02 Follow-Up: Playlist Likes and Listener Data - 00:17:00 Comparing Data from Before and After the Campaign - 00:18:29 Additional Benefits and Merchandise Sales - 00:20:32 Long-Term Campaign Considerations and Conclusion - 00:21:30 Final Thoughts and Recommendations for Artists and Labels - 00:22:56
Hello and hope you are fine I just wanted to ask do you know a way to create a pre-save link for my record I mean my album in my own website like The Orchard and STMPD records
Awesome video! I discovered your channel (and podcast) somewhat recently... and love it! Especially since you're in Canada as I am! Slightly off-topic question. What digital distro service(s) are you currently using? I know you did a video on te topic a few years back, but I'm curious if you have any new thoughts on the matter for 2023?
Currently not recommending anyone officially. Having said that. I’ve been with cdbaby with zero problems for 15 years. I also have friends who rave about symphonic.
@OtherRecordLabels Awesome... thanks for the reply! I released some stuff with CD Baby way back in the late '90s / early 2000s... but I've been out of the game for ages (pushing 2 decades now). Your videos / podcast have inspired me to get back into it. Thanks!
This might be a random question but you can only create a playlist on spotify through your personal page not spotify for artists right? Judt make sure the name connects etc?
Is this worth getting if you only have 1 single and not an entire playlist of my own songs? I'm planning on releasing new songs every 6 weeks. Should I wait to get this?
Is it also possible that some of the new fans added some songs to their playlists and were listened to as well? My biggest guess is the Spotify discover algorithm picked up that month, maybe because of the increased traffic from the ads, or maybe just a coincidence. I have no idea.
@OtherRecordLabels yeah of course people can add your song to their personal playlist, but that's from 250 click throughs. It's not going to create 5k monthly listeners. Regarding Discover Weekly, you can specifically see how many streams you've had from that playlist for your specific song, the last 7 or 28 days. You can also now create your own specified date to check. It would perhaps make sense to review your algorithmic streams for that specific time you ran the campaign and share that within your video etc?
Question. So you stopped after 288 clicks correct? Then you seen a 5k increase in monthly listeners, that doesn't make sense, did you keep the ad going for longer or maybe I missed a piece of the video?
It’s a great question. I had to rewatch. The Spotify for artists numbers are undeniable. Maybe I misread the Facebook ads click total. But that jump in monthly listeners was accurate, as you can see. I didn’t do anything different during this time. Is it possible that impressions lead to listens without a click on the ad? Unlikely but possible. Is it possible that Spotify noticed an increase in traffic to my music and in turn increased my algorithmic placements? That’s likely. I really have no explanation for the big jump in monthly listeners compared to the click through rate. I honestly don’t know how Spotify determines that number.
@@OtherRecordLabels Interesting, yeah that number is the amount of NEW listeners in the previous 28 days. Definitely appears to have come from something outside of FB, or maybe somebody you reached, shared it with there audience? Either way Congrats. Will you continue using that in the future or have you stopped using it?
the results are very poor with these ads , its better to learn how to do it yourself and run your own ads its much easier nowadays also since the IOS 14 thing is resolved, also if you running your own ads for only 1 day and turning them off then obviously they're not working... also your probably just running traffic campaigns and not conversions like this is doing
![Making a Record Label Website - Step-by-Step Walkthrough [FREE CHECKLIST]](http://i.ytimg.com/vi/iLacu9ZCHOo/mqdefault.jpg)
![Making a Record Label Website - Step-by-Step Walkthrough [FREE CHECKLIST]](/img/tr.png)
A few things note, sending people to your song achieves the usually 'Saves' on the song and plays. Saves make a difference for the popularity score and it allows for potential algorithmic push. The method you have detailed is good for plays, but not really saves and to push for algorithmic push for the individual song. Best best is to have two adds, one to your own artist playlist, and one on to the song.
Hi, Greetings from Poland :). Just to be more specific, remember that this is an ads campaign optimized for link clicks and not for conversions. If someone clicks this link it doesn't mean he opens your playlist, so conversion optimized ads will be more cost-effective and algorithm will try to find people that will go to your playlist. So conversion ads should be cheaper, waaay cheaper than 0.5 of a $ :))
You sound very knowledgeable. Please explain how to tell hypeddit or FB ads that you want conversions and not link clicks. I am still not clear on terms such as impressions, engagments, vists, clicks etc.
Can we just agree that we need to bring this vibe back. 10 years later and this song still hits different. Truly a masterpiece.
Just stumbled upon your channel. I produce both Lofi Soul, and ambient electronic/future garage instrumental music and started releasing my music to music streaming platform 3 months ago. I was curious to give hypeddit an experimental run also for a month to see, and your video has encouraged me to try this out. Thanks for the video!
Was hyped it worth it
How are your results?
So cool that you made this video. We have not used Hypeddit for their ads but we do use their landing pages for our Facebook Ads. If you ever want to do an episode about ads I’d love to be a part of it 😁 we currently spend over $1,000 per month and are generating hundreds of thousands of streams per month in return using this exact type of playlist promotion!
How much do you make per month doing that ?
@@chriskemp466they aren’t even breaking even. People are blindly paying for the illusion of numbers that don’t yield anything tangible
Are you getting the 300k to 400k streaming per month to break even. If not then you're losing money?
@@CaptHiltz now we're doing over 1,000,000 streams per month. Currently spending $2,000 per month. Half is on the playlist and the other half is on individual songs. We keep putting the margin back in to grow the library more
@@spirationmusichow do you get so many plays for a relatively small budget?
I'm a total newbie to Spotify ads, so this is extremely helpful. Thanks!
Great to hear!
Great ! I hope you can make more ad experiment videos ! Really useful info 👍
Thanks, will do!
This is gold!!! Thank you very much!!!
Glad it helped!
Wow! Didn't know that! I'd like to learn more on your channel.
A good campaign helps but also ppl have to like the music itself
Very nice, detailed video, mate.
Thank you very much.
I do have one question though. How did you make your playlist?
Did you make it from ‘Spotify for Artist’ or from your personal Spotify account and pass the link into your Spotify for Artist page? or how exactly?
Cheers,
Charly
Damn thank you for this Gem 💎
Introduction to Hyped It and Facebook Ads AI for Spotify - 00:00:00
Setting Up the Campaign on Hyped It - 00:00:33
Choosing the Right Promotion Strategy: Track, Artist Profile, or Playlist - 00:02:31
Benefits of Promoting a Playlist - 00:04:14
Connecting Facebook and Selecting Targeting Options - 00:05:05
Entering Spotify Playlist URL and Creating the Ad - 00:06:15
Selecting Sound-Alike Artists and Finalizing the Ad - 00:09:20
Launching the Campaign and Setting Budget - 00:11:09
Analyzing Results: Hyped It Dashboard - 00:12:08
Analyzing Results: Facebook Ads Manager - 00:13:37
Impressions and Clicks Analysis - 00:14:59
Evaluating Campaign Success and ROI - 00:16:02
Follow-Up: Playlist Likes and Listener Data - 00:17:00
Comparing Data from Before and After the Campaign - 00:18:29
Additional Benefits and Merchandise Sales - 00:20:32
Long-Term Campaign Considerations and Conclusion - 00:21:30
Final Thoughts and Recommendations for Artists and Labels - 00:22:56
Regardless will be attempting a campaign
Facebook ads are a nightmare. So complicated. Took us a few days to figure out how to eve get some going.
Hello and hope you are fine I just wanted to ask do you know a way to create a pre-save link for my record I mean my album in my own website like The Orchard and STMPD records
Brilliant video, thank very much! 👍👍
Glad you enjoyed it!
Really thank you man, appreciatted! (L)
Glad it helped!
So helpful - thank you! 😊
How can I tell check the history on Facebook ads the way you did it?
Awesome video! I discovered your channel (and podcast) somewhat recently... and love it! Especially since you're in Canada as I am!
Slightly off-topic question. What digital distro service(s) are you currently using? I know you did a video on te topic a few years back, but I'm curious if you have any new thoughts on the matter for 2023?
Currently not recommending anyone officially. Having said that. I’ve been with cdbaby with zero problems for 15 years. I also have friends who rave about symphonic.
@OtherRecordLabels Awesome... thanks for the reply! I released some stuff with CD Baby way back in the late '90s / early 2000s... but I've been out of the game for ages (pushing 2 decades now). Your videos / podcast have inspired me to get back into it. Thanks!
Thanks for this great video
My pleasure!
This might be a random question but you can only create a playlist on spotify through your personal page not spotify for artists right? Judt make sure the name connects etc?
right
I had same Q, spent an hour online trying to find out how to create playlist on my artist page. Thx for the Answer
Thx for that great advice! Are you using the free version of hypeddit or the payed version?
I had a full version for this demo.
Is this worth getting if you only have 1 single and not an entire playlist of my own songs? I'm planning on releasing new songs every 6 weeks. Should I wait to get this?
So youre saying you got approx 250 clicks and from that got 5k additional monthly listeners!?
I had the same question, that doesn't smell right...
@PRAFITJOSIAH it's the 3rd party playlists which are most likely suss. They're filled with bots 9 times out of 10
Just answered in another comment. Definitely strange, but it’s accurate from Spotify for Artists, comparing those two months.
Is it also possible that some of the new fans added some songs to their playlists and were listened to as well?
My biggest guess is the Spotify discover algorithm picked up that month, maybe because of the increased traffic from the ads, or maybe just a coincidence. I have no idea.
@OtherRecordLabels yeah of course people can add your song to their personal playlist, but that's from 250 click throughs. It's not going to create 5k monthly listeners. Regarding Discover Weekly, you can specifically see how many streams you've had from that playlist for your specific song, the last 7 or 28 days. You can also now create your own specified date to check. It would perhaps make sense to review your algorithmic streams for that specific time you ran the campaign and share that within your video etc?
Running in one week now. Still not even play or click or impression. Cannot understanding why I just spend $117 for no reason
Welcome to the bullshit known as music promotion.
if you have a hypeditt premium account and run a campaign but then downgrade to their free plan then does you campaign stop?
Yes, the campaign will be archived and you can't run them again, that sucks.
Question. So you stopped after 288 clicks correct? Then you seen a 5k increase in monthly listeners, that doesn't make sense, did you keep the ad going for longer or maybe I missed a piece of the video?
It’s a great question. I had to rewatch. The Spotify for artists numbers are undeniable. Maybe I misread the Facebook ads click total. But that jump in monthly listeners was accurate, as you can see. I didn’t do anything different during this time. Is it possible that impressions lead to listens without a click on the ad? Unlikely but possible. Is it possible that Spotify noticed an increase in traffic to my music and in turn increased my algorithmic placements? That’s likely. I really have no explanation for the big jump in monthly listeners compared to the click through rate. I honestly don’t know how Spotify determines that number.
@@OtherRecordLabels Interesting, yeah that number is the amount of NEW listeners in the previous 28 days. Definitely appears to have come from something outside of FB, or maybe somebody you reached, shared it with there audience? Either way Congrats. Will you continue using that in the future or have you stopped using it?
The results are very poor, Im getting around 10 cents per conversion, and if I get more Im dissappointed!
Can you share some tips? And do you also promote a playlist or a song only?
That not impressive, manually doing the ad manager gets way better results... I've gotten like .30 click average.
Phil Collins is watching you.
🙏🏻
the results are very poor with these ads , its better to learn how to do it yourself and run your own ads its much easier nowadays also since the IOS 14 thing is resolved, also if you running your own ads for only 1 day and turning them off then obviously they're not working... also your probably just running traffic campaigns and not conversions like this is doing
U got money fot this...? I see paid promotion