App development: decoded with Rebecca Ruiz

In a world where phone apps just pop up on our screens, have you ever thought about the journey each one takes before landing in the palm of your hand?
Whether you have a completely new business, startup or existing business that wants to meet a need within your operations or for your customers, an idea is where it all begins.
Join us as we explore the world of app development with Rebecca Ruiz from Time To Leap.
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//ABOUT BRANDUCOPIA:
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//KEY TAKEAWAYS:
- Know your audience - Building an app is not a “build it and they will come” situation. Success demands strategy-and part of it is a detailed understanding of your potential customers.
- The right developer matters - The choice between a big or small developer company depends on your needs and project stage. If you prefer hands-on support, a smaller firm is a good fit. For complex projects requiring ample resources, a larger company might be the answer.
- It's all in the details - During the scoping phase, the project is mapped out in detail with features, functionalities and requirements-and basic wireframes are created.
//MEET REBECCA:
WEBSITE: www.timetoleap...
LINKEDIN: / time-to-leap-perth
Read more about Jess on our website: www.branducopi...
Grab a copy of the first edition of Branducopia today for the extended article plus much, much more! bit.ly/3VncCCT
//CREDITS
HOSTS: Alysha Anema - www.anemadesig... and Jess Hallett wayfarerdesign...
COPYWRITING: Thuc Do - fiction-agency...
ILLUSTRATIONS: Angela Salerno - angiesalerno.com
VIDEO EDITING: Claire Gilham - gilham-martin-...