Glacier's Heart

Glacier's Heart
Lexus
When designing visual concepts and storytelling, I follow a unique and personal process that is deeply rooted in my heart and soul. This process reflects how my perception of the world and humanity changed and grew over time since my childhood.
The story began a long time ago, with a star traveling many light years to reach Earth. The star landed in a remote place with a hostile climate.
Years later, we gradually pan over a valley of icebergs, slowly advancing towards one that stands out.
Simultaneously, we present a little girl who dreams of a different reality. Her dreams manifest certain aspects of the car. Meanwhile, we observe someone driving the Lexus IS 350 F Sport through winter to a very important appointment.
Years pass, and the young girl, now grown, continues to dream of fantastic things, notably shifting dimensions. The use of split screen allows us to showcase the synchronicity between humanity and manifested technologies.
Hatem