Apple CEO Tim Cook on Collaboration
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- เผยแพร่เมื่อ 29 พ.ค. 2013
- Apple CEO Tim Cook explains how to hire people who will focus on collaboration and deliver the "magic" that happens when great minds come together. Cook spoke as part of his class reunion at Duke University's Fuqua School of Business.(www.fuqua.duke.edu)
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APPLE CEO AND FUQUA ALUM TIM COOK TALKS LEADERSHIP AT DUKE
Tim Cook spoke to students and alums when he returned for his 25th reunion
"Explore everything. Push the corners of your mind. Just get on this kind of continual learning roller coaster and see what happens."
This was among the advice Apple CEO Tim Cook shared with students at Duke University's Fuqua School of Business on April 26th. Back on campus for his 25-year reunion, Cook took part in an hour-long dialogue with Fuqua Dean Bill Boulding and the students in a jam-packed Geneen Auditorium buzzing with excitement to hear from the leader of the world's most profitable company.
The Apple CEO has embarked on a career far different than he had envisioned after graduating from Fuqua's Evening Executive MBA program in 1988. "For me the journey was not predictable at all. You have to find your own north star and stay with your north star."
As 450 Daytime MBA students prepared to graduate, Cook advised the students to heed Abraham Lincoln's words of wisdom: "I will prepare and someday my chance will come."
Cook shared the three keys to his leadership at Apple: people, strategy, and execution. "If you get those three right the world is a great place."
Students were able to get a unique glimpse into Cook's motivation, inspiration and leadership role models. Raised in the south and a witness to racial injustice, Cook described his admiration for Robert Kennedy and Martin Luther King Junior's bravery in risking their lives to fight for what they believed in. He has just three photos in his office: two of Kennedy and one of King.
Cook was asked when to follow strict principles of business theory and when to break the rules. His response stressed the importance of risks and learning from failure. "You should rarely follow the rules. What Fuqua teaches you so well is how to learn and how to collaborate. Write your own rules."
This message resonated with first-year MBA student Shelby Hall. "I know this follows Steve Jobs' belief that Apple creates products which consumers didn't ever know existed," she said. "It was interesting to hear Tim Cook's perspective on how we should balance writing our own rules while applying the foundations of business taught here at Fuqua."
Cook also spoke about some of his recollections from Fuqua. "The people made it an incredible experience. It was great for me to see how bright people approached solutions in different ways."
First-year MBA student Juan Danzilo says Cook's willingness to share his experiences shows a deep commitment to Fuqua. "Tim Cook's presence reflects Fuqua's sense of community. His humility and eloquence is admirable. It certainly was a unique opportunity for MBA students to hear from such an inspirational leader."
Every word of what he said here was gold. This kind of thinking should be in the DNA of every great leader in companies making consumer focused tech, or tech in general.
Well said!..Discussing ideas in teams is a source of joy..Realizing fine tuned ideas also takes team work...CMMi-5 companies are systems & process driven...So it is imperative to have collaborative teams...I really liked what you openly shared about taking credit,being non bureaucratic & so on..
Cannot wait for iOS 7!
Steve was RIGHT when he "Strongly Recommended" this guy to be his successor in Apple.
after 10 years everything is changed! haha
i do too but dont let media fool u they still earn way more than all the others
so controversial considering that Mr. Jobs was an individualist
Love him! My hero
I agree with you ;)
AV guy: hear that ringing noise? That's one of the things you're there to prevent.
"You look for people who don't care about getting credit" because its Tim Cooks place to take the credit :)
Hamster NChips 😂😂😂
He gets it.
he''s talking about collaboration internally.
Poor collaboration between the software and design teams at apple have caused iOS to look out of date. Now that they have improved collaboration with Jony Ive heading human interface design, I think we'll see how important that collaboration was.
Tim Cook will never be like Steve Jobs but i believe him! He will bring Apple to the top again pretty soon! :))
6 years have passed, how things are going now? :)
Wow - 2013, and 2 guys (Tim Cook & Bill Boulding) running 2 organizations (Apple & Duke) that all claim to be concerned with social benefit, and certainly have plenty of capability to exact social benefit, and they're sitting there with a disposable plastic water bottle - which everyone now knows is of huge social detriment in the world.
Amazingly reprehensible if Apple and/or Duke are selling or in any way providing disposable plastic water bottles anywhere on their campuses or workplaces!!!
Everyone? Have you actually asked anyone about it? I see people using them all the time. They don't seem to be too concerned. It's perfectly fine to state it as a problem, but being self-righteous about it against people who may not actually be aware is just pretentious.
what is the name of the interviewer ? who is he ?
According to Tim's statement, Jobs would never be hired. "People who really don't care who gets credit but will call in the middle of the night for an idea"? Apple is going down slowly. Its a shame, but true!
Yeah, not care about credit..let's sue all the smartphone companies out there.
I don't hate Tim Cook.
I can get to know a beautiful woman and send me a special one🌹🌹🌹
There is such an annoying feedback in the mic system that I can't stand at all.
so apple's closed operating system is collaboration? what?
Yeah, Apple is special, but iphone won't work corectly and suspends very often. iOS9 sucks.
This comment section is just a pit of people criticizing Tim Cook in a non-advantageous way and its quite silly. I have seen civil conversation on TH-cam has somewhat taken it's leave a long time ago. For example, one of these comments are "he's just as bad as Obama", now I am sure it is a joke but upon thinking about it more I don't think it is - you surely wouldn't take the time to compare a former president of the United States to a very successful CEO working in the Information Technology sector right?
Collaboration with landfill owners and sweatshop manufacturers. Perfect tech for liberal hippies.
He constructed the most boring answer possible
Boring and sterile.
No, you're just an Android user.
Rubbish talk. Steve jobs does not need collaboration. (he does not need to share idea, or perhaps very few) He simply talks it, u simply do it. that's how apple is special, because there is genius out there, like Steve jobs, like me.
Where did Steve Jobs come in your mind? He wasn't alive during this interview, therefore making this entire comment invalid because you've apparently gotten the CEO of Apple wrong.
You are in denial.
I bet everything you use is an Apple clone.
What a bum. He didn’t realize what he said
i am not comparing him with Steve, i Just don´t like him.. he is a wrong slow talking person and makes it boring to listen to..